{"id":10222,"date":"2026-07-13T04:37:11","date_gmt":"2026-07-12T19:37:11","guid":{"rendered":"https:\/\/dream-up.co.jp\/marketing\/media\/meta-description-how-to-write\/"},"modified":"2026-07-17T00:10:47","modified_gmt":"2026-07-16T15:10:47","slug":"meta-description-how-to-write","status":"publish","type":"post","link":"https:\/\/dream-up.co.jp\/marketing\/media\/meta-description-how-to-write\/","title":{"rendered":"\u30e1\u30bf\u30c7\u30a3\u30b9\u30af\u30ea\u30d7\u30b7\u30e7\u30f3\u306e\u66f8\u304d\u65b9\uff5cCTR\u3092\u4e0a\u3052\u308b\u8a2d\u5b9a\u65b9\u6cd5"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">\u30e1\u30bf\u30c7\u30a3\u30b9\u30af\u30ea\u30d7\u30b7\u30e7\u30f3\u306f\u3001\u691c\u7d22\u7d50\u679c\u306b\u8868\u793a\u3055\u308c\u308b\u8aac\u660e\u6587\u3067\u3059\u3002<span class=\"swl-marker mark_yellow\"><strong>\u30af\u30ea\u30c3\u30af\u7387(CTR)\u3092\u5de6\u53f3\u3059\u308b\u91cd\u8981\u306a\u8981\u7d20<\/strong><\/span>\u3067\u3042\u308b\u306b\u3082\u304b\u304b\u308f\u3089\u305a\u3001\u300c\u306a\u3093\u3068\u306a\u304f\u66f8\u3044\u3066\u3044\u308b\u300d\u300c\u305d\u3082\u305d\u3082\u8a2d\u5b9a\u3057\u3066\u3044\u306a\u3044\u300d\u3068\u3044\u3046\u65b9\u306f\u5c11\u306a\u304f\u3042\u308a\u307e\u305b\u3093\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u3053\u306e\u8a18\u4e8b\u3067\u306f\u3001\u30e1\u30bf\u30c7\u30a3\u30b9\u30af\u30ea\u30d7\u30b7\u30e7\u30f3\u306e\u57fa\u672c\u7684\u306a\u610f\u5473\u304b\u3089SEO\u3078\u306e\u5f71\u97ff\u3001\u52b9\u679c\u7684\u306a\u66f8\u304d\u65b9\u306e\u30b3\u30c4\u3001WordPress\u306a\u3069\u3067\u306e\u8a2d\u5b9a\u65b9\u6cd5\u307e\u3067\u3001\u4e00\u901a\u308a\u7406\u89e3\u3067\u304d\u308b\u3088\u3046\u306b\u89e3\u8aac\u3057\u307e\u3059\u3002\u8aad\u307f\u7d42\u3048\u305f\u3042\u3068\u306f\u3001\u81ea\u5206\u306e\u30b5\u30a4\u30c8\u306b\u5408\u3063\u305f\u8aac\u660e\u6587\u3092\u3059\u3050\u306b\u8a2d\u5b9a\u3067\u304d\u308b\u72b6\u614b\u306b\u306a\u3063\u3066\u3044\u308b\u306f\u305a\u3067\u3059\u3002<\/p>\n\n\n\n\n\n<!-- sakusaku-kiji-cta v2 pos:lead -->\n<div style=\"margin:44px 0;border:1px solid #dde6f0;border-radius:12px;overflow:hidden;box-shadow:0 4px 16px rgba(20,40,75,.06);\">\n  <div style=\"background:#14284b;color:#fff;font-weight:700;text-align:center;padding:12px 16px;font-size:.98em;\">SEO\u8a18\u4e8b\u306e\u5236\u4f5c\u4ee3\u884c\u306f\u3001\u300cSakuSaku\u8a18\u4e8b\u5236\u4f5c\u300d\u304c\u6700\u3082\u304a\u3059\u3059\u3081<\/div>\n  <div style=\"padding:26px 24px 30px;background:#fff;\">\n    <a href=\"https:\/\/dream-up.co.jp\/sakusaku-kiji\/\" style=\"display:block;margin-bottom:24px;\"><img decoding=\"async\" src=\"https:\/\/dream-up.co.jp\/marketing\/media\/wp-content\/uploads\/2026\/07\/sakusaku-kiji-cta-banner.jpg\" alt=\"\u5bdd\u3066\u3066\u3082\u8a18\u4e8b\u304c\u30b5\u30af\u30b5\u30af\u4f5c\u308c\u308b SEO\u00d7LLMO\u5bfe\u5fdc \u8a18\u4e8b\u5236\u4f5c\u30b5\u30fc\u30d3\u30b9 SakuSaku\u8a18\u4e8b\u5236\u4f5c|1\u8a18\u4e8b2,980\u5186\u301c\u30fb\u6700\u77ed\u5373\u65e5\" style=\"width:100%;height:auto;border-radius:8px;border:1px solid #eef2f7;\" \/><\/a>\n\n    <p style=\"margin:0 0 6px;\"><span style=\"background:linear-gradient(transparent 55%, #ffe58a 55%);font-weight:700;\">\u305f\u3060\u91cf\u7523\u3059\u308b\u3060\u3051\u306e&#8220;\u5b89\u3044\u8a18\u4e8b\u5916\u6ce8&#8221;\u3067\u306f\u3001\u9806\u4f4d\u306f\u4e0a\u304c\u308a\u307e\u305b\u3093\u3002<\/span><\/p>\n    <p style=\"margin:0 0 20px;\">\u672c\u5f53\u306b\u6210\u679c\u3092\u51fa\u3057\u305f\u3044\u306a\u3089\u3001<strong>\u691c\u7d22\u3068AI\u306b\u300c\u9078\u3070\u308c\u308b\u8a18\u4e8b\u8a2d\u8a08\u300d<\/strong>\u304c\u5fc5\u8981\u3067\u3059\u3002<\/p>\n\n    <p style=\"margin:0 0 6px;\"><span style=\"background:linear-gradient(transparent 55%, #ffe58a 55%);font-weight:700;\">\u300cSakuSaku\u8a18\u4e8b\u5236\u4f5c\u300d\u306f\u3001SEO\u00d7LLMO\u5bfe\u5fdc\u306e\u300c\u8a2d\u8a08\u578b\u300d\u8a18\u4e8b\u5236\u4f5c\u30b5\u30fc\u30d3\u30b9\u3067\u3059\u3002<\/span><\/p>\n    <p style=\"margin:0 0 24px;\">\u30ad\u30fc\u30ef\u30fc\u30c9\u9078\u5b9a\u304b\u3089\u69cb\u6210\u30fb\u57f7\u7b46\u30fbWordPress\u5165\u7a3f\u3001\u516c\u958b\u5f8c\u306e\u5206\u6790\u307e\u3067\u2014\u2014<br>\u3059\u3079\u3066\u3092\u4e00\u6c17\u901a\u8cab\u3067\u30b5\u30dd\u30fc\u30c8\u3057\u307e\u3059\u3002<\/p>\n\n    <p style=\"margin:0 0 14px;font-weight:700;\">\u300c&#9989; SakuSaku\u8a18\u4e8b\u5236\u4f5c\u304c\u9078\u3070\u308c\u308b3\u3064\u306e\u7406\u7531\u300d<\/p>\n\n    <p style=\"margin:0 0 4px;\"><span style=\"background:linear-gradient(transparent 55%, #bfe0f7 55%);font-weight:700;\">&#9312; SEO\/LLMO\u306e\u300c\u52dd\u3061\u30d1\u30bf\u30fc\u30f3\u300d\u3092\u6a19\u6e96\u642d\u8f09<\/span><\/p>\n    <p style=\"margin:0 0 16px;\">\u7d50\u8ad6\u30d5\u30a1\u30fc\u30b9\u30c8\u306e\u69cb\u6210\u3001AI\u304c\u5f15\u7528\u3057\u3084\u3059\u3044\u8981\u7d04\u8a2d\u8a08\u306a\u3069\u3001<br>\u691c\u7d22\u3068AI\u691c\u7d22\u306b\u8a55\u4fa1\u3055\u308c\u308b\u8a18\u4e8b\u306e\u300c\u578b\u300d\u3092\u5168\u8a18\u4e8b\u306b\u9069\u7528\u3057\u307e\u3059\u3002<\/p>\n\n    <p style=\"margin:0 0 4px;\"><span style=\"background:linear-gradient(transparent 55%, #bfe0f7 55%);font-weight:700;\">&#9313; 1\u8a18\u4e8b2,980\u5186\u301c\u30fb\u6700\u77ed\u5373\u65e5<\/span><\/p>\n    <p style=\"margin:0 0 16px;\">\u5236\u4f5c\u5de5\u7a0b\u306e\u30b7\u30b9\u30c6\u30e0\u5316\u306b\u3088\u308a\u3001\u4e00\u822c\u7684\u306a\u5236\u4f5c\u4f1a\u793e\u306e\u7d041\/10\u306e\u30b3\u30b9\u30c8\u3068<br>\u5727\u5012\u7684\u306a\u30b9\u30d4\u30fc\u30c9\u3092\u4e21\u7acb\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n\n    <p style=\"margin:0 0 4px;\"><span style=\"background:linear-gradient(transparent 55%, #bfe0f7 55%);font-weight:700;\">&#9314; 100\u8a18\u4e8b\u4ee5\u4e0a\u306e\u5927\u91cf\u767a\u6ce8\u306b\u3082\u5bfe\u5fdc<\/span><\/p>\n    <p style=\"margin:0 0 22px;\">\u54c1\u8cea\u3092\u843d\u3068\u3055\u305a\u306b\u30b9\u30b1\u30fc\u30eb\u3067\u304d\u308b\u306e\u3067\u3001<br>\u30e1\u30c7\u30a3\u30a2\u306e\u7acb\u3061\u4e0a\u3052\u30fb\u5f37\u5316\u3082\u30c7\u30a3\u30ec\u30af\u30b7\u30e7\u30f3\u5de5\u6570\u307b\u307c\u30bc\u30ed\u3067\u9032\u307f\u307e\u3059\u3002<\/p>\n\n    <p style=\"margin:0 0 8px;\">\u54c1\u8cea\u306f\u3054\u5951\u7d04\u524d\u306b\u304a\u78ba\u304b\u3081\u3044\u305f\u3060\u3051\u307e\u3059\u3002\u3044\u307e\u306a\u3089\u300c<span style=\"background:linear-gradient(transparent 55%, #ffd6a8 55%);font-weight:700;\">&#128204; \u8a18\u4e8b3\u672c+SEO\/LLMO\u8a2d\u8a08\u66f8\u3092\u7121\u6599\u30d7\u30ec\u30bc\u30f3\u30c8<\/span>\u300d\u4e2d\u3067\u3059\u3002<\/p>\n    <p style=\"margin:0 0 22px;\">\u3054\u8208\u5473\u306e\u3042\u308b\u4f01\u696d\u69d8\u306f\u3001\u305c\u3072\u3053\u306e\u6a5f\u4f1a\u306b<strong>\u7121\u6599\u7279\u5178<\/strong>\u306b\u304a\u7533\u8fbc\u307f\u304f\u3060\u3055\u3044\u3002<\/p>\n\n    <div style=\"text-align:center;\">\n      <a href=\"https:\/\/dream-up.co.jp\/sakusaku-kiji\/\" style=\"display:inline-block;width:100%;max-width:640px;box-sizing:border-box;background:#f4433c;color:#fff;font-weight:700;padding:16px 24px;border-radius:999px;text-decoration:none;text-align:center;box-shadow:0 6px 18px rgba(244,67,60,.35);\">\u7121\u6599\u3067\u8a18\u4e8b3\u672c+SEO\/LLMO\u8a2d\u8a08\u66f8\u3092\u53d7\u3051\u53d6\u308b<\/a>\n    <\/div>\n  <\/div>\n<\/div>\n<!-- \/sakusaku-kiji-cta -->\n\n\n\n<h2 class=\"wp-block-heading\">\u30e1\u30bf\u30c7\u30a3\u30b9\u30af\u30ea\u30d7\u30b7\u30e7\u30f3\u3068\u306f<\/h2>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" alt=\"\u691c\u7d22\u7d50\u679c\u3067\u679c\u305f\u30592\u3064\u306e\u5f79\u5272\" src=\"https:\/\/dream-up.co.jp\/marketing\/media\/wp-content\/uploads\/2026\/07\/info_1-37.png\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">\u30e1\u30bf\u30c7\u30a3\u30b9\u30af\u30ea\u30d7\u30b7\u30e7\u30f3\uff08meta description\uff09\u3068\u306f\u3001Web\u30da\u30fc\u30b8\u306eHTML\u306e<code>&lt;head&gt;<\/code>\u30bf\u30b0\u5185\u306b\u8a18\u8ff0\u3059\u308b\u8aac\u660e\u6587\u30bf\u30b0\u306e\u3053\u3068\u3067\u3059\u3002Google\u306e\u691c\u7d22\u7d50\u679c\u3067\u30bf\u30a4\u30c8\u30eb\u306e\u76f4\u4e0b\u306b\u8868\u793a\u3055\u308c\u308b\u30c6\u30ad\u30b9\u30c8\u3067\u3001\u30e6\u30fc\u30b6\u30fc\u304c\u300c\u3053\u306e\u30da\u30fc\u30b8\u3092\u30af\u30ea\u30c3\u30af\u3059\u308b\u304b\u3069\u3046\u304b\u300d\u3092\u5224\u65ad\u3059\u308b\u91cd\u8981\u306a\u6750\u6599\u306b\u306a\u308a\u307e\u3059\u3002\u30e9\u30f3\u30ad\u30f3\u30b0\u306b\u306f\u76f4\u63a5\u5f71\u97ff\u3057\u307e\u305b\u3093\u304c\u3001\u30af\u30ea\u30c3\u30af\u7387\uff08CTR\uff09\u3092\u5de6\u53f3\u3059\u308b\u8981\u7d20\u3068\u3057\u3066\u8efd\u8996\u3067\u304d\u307e\u305b\u3093\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">HTML\u3067\u306e\u66f8\u304d\u65b9<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u30e1\u30bf\u30c7\u30a3\u30b9\u30af\u30ea\u30d7\u30b7\u30e7\u30f3\u306f\u3001\u4ee5\u4e0b\u306e\u3088\u3046\u306b<code>&lt;head&gt;<\/code>\u30bf\u30b0\u5185\u306b\u8a18\u8ff0\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<pre class=\"wp-block-code\"><code>&lt;head&gt;\n  &lt;meta name=\"description\" content=\"\u3053\u3053\u306b\u30da\u30fc\u30b8\u306e\u8aac\u660e\u6587\u3092\u66f8\u304d\u307e\u3059\u3002\" \/&gt;\n&lt;\/head&gt;<\/code><\/pre>\n\n\n\n<p class=\"wp-block-paragraph\"><code>content<\/code>\u5c5e\u6027\u306e\u4e2d\u306b\u66f8\u3044\u305f\u30c6\u30ad\u30b9\u30c8\u304c\u3001\u691c\u7d22\u7d50\u679c\u306e\u30b9\u30cb\u30da\u30c3\u30c8\uff08\u8aac\u660e\u6587\uff09\u3068\u3057\u3066\u8868\u793a\u3055\u308c\u307e\u3059\u3002WordPress\u3092\u4f7f\u3063\u3066\u3044\u308b\u5834\u5408\u306f\u3001SEO\u30d7\u30e9\u30b0\u30a4\u30f3\uff08Yoast SEO\u3084All in One SEO\u306a\u3069\uff09\u306e\u5c02\u7528\u5165\u529b\u6b04\u304b\u3089\u8a2d\u5b9a\u3067\u304d\u308b\u305f\u3081\u3001HTML\u3092\u76f4\u63a5\u7de8\u96c6\u3059\u308b\u5fc5\u8981\u306f\u3042\u308a\u307e\u305b\u3093\u3002<\/p>\n\n\n\n<p class=\"is-style-icon_announce wp-block-paragraph\">\u30b9\u30cb\u30da\u30c3\u30c8\u306f\u3001Google\u304c\u30e1\u30bf\u30c7\u30a3\u30b9\u30af\u30ea\u30d7\u30b7\u30e7\u30f3\u4ee5\u5916\u306e\u30da\u30fc\u30b8\u672c\u6587\u304b\u3089\u81ea\u52d5\u751f\u6210\u3059\u308b\u5834\u5408\u3082\u3042\u308a\u307e\u3059\u3002\u8a2d\u5b9a\u3057\u3066\u3082\u305c\u3072\u8868\u793a\u3055\u308c\u308b\u3068\u306f\u9650\u3089\u306a\u3044\u70b9\u306f\u7406\u89e3\u3057\u3066\u304a\u304d\u307e\u3057\u3087\u3046\u3002<\/p>\n\n\n\n<div class=\"swell-block-capbox cap_box is-style-inner\"><div class=\"cap_box_ttl\"><span>\u3053\u306e\u30bb\u30af\u30b7\u30e7\u30f3\u306e\u307e\u3068\u3081<\/span><\/div><div class=\"cap_box_content\"><ul class=\"wp-block-list is-style-check_list\"><li>\u30e1\u30bf\u30c7\u30a3\u30b9\u30af\u30ea\u30d7\u30b7\u30e7\u30f3\u306f<code>&lt;head&gt;<\/code>\u5185\u306b\u8a18\u8ff0\u3059\u308b\u30da\u30fc\u30b8\u306e\u8981\u7d04\u6587<\/li><li>\u691c\u7d22\u7d50\u679c\u3067\u30bf\u30a4\u30c8\u30eb\u76f4\u4e0b\u306e\u30b9\u30cb\u30da\u30c3\u30c8\u3068\u3057\u3066\u8868\u793a\u3055\u308c\u308b<\/li><li>SEO\u306e\u30e9\u30f3\u30ad\u30f3\u30b0\u8981\u56e0\u3067\u306f\u306a\u3044\u304c\u3001\u30af\u30ea\u30c3\u30af\u7387\uff08CTR\uff09\u306b\u5f71\u97ff\u3059\u308b<\/li><li>\u30bf\u30a4\u30c8\u30eb\u30bf\u30b0\u306e\u300c\u88dc\u8db3\u30fb\u8a73\u7d30\u8aac\u660e\u300d\u3068\u3057\u3066\u306e\u5f79\u5272\u3092\u62c5\u3046<\/li><\/ul><\/div><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">\u30e9\u30f3\u30ad\u30f3\u30b0\u306b\u76f4\u63a5\u5f71\u97ff\u3057\u306a\u3044\u306a\u3089\u300c\u306a\u305c\u8a2d\u5b9a\u3059\u3079\u304d\u306a\u306e\u304b\u300d\u2014\u2014\u305d\u306e\u7b54\u3048\u306f\u3001\u6b21\u306e\u30bb\u30af\u30b7\u30e7\u30f3\u3067\u89e3\u8aac\u3059\u308bCTR\uff08\u30af\u30ea\u30c3\u30af\u7387\uff09\u3078\u306e\u5f71\u97ff\u306b\u3042\u308a\u307e\u3059\u3002(\u51fa\u5178: <a href=\"https:\/\/developers.google.com\/search\/docs\/appearance\/snippet\" rel=\"noopener\" style=\"color:#1a0dab;text-decoration:underline\" target=\"_blank\">Google \u691c\u7d22\u30bb\u30f3\u30c8\u30e9\u30eb\u300c\u30b9\u30cb\u30da\u30c3\u30c8\u306e\u7ba1\u7406\u30fb\u30e1\u30bf \u30c7\u30a3\u30b9\u30af\u30ea\u30d7\u30b7\u30e7\u30f3\u306b\u3064\u3044\u3066\u300d<\/a>)<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u30bf\u30a4\u30c8\u30eb\u30bf\u30b0\u3068\u306e\u9055\u3044<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u30bf\u30a4\u30c8\u30eb\u30bf\u30b0\u3068\u30e1\u30bf\u30c7\u30a3\u30b9\u30af\u30ea\u30d7\u30b7\u30e7\u30f3\u306f\u3001\u3069\u3061\u3089\u3082\u691c\u7d22\u7d50\u679c\u306b\u8868\u793a\u3055\u308c\u308b\u8981\u7d20\u3067\u3059\u304c\u3001\u5f79\u5272\u304c\u7570\u306a\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<figure class=\"wp-block-table is-thead-centered\"><table class=\"has-fixed-layout\">\n<thead><tr><th>\u8981\u7d20<\/th><th>\u691c\u7d22\u7d50\u679c\u3067\u306e\u5f79\u5272<\/th><th>SEO\u30e9\u30f3\u30ad\u30f3\u30b0\u3078\u306e\u5f71\u97ff<\/th><\/tr><\/thead>\n<tbody>\n<tr><td>\u30bf\u30a4\u30c8\u30eb\u30bf\u30b0<\/td><td>\u30da\u30fc\u30b8\u306e\u300c\u898b\u51fa\u3057\u300d<\/td><td>\u3042\u308a\uff08\u76f4\u63a5\u7684\u306a\u8a55\u4fa1\u5bfe\u8c61\uff09<\/td><\/tr>\n<tr><td>\u30e1\u30bf\u30c7\u30a3\u30b9\u30af\u30ea\u30d7\u30b7\u30e7\u30f3<\/td><td>\u30bf\u30a4\u30c8\u30eb\u306e\u88dc\u8db3\u30fb\u8a73\u7d30\u8aac\u660e<\/td><td>\u306a\u3057\uff08Google\u516c\u5f0f\u304c\u660e\u8a00\uff09<\/td><\/tr>\n<\/tbody>\n<\/table><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><span class=\"swl-marker mark_yellow\"><strong>\u30e1\u30bf\u30c7\u30a3\u30b9\u30af\u30ea\u30d7\u30b7\u30e7\u30f3\u306fSEO\u306e\u30e9\u30f3\u30ad\u30f3\u30b0\u8981\u56e0\u3067\u306f\u306a\u3044<\/strong><\/span>\u3068\u3001Google\u306f\u516c\u5f0f\u306b\u660e\u8a00\u3057\u3066\u3044\u307e\u3059\u3002\u3057\u304b\u3057\u3001\u30e6\u30fc\u30b6\u30fc\u306e\u30af\u30ea\u30c3\u30af\u5224\u65ad\u3092\u5de6\u53f3\u3059\u308b\u3068\u3044\u3046\u70b9\u3067\u3001\u96c6\u5ba2\u306b\u7121\u95a2\u4fc2\u3068\u306f\u8a00\u3044\u5207\u308c\u307e\u305b\u3093\u3002<\/p>\n\n\n\n<p class=\"is-style-icon_good wp-block-paragraph\">\u30bf\u30a4\u30c8\u30eb\u3067\u300c\u4f55\u306e\u30da\u30fc\u30b8\u304b\u300d\u3092\u4f1d\u3048\u3001\u30e1\u30bf\u30c7\u30a3\u30b9\u30af\u30ea\u30d7\u30b7\u30e7\u30f3\u3067\u300c\u8aad\u3080\u4fa1\u5024\u304c\u3042\u308b\u304b\u300d\u3092\u4f1d\u3048\u308b\u2014\u2014\u3053\u306e2\u6bb5\u69cb\u3048\u3067\u3001\u30af\u30ea\u30c3\u30af\u7387\u306e\u5e95\u4e0a\u3052\u3092\u72d9\u3048\u307e\u3059\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u30e1\u30bf\u30c7\u30a3\u30b9\u30af\u30ea\u30d7\u30b7\u30e7\u30f3\u304cSEO\u306b\u91cd\u8981\u306a\u7406\u7531<\/h2>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" alt=\"\u9806\u4f4d\u306b\u51fa\u306a\u3044\u306e\u306bCTR\u3092\u52d5\u304b\u3059\u4ed5\u7d44\u307f\" src=\"https:\/\/dream-up.co.jp\/marketing\/media\/wp-content\/uploads\/2026\/07\/info_2-37.png\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Google\u306f\u516c\u5f0f\u306b\u300c\u30e1\u30bf\u30c7\u30a3\u30b9\u30af\u30ea\u30d7\u30b7\u30e7\u30f3\u306f\u691c\u7d22\u9806\u4f4d\u306e\u76f4\u63a5\u7684\u306a\u30e9\u30f3\u30ad\u30f3\u30b0\u8981\u56e0\u3067\u306f\u306a\u3044\u300d\u3068\u660e\u8a00\u3057\u3066\u3044\u307e\u3059\u3002\u305f\u3060\u3057\u3001\u540c\u3058\u516c\u5f0f\u30c9\u30ad\u30e5\u30e1\u30f3\u30c8\u306b\u306f\u300c\u30b5\u30a4\u30c8\u3078\u306e\u691c\u7d22\u30c8\u30e9\u30d5\u30a3\u30c3\u30af\u3092\u5897\u3084\u3059\u306e\u306b\u5f79\u7acb\u3064\u300d\u3068\u3082\u8a18\u8ff0\u3055\u308c\u3066\u304a\u308a\u3001<span class=\"swl-marker mark_yellow\"><strong>\u9593\u63a5\u7684\u306a\u91cd\u8981\u6027\u306f\u8a8d\u3081\u3089\u308c\u3066\u3044\u307e\u3059\u3002<\/strong><\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u9806\u4f4d\u306b\u76f4\u63a5\u5f71\u97ff\u3057\u306a\u3044\u2192\u3067\u3082CTR\uff08\u30af\u30ea\u30c3\u30af\u7387\uff1d\u691c\u7d22\u7d50\u679c\u3067\u306e\u30af\u30ea\u30c3\u30af\u3055\u308c\u3084\u3059\u3055\uff09\u306b\u306f\u5927\u304d\u304f\u5f71\u97ff\u3059\u308b\u2192CTR\u5411\u4e0a\u304c\u6d41\u5165\u6570\u30fb\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u5897\u306b\u3064\u306a\u304c\u308b\u3002\u3053\u306e3\u6bb5\u968e\u306e\u6d41\u308c\u3067\u91cd\u8981\u6027\u3092\u7406\u89e3\u3057\u3066\u304a\u304d\u307e\u3057\u3087\u3046\u3002<\/p>\n\n\n\n<div class=\"swell-block-capbox cap_box is-style-inner\"><div class=\"cap_box_ttl\"><span>\u30e1\u30bf\u30c7\u30a3\u30b9\u30af\u30ea\u30d7\u30b7\u30e7\u30f3\u304c\u91cd\u8981\u306a3\u3064\u306e\u7406\u7531<\/span><\/div><div class=\"cap_box_content\"><ul class=\"wp-block-list is-style-num_circle\"><li>\u30af\u30ea\u30c3\u30af\u7387\uff08CTR\uff09\u306e\u5411\u4e0a\u306b\u76f4\u7d50\u3059\u308b\u304b\u3089<\/li><li>\u30e6\u30fc\u30b6\u30fc\u306e\u691c\u7d22\u610f\u56f3\u3068\u30da\u30fc\u30b8\u5185\u5bb9\u306e\u30de\u30c3\u30c1\u30f3\u30b0\u3092\u793a\u305b\u308b\u304b\u3089<\/li><li>\u8a2d\u5b9a\u3057\u306a\u3044\u5834\u5408\u306bGoogle\u304c\u672c\u6587\u3092\u81ea\u52d5\u629c\u7c8b\u3059\u308b\u30ea\u30b9\u30af\u304c\u3042\u308b\u304b\u3089<\/li><\/ul><\/div><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">\u7406\u7531\u2460\uff1a\u30af\u30ea\u30c3\u30af\u7387\uff08CTR\uff09\u306e\u5411\u4e0a\u306b\u76f4\u7d50\u3059\u308b\u304b\u3089<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u30e1\u30bf\u30c7\u30a3\u30b9\u30af\u30ea\u30d7\u30b7\u30e7\u30f3\u306f\u3001\u30e6\u30fc\u30b6\u30fc\u304c\u30af\u30ea\u30c3\u30af\u3059\u308b\u304b\u3069\u3046\u304b\u3092\u5224\u65ad\u3059\u308b\u6750\u6599\u306e\u3072\u3068\u3064\u3067\u3059\u3002\u30bf\u30a4\u30c8\u30eb\u30bf\u30b0\u307b\u3069\u76ee\u7acb\u3061\u307e\u305b\u3093\u304c\u3001\u30bf\u30a4\u30c8\u30eb\u3092\u898b\u3066\u300c\u6c17\u306b\u306a\u3063\u305f\u300d\u30e6\u30fc\u30b6\u30fc\u304c\u6b21\u306b\u8aad\u3080\u60c5\u5831\u3068\u3057\u3066\u6a5f\u80fd\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u691c\u7d22\u7d50\u679c\u3067\u306f\u3001\u691c\u7d22\u30af\u30a8\u30ea\u306b\u542b\u307e\u308c\u308b\u30ad\u30fc\u30ef\u30fc\u30c9\u304c\u30b9\u30cb\u30da\u30c3\u30c8\u5185\u306b\u3042\u308b\u3068<strong>\u592a\u5b57\u3067\u5f37\u8abf\u8868\u793a<\/strong>\u3055\u308c\u307e\u3059\u3002\u8996\u8a8d\u7387\u304c\u4e0a\u304c\u308a\u3001\u30af\u30ea\u30c3\u30af\u3092\u5f8c\u62bc\u3057\u3059\u308b\u52b9\u679c\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">CTR\u304c\u4e0a\u304c\u308b\u3068\u6d41\u5165\u6570\u304c\u5897\u52a0\u3057\u3001\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u6570\u306e\u5897\u52a0\u306b\u3082\u3064\u306a\u304c\u308a\u307e\u3059\u3002\u3055\u3089\u306b\u3001\u30da\u30fc\u30b8\u5185\u5bb9\u3068\u671f\u5f85\u5024\u304c\u4e00\u81f4\u3057\u305f\u30e6\u30fc\u30b6\u30fc\u304c\u6d41\u5165\u3059\u308b\u305f\u3081\u3001<span class=\"swl-marker mark_yellow\"><strong>\u76f4\u5e30\u7387\u306e\u4f4e\u4e0b\u3084\u30b5\u30a4\u30c8\u6ede\u5728\u6642\u9593\u306e\u5ef6\u9577<\/strong><\/span>\u306b\u3082\u3064\u306a\u304c\u308a\u3084\u3059\u304f\u306a\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<p class=\"is-style-icon_announce wp-block-paragraph\">\u691c\u7d22\u9806\u4f4d1\u4f4d\u30682\u4f4d\u306eCTR\u306b\u306f\u7d042\u500d\u306e\u5dee\u304c\u3042\u308b\u3068\u3044\u3046\u50be\u5411\u304c\u8907\u6570\u306e\u8abf\u67fb\u3067\u5831\u544a\u3055\u308c\u3066\u3044\u307e\u3059\u3002\u4e0a\u4f4d\u8868\u793a\u3060\u3051\u3067\u306a\u304f\u3001\u30b9\u30cb\u30da\u30c3\u30c8\u306e\u9b45\u529b\u5ea6\u304c\u30af\u30ea\u30c3\u30af\u6570\u3092\u5de6\u53f3\u3059\u308b\u3053\u3068\u3092\u610f\u8b58\u3057\u307e\u3057\u3087\u3046\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u7406\u7531\u2461\uff1a\u30e6\u30fc\u30b6\u30fc\u306e\u691c\u7d22\u610f\u56f3\u3068\u30da\u30fc\u30b8\u5185\u5bb9\u306e\u30de\u30c3\u30c1\u30f3\u30b0\u3092\u793a\u305b\u308b\u304b\u3089<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u691c\u7d22\u7d50\u679c\u30da\u30fc\u30b8\u306b\u8868\u793a\u3055\u308c\u308b\u60c5\u5831\u306f\u3001\u30d5\u30a1\u30d3\u30b3\u30f3\u30fb\u30c9\u30e1\u30a4\u30f3\u540d\u30fb\u30da\u30fc\u30b8\u30bf\u30a4\u30c8\u30eb\u30fb\u30c7\u30a3\u30b9\u30af\u30ea\u30d7\u30b7\u30e7\u30f3\u306e4\u8981\u7d20\u306e\u307f\u3067\u3059\u3002\u9650\u3089\u308c\u305f\u60c5\u5831\u306e\u4e2d\u3067\u3001\u30e1\u30bf\u30c7\u30a3\u30b9\u30af\u30ea\u30d7\u30b7\u30e7\u30f3\u306f\u300c\u3053\u306e\u30da\u30fc\u30b8\u3067\u60a9\u307f\u304c\u89e3\u6c7a\u3067\u304d\u308b\u304b\u300d\u3092\u30e6\u30fc\u30b6\u30fc\u306b\u4f1d\u3048\u308b\u8cb4\u91cd\u306a\u67a0\u3067\u3059\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u30e6\u30fc\u30b6\u30fc\u306f\u691c\u7d22\u7d50\u679c\u3092\u6570\u79d2\u3067\u6d41\u3057\u898b\u3057\u3066\u3001\u81ea\u5206\u306e\u7591\u554f\u306b\u7b54\u3048\u3066\u304f\u308c\u305d\u3046\u306a\u30da\u30fc\u30b8\u3092\u76f4\u611f\u7684\u306b\u5224\u65ad\u3057\u3066\u3044\u307e\u3059\u3002<strong>\u30da\u30fc\u30b8\u5185\u5bb9\u3068\u691c\u7d22\u610f\u56f3\u306e\u4e00\u81f4\u3092\u7aef\u7684\u306b\u793a\u3059<\/strong>\u3053\u3068\u3067\u3001\u300c\u3053\u306e\u30da\u30fc\u30b8\u306a\u3089\u89e3\u6c7a\u3067\u304d\u305d\u3046\u300d\u3068\u3044\u3046\u5b89\u5fc3\u611f\u3092\u4e0e\u3048\u3089\u308c\u307e\u3059\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u307e\u305f\u3001\u30bf\u30a4\u30c8\u30eb\u30bf\u30b0\u3068\u30e1\u30bf\u30c7\u30a3\u30b9\u30af\u30ea\u30d7\u30b7\u30e7\u30f3\u306e\u5185\u5bb9\u306b\u6574\u5408\u6027\u304c\u3042\u308b\u3068\u3001\u30e6\u30fc\u30b6\u30fc\u306f\u30af\u30ea\u30c3\u30af\u524d\u306b\u30da\u30fc\u30b8\u306e\u60c5\u5831\u3092\u6b63\u78ba\u306b\u628a\u63e1\u3057\u3084\u3059\u304f\u306a\u308a\u307e\u3059\u3002\u671f\u5f85\u5916\u308c\u306e\u6d41\u5165\u3092\u6e1b\u3089\u3057\u3001\u6e80\u8db3\u5ea6\u306e\u9ad8\u3044\u8a2a\u554f\u306b\u3064\u306a\u304c\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<p class=\"is-style-icon_announce wp-block-paragraph\">2024\u5e74\u306eGoogle\u8a34\u8a1f\u95a2\u9023\u8cc7\u6599\u3067\u306f\u3001\u30af\u30ea\u30c3\u30af\u30c7\u30fc\u30bf\u3092\u9806\u4f4d\u306b\u53cd\u6620\u3059\u308b\u300cNavBoost\u300d\u3068\u3044\u3046\u30a2\u30eb\u30b4\u30ea\u30ba\u30e0\u306e\u5b58\u5728\u304c\u6d6e\u4e0a\u3057\u3066\u3044\u307e\u3059\u3002Google\u306e\u516c\u5f0f\u8a8d\u5b9a\u3067\u306f\u3042\u308a\u307e\u305b\u3093\u304c\u3001CTR\u304c\u9806\u4f4d\u5909\u52d5\u306b\u5f71\u97ff\u3059\u308b\u53ef\u80fd\u6027\u3092\u793a\u5506\u3059\u308b\u60c5\u5831\u3068\u3057\u3066\u53c2\u8003\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u7406\u7531\u2462\uff1a\u8a2d\u5b9a\u3057\u306a\u3044\u3068Google\u304c\u672c\u6587\u3092\u81ea\u52d5\u629c\u7c8b\u3059\u308b\u30ea\u30b9\u30af\u304c\u3042\u308b\u304b\u3089<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u30e1\u30bf\u30c7\u30a3\u30b9\u30af\u30ea\u30d7\u30b7\u30e7\u30f3\u3092\u8a2d\u5b9a\u3057\u306a\u304f\u3066\u3082\u3001Google\u306f\u30da\u30fc\u30b8\u672c\u6587\u304b\u3089\u30b9\u30cb\u30da\u30c3\u30c8\u3092\u81ea\u52d5\u751f\u6210\u3057\u307e\u3059\u3002<a href=\"https:\/\/developers.google.com\/search\/docs\/appearance\/snippet\" rel=\"noopener\" style=\"color:#1a0dab;text-decoration:underline\" target=\"_blank\">Google \u691c\u7d22\u30bb\u30f3\u30c8\u30e9\u30eb\u300c\u30b9\u30cb\u30da\u30c3\u30c8\u306e\u7ba1\u7406\u300d<\/a>\u3067\u306f\u3001\u300c\u30b9\u30cb\u30da\u30c3\u30c8\u306f\u4e3b\u306b\u30da\u30fc\u30b8\u306e\u30b3\u30f3\u30c6\u30f3\u30c4\u81ea\u4f53\u304b\u3089\u4f5c\u6210\u3055\u308c\u308b\u300d\u3068\u660e\u8a18\u3055\u308c\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u81ea\u52d5\u629c\u7c8b\u3067\u306f\u3001\u610f\u56f3\u3057\u306a\u3044\u6587\u7ae0\u304c\u305d\u306e\u307e\u307e\u8868\u793a\u3055\u308c\u3066\u3057\u307e\u3046\u30ea\u30b9\u30af\u304c\u3042\u308a\u307e\u3059\u3002\u305f\u3068\u3048\u3070\u3001\u672c\u6587\u5192\u982d\u306e\u524d\u7f6e\u304d\u3084\u3001\u6587\u8108\u3092\u5916\u308c\u305f\u4e00\u6587\u304c\u629c\u304d\u51fa\u3055\u308c\u308b\u30b1\u30fc\u30b9\u3082\u5c11\u306a\u304f\u3042\u308a\u307e\u305b\u3093\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span class=\"swl-marker mark_yellow\"><strong>\u81ea\u5206\u3067\u30e1\u30bf\u30c7\u30a3\u30b9\u30af\u30ea\u30d7\u30b7\u30e7\u30f3\u3092\u8a2d\u5b9a\u3057\u3066\u304a\u304f\u3053\u3068\u3067\u3001\u8868\u793a\u5185\u5bb9\u3092\u3042\u308b\u7a0b\u5ea6\u30b3\u30f3\u30c8\u30ed\u30fc\u30eb\u3067\u304d\u307e\u3059\u3002<\/strong><\/span>\u306a\u304a\u3001Google\u306f\u8a2d\u5b9a\u3055\u308c\u305f\u30e1\u30bf\u30c7\u30a3\u30b9\u30af\u30ea\u30d7\u30b7\u30e7\u30f3\u3088\u308a\u3082\u672c\u6587\u306e\u5225\u306e\u7b87\u6240\u306e\u65b9\u304c\u9069\u5207\u3068\u5224\u65ad\u3057\u305f\u5834\u5408\u3001\u305d\u3061\u3089\u3092\u512a\u5148\u3057\u3066\u8868\u793a\u3059\u308b\u3053\u3068\u3082\u3042\u308a\u307e\u3059\u3002\u540c\u3058\u30da\u30fc\u30b8\u3067\u3082\u3001\u691c\u7d22\u30ad\u30fc\u30ef\u30fc\u30c9\u306b\u3088\u3063\u3066\u8868\u793a\u3055\u308c\u308b\u30b9\u30cb\u30da\u30c3\u30c8\u304c\u52d5\u7684\u306b\u5909\u308f\u308b\u70b9\u3082\u899a\u3048\u3066\u304a\u304d\u307e\u3057\u3087\u3046\u3002<\/p>\n\n\n\n<div class=\"swell-block-capbox cap_box is-style-shadow\"><div class=\"cap_box_ttl\"><span>\u8a2d\u5b9a\u3057\u306a\u3044\u5834\u5408\u306e\u30ea\u30b9\u30af<\/span><\/div><div class=\"cap_box_content\"><ul class=\"wp-block-list is-style-bad_list\"><li>\u610f\u56f3\u3057\u306a\u3044\u6587\u7ae0\u304c\u30b9\u30cb\u30da\u30c3\u30c8\u3068\u3057\u3066\u8868\u793a\u3055\u308c\u308b<\/li><li>\u30da\u30fc\u30b8\u306e\u9b45\u529b\u3084\u5f37\u307f\u304c\u4f1d\u308f\u3089\u306a\u3044\u307e\u307e\u5224\u65ad\u3055\u308c\u308b<\/li><li>\u691c\u7d22\u610f\u56f3\u3068\u306e\u30ba\u30ec\u3067\u76f4\u5e30\u7387\u304c\u4e0a\u304c\u308a\u3084\u3059\u304f\u306a\u308b<\/li><li>\u8868\u793a\u5185\u5bb9\u3092\u81ea\u793e\u3067\u30b3\u30f3\u30c8\u30ed\u30fc\u30eb\u3067\u304d\u306a\u304f\u306a\u308b<\/li><\/ul><\/div><\/div>\n\n\n\n<div class=\"swell-block-capbox cap_box is-style-inner\"><div class=\"cap_box_ttl\"><span>\u3053\u306e\u30bb\u30af\u30b7\u30e7\u30f3\u306e\u307e\u3068\u3081<\/span><\/div><div class=\"cap_box_content\"><ul class=\"wp-block-list is-style-check_list\"><li>\u30e1\u30bf\u30c7\u30a3\u30b9\u30af\u30ea\u30d7\u30b7\u30e7\u30f3\u306f\u691c\u7d22\u9806\u4f4d\u306b\u76f4\u63a5\u5f71\u97ff\u3057\u306a\u3044\u304c\u3001CTR\u306b\u306f\u5927\u304d\u304f\u5f71\u97ff\u3059\u308b<\/li><li>CTR\u5411\u4e0a\u306f\u6d41\u5165\u6570\u30fb\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u5897\u30fb\u76f4\u5e30\u7387\u4f4e\u4e0b\u306b\u3064\u306a\u304c\u308b<\/li><li>\u691c\u7d22\u610f\u56f3\u3068\u306e\u30de\u30c3\u30c1\u30f3\u30b0\u3092\u793a\u3059\u3053\u3068\u3067\u300c\u8aad\u307f\u305f\u3044\u300d\u3068\u601d\u308f\u305b\u3089\u308c\u308b<\/li><li>\u672a\u8a2d\u5b9a\u306e\u307e\u307e\u306b\u3059\u308b\u3068Google\u304c\u81ea\u52d5\u629c\u7c8b\u3057\u3001\u610f\u56f3\u3057\u306a\u3044\u8868\u793a\u306b\u306a\u308b\u30ea\u30b9\u30af\u304c\u3042\u308b<\/li><\/ul><\/div><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">\u30e1\u30bf\u30c7\u30a3\u30b9\u30af\u30ea\u30d7\u30b7\u30e7\u30f3\u306e\u6700\u9069\u306a\u6587\u5b57\u6570<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Google\u306f\u30e1\u30bf\u30c7\u30a3\u30b9\u30af\u30ea\u30d7\u30b7\u30e7\u30f3\u306e\u6587\u5b57\u6570\u306b\u516c\u5f0f\u306a\u4e0a\u9650\u3092\u8a2d\u3051\u3066\u3044\u307e\u305b\u3093\u3002\u8868\u793a\u7bc4\u56f2\u306f\u30c7\u30d0\u30a4\u30b9\u30fb\u30d6\u30e9\u30a6\u30b6\u30fb\u691c\u7d22\u30af\u30a8\u30ea\u306b\u3088\u3063\u3066\u5909\u52d5\u3059\u308b\u305f\u3081\u3001\u300c\u4f55\u6587\u5b57\u4ee5\u5185\u300d\u3068\u3044\u3046\u56fa\u5b9a\u5024\u306f\u306a\u3044\u306e\u304c\u5b9f\u60c5\u3067\u3059\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u91cd\u8981\u306a\u306e\u306f<span class=\"swl-marker mark_yellow\"><strong>\u524d\u534a\u306b\u30ad\u30fc\u30ef\u30fc\u30c9\u3068\u6700\u91cd\u8981\u30e1\u30c3\u30bb\u30fc\u30b8\u3092\u51dd\u7e2e\u3059\u308b\u3053\u3068<\/strong><\/span>\u3002\u5f8c\u534a\u304c\u7701\u7565\u3055\u308c\u3066\u3082\u610f\u5473\u304c\u4f1d\u308f\u308b\u69cb\u6210\u306b\u3059\u308b\u3053\u3068\u304c\u3001\u6587\u5b57\u6570\u3088\u308a\u5927\u5207\u3067\u3059\u3002\u307e\u305f\u3001Google\u306f\u30d4\u30af\u30bb\u30eb\u5e45\u3067\u8868\u793a\u9818\u57df\u3092\u7ba1\u7406\u3057\u3066\u3044\u308b\u305f\u3081\u3001\u5168\u89d2\u6587\u5b57\u304c\u591a\u3044\u65e5\u672c\u8a9e\u3067\u306f\u8868\u793a\u3067\u304d\u308b\u6587\u5b57\u6570\u304c\u5c11\u306a\u304f\u306a\u308b\u70b9\u3082\u899a\u3048\u3066\u304a\u304d\u307e\u3057\u3087\u3046\u3002<\/p>\n\n\n\n<div class=\"swell-block-capbox cap_box is-style-inner\"><div class=\"cap_box_ttl\"><span>\u3053\u306e\u30bb\u30af\u30b7\u30e7\u30f3\u3067\u89e3\u8aac\u3059\u308b\u5185\u5bb9<\/span><\/div><div class=\"cap_box_content\"><ul class=\"wp-block-list is-style-check_list\"><li>PC\u8868\u793a\u306f120\u6587\u5b57\u7a0b\u5ea6\u304c\u76ee\u5b89<\/li><li>\u30b9\u30de\u30fc\u30c8\u30d5\u30a9\u30f3\u3067\u306e\u8868\u793a\uff1a\u76ee\u5b89\u306f70\u6587\u5b57\u7a0b\u5ea6<\/li><li>\u8a18\u53f7\u30fb\u7d75\u6587\u5b57\u306f\u4f7f\u3048\u308b\u306e\u304b<\/li><\/ul><\/div><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">PC\u3067\u306e\u8868\u793a\uff1a\u76ee\u5b89\u306f120\u6587\u5b57\u7a0b\u5ea6<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">PC\u691c\u7d22\u7d50\u679c\u3067\u306e\u8868\u793a\u76ee\u5b89\u306f\u3001\u5f93\u6765120\u301c160\u6587\u5b57\u7a0b\u5ea6\u3068\u3055\u308c\u3066\u3044\u307e\u3057\u305f\u3002\u3057\u304b\u3057\u8fd1\u5e74\u306eGoogle\u306e\u30ec\u30a4\u30a2\u30a6\u30c8\u5909\u66f4\u3084AI Overviews\u306e\u5c0e\u5165\u306b\u3088\u308a\u300190\u301c100\u6587\u5b57\u7a0b\u5ea6\u306b\u77ed\u7e2e\u3055\u308c\u308b\u30b1\u30fc\u30b9\u3082\u5897\u3048\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u6570\u5024\u306b\u3070\u3089\u3064\u304d\u304c\u3042\u308b\u7406\u7531\u306f\u3001\u30a2\u30eb\u30b4\u30ea\u30ba\u30e0\u30a2\u30c3\u30d7\u30c7\u30fc\u30c8\u306b\u3088\u308b\u8868\u793a\u9818\u57df\u306e\u5909\u52d5\u3067\u3059\u3002\u74b0\u5883\u306b\u3088\u3063\u3066\u306f60\u301c80\u6587\u5b57\u7a0b\u5ea6\u3057\u304b\u8868\u793a\u3055\u308c\u306a\u3044\u3068\u3044\u3046\u5b9f\u6e2c\u5831\u544a\u3082\u3042\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<p class=\"is-style-icon_announce wp-block-paragraph\">PC\u5411\u3051\u306e\u5b89\u5168\u306a\u6307\u91dd\u306f<strong>\u6700\u5927120\u6587\u5b57\u7a0b\u5ea6\u3092\u4e0a\u9650<\/strong>\u3068\u3057\u3001\u6700\u91cd\u8981\u60c5\u5831\u306f\u524d\u534a60\u301c70\u6587\u5b57\u4ee5\u5185\u306b\u53ce\u3081\u308b\u3053\u3068\u3067\u3059\u3002120\u6587\u5b57\u3092\u8d85\u3048\u305f\u90e8\u5206\u306f\u300c\u2026\u300d\u3067\u7701\u7565\u3055\u308c\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u30b9\u30de\u30fc\u30c8\u30d5\u30a9\u30f3\u3067\u306e\u8868\u793a\uff1a\u76ee\u5b89\u306f70\u6587\u5b57\u7a0b\u5ea6<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u30b9\u30de\u30db\u691c\u7d22\u7d50\u679c\u3067\u306e\u8868\u793a\u76ee\u5b89\u306f60\u301c80\u6587\u5b57\u524d\u5f8c\u3068\u3055\u308c\u3066\u304a\u308a\u3001\u5b9f\u6e2c\u3067\u306f50\u301c70\u6587\u5b57\u7a0b\u5ea6\u306b\u53ce\u307e\u308b\u30b1\u30fc\u30b9\u304c\u591a\u3044\u3068\u5831\u544a\u3055\u308c\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span class=\"swl-marker mark_yellow\"><strong>\u30b9\u30de\u30db\u30e6\u30fc\u30b6\u30fc\u306e\u6bd4\u7387\u304c\u9ad8\u3044\u73fe\u5728\u3001\u30b9\u30de\u30db\u8868\u793a\u306b\u5408\u308f\u305b\u305f60\u301c70\u6587\u5b57\u3092\u57fa\u6e96\u306b\u3059\u308b\u306e\u304c\u5b9f\u7528\u7684<\/strong><\/span>\u3067\u3059\u3002PC\u8868\u793a\u3088\u308a\u3082\u77ed\u3044\u753b\u9762\u5e45\u3092\u524d\u63d0\u306b\u8a2d\u8a08\u3057\u3066\u304a\u304f\u3068\u3001\u4e21\u30c7\u30d0\u30a4\u30b9\u3067\u60c5\u5831\u304c\u4f1d\u308f\u308a\u3084\u3059\u304f\u306a\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<p class=\"is-style-icon_good wp-block-paragraph\">\u6700\u91cd\u8981\u60c5\u5831\u30fb\u30ad\u30fc\u30ef\u30fc\u30c9\u306f\u5192\u982d50\u6587\u5b57\u4ee5\u5185\u306b\u51dd\u7e2e\u3059\u308b\u306e\u304c\u9244\u5247\u3067\u3059\u3002\u5f8c\u534a\u304c\u5207\u308c\u3066\u3082\u3001\u30e6\u30fc\u30b6\u30fc\u306b\u4f1d\u3048\u305f\u3044\u3053\u3068\u304c\u5c4a\u304f\u69cb\u6210\u3092\u610f\u8b58\u3057\u307e\u3057\u3087\u3046\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u8a18\u53f7\u30fb\u7d75\u6587\u5b57\u306f\u4f7f\u3048\u308b\u306e\u304b<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u300c\uff01\u300d\u300c&#x25b6;\u300d\u300c\u25ce\u300d\u306a\u3069\u306e\u8a18\u53f7\u306f\u4f7f\u7528\u53ef\u80fd\u3067\u3001\u691c\u7d22\u7d50\u679c\u3067\u30e6\u30fc\u30b6\u30fc\u306e\u76ee\u306b\u7559\u307e\u308a\u3084\u3059\u304f\u306a\u308b\u52b9\u679c\u304c\u671f\u5f85\u3067\u304d\u307e\u3059\u3002\u7d75\u6587\u5b57\u3082Google\u306e\u30b9\u30cb\u30da\u30c3\u30c8\u306b\u8868\u793a\u3055\u308c\u308b\u3053\u3068\u304c\u3042\u308a\u307e\u3059\u304c\u3001\u74b0\u5883\u3084\u30d6\u30e9\u30a6\u30b6\u306b\u3088\u3063\u3066\u6587\u5b57\u5316\u3051\u3084\u610f\u56f3\u3057\u306a\u3044\u8868\u793a\u306b\u306a\u308b\u5834\u5408\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u307e\u305f\u3001Google\u306f\u30d4\u30af\u30bb\u30eb\u5e45\u3067\u8868\u793a\u9818\u57df\u3092\u7ba1\u7406\u3057\u3066\u3044\u308b\u305f\u3081\u3001\u8a18\u53f7\u30fb\u7d75\u6587\u5b57\u3092\u591a\u7528\u3059\u308b\u3068<strong>\u540c\u3058\u6587\u5b57\u6570\u3067\u3082\u7701\u7565\u304c\u65e9\u307e\u308b<\/strong>\u53ef\u80fd\u6027\u304c\u3042\u308a\u307e\u3059\u3002\u4f7f\u3046\u5834\u5408\u306f\u5185\u5bb9\u306b\u95a2\u9023\u3057\u305f\u6587\u8108\u3067\u81ea\u7136\u306b\u4f7f\u7528\u3057\u307e\u3057\u3087\u3046\u3002<\/p>\n\n\n\n<div class=\"swell-block-capbox cap_box is-style-shadow\"><div class=\"cap_box_ttl\"><span>Google\u304c\u63a8\u5968\u3057\u306a\u3044NG\u4f8b<\/span><\/div><div class=\"cap_box_content\"><ul class=\"wp-block-list is-style-bad_list\"><li>\u30ad\u30fc\u30ef\u30fc\u30c9\u306e\u7f85\u5217\u3060\u3051\u3067\u69cb\u6210\u3055\u308c\u305f\u8aac\u660e\u6587<\/li><li>\u30da\u30fc\u30b8\u672c\u6587\u3068\u95a2\u4fc2\u306e\u306a\u3044\u5185\u5bb9\u306e\u8a18\u8ff0<\/li><li>\u8a18\u53f7\u30fb\u7d75\u6587\u5b57\u306e\u904e\u5270\u4f7f\u7528\u30fb\u8a87\u5927\u8868\u73fe<\/li><\/ul><\/div><\/div>\n\n\n\n<p class=\"is-style-icon_announce wp-block-paragraph\">NG\u4f8b\u306e\u8a73\u7d30\u306f<a href=\"https:\/\/developers.google.com\/search\/docs\/appearance\/snippet\" rel=\"noopener\" style=\"color:#1a0dab;text-decoration:underline\" target=\"_blank\">Google \u691c\u7d22\u30bb\u30f3\u30c8\u30e9\u30eb\u300c\u30b9\u30cb\u30da\u30c3\u30c8\u306e\u7ba1\u7406\u30fb\u30e1\u30bf \u30c7\u30a3\u30b9\u30af\u30ea\u30d7\u30b7\u30e7\u30f3\u306b\u3064\u3044\u3066\u300d<\/a>\u3067\u516c\u5f0f\u306b\u793a\u3055\u308c\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<div class=\"swell-block-capbox cap_box is-style-inner\"><div class=\"cap_box_ttl\"><span>\u6587\u5b57\u6570\u306e\u30dd\u30a4\u30f3\u30c8\u307e\u3068\u3081<\/span><\/div><div class=\"cap_box_content\"><ul class=\"wp-block-list is-style-check_list\"><li>PC\u306e\u4e0a\u9650\u76ee\u5b89\u306f120\u6587\u5b57\u7a0b\u5ea6\u3002\u6700\u91cd\u8981\u60c5\u5831\u306f\u524d\u534a60\u301c70\u6587\u5b57\u306b\u53ce\u3081\u308b<\/li><li>\u30b9\u30de\u30db\u306e\u4e0a\u9650\u76ee\u5b89\u306f60\u301c70\u6587\u5b57\u3002\u5192\u982d50\u6587\u5b57\u4ee5\u5185\u306b\u30ad\u30fc\u30ef\u30fc\u30c9\u3092\u7f6e\u304f<\/li><li>Google\u306f\u30d4\u30af\u30bb\u30eb\u5e45\u3067\u7ba1\u7406\u3002\u8a18\u53f7\u30fb\u7d75\u6587\u5b57\u306e\u591a\u7528\u306f\u7701\u7565\u3092\u65e9\u3081\u308b<\/li><li>\u6587\u5b57\u6570\u3088\u308a\u300c\u524d\u534a\u3078\u306e\u60c5\u5831\u96c6\u7d04\u300d\u3092\u512a\u5148\u3059\u308b<\/li><\/ul><\/div><\/div>\n\n\n\n<figure class=\"wp-block-table ai-info-table\"><table><thead><tr><th>\u30c7\u30d0\u30a4\u30b9<\/th><th>\u8868\u793a\u76ee\u5b89<\/th><th>\u5b89\u5168\u306a\u4e0a\u9650<\/th><th>\u6700\u91cd\u8981\u60c5\u5831\u3092\u7f6e\u304f\u4f4d\u7f6e<\/th><\/tr><\/thead><tbody><tr><td>PC<\/td><td>90\u301c120\u6587\u5b57<\/td><td>120\u6587\u5b57\u7a0b\u5ea6<\/td><td>\u524d\u534a60\u301c70\u6587\u5b57\u4ee5\u5185<\/td><\/tr><tr><td>\u30b9\u30de\u30fc\u30c8\u30d5\u30a9\u30f3<\/td><td>50\u301c70\u6587\u5b57<\/td><td>60\u301c70\u6587\u5b57\u7a0b\u5ea6<\/td><td>\u5192\u982d50\u6587\u5b57\u4ee5\u5185<\/td><\/tr><tr><td>\u8a18\u53f7\u30fb\u7d75\u6587\u5b57<\/td><td>\u74b0\u5883\u306b\u3088\u308a\u7570\u306a\u308b<\/td><td>\u4f7f\u3044\u3059\u304e\u306a\u3044<\/td><td>\u7701\u7565\u304c\u65e9\u307e\u308b\u30ea\u30b9\u30af\u3042\u308a<\/td><\/tr><\/tbody><\/table><figcaption>\u30c7\u30d0\u30a4\u30b9\u5225\u30fb\u6587\u5b57\u6570\u306e\u5b9f\u7528\u57fa\u6e96<\/figcaption><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">\u30af\u30ea\u30c3\u30af\u7387\u304c\u4e0a\u304c\u308b\u30e1\u30bf\u30c7\u30a3\u30b9\u30af\u30ea\u30d7\u30b7\u30e7\u30f3\u306e\u66f8\u304d\u65b9<\/h2>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" alt=\"CTR\u3092\u4e0a\u3052\u308b5\u3064\u306e\u66f8\u304d\u65b9\" src=\"https:\/\/dream-up.co.jp\/marketing\/media\/wp-content\/uploads\/2026\/07\/info_4-49.png\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">\u6587\u5b57\u6570\u3092\u57cb\u3081\u308b\u3060\u3051\u3067\u306f\u3001\u30af\u30ea\u30c3\u30af\u306b\u3064\u306a\u304c\u308a\u307e\u305b\u3093\u3002CTR\uff08\u30af\u30ea\u30c3\u30af\u7387\uff09\u3092\u9ad8\u3081\u308b\u306b\u306f\u300c\u306a\u305c\u3053\u306e\u30da\u30fc\u30b8\u3092\u8aad\u3080\u3079\u304d\u304b\u300d\u3092\u30e6\u30fc\u30b6\u30fc\u306b\u4f1d\u3048\u308b\u8a2d\u8a08\u304c\u5fc5\u8981\u3067\u3059\u3002\u3053\u3053\u3067\u306f\u3001\u306a\u305c\u52b9\u304f\u306e\u304b\u3068\u3044\u3046\u7406\u7531\u3068\u3068\u3082\u306b\u3001\u3059\u3050\u4f7f\u3048\u308b\u5177\u4f53\u7684\u306a\u66f8\u304d\u65b9\u30925\u3064\u89e3\u8aac\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<div class=\"swell-block-capbox cap_box is-style-inner\"><div class=\"cap_box_ttl\"><span>\u30af\u30ea\u30c3\u30af\u7387\u304c\u4e0a\u304c\u308b5\u3064\u306e\u66f8\u304d\u65b9<\/span><\/div><div class=\"cap_box_content\"><ul class=\"wp-block-list is-style-num_circle\"><li>\u5bfe\u7b56\u30ad\u30fc\u30ef\u30fc\u30c9\u3092\u524d\u534a\u306b\u81ea\u7136\u306b\u542b\u3081\u308b<\/li><li>\u30da\u30fc\u30b8\u3092\u8aad\u3080\u30d9\u30cd\u30d5\u30a3\u30c3\u30c8\uff08\u5f97\u3089\u308c\u308b\u6210\u679c\uff09\u3092\u660e\u8a18\u3059\u308b<\/li><li>\u30bf\u30fc\u30b2\u30c3\u30c8\u8aad\u8005\u3092\u5192\u982d\u3067\u5177\u4f53\u7684\u306b\u793a\u3059<\/li><li>\u884c\u52d5\u3092\u4fc3\u3059CTA\u30d5\u30ec\u30fc\u30ba\u3092\u672b\u5c3e\u306b\u5165\u308c\u308b<\/li><li>\u672c\u6587\u3068\u5185\u5bb9\u304c\u4e00\u81f4\u3057\u305f\u8aac\u660e\u6587\u306b\u3059\u308b<\/li><\/ul><\/div><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">\u66f8\u304d\u65b9\u2460\uff1a\u5bfe\u7b56\u30ad\u30fc\u30ef\u30fc\u30c9\u3092\u524d\u534a\u306b\u81ea\u7136\u306b\u542b\u3081\u308b<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u691c\u7d22\u30af\u30a8\u30ea\u306b\u4e00\u81f4\u3059\u308b\u30ad\u30fc\u30ef\u30fc\u30c9\u304c\u30b9\u30cb\u30da\u30c3\u30c8\u306b\u542b\u307e\u308c\u3066\u3044\u308b\u3068\u3001Google\u306f\u8a72\u5f53\u7b87\u6240\u3092<span class=\"swl-marker mark_yellow\"><strong>\u592a\u5b57\u3067\u5f37\u8abf\u8868\u793a<\/strong><\/span>\u3057\u307e\u3059\u3002\u8996\u8a8d\u7387\u304c\u4e0a\u304c\u308a\u3001\u30af\u30ea\u30c3\u30af\u3055\u308c\u3084\u3059\u304f\u306a\u308b\u52b9\u679c\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u30da\u30fc\u30b8\u306e\u30e1\u30a4\u30f3\u30ad\u30fc\u30ef\u30fc\u30c9\u306f\u5192\u982d30\u5b57\u4ee5\u5185\u306b\u3001\u81ea\u7136\u306a\u6587\u7ae0\u3068\u3057\u3066\u7d44\u307f\u8fbc\u3080\u306e\u304c\u57fa\u672c\u3067\u3059\u3002\u300c\u30e1\u30bf\u30c7\u30a3\u30b9\u30af\u30ea\u30d7\u30b7\u30e7\u30f3 \u66f8\u304d\u65b9 SEO \u8a2d\u5b9a\u300d\u306e\u3088\u3046\u306a\u30ad\u30fc\u30ef\u30fc\u30c9\u306e\u7f85\u5217\u306fGoogle\u304c\u63a8\u5968\u3057\u306a\u3044NG\u4f8b\u3067\u3059\u3002\u305c\u3072\u6587\u8108\u306e\u4e2d\u306b\u6eb6\u3051\u8fbc\u307e\u305b\u3066\u304f\u3060\u3055\u3044\u3002<\/p>\n\n\n\n<p class=\"is-style-big_icon_caution wp-block-paragraph\">\u8907\u6570\u30ad\u30fc\u30ef\u30fc\u30c9\u3092\u8a70\u3081\u8fbc\u307f\u3059\u304e\u308b\u3068\u6587\u7ae0\u306e\u81ea\u7136\u3055\u304c\u5931\u308f\u308c\u307e\u3059\u3002\u305d\u306e\u7d50\u679c\u3001Google\u304c\u3088\u308a\u9069\u5207\u306a\u6587\u7ae0\u306b\u81ea\u52d5\u66f8\u304d\u63db\u3048\u3059\u308b\u30ea\u30b9\u30af\u304c\u9ad8\u307e\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u66f8\u304d\u65b9\u2461\uff1a\u30da\u30fc\u30b8\u3092\u8aad\u3080\u30d9\u30cd\u30d5\u30a3\u30c3\u30c8\uff08\u5f97\u3089\u308c\u308b\u6210\u679c\uff09\u3092\u660e\u8a18\u3059\u308b<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u30e6\u30fc\u30b6\u30fc\u306f\u691c\u7d22\u7d50\u679c\u3092\u898b\u3066\u300c\u3053\u306e\u8a18\u4e8b\u3067\u81ea\u5206\u306e\u554f\u984c\u304c\u89e3\u6c7a\u3067\u304d\u308b\u304b\u300d\u3092\u77ac\u6642\u306b\u5224\u65ad\u3057\u3066\u3044\u307e\u3059\u3002<span class=\"swl-marker mark_yellow\"><strong>\u8aad\u5f8c\u306b\u4f55\u304c\u5f97\u3089\u308c\u308b\u304b\u3092\u660e\u793a\u3059\u308b\u3053\u3068\u3067\u3001\u30af\u30ea\u30c3\u30af\u3059\u308b\u52d5\u6a5f<\/strong><\/span>\u304c\u751f\u307e\u308c\u307e\u3059\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u300c\u3007\u3007\u304c\u308f\u304b\u308a\u307e\u3059\u300d\u300c\u3007\u3007\u3067\u304d\u307e\u3059\u300d\u300c5\u5206\u3067\u308f\u304b\u308b\u3007\u3007\u306e\u624b\u9806\u300d\u306a\u3069\u3001\u5177\u4f53\u7684\u306a\u7d50\u679c\u3092\u6570\u5024\u3084\u56fa\u6709\u540d\u8a5e\u3068\u3068\u3082\u306b\u793a\u3057\u307e\u3057\u3087\u3046\u3002EC\u30da\u30fc\u30b8\u3067\u3042\u308c\u3070\u4fa1\u683c\u30fb\u54c1\u756a\u30fb\u30e1\u30fc\u30ab\u30fc\u540d\u3092\u542b\u3081\u308b\u3068\u3001\u8cfc\u5165\u610f\u6b32\u306e\u9ad8\u3044\u30e6\u30fc\u30b6\u30fc\u3092\u5f15\u304d\u8fbc\u3081\u307e\u3059\u3002<\/p>\n\n\n\n<div class=\"swell-block-capbox cap_box is-style-shadow\"><div class=\"cap_box_ttl\"><span>\u30d9\u30cd\u30d5\u30a3\u30c3\u30c8\u8868\u73fe\u306eNG\u4f8b<\/span><\/div><div class=\"cap_box_content\"><ul class=\"wp-block-list is-style-bad_list\"><li>\u300c\u8a73\u3057\u304f\u306f\u3053\u3061\u3089\u300d\uff08\u4f55\u304c\u5f97\u3089\u308c\u308b\u304b\u4f1d\u308f\u3089\u306a\u3044\uff09<\/li><li>\u300c\u304a\u5f79\u7acb\u3061\u60c5\u5831\u3092\u3054\u7d39\u4ecb\u3057\u307e\u3059\u300d\uff08\u5185\u5bb9\u304c\u66d6\u6627\u3059\u304e\u308b\uff09<\/li><li>\u300c\u3053\u3061\u3089\u3092\u3054\u89a7\u304f\u3060\u3055\u3044\u300d\uff08\u884c\u52d5\u306e\u7406\u7531\u304c\u306a\u3044\uff09<\/li><\/ul><\/div><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">\u66f8\u304d\u65b9\u2462\uff1a\u30bf\u30fc\u30b2\u30c3\u30c8\u8aad\u8005\u3092\u5192\u982d\u3067\u5177\u4f53\u7684\u306b\u793a\u3059<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u300c\u81ea\u5206\u5411\u3051\u306e\u8a18\u4e8b\u3060\u300d\u3068\u611f\u3058\u305f\u30e6\u30fc\u30b6\u30fc\u306f\u30af\u30ea\u30c3\u30af\u3057\u3084\u3059\u304f\u306a\u308a\u307e\u3059\u3002\u696d\u754c\u30fb\u8077\u7a2e\u30fb\u60a9\u307f\u3067\u30bf\u30fc\u30b2\u30c3\u30c8\u3092\u7d5e\u308b\u3068\u3001\u95a2\u9023\u30e6\u30fc\u30b6\u30fc\u306eCTR\u3092\u5927\u304d\u304f\u5f15\u304d\u4e0a\u3052\u308b\u52b9\u679c\u304c\u671f\u5f85\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u300cSEO\u521d\u5fc3\u8005\u306e\u65b9\u3078\u300d\u300cWordPress\u3092\u4f7f\u3063\u3066\u3044\u308b\u65b9\u306b\u300d\u306a\u3069\u3001\u5192\u982d\u3067\u30bf\u30fc\u30b2\u30c3\u30c8\u3092\u660e\u793a\u3057\u307e\u3057\u3087\u3046\u3002\u300c\u4e2d\u5c0f\u4f01\u696d\u306eSEO\u62c5\u5f53\u8005\u300d\u306e\u3088\u3046\u306b<span class=\"swl-marker mark_yellow\"><strong>\u5177\u4f53\u7684\u306b\u7d5e\u308b\u307b\u3069\u95a2\u9023\u30e6\u30fc\u30b6\u30fc\u3078\u306e\u8a34\u6c42\u529b\u304c\u9ad8\u307e\u308a\u307e\u3059<\/strong><\/span>\u3002<\/p>\n\n\n\n<p class=\"is-style-icon_announce wp-block-paragraph\">\u30bf\u30fc\u30b2\u30c3\u30c8\u3092\u7d5e\u308b\u3068\u3001\u8a72\u5f53\u3057\u306a\u3044\u30e6\u30fc\u30b6\u30fc\u306e\u30af\u30ea\u30c3\u30af\u306f\u6e1b\u308a\u307e\u3059\u3002\u305f\u3060\u3057\u3001\u95a2\u9023\u6027\u306e\u9ad8\u3044\u30e6\u30fc\u30b6\u30fc\u306eCTR\u304c\u4e0a\u304c\u308a\u76f4\u5e30\u7387\u306e\u6539\u5584\u3082\u898b\u8fbc\u3081\u308b\u305f\u3081\u3001\u30c8\u30fc\u30bf\u30eb\u306e\u6210\u679c\u306f\u5411\u4e0a\u3057\u3084\u3059\u304f\u306a\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u66f8\u304d\u65b9\u2463\uff1a\u884c\u52d5\u3092\u4fc3\u3059CTA\u30d5\u30ec\u30fc\u30ba\u3092\u672b\u5c3e\u306b\u5165\u308c\u308b<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u884c\u52d5\u3092\u4fc3\u3059\u30d5\u30ec\u30fc\u30ba\uff08CTA\uff1dCall to Action\uff09\u3092\u5165\u308c\u308b\u3053\u3068\u3067\u3001\u30e6\u30fc\u30b6\u30fc\u306e\u30af\u30ea\u30c3\u30af\u3092\u5f8c\u62bc\u3057\u3067\u304d\u307e\u3059\u3002\u672b\u5c3e\u306b\u914d\u7f6e\u3059\u308b\u306e\u304c\u57fa\u672c\u3067\u3001\u524d\u534a\u306e\u30ad\u30fc\u30ef\u30fc\u30c9\u3084\u30d9\u30cd\u30d5\u30a3\u30c3\u30c8\u3068\u7d44\u307f\u5408\u308f\u305b\u308b\u3053\u3068\u3067\u8a34\u6c42\u529b\u304c\u9ad8\u307e\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u300c\u4eca\u3059\u3050\u78ba\u8a8d\u300d\u300c\u8a73\u7d30\u3092\u30c1\u30a7\u30c3\u30af\u300d\u300c\u7121\u6599\u3067\u8a66\u3059\u300d\u300c\u3007\u3007\u306e\u5168\u624b\u9806\u3092\u898b\u308b\u300d\u306a\u3069\u3001<span class=\"swl-marker mark_yellow\"><strong>\u884c\u52d5\u3068\u5f97\u3089\u308c\u308b\u4fa1\u5024\u3092\u7d44\u307f\u5408\u308f\u305b\u305f\u8868\u73fe<\/strong><\/span>\u304c\u6709\u52b9\u3067\u3059\u3002\u300c\u8a73\u3057\u304f\u306f\u3053\u3061\u3089\u300d\u5358\u4f53\u306f\u60c5\u5831\u91cf\u304c\u8584\u3044\u305f\u3081\u3001\u5358\u72ec\u3067\u306e\u4f7f\u7528\u306f\u907f\u3051\u307e\u3057\u3087\u3046\u3002<\/p>\n\n\n\n<div class=\"wp-block-group is-style-big_icon_good\"><div class=\"wp-block-group__inner-container\"><ul class=\"wp-block-list\"><li>\u300c\u8a2d\u5b9a\u624b\u9806\u3092\u4eca\u3059\u3050\u78ba\u8a8d\u3059\u308b\u300d\uff08\u884c\u52d5\uff0b\u5185\u5bb9\u304c\u660e\u78ba\uff09<\/li><li>\u300c\u7121\u6599\u30c4\u30fc\u30eb\u306e\u5168\u30ea\u30b9\u30c8\u3092\u898b\u308b\u300d\uff08\u4fa1\u5024\uff0b\u5177\u4f53\u6027\u3042\u308a\uff09<\/li><li>\u300c5\u30b9\u30c6\u30c3\u30d7\u3067\u8a2d\u5b9a\u5b8c\u4e86\u2192\u8a73\u7d30\u3092\u30c1\u30a7\u30c3\u30af\u300d\uff08\u6570\u5024\uff0bCTA\uff09<\/li><\/ul><\/div><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">\u66f8\u304d\u65b9\u2464\uff1a\u672c\u6587\u3068\u5185\u5bb9\u304c\u4e00\u81f4\u3057\u305f\u8aac\u660e\u6587\u306b\u3059\u308b<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u30e1\u30bf\u30c7\u30a3\u30b9\u30af\u30ea\u30d7\u30b7\u30e7\u30f3\u3068\u672c\u6587\u306e\u5185\u5bb9\u306b\u30ba\u30ec\u304c\u3042\u308b\u3068\u3001Google\u304c\u3088\u308a\u9069\u5207\u306a\u30b9\u30cb\u30da\u30c3\u30c8\u3078\u81ea\u52d5\u66f8\u304d\u63db\u3048\u3092\u884c\u3044\u307e\u3059\u3002\u307e\u305f\u3001\u30af\u30ea\u30c3\u30af\u5f8c\u306b\u300c\u5185\u5bb9\u304c\u9055\u3046\u300d\u3068\u611f\u3058\u305f\u30e6\u30fc\u30b6\u30fc\u306f\u3059\u3050\u96e2\u8131\u3059\u308b\u305f\u3081\u3001\u76f4\u5e30\u7387\u304c\u9ad8\u307e\u308a\u30e6\u30fc\u30b6\u30fc\u4f53\u9a13\u3092\u640d\u306a\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/developers.google.com\/search\/docs\/appearance\/snippet\" rel=\"noopener\" style=\"color:#1a0dab;text-decoration:underline\" target=\"_blank\">Google \u691c\u7d22\u30bb\u30f3\u30c8\u30e9\u30eb\u300c\u30b9\u30cb\u30da\u30c3\u30c8\u306e\u7ba1\u7406\u30fb\u30e1\u30bf \u30c7\u30a3\u30b9\u30af\u30ea\u30d7\u30b7\u30e7\u30f3\u306b\u3064\u3044\u3066\u300d<\/a>\u3067\u306f\u3001\u300c\u30da\u30fc\u30b8\u30b3\u30f3\u30c6\u30f3\u30c4\u306b\u95a2\u9023\u3057\u305f\u60c5\u5831\u3092\u8aac\u660e\u306b\u542b\u3081\u308b\u300d\u300c\u30da\u30fc\u30b8\u3054\u3068\u306b\u56fa\u6709\u306e\u5185\u5bb9\u306b\u3059\u308b\u300d\u3053\u3068\u3092\u63a8\u5968\u3057\u3066\u3044\u307e\u3059\u3002<span class=\"swl-marker mark_yellow\"><strong>\u5168\u30da\u30fc\u30b8\u3067\u540c\u3058\u6587\u7ae0\u3092\u4f7f\u3044\u307e\u308f\u3059\u306e\u306f\u660e\u78ba\u306aNG<\/strong><\/span>\u3067\u3059\u3002<\/p>\n\n\n\n<p class=\"is-style-big_icon_caution wp-block-paragraph\">\u8a87\u5927\u8868\u73fe\u3084\u904e\u5270\u306a\u717d\u308a\u6587\u306f\u3001Google\u306b\u3088\u308b\u66f8\u304d\u63db\u3048\u306e\u5bfe\u8c61\u306b\u306a\u308a\u3084\u3059\u3044\u3067\u3059\u3002\u30da\u30fc\u30b8\u306e\u5185\u5bb9\u3092\u6b63\u78ba\u304b\u3064\u9b45\u529b\u7684\u306b\u8981\u7d04\u3059\u308b\u3053\u3068\u304c\u3001\u81ea\u52d5\u66f8\u304d\u63db\u3048\u3092\u9632\u3050\u6700\u5584\u7b56\u3067\u3059\u3002<\/p>\n\n\n\n<div class=\"swell-block-capbox cap_box is-style-inner\"><div class=\"cap_box_ttl\"><span>CTR\u304c\u4e0a\u304c\u308b\u66f8\u304d\u65b9\uff5c5\u3064\u306e\u30dd\u30a4\u30f3\u30c8\u307e\u3068\u3081<\/span><\/div><div class=\"cap_box_content\"><ul class=\"wp-block-list is-style-check_list\"><li>\u30e1\u30a4\u30f3\u30ad\u30fc\u30ef\u30fc\u30c9\u306f\u5192\u982d30\u5b57\u4ee5\u5185\u306b\u81ea\u7136\u306a\u6587\u7ae0\u3067\u7d44\u307f\u8fbc\u3080<\/li><li>\u300c\u4f55\u304c\u5f97\u3089\u308c\u308b\u304b\u300d\u3092\u6570\u5024\u30fb\u56fa\u6709\u540d\u8a5e\u3067\u5177\u4f53\u7684\u306b\u793a\u3059<\/li><li>\u30bf\u30fc\u30b2\u30c3\u30c8\u8aad\u8005\u3092\u5192\u982d\u3067\u660e\u793a\u3057\u3066\u95a2\u9023\u6027\u3092\u4f1d\u3048\u308b<\/li><li>\u884c\u52d5\u3068\u4fa1\u5024\u3092\u7d44\u307f\u5408\u308f\u305b\u305fCTA\u30d5\u30ec\u30fc\u30ba\u3092\u672b\u5c3e\u306b\u7f6e\u304f<\/li><li>\u672c\u6587\u3068\u5185\u5bb9\u3092\u4e00\u81f4\u3055\u305b\u3001\u30da\u30fc\u30b8\u3054\u3068\u306b\u56fa\u6709\u306e\u6587\u7ae0\u3092\u66f8\u304f<\/li><\/ul><\/div><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">\u30e1\u30bf\u30c7\u30a3\u30b9\u30af\u30ea\u30d7\u30b7\u30e7\u30f3\u306e\u6587\u7ae0\u4f8b<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u826f\u3044\u4f8b\u30fb\u60aa\u3044\u4f8b\u3092\u6bd4\u8f03\u3057\u306a\u304c\u3089\u3001\u30d6\u30ed\u30b0\u8a18\u4e8b\u30fb\u30b5\u30fc\u30d3\u30b9\u30da\u30fc\u30b8\u30fbEC\u30da\u30fc\u30b8\u306e3\u30b8\u30e3\u30f3\u30eb\u306b\u4f7f\u3048\u308b\u30c6\u30f3\u30d7\u30ec\u30fc\u30c8\u3092\u7d39\u4ecb\u3057\u307e\u3059\u3002\u7a74\u57cb\u3081\u3057\u3066\u6587\u5b57\u6570\u3092\u78ba\u8a8d\u3059\u308b\u3060\u3051\u3067\u3001\u3059\u3050\u5b9f\u8df5\u306b\u4f7f\u3048\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u826f\u3044\u4f8b\u3068\u60aa\u3044\u4f8b\u306e\u6bd4\u8f03<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u307e\u305a\u62bc\u3055\u3048\u3066\u304a\u304d\u305f\u3044\u306e\u304c\u3001<span class=\"swl-marker mark_yellow\"><strong>Google\u304c\u66f8\u304d\u63db\u3048\u3092\u884c\u3044\u3084\u3059\u3044\u300c\u60aa\u3044\u4f8b\u300d\u306e\u30d1\u30bf\u30fc\u30f3<\/strong><\/span>\u3067\u3059\u3002\uff08\u51fa\u5178: <a href=\"https:\/\/developers.google.com\/search\/docs\/appearance\/snippet\" rel=\"noopener\" style=\"color:#1a0dab;text-decoration:underline\" target=\"_blank\">Google \u691c\u7d22\u30bb\u30f3\u30c8\u30e9\u30eb\u300c\u30b9\u30cb\u30da\u30c3\u30c8\u306e\u7ba1\u7406\u30fb\u30e1\u30bf \u30c7\u30a3\u30b9\u30af\u30ea\u30d7\u30b7\u30e7\u30f3\u306b\u3064\u3044\u3066\u300d<\/a>\uff09<\/p>\n\n\n\n<div class=\"swell-block-capbox cap_box is-style-shadow\"><div class=\"cap_box_ttl\"><span>\u907f\u3051\u308b\u3079\u304dNG\u4f8b<\/span><\/div><div class=\"cap_box_content\"><ul class=\"wp-block-list is-style-bad_list\"><li>\u30ad\u30fc\u30ef\u30fc\u30c9\u306e\u7f85\u5217\uff08\u300cSEO\u5bfe\u7b56 \u30e1\u30bf\u30c7\u30a3\u30b9\u30af\u30ea\u30d7\u30b7\u30e7\u30f3 \u66f8\u304d\u65b9 \u6587\u5b57\u6570 \u8a2d\u5b9a\u65b9\u6cd5 WordPress\u300d\uff09<\/li><li>\u5168\u30da\u30fc\u30b8\u5171\u901a\u306e\u540c\u3058\u8aac\u660e\u6587<\/li><li>\u672c\u6587\u3068\u95a2\u4fc2\u306e\u306a\u3044\u5185\u5bb9\u30fb\u8a87\u5927\u8868\u73fe<\/li><li>\u60c5\u5831\u91cf\u306e\u306a\u3044\u300c\u8a73\u3057\u304f\u306f\u3053\u3061\u3089\u300d\u306e\u307f<\/li><li>\u300c\u521d\u5fc3\u8005\u5411\u3051\u306e\u7c21\u5358\u306a\u65b9\u6cd5\u300d\u3068\u66f8\u3044\u3066\u672c\u6587\u304c\u4e0a\u7d1a\u8005\u5411\u3051\u6280\u8853\u89e3\u8aac\uff08\u76f4\u5e30\u7387\u304c\u4e0a\u304c\u308b\uff09<\/li><\/ul><\/div><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">\u4e00\u65b9\u3001\u30af\u30ea\u30c3\u30af\u3055\u308c\u3084\u3059\u3044\u826f\u3044\u4f8b\u306b\u306f\u5171\u901a\u306e\u69cb\u9020\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<p class=\"is-style-icon_good wp-block-paragraph\">\u3010\u4e3b\u8981\u30ad\u30fc\u30ef\u30fc\u30c9\u3011\uff0b\u3010\u8a18\u4e8b\u306e\u7d50\u8ad6\u30fb\u30d9\u30cd\u30d5\u30a3\u30c3\u30c8\u3011\uff0b\u3010\u5177\u4f53\u6027\u30fb\u5dee\u5225\u5316\u8981\u7d20\u3011\uff0b\u3010\u671f\u5f85\u3067\u304d\u308b\u7d50\u679c\u3011\u306e\u9806\u3067\u7d44\u307f\u7acb\u3066\u308b\u3068\u3001\u30e6\u30fc\u30b6\u30fc\u306e\u691c\u7d22\u610f\u56f3\u306b\u5fdc\u3048\u3084\u3059\u304f\u306a\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u305f\u3068\u3048\u3070\u30d6\u30ed\u30b0\u8a18\u4e8b\u306a\u3089\u3001<strong>\u30ad\u30fc\u30ef\u30fc\u30c9\u3092\u5192\u982d\u306b\u7f6e\u304d\u3001\u6570\u5024\u3084\u5177\u4f53\u7684\u306a\u6210\u679c\u3092\u793a\u3057\u3001\u672b\u5c3e\u306b\u884c\u52d5\u3092\u4fc3\u3059CTA\u3092\u6dfb\u3048\u308b<\/strong>\u69cb\u6210\u304c\u52b9\u679c\u7684\u3067\u3059\u3002\u3053\u308c\u3060\u3051\u3067\u3001\u5358\u306a\u308b\u30ad\u30fc\u30ef\u30fc\u30c9\u7f85\u5217\u3068\u306e\u5dee\u304c\u660e\u78ba\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u30da\u30fc\u30b8\u30b8\u30e3\u30f3\u30eb\u5225\u30c6\u30f3\u30d7\u30ec\u30fc\u30c8<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u4ee5\u4e0b\u306e3\u7a2e\u985e\u306e\u30c6\u30f3\u30d7\u30ec\u30fc\u30c8\u306f\u3001<span class=\"swl-marker mark_yellow\"><strong>\u7a74\u57cb\u3081\u5f8c\u306b\u6587\u5b57\u6570\u30ab\u30a6\u30f3\u30c8\u3092\u884c\u3044\u3001\u91cd\u8981\u60c5\u5831\u304c\u524d\u534a60\u5b57\u4ee5\u5185\u306b\u53ce\u307e\u3063\u3066\u3044\u308b\u304b<\/strong><\/span>\u3092\u78ba\u8a8d\u3057\u3066\u304b\u3089\u4f7f\u7528\u3057\u3066\u304f\u3060\u3055\u3044\u3002<\/p>\n\n\n\n<div class=\"swell-block-capbox cap_box is-style-inner\"><div class=\"cap_box_ttl\"><span>\u30b8\u30e3\u30f3\u30eb\u5225\u30c6\u30f3\u30d7\u30ec\u30fc\u30c8\u4e00\u89a7\uff0860\u301c70\u5b57\u76ee\u5b89\uff09<\/span><\/div><div class=\"cap_box_content\"><ul class=\"wp-block-list is-style-check_list\"><li>\u30ad\u30fc\u30ef\u30fc\u30c9\u306e\u30b3\u30c4\u3092\u89e3\u8aac\u3057\u8aad\u8005\u306e\u6210\u679c\u9054\u6210\u3092\u652f\u63f4<\/li><li>\u30b5\u30fc\u30d3\u30b9\u306e\u7279\u5fb4\u3068\u5b9f\u7e3e\u3067\u8ab2\u984c\u89e3\u6c7a\u3092\u30b5\u30dd\u30fc\u30c8<\/li><li>\u5546\u54c1\u60c5\u5831\u3068\u7279\u5fb4\u3067\u30af\u30ea\u30c3\u30af\u3092\u4fc3\u9032<\/li><\/ul><\/div><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">\u30d6\u30ed\u30b0\u8a18\u4e8b\u30c6\u30f3\u30d7\u30ec\u30fc\u30c8\u306e\u5834\u5408<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u8a18\u4e8b\u30bf\u30a4\u30c8\u30eb\u3068\u306e\u91cd\u8907\u3092\u907f\u3051\u3064\u3064\u3001<strong>\u300c\u8aad\u3080\u3068\u4f55\u304c\u308f\u304b\u308b\u304b\u300d\u3092\u5177\u4f53\u7684\u306a\u6570\u5024\u3084\u6210\u679c\u3067\u793a\u3059<\/strong>\u306e\u304c\u30dd\u30a4\u30f3\u30c8\u3067\u3059\u3002\u305f\u3068\u3048\u3070\u300c5\u3064\u306e\u30b3\u30c4\u300d\u300c3\u30b9\u30c6\u30c3\u30d7\u300d\u306e\u3088\u3046\u306a\u6570\u5b57\u3092\u5165\u308c\u308b\u3068\u3001\u8aad\u8005\u306f\u8a18\u4e8b\u306e\u5168\u4f53\u50cf\u3092\u3064\u304b\u307f\u3084\u3059\u304f\u306a\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u30b5\u30fc\u30d3\u30b9\u30da\u30fc\u30b8\u30c6\u30f3\u30d7\u30ec\u30fc\u30c8\u306e\u5834\u5408<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u30bf\u30fc\u30b2\u30c3\u30c8\u3068\u63d0\u4f9b\u4fa1\u5024\u3092\u5192\u982d\u3067\u660e\u793a\u3057\u3001\u5b9f\u7e3e\u3084\u6570\u5024\u3067\u4fe1\u983c\u611f\u3092\u88dc\u5f37\u3057\u307e\u3059\u3002<strong>\u672b\u5c3e\u306eCTA\u306f\u300c\u7121\u6599\u76f8\u8ac7\u306f\u3053\u3061\u3089\u300d\u300c\u8a73\u7d30\u3092\u898b\u308b\u300d\u306a\u3069\u3001\u6b21\u306e\u884c\u52d5\u3092\u5177\u4f53\u7684\u306b\u793a\u3059<\/strong>\u4e00\u8a00\u3092\u5165\u308c\u307e\u3057\u3087\u3046\u3002\u66d6\u6627\u306a\u8868\u73fe\u306f\u30af\u30ea\u30c3\u30af\u7387\uff08CTR\uff09\u306e\u4f4e\u4e0b\u306b\u3064\u306a\u304c\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">EC\u30da\u30fc\u30b8\u30c6\u30f3\u30d7\u30ec\u30fc\u30c8\u306e\u5834\u5408<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">EC\u30da\u30fc\u30b8\u3067\u306f<strong>\u4fa1\u683c\u30fb\u54c1\u756a\u30fb\u30e1\u30fc\u30ab\u30fc\u540d\u306a\u3069\u306e\u5177\u4f53\u60c5\u5831<\/strong>\u3092\u76db\u308a\u8fbc\u3080\u3053\u3068\u304c\u91cd\u8981\u3067\u3059\u3002\u8cfc\u5165\u610f\u6b32\u306e\u9ad8\u3044\u30e6\u30fc\u30b6\u30fc\u306f\u5546\u54c1\u540d\u3084\u54c1\u756a\u3067\u691c\u7d22\u3059\u308b\u305f\u3081\u3001\u3053\u308c\u3089\u3092\u542b\u3081\u308b\u3068\u95a2\u9023\u6027\u306e\u9ad8\u3044\u30af\u30ea\u30c3\u30af\u3092\u7372\u5f97\u3057\u3084\u3059\u304f\u306a\u308a\u307e\u3059\u3002\u9001\u6599\u3084\u5728\u5eab\u72b6\u6cc1\u306e\u8a18\u8f09\u3082\u8cfc\u5165\u5224\u65ad\u3092\u5f8c\u62bc\u3057\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<p class=\"is-style-icon_announce wp-block-paragraph\">\u30c6\u30f3\u30d7\u30ec\u30fc\u30c8\u3092\u4f7f\u3044\u59cb\u3081\u305f\u3089\u3001Google Search Console\uff08\u30b0\u30fc\u30b0\u30eb\u30b5\u30fc\u30c1\u30b3\u30f3\u30bd\u30fc\u30eb\uff1a\u30b5\u30a4\u30c8\u306e\u691c\u7d22\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u3092\u78ba\u8a8d\u3067\u304d\u308b\u7121\u6599\u30c4\u30fc\u30eb\uff09\u3067\u30da\u30fc\u30b8\u3054\u3068\u306eCTR\u3092\u6e2c\u5b9a\u3057\u3001\u6539\u5584\u3092\u7e70\u308a\u8fd4\u3059PDCA\u30b5\u30a4\u30af\u30eb\u3092\u56de\u3057\u307e\u3057\u3087\u3046\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u30e1\u30bf\u30c7\u30a3\u30b9\u30af\u30ea\u30d7\u30b7\u30e7\u30f3\u306e\u8a2d\u5b9a\u65b9\u6cd5<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u30e1\u30bf\u30c7\u30a3\u30b9\u30af\u30ea\u30d7\u30b7\u30e7\u30f3\u306e\u8a2d\u5b9a\u624b\u9806\u306f\u3001\u30b5\u30a4\u30c8\u306e\u69cb\u7bc9\u65b9\u6cd5\u306b\u3088\u3063\u3066\u7570\u306a\u308a\u307e\u3059\u3002WordPress\u30e6\u30fc\u30b6\u30fc\u306fSEO\u30d7\u30e9\u30b0\u30a4\u30f3\u3092\u4f7f\u3046\u65b9\u6cd5\u304c\u4e3b\u6d41\u3067\u3059\u3002HTML\u30b5\u30a4\u30c8\u306e\u5834\u5408\u306f\u76f4\u63a5\u30b3\u30fc\u30c9\u3092\u8a18\u8ff0\u3057\u307e\u3059\u3002\u8a2d\u5b9a\u5f8c\u306e\u78ba\u8a8d\u65b9\u6cd5\u3082\u3042\u308f\u305b\u3066\u62bc\u3055\u3048\u3066\u304a\u304d\u307e\u3057\u3087\u3046\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">WordPress\u3067\u8a2d\u5b9a\u3059\u308b\u65b9\u6cd5<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">WordPress\u3067\u306f\u3001SEO\u30d7\u30e9\u30b0\u30a4\u30f3\u3092\u4f7f\u3046\u306e\u304c\u6700\u3082\u304b\u3093\u305f\u3093\u306a\u65b9\u6cd5\u3067\u3059\u3002\u4ee3\u8868\u7684\u306a\u306e\u304c<span class=\"swl-marker mark_yellow\"><strong>All in One SEO\u3068Yoast SEO\u306e2\u3064<\/strong><\/span>\u3067\u3001\u3069\u3061\u3089\u3082\u7ba1\u7406\u753b\u9762\u304b\u3089\u76f4\u611f\u7684\u306b\u8a2d\u5b9a\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n<p class=\"is-style-icon_announce wp-block-paragraph\">WordPress\u306e\u30c6\u30fc\u30de\u5074\u306b\u3082\u30e1\u30bf\u30c7\u30a3\u30b9\u30af\u30ea\u30d7\u30b7\u30e7\u30f3\u5165\u529b\u6b04\u304c\u3042\u308b\u5834\u5408\u306f\u3001\u30d7\u30e9\u30b0\u30a4\u30f3\u3068\u306e\u91cd\u8907\u306b\u6ce8\u610f\u304c\u5fc5\u8981\u3067\u3059\u3002\u8a73\u3057\u304f\u306f\u5f8c\u8ff0\u306e\u6ce8\u610f\u70b9\u3092\u3054\u78ba\u8a8d\u304f\u3060\u3055\u3044\u3002<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">All in One SEO\u3092\u4f7f\u3046\u5834\u5408<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">All in One SEO\u306f300\u4e07\u4eba\u4ee5\u4e0a\u304c\u5229\u7528\u3059\u308bWordPress\u516c\u5f0f\u30c7\u30a3\u30ec\u30af\u30c8\u30ea\u767b\u9332\u30d7\u30e9\u30b0\u30a4\u30f3\u3067\u3059\u3002\u4ee5\u4e0b\u306e\u624b\u9806\u3067\u8a2d\u5b9a\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n<ul class=\"wp-block-list is-style-num_circle\">\n<li>WordPress\u7ba1\u7406\u753b\u9762\u306e\u300c\u30d7\u30e9\u30b0\u30a4\u30f3 \uff1e \u65b0\u898f\u8ffd\u52a0\u300d\u3067\u300cAll in One SEO\u300d\u3092\u691c\u7d22<\/li>\n<li>\u300c\u4eca\u3059\u3050\u30a4\u30f3\u30b9\u30c8\u30fc\u30eb\u300d\u2192\u300c\u6709\u52b9\u5316\u300d\u3092\u30af\u30ea\u30c3\u30af<\/li>\n<li>\u8a18\u4e8b\u30fb\u30da\u30fc\u30b8\u306e\u7de8\u96c6\u753b\u9762\u3092\u958b\u304d\u3001\u4e0b\u90e8\u306e\u300cAIOSEO\u8a2d\u5b9a\u300d\u6b04\u306b\u3042\u308b\u300c\u30e1\u30bf\u30c7\u30a3\u30b9\u30af\u30ea\u30d7\u30b7\u30e7\u30f3\u300d\u306b\u672c\u6587\u3092\u5165\u529b<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\">Yoast SEO\u3092\u4f7f\u3046\u5834\u5408<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Yoast SEO\u306f\u4e16\u754c\u7684\u306b\u5229\u7528\u8005\u304c\u591a\u3044\u30d7\u30e9\u30b0\u30a4\u30f3\u3067\u3059\u3002\u7ba1\u7406\u753b\u9762\u306e\u30d7\u30e9\u30b0\u30a4\u30f3\u691c\u7d22\u3067\u300cSEO\u300d\u3068\u5165\u529b\u3059\u308b\u3068\u6700\u521d\u306b\u8868\u793a\u3055\u308c\u307e\u3059\u3002<\/p>\n\n\n\n<ul class=\"wp-block-list is-style-num_circle\">\n<li>\u300c\u30d7\u30e9\u30b0\u30a4\u30f3 \uff1e \u65b0\u898f\u8ffd\u52a0\u300d\u3067\u300cYoast SEO\u300d\u3092\u691c\u7d22\u30fb\u30a4\u30f3\u30b9\u30c8\u30fc\u30eb\u30fb\u6709\u52b9\u5316<\/li>\n<li>\u8a18\u4e8b\u7de8\u96c6\u753b\u9762\u306e\u4e0b\u90e8\u306b\u8868\u793a\u3055\u308c\u308b\u300cYoast SEO\u300d\u30e1\u30bf\u30dc\u30c3\u30af\u30b9\u3092\u958b\u304f<\/li>\n<li>\u300cEdit snippet\u300d\u30dc\u30bf\u30f3\u3092\u62bc\u3057\u3001\u300c\u30e1\u30bf\u8aac\u660e\u6587\u300d\u6b04\u306b\u672c\u6587\u3092\u5165\u529b<\/li>\n<\/ul>\n\n\n\n<div class=\"swell-block-capbox cap_box is-style-shadow\"><div class=\"cap_box_ttl\"><span>\u91cd\u8907\u51fa\u529b\u306b\u95a2\u3059\u308bNG\u4f8b<\/span><\/div><div class=\"cap_box_content\"><ul class=\"wp-block-list is-style-bad_list\"><li>\u30c6\u30fc\u30de\u5074\u3068\u30d7\u30e9\u30b0\u30a4\u30f3\u5074\u306e\u4e21\u65b9\u306b\u30e1\u30bf\u30c7\u30a3\u30b9\u30af\u30ea\u30d7\u30b7\u30e7\u30f3\u3092\u8a18\u8ff0\u3059\u308b\uff08<code>&lt;meta name=\"description\"&gt;<\/code>\u304c2\u3064\u51fa\u529b\u3055\u308c\u3001Google\u304c\u610f\u56f3\u3057\u306a\u3044\u6587\u7ae0\u3092\u8868\u793a\u3059\u308b\u539f\u56e0\u306b\u306a\u308b\uff09<\/li><li>SEO\u30d7\u30e9\u30b0\u30a4\u30f3\u3092\u8907\u6570\u540c\u6642\u306b\u6709\u52b9\u5316\u3059\u308b\uff08OGP\u30bf\u30b0\u306a\u3069\u4ed6\u306e\u30e1\u30bf\u60c5\u5831\u3082\u91cd\u8907\u3057\u3001\u30af\u30ed\u30fc\u30e9\u30fc\u304c\u6df7\u4e71\u3059\u308b\uff09<\/li><\/ul><\/div><\/div>\n\n\n\n<p class=\"is-style-icon_good wp-block-paragraph\">\u30c6\u30fc\u30de\u5074\u304b\u30d7\u30e9\u30b0\u30a4\u30f3\u5074\u3001\u3069\u3061\u3089\u304b\u4e00\u65b9\u306eSEO\u8a2d\u5b9a\u6a5f\u80fd\u3092\u30aa\u30d5\u306b\u3057\u3066\u3001\u51fa\u529b\u5143\u30921\u3064\u306b\u7d5e\u308b\u306e\u304c\u57fa\u672c\u3067\u3059\u3002<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">\u30d7\u30e9\u30b0\u30a4\u30f3\u306a\u3057\u3067functions.php\u306b\u8a18\u8ff0\u3059\u308b\u5834\u5408<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">\u4e0a\u7d1a\u8005\u5411\u3051\u306e\u65b9\u6cd5\u3068\u3057\u3066\u3001WordPress\u306e<code>functions.php<\/code>\u306b\u8a18\u8ff0\u3057\u3066\u30e1\u30bf\u30c7\u30a3\u30b9\u30af\u30ea\u30d7\u30b7\u30e7\u30f3\u3092\u51fa\u529b\u3059\u308b\u65b9\u6cd5\u3082\u3042\u308a\u307e\u3059\u3002<span class=\"swl-marker mark_yellow\"><strong>\u5b50\u30c6\u30fc\u30de\u306e\u30ab\u30b9\u30bf\u30de\u30a4\u30ba\u77e5\u8b58\u304c\u5fc5\u8981\u306a\u305f\u3081\u3001\u521d\u5fc3\u8005\u306b\u306f\u30d7\u30e9\u30b0\u30a4\u30f3\u4f7f\u7528\u3092\u63a8\u5968\u3057\u307e\u3059\u3002<\/strong><\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><code>wp_head()<\/code>\u30d5\u30c3\u30af\u3092\u4f7f\u3063\u3066head\u30bf\u30b0\u5185\u306b\u30e1\u30bf\u60c5\u5831\u3092\u52d5\u7684\u51fa\u529b\u3059\u308b\u5f62\u304c\u4e00\u822c\u7684\u306a\u5b9f\u88c5\u3067\u3059\u3002OGP\u30bf\u30b0\u3068\u3042\u308f\u305b\u3066\u8a18\u8ff0\u3059\u308b\u3053\u3068\u3082\u53ef\u80fd\u3067\u3059\u3002\u30b3\u30fc\u30c9\u4f8b\u306f\u4f7f\u7528\u3059\u308bWordPress\u30d0\u30fc\u30b8\u30e7\u30f3\u3067\u52d5\u4f5c\u78ba\u8a8d\u3092\u884c\u3063\u3066\u304f\u3060\u3055\u3044\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">HTML\u306b\u76f4\u63a5\u8a18\u8ff0\u3059\u308b\u65b9\u6cd5<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">WordPress\u3092\u4f7f\u308f\u306a\u3044\u9759\u7684HTML\u30b5\u30a4\u30c8\u3067\u306f\u3001\u5404\u30da\u30fc\u30b8\u306e\u30bd\u30fc\u30b9\u306b\u76f4\u63a5\u8a18\u8ff0\u3057\u307e\u3059\u3002\u8a18\u8ff0\u5834\u6240\u306f<code>&lt;head&gt;<\/code>\u30bf\u30b0\u3068<code>&lt;\/head&gt;<\/code>\u30bf\u30b0\u306e\u9593\u3067\u3059\u3002<\/p>\n\n\n\n<pre class=\"wp-block-code\"><code>&lt;head&gt;\n  &lt;meta name=\"description\" content=\"\u3053\u3053\u306b\u30da\u30fc\u30b8\u306e\u6982\u8981\u3092\u8a18\u8ff0\u3057\u307e\u3059\u3002\"&gt;\n&lt;\/head&gt;<\/code><\/pre>\n\n\n\n<p class=\"is-style-big_icon_caution wp-block-paragraph\"><code>&lt;head&gt;<\/code>\u30bf\u30b0\u306e\u5916\u306b\u8a18\u8ff0\u3057\u305f\u5834\u5408\u3001Google\u306b\u8a8d\u8b58\u3055\u308c\u307e\u305b\u3093\u3002\u8a18\u8ff0\u4f4d\u7f6e\u306f\u305c\u3072\u78ba\u8a8d\u3057\u3066\u304f\u3060\u3055\u3044\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u8a2d\u5b9a\u5f8c\u306b\u30b9\u30cb\u30da\u30c3\u30c8\u3092\u78ba\u8a8d\u3059\u308b\u65b9\u6cd5<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u8a2d\u5b9a\u304c\u6b63\u3057\u304f\u53cd\u6620\u3055\u308c\u3066\u3044\u308b\u304b\u3092\u78ba\u8a8d\u3059\u308b\u65b9\u6cd5\u306f3\u3064\u3042\u308a\u307e\u3059\u3002\u8a2d\u5b9a\u76f4\u5f8c\u306e\u30c1\u30a7\u30c3\u30af\u3068\u3001\u52b9\u679c\u6e2c\u5b9a\u306e\u4e21\u9762\u3067\u6d3b\u7528\u3057\u3066\u304f\u3060\u3055\u3044\u3002<\/p>\n\n\n\n<div class=\"swell-block-capbox cap_box is-style-inner\"><div class=\"cap_box_ttl\"><span>\u30b9\u30cb\u30da\u30c3\u30c8\u78ba\u8a8d\u306e3\u3064\u306e\u65b9\u6cd5<\/span><\/div><div class=\"cap_box_content\"><ul class=\"wp-block-list is-style-check_list\"><li>\u30d6\u30e9\u30a6\u30b6\u306e\u30bd\u30fc\u30b9\u78ba\u8a8d\uff1a\u91cd\u8907\u51fa\u529b\u306e\u30c1\u30a7\u30c3\u30af\u306b\u4f7f\u3046<\/li><li>Google Search Console\uff1aCTR\u306e\u63a8\u79fb\u3067\u52b9\u679c\u3092\u6e2c\u5b9a\u3059\u308b<\/li><li>\u30b9\u30cb\u30da\u30c3\u30c8\u30b7\u30df\u30e5\u30ec\u30fc\u30bf\u30fc\u30c4\u30fc\u30eb\uff1aPC\u30fb\u30b9\u30de\u30db\u306e\u8868\u793a\u30a4\u30e1\u30fc\u30b8\u3092\u4e8b\u524d\u78ba\u8a8d\u3059\u308b<\/li><\/ul><\/div><\/div>\n\n\n\n<h4 class=\"wp-block-heading\">\u30d6\u30e9\u30a6\u30b6\u306e\u30bd\u30fc\u30b9\u78ba\u8a8d<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">\u5bfe\u8c61\u30da\u30fc\u30b8\u3092\u958b\u3044\u3066\u53f3\u30af\u30ea\u30c3\u30af\u2192\u300c\u30da\u30fc\u30b8\u306e\u30bd\u30fc\u30b9\u3092\u8868\u793a\u300d\u3092\u9078\u629e\u3057\u307e\u3059\u3002<code>Ctrl+F<\/code>\uff08Mac\u306f<code>cmd+F<\/code>\uff09\u3067\u300cdescription\u300d\u3092\u691c\u7d22\u3057\u3001<code>&lt;meta name=\"description\"&gt;<\/code>\u304c<span class=\"swl-marker mark_yellow\"><strong>1\u3064\u3060\u3051\u8868\u793a\u3055\u308c\u3066\u3044\u308b\u304b\u3092\u78ba\u8a8d<\/strong><\/span>\u3057\u307e\u3059\u30022\u3064\u8868\u793a\u3055\u308c\u3066\u3044\u308b\u5834\u5408\u306f\u91cd\u8907\u304c\u767a\u751f\u3057\u3066\u3044\u308b\u305f\u3081\u3001\u30c6\u30fc\u30de\u5074\u307e\u305f\u306f\u30d7\u30e9\u30b0\u30a4\u30f3\u5074\u306e\u8a2d\u5b9a\u3092\u898b\u76f4\u3057\u3066\u304f\u3060\u3055\u3044\u3002<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Google Search Console\u3067\u52b9\u679c\u3092\u6e2c\u5b9a\u3059\u308b<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Google Search Console\uff08\u30b0\u30fc\u30b0\u30eb\u30b5\u30fc\u30c1\u30b3\u30f3\u30bd\u30fc\u30eb\uff1aGoogle\u304c\u7121\u6599\u3067\u63d0\u4f9b\u3059\u308b\u30b5\u30a4\u30c8\u5206\u6790\u30c4\u30fc\u30eb\uff09\u306e\u300c\u691c\u7d22\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u300d\u3067\u306f\u3001\u30da\u30fc\u30b8\u30fb\u30ad\u30fc\u30ef\u30fc\u30c9\u3054\u3068\u306eCTR\uff08\u30af\u30ea\u30c3\u30af\u7387\uff09\u3092\u78ba\u8a8d\u3067\u304d\u307e\u3059\u3002\u30e1\u30bf\u30c7\u30a3\u30b9\u30af\u30ea\u30d7\u30b7\u30e7\u30f3\u3092\u5909\u66f4\u3057\u305f\u524d\u5f8c\u306eCTR\u63a8\u79fb\u3092\u8ffd\u3046\u3053\u3068\u3067\u3001\u6539\u5584\u52b9\u679c\u3092\u6570\u5024\u3067\u628a\u63e1\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u5909\u66f4\u5f8c\u3059\u3050\u306b\u53cd\u6620\u3055\u308c\u306a\u3044\u5834\u5408\u306f\u3001URL\u691c\u67fb\u30c4\u30fc\u30eb\u304b\u3089\u30a4\u30f3\u30c7\u30c3\u30af\u30b9\u767b\u9332\u3092\u30ea\u30af\u30a8\u30b9\u30c8\u3067\u304d\u307e\u3059\u3002\u305f\u3060\u3057\u5373\u6642\u53cd\u6620\u3067\u306f\u306a\u3044\u305f\u3081\u3001\u4e00\u5b9a\u306e\u5f85\u6a5f\u671f\u9593\u3092\u898b\u8fbc\u3093\u3067\u304a\u304d\u307e\u3057\u3087\u3046\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u306a\u304a\u3001Google\u306f\u30e1\u30bf\u30c7\u30a3\u30b9\u30af\u30ea\u30d7\u30b7\u30e7\u30f3\u3092\u66f8\u304d\u63db\u3048\u3066\u30b9\u30cb\u30da\u30c3\u30c8\u3092\u8868\u793a\u3059\u308b\u3053\u3068\u304c\u3042\u308a\u307e\u3059\u3002\u8a73\u7d30\u306f<a href=\"https:\/\/developers.google.com\/search\/docs\/appearance\/snippet\" rel=\"noopener\" style=\"color:#1a0dab;text-decoration:underline\" target=\"_blank\">Google \u691c\u7d22\u30bb\u30f3\u30c8\u30e9\u30eb\u300c\u30b9\u30cb\u30da\u30c3\u30c8\u306e\u7ba1\u7406\u30fb\u30e1\u30bf \u30c7\u30a3\u30b9\u30af\u30ea\u30d7\u30b7\u30e7\u30f3\u306b\u3064\u3044\u3066\u300d<\/a>\u3092\u53c2\u7167\u3057\u3066\u304f\u3060\u3055\u3044\u3002<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">\u30b9\u30cb\u30da\u30c3\u30c8\u30b7\u30df\u30e5\u30ec\u30fc\u30bf\u30fc\u30c4\u30fc\u30eb\u3092\u6d3b\u7528\u3059\u308b<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">\u30e9\u30c3\u30b3\u30c4\u30fc\u30eb\u30ba\u306a\u3069\u306e\u7121\u6599\u30aa\u30f3\u30e9\u30a4\u30f3\u30c4\u30fc\u30eb\u3092\u4f7f\u3046\u3068\u3001PC\u30fb\u30b9\u30de\u30db\u305d\u308c\u305e\u308c\u306e\u691c\u7d22\u7d50\u679c\u3067\u306e\u8868\u793a\u30a4\u30e1\u30fc\u30b8\u3092\u30d7\u30ec\u30d3\u30e5\u30fc\u3067\u304d\u307e\u3059\u3002\u6587\u5b57\u6570\u3084\u30d4\u30af\u30bb\u30eb\u5e45\u304c\u9069\u5207\u304b\u3069\u3046\u304b\u3092\u4e8b\u524d\u306b\u78ba\u8a8d\u3057\u3066\u304b\u3089\u5165\u7a3f\u3059\u308b\u306e\u304c\u304a\u3059\u3059\u3081\u3067\u3059\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u30e1\u30bf\u30c7\u30a3\u30b9\u30af\u30ea\u30d7\u30b7\u30e7\u30f3\u3068\u4ed6\u306eHTML\u8981\u7d20\u3068\u306e\u95a2\u4fc2<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u30e1\u30bf\u30c7\u30a3\u30b9\u30af\u30ea\u30d7\u30b7\u30e7\u30f3\u306f\u5358\u72ec\u3067\u6a5f\u80fd\u3059\u308b\u8981\u7d20\u3067\u306f\u306a\u304f\u3001\u540c\u3058<code>&lt;head&gt;<\/code>\u5185\u306b\u8a18\u8ff0\u3059\u308b\u4ed6\u306eHTML\u8981\u7d20\u3068\u9023\u643a\u3057\u3066\u52d5\u4f5c\u3057\u307e\u3059\u3002\u7279\u306bSEO\u89b3\u70b9\u3067\u95a2\u9023\u6027\u306e\u9ad8\u3044canonical\u30bf\u30b0\u30fbrobots meta\u30bf\u30b0\u30fbOGP\u30bf\u30b0\u3068\u306e\u95a2\u4fc2\u3092\u7406\u89e3\u3057\u3066\u304a\u304f\u3068\u3001\u8a2d\u5b9a\u30df\u30b9\u3084\u610f\u56f3\u3057\u306a\u3044\u6319\u52d5\u3092\u9632\u3052\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">canonical\u30bf\u30b0\u3068\u306e\u95a2\u4fc2<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">canonical\u30bf\u30b0\uff08<code>&lt;link rel=\"canonical\" href=\"...\"&gt;<\/code>\uff09\u306f\u3001\u91cd\u8907\u30b3\u30f3\u30c6\u30f3\u30c4\u304c\u5b58\u5728\u3059\u308b\u5834\u5408\u306b\u300c\u6b63\u898fURL\u300d\u3092Google\u306b\u4f1d\u3048\u308b\u305f\u3081\u306e\u8981\u7d20\u3067\u3059\u3002canonical\u30bf\u30b0\u3067\u5225\u306eURL\u3092\u6b63\u898f\u6307\u5b9a\u3057\u3066\u3044\u308b\u30da\u30fc\u30b8\u306b\u30e1\u30bf\u30c7\u30a3\u30b9\u30af\u30ea\u30d7\u30b7\u30e7\u30f3\u3092\u8a2d\u5b9a\u3057\u3066\u3082\u3001Google\u306f\u305d\u306e\u30da\u30fc\u30b8\u3092\u30a4\u30f3\u30c7\u30c3\u30af\u30b9\u306e\u4e3b\u4f53\u3068\u3057\u3066\u6271\u308f\u306a\u3044\u5834\u5408\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u8907\u6570URL\u3067\u540c\u3058\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u63d0\u4f9b\u3057\u3066\u3044\u308b\u5834\u5408\uff08\u4f8b\uff1aPC\u3068\u30b9\u30de\u30db\u3067\u5225URL\u3092\u6301\u3064\u30b5\u30a4\u30c8\uff09\u306f\u3001\u6b63\u898f\u30da\u30fc\u30b8\u5074\u306e\u30e1\u30bf\u30c7\u30a3\u30b9\u30af\u30ea\u30d7\u30b7\u30e7\u30f3\u3092\u512a\u5148\u7684\u306b\u6700\u9069\u5316\u3057\u307e\u3057\u3087\u3046\u3002canonical\u306e\u5411\u304d\u5148\u3068\u3001\u30e1\u30bf\u30c7\u30a3\u30b9\u30af\u30ea\u30d7\u30b7\u30e7\u30f3\u306e\u8a2d\u5b9a\u5bfe\u8c61\u306b\u77db\u76fe\u304c\u306a\u3044\u304b\u3092\u78ba\u8a8d\u3059\u308b\u3053\u3068\u304c\u91cd\u8981\u3067\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">robots meta\u30bf\u30b0\u3068\u306e\u95a2\u4fc2<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">robots meta\u30bf\u30b0\uff08<code>&lt;meta name=\"robots\" content=\"...\"&gt;<\/code>\uff09\u306f\u3001Google\u306e\u30af\u30ed\u30fc\u30e9\u30fc\u306b\u5bfe\u3057\u3066\u30da\u30fc\u30b8\u306e\u30af\u30ed\u30fc\u30eb\u30fb\u30a4\u30f3\u30c7\u30c3\u30af\u30b9\u30fb\u30b9\u30cb\u30da\u30c3\u30c8\u8868\u793a\u306e\u53ef\u5426\u3092\u6307\u793a\u3059\u308b\u8981\u7d20\u3067\u3059\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u7279\u306b\u6ce8\u610f\u304c\u5fc5\u8981\u306a\u306e\u304c<code>nosnippet<\/code>\u3068<code>max-snippet<\/code>\u306e\u6307\u5b9a\u3067\u3059\u3002<code>content=\"nosnippet\"<\/code>\u3092\u8a2d\u5b9a\u3059\u308b\u3068\u3001\u30e1\u30bf\u30c7\u30a3\u30b9\u30af\u30ea\u30d7\u30b7\u30e7\u30f3\u3092\u8a18\u8ff0\u3057\u3066\u3044\u3066\u3082\u691c\u7d22\u7d50\u679c\u306b\u30b9\u30cb\u30da\u30c3\u30c8\u304c\u8868\u793a\u3055\u308c\u306a\u304f\u306a\u308a\u307e\u3059\u3002<code>max-snippet:50<\/code>\u306e\u3088\u3046\u306b\u6587\u5b57\u6570\u3092\u5236\u9650\u3059\u308b\u3068\u3001\u8a2d\u5b9a\u3057\u305f\u30e1\u30bf\u30c7\u30a3\u30b9\u30af\u30ea\u30d7\u30b7\u30e7\u30f3\u304c\u9014\u4e2d\u3067\u5207\u3089\u308c\u3066\u8868\u793a\u3055\u308c\u307e\u3059\u3002<\/p>\n\n\n\n<p class=\"is-style-icon_announce wp-block-paragraph\">robots meta\u30bf\u30b0\u3067<code>noindex<\/code>\u3092\u6307\u5b9a\u3057\u3066\u3044\u308b\u30da\u30fc\u30b8\u306f\u691c\u7d22\u7d50\u679c\u306b\u8868\u793a\u3055\u308c\u306a\u3044\u305f\u3081\u3001\u30e1\u30bf\u30c7\u30a3\u30b9\u30af\u30ea\u30d7\u30b7\u30e7\u30f3\u306e\u8a2d\u5b9a\u52b9\u679c\u306f\u3042\u308a\u307e\u305b\u3093\u3002\u30a4\u30f3\u30c7\u30c3\u30af\u30b9\u3055\u305b\u308b\u30da\u30fc\u30b8\u304b\u3069\u3046\u304b\u3092\u78ba\u8a8d\u3057\u3066\u304b\u3089\u8a2d\u5b9a\u3057\u307e\u3057\u3087\u3046\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">OGP\u30bf\u30b0\uff08og:description\uff09\u3068\u306e\u95a2\u4fc2<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">OGP\uff08Open Graph Protocol\uff09\u306e<code>og:description<\/code>\u306f\u3001Facebook\u3084X\uff08\u65e7Twitter\uff09\u30fbLINE\u306a\u3069SNS\u3067\u30da\u30fc\u30b8\u304c\u30b7\u30a7\u30a2\u3055\u308c\u305f\u3068\u304d\u306e\u30d7\u30ec\u30d3\u30e5\u30fc\u8aac\u660e\u6587\u3092\u5236\u5fa1\u3059\u308b\u8981\u7d20\u3067\u3059\u3002<code>&lt;meta name=\"description\"&gt;<\/code>\u3068\u306f\u5225\u306b\u8a18\u8ff0\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><code>og:description<\/code>\u3092\u8a2d\u5b9a\u3057\u3066\u3044\u306a\u3044\u5834\u5408\u3001\u591a\u304f\u306eSNS\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u306f\u30e1\u30bf\u30c7\u30a3\u30b9\u30af\u30ea\u30d7\u30b7\u30e7\u30f3\u306e\u5185\u5bb9\u3092\u4ee3\u66ff\u8868\u793a\u3057\u307e\u3059\u304c\u3001\u6319\u52d5\u306f\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u306b\u3088\u3063\u3066\u7570\u306a\u308a\u307e\u3059\u3002\u691c\u7d22\u6d41\u5165\u3068SNS\u6d41\u5165\u306e\u4e21\u65b9\u3092\u6700\u9069\u5316\u3059\u308b\u306a\u3089\u3001\u305d\u308c\u305e\u308c\u500b\u5225\u306b\u8a2d\u5b9a\u3057\u3066\u304a\u304f\u306e\u304c\u78ba\u5b9f\u3067\u3059\u3002<\/p>\n\n\n\n<div class=\"swell-block-capbox cap_box is-style-inner\"><div class=\"cap_box_ttl\"><span>\u95a2\u9023HTML\u8981\u7d20\u3068\u306e\u8a2d\u5b9a\u30dd\u30a4\u30f3\u30c8\u307e\u3068\u3081<\/span><\/div><div class=\"cap_box_content\"><ul class=\"wp-block-list is-style-check_list\"><li>canonical\u30bf\u30b0\u3067\u5225URL\u3092\u6b63\u898f\u6307\u5b9a\u3057\u3066\u3044\u308b\u30da\u30fc\u30b8\u306f\u3001\u6b63\u898f\u30da\u30fc\u30b8\u5074\u306e\u30e1\u30bf\u30c7\u30a3\u30b9\u30af\u30ea\u30d7\u30b7\u30e7\u30f3\u3092\u512a\u5148\u3057\u3066\u6700\u9069\u5316\u3059\u308b<\/li><li>robots meta\u30bf\u30b0\u306b<code>nosnippet<\/code>\u3084<code>noindex<\/code>\u304c\u3042\u308b\u5834\u5408\u3001\u30e1\u30bf\u30c7\u30a3\u30b9\u30af\u30ea\u30d7\u30b7\u30e7\u30f3\u306f\u691c\u7d22\u7d50\u679c\u306b\u8868\u793a\u3055\u308c\u306a\u3044<\/li><li><code>og:description<\/code>\u306fSNS\u30d7\u30ec\u30d3\u30e5\u30fc\u5411\u3051\u306e\u5225\u8981\u7d20\u3002\u691c\u7d22\u30b9\u30cb\u30da\u30c3\u30c8\u3068\u306f\u72ec\u7acb\u3057\u3066\u8a2d\u5b9a\u3059\u308b\u306e\u304c\u671b\u307e\u3057\u3044<\/li><\/ul><\/div><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">\u30e1\u30bf\u30c7\u30a3\u30b9\u30af\u30ea\u30d7\u30b7\u30e7\u30f3\u3092\u898b\u76f4\u3059\u3079\u304d\u30bf\u30a4\u30df\u30f3\u30b0<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u30e1\u30bf\u30c7\u30a3\u30b9\u30af\u30ea\u30d7\u30b7\u30e7\u30f3\u306f\u300c\u8a2d\u5b9a\u3057\u3066\u7d42\u308f\u308a\u300d\u3067\u306f\u3042\u308a\u307e\u305b\u3093\u3002\u691c\u7d22\u7d50\u679c\u306e\u30af\u30ea\u30c3\u30af\u7387\uff08CTR\uff1dClick Through Rate\uff09\u306f\u3001\u7af6\u5408\u72b6\u6cc1\u3084\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u9bae\u5ea6\u306b\u3088\u3063\u3066\u5909\u52d5\u3057\u307e\u3059\u3002<span class=\"swl-marker mark_yellow\"><strong>Google Search Console\u306eCTR\u30c7\u30fc\u30bf\u3092\u5b9a\u671f\u7684\u306b\u78ba\u8a8d\u3057\u3001\u6539\u5584\u304c\u5fc5\u8981\u306a\u30da\u30fc\u30b8\u3092\u7279\u5b9a\u3059\u308b<\/strong><\/span>\u3053\u3068\u304c\u3001\u5b9f\u52d9\u3067\u306e\u52b9\u679c\u7684\u306a\u30a2\u30d7\u30ed\u30fc\u30c1\u3067\u3059\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u898b\u76f4\u3059\u3079\u304d\u4e3b\u306a\u30bf\u30a4\u30df\u30f3\u30b0\u306f3\u3064\u3042\u308a\u307e\u3059\u3002\u305d\u308c\u305e\u308c\u5177\u4f53\u7684\u306a\u5bfe\u51e6\u6cd5\u3068\u3042\u308f\u305b\u3066\u78ba\u8a8d\u3057\u307e\u3057\u3087\u3046\u3002<\/p>\n\n\n\n<div class=\"swell-block-capbox cap_box is-style-inner\"><div class=\"cap_box_ttl\"><span>\u30e1\u30bf\u30c7\u30a3\u30b9\u30af\u30ea\u30d7\u30b7\u30e7\u30f3\u3092\u898b\u76f4\u3059\u3079\u304d3\u3064\u306e\u30bf\u30a4\u30df\u30f3\u30b0<\/span><\/div><div class=\"cap_box_content\"><ul class=\"wp-block-list is-style-num_circle\"><li>\u8a18\u4e8b\u3092\u30ea\u30e9\u30a4\u30c8\u30fb\u5185\u5bb9\u66f4\u65b0\u3057\u305f\u3068\u304d<\/li><li>\u691c\u7d22\u7d50\u679c\u3067Google\u304c\u5225\u306e\u30b9\u30cb\u30da\u30c3\u30c8\u306b\u66f8\u304d\u63db\u3048\u3066\u3044\u308b\u3068\u304d<\/li><li>CTR\u304c\u8457\u3057\u304f\u4f4e\u4e0b\u3057\u305f\u3068\u304d<\/li><\/ul><\/div><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">\u8a18\u4e8b\u3092\u30ea\u30e9\u30a4\u30c8\u30fb\u5185\u5bb9\u66f4\u65b0\u3057\u305f\u3068\u304d<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u8a18\u4e8b\u3092\u5927\u5e45\u306b\u30ea\u30e9\u30a4\u30c8\u3057\u305f\u306e\u306b\u3001\u30e1\u30bf\u30c7\u30a3\u30b9\u30af\u30ea\u30d7\u30b7\u30e7\u30f3\u304c\u53e4\u3044\u307e\u307e\u3067\u306f\u554f\u984c\u304c\u751f\u3058\u307e\u3059\u3002\u30da\u30fc\u30b8\u5185\u5bb9\u3068\u30b9\u30cb\u30da\u30c3\u30c8\u304c\u4e56\u96e2\u3059\u308b\u3068\u3001Google\u304c\u672c\u6587\u304b\u3089\u81ea\u52d5\u629c\u7c8b\u3057\u305f\u5225\u306e\u30b9\u30cb\u30da\u30c3\u30c8\u3092\u8868\u793a\u3057\u3084\u3059\u304f\u306a\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u66f4\u65b0\u3068\u540c\u6642\u306b\u30e1\u30bf\u30c7\u30a3\u30b9\u30af\u30ea\u30d7\u30b7\u30e7\u30f3\u3082\u5237\u65b0\u3059\u308b\u7fd2\u6163<\/strong>\u3092\u3064\u3051\u308b\u3053\u3068\u304c\u5927\u5207\u3067\u3059\u3002\u66f4\u65b0\u5f8c\u306fGoogle Search Console\u304b\u3089\u30a4\u30f3\u30c7\u30c3\u30af\u30b9\u518d\u767b\u9332\u3092\u30ea\u30af\u30a8\u30b9\u30c8\u3057\u3001\u53cd\u6620\u72b6\u6cc1\u3092\u78ba\u8a8d\u3057\u307e\u3057\u3087\u3046\u3002<\/p>\n\n\n\n<p class=\"is-style-icon_announce wp-block-paragraph\">Google Search Console\u306eURL\u691c\u67fb\u30c4\u30fc\u30eb\u304b\u3089\u300c\u30a4\u30f3\u30c7\u30c3\u30af\u30b9\u767b\u9332\u3092\u30ea\u30af\u30a8\u30b9\u30c8\u300d\u3092\u9001\u308b\u3068\u3001Google\u306e\u30af\u30ed\u30fc\u30eb\u304c\u65e9\u307e\u308a\u3084\u3059\u304f\u306a\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u691c\u7d22\u7d50\u679c\u3067Google\u304c\u5225\u306e\u30b9\u30cb\u30da\u30c3\u30c8\u306b\u66f8\u304d\u63db\u3048\u3066\u3044\u308b\u3068\u304d<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u8a2d\u5b9a\u3057\u305f\u30e1\u30bf\u30c7\u30a3\u30b9\u30af\u30ea\u30d7\u30b7\u30e7\u30f3\u3068\u7570\u306a\u308b\u6587\u7ae0\u304c\u30b9\u30cb\u30da\u30c3\u30c8\u3068\u3057\u3066\u8868\u793a\u3055\u308c\u3066\u3044\u308b\u5834\u5408\u3001\u305d\u308c\u306fGoogle\u304c\u300c\u3053\u306e\u6587\u7ae0\u3067\u306f\u691c\u7d22\u610f\u56f3\u306b\u5341\u5206\u7b54\u3048\u3089\u308c\u3066\u3044\u306a\u3044\u300d\u3068\u5224\u65ad\u3057\u3066\u3044\u308b\u30b5\u30a4\u30f3\u3067\u3059\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u5bfe\u51e6\u6cd5\u3068\u3057\u3066\u306f\u3001\u81ea\u52d5\u751f\u6210\u3055\u308c\u305f\u30b9\u30cb\u30da\u30c3\u30c8\u306e\u5185\u5bb9\u3092\u78ba\u8a8d\u3057\u3001\u305d\u306e\u30af\u30a8\u30ea\u306b\u5bfe\u3059\u308b\u30e6\u30fc\u30b6\u30fc\u306e\u691c\u7d22\u610f\u56f3\u3092\u3088\u308a\u6b63\u78ba\u306b\u6349\u3048\u305f\u6587\u7ae0\u3078\u66f8\u304d\u76f4\u3057\u307e\u3057\u3087\u3046\u3002\u306a\u304a\u3001<span class=\"swl-marker mark_yellow\"><strong>\u540c\u3058\u30da\u30fc\u30b8\u3067\u3082\u691c\u7d22\u30af\u30a8\u30ea\u304c\u9055\u3048\u3070\u30b9\u30cb\u30da\u30c3\u30c8\u304c\u5909\u308f\u308b\u3053\u3068\u304c\u3042\u308a\u307e\u3059\u3002<\/strong><\/span>\u307e\u305a\u6700\u3082\u91cd\u8996\u3059\u308b\u30ad\u30fc\u30ef\u30fc\u30c9\u306b\u5bfe\u3057\u3066\u6700\u9069\u5316\u3059\u308b\u3053\u3068\u304c\u73fe\u5b9f\u7684\u306a\u65b9\u91dd\u3067\u3059\u3002<\/p>\n\n\n\n<p class=\"is-style-icon_good wp-block-paragraph\">\u81ea\u52d5\u751f\u6210\u3055\u308c\u305f\u30b9\u30cb\u30da\u30c3\u30c8\u3092\u30d2\u30f3\u30c8\u306b\u66f8\u304d\u76f4\u3059\u3068\u3001Google\u306e\u610f\u56f3\u3068\u5408\u81f4\u3057\u305f\u6587\u7ae0\u306b\u8fd1\u3065\u3051\u3084\u3059\u304f\u306a\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">CTR\u304c\u8457\u3057\u304f\u4f4e\u4e0b\u3057\u305f\u3068\u304d<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Google Search Console\u306e\u300c\u691c\u7d22\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u300d\u3067\u306f\u3001\u691c\u7d22\u9806\u4f4d\u3068CTR\u3092\u540c\u6642\u306b\u78ba\u8a8d\u3067\u304d\u307e\u3059\u3002<strong>\u9806\u4f4d\u306f\u5909\u308f\u3063\u3066\u3044\u306a\u3044\u306e\u306bCTR\u304c\u4e0b\u304c\u3063\u3066\u3044\u308b\u5834\u5408<\/strong>\u306f\u3001\u7af6\u5408\u306e\u30b9\u30cb\u30da\u30c3\u30c8\u304c\u5909\u5316\u3057\u305f\u53ef\u80fd\u6027\u304c\u3042\u308a\u307e\u3059\u3002\u5b9f\u969b\u306e\u691c\u7d22\u7d50\u679c\u753b\u9762\u3067\u7af6\u5408\u3068\u898b\u6bd4\u3079\u3066\u307f\u307e\u3057\u3087\u3046\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u30bf\u30a4\u30c8\u30eb\u30bf\u30b0\u3084\u30e1\u30bf\u30c7\u30a3\u30b9\u30af\u30ea\u30d7\u30b7\u30e7\u30f3\u306e\u4fee\u6b63\u306f\u6570\u6642\u9593\u3067\u5b8c\u4e86\u3059\u308b\u305f\u3081\u3001PDCA\u30b5\u30a4\u30af\u30eb\uff08\u8a08\u753b\u30fb\u5b9f\u884c\u30fb\u8a55\u4fa1\u30fb\u6539\u5584\u306e\u30b5\u30a4\u30af\u30eb\uff09\u304c\u56de\u3057\u3084\u3059\u3044\u65bd\u7b56\u3067\u3059\u3002\u4ee5\u4e0b\u306e\u6539\u5584\u7b56\u30921\u3064\u305a\u3064\u8a66\u3057\u3001\u5909\u66f4\u524d\u5f8c\u306eCTR\u3092\u6700\u4f4e4\u9031\u9593\u6e2c\u5b9a\u3057\u3066\u52b9\u679c\u3092\u691c\u8a3c\u3057\u307e\u3057\u3087\u3046\u3002<\/p>\n\n\n\n<ul class=\"wp-block-list is-style-check_list\"><li>\u30ad\u30fc\u30ef\u30fc\u30c9\u3092\u6587\u982d\u306b\u8fd1\u3044\u4f4d\u7f6e\u306b\u914d\u7f6e\u3059\u308b<\/li><li>\u8aad\u8005\u304c\u5f97\u3089\u308c\u308b\u30d9\u30cd\u30d5\u30a3\u30c3\u30c8\uff08\u5229\u76ca\u30fb\u6069\u6075\uff09\u3092\u660e\u8a18\u3059\u308b<\/li><li>\u300c\u8a73\u3057\u304f\u306f\u3053\u3061\u3089\u300d\u300c\u7121\u6599\u3067\u78ba\u8a8d\u300d\u306a\u3069\u306eCTA\uff08\u884c\u52d5\u559a\u8d77\uff09\u3092\u52a0\u3048\u308b<\/li><\/ul>\n\n\n\n<div class=\"swell-block-capbox cap_box is-style-inner\"><div class=\"cap_box_ttl\"><span>\u898b\u76f4\u3057\u30bf\u30a4\u30df\u30f3\u30b0\u3068\u5bfe\u5fdc\u306e\u30dd\u30a4\u30f3\u30c8\u307e\u3068\u3081<\/span><\/div><div class=\"cap_box_content\"><ul class=\"wp-block-list is-style-check_list\"><li>\u30ea\u30e9\u30a4\u30c8\u6642\u306f\u30e1\u30bf\u30c7\u30a3\u30b9\u30af\u30ea\u30d7\u30b7\u30e7\u30f3\u3082\u540c\u6642\u306b\u66f4\u65b0\u3057\u3001\u30a4\u30f3\u30c7\u30c3\u30af\u30b9\u518d\u767b\u9332\u3092\u30ea\u30af\u30a8\u30b9\u30c8<\/li><li>\u30b9\u30cb\u30da\u30c3\u30c8\u304c\u66f8\u304d\u63db\u3048\u3089\u308c\u3066\u3044\u308b\u30da\u30fc\u30b8\u306f\u3001\u691c\u7d22\u610f\u56f3\u3068\u306e\u30ba\u30ec\u3092\u7591\u3063\u3066\u6587\u7ae0\u3092\u898b\u76f4\u3059<\/li><li>CTR\u4f4e\u4e0b\u306fSearch Console\u3068CTR\uff08\u30af\u30ea\u30c3\u30af\u7387\uff09\u306e\u4e21\u65b9\u3092\u78ba\u8a8d\u3057\u3066\u304b\u3089\u539f\u56e0\u3092\u7279\u5b9a\u3059\u308b<\/li><li>\u6539\u5584\u52b9\u679c\u306f\u6700\u4f4e4\u9031\u9593\u306e\u30c7\u30fc\u30bf\u3067\u5224\u65ad\u3059\u308b<\/li><\/ul><\/div><\/div>\n\n\n\n<p class=\"is-style-icon_announce wp-block-paragraph\">Google Search Console\u306e\u4f7f\u3044\u65b9\u306b\u3064\u3044\u3066\u306f\u3001<a href=\"https:\/\/support.google.com\/webmasters\/\" rel=\"noopener\" style=\"color:#1a0dab;text-decoration:underline\" target=\"_blank\">Google Search Console \u30d8\u30eb\u30d7<\/a>\u306b\u516c\u5f0f\u30ac\u30a4\u30c9\u304c\u63b2\u8f09\u3055\u308c\u3066\u3044\u307e\u3059\u3002\u3042\u308f\u305b\u3066\u3054\u78ba\u8a8d\u304f\u3060\u3055\u3044\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" alt=\"\u898b\u76f4\u3057\u306e3\u30bf\u30a4\u30df\u30f3\u30b0\u3068\u5bfe\u51e6\u6cd5\" src=\"https:\/\/dream-up.co.jp\/marketing\/media\/wp-content\/uploads\/2026\/07\/info_5-21.png\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">\u3088\u304f\u3042\u308b\u8cea\u554f<\/h2>\n\n\n\n<div class=\"swell-block-faq-custom\">\n<div class=\"swell-block-faq__item\"><h3 class=\"faq_q\" style=\"position:relative;margin:8px 0 16px;padding:2px 0 2px 46px;background:none;border:none;font-size:1.05em;line-height:1.6\"><span style=\"position:absolute;left:0;top:2px;width:32px;height:32px;border-radius:6px;background:#d55656;color:#fff;text-align:center;line-height:32px;font-weight:700;font-size:17px\">Q<\/span>\u8a2d\u5b9a\u3057\u305f\u30e1\u30bf\u30c7\u30a3\u30b9\u30af\u30ea\u30d7\u30b7\u30e7\u30f3\u304c\u691c\u7d22\u7d50\u679c\u306b\u53cd\u6620\u3055\u308c\u306a\u3044\u306e\u306f\u306a\u305c\uff1f<\/h3><div class=\"faq_a\"><p style=\"position:relative;padding:2px 0 2px 46px;margin:0 0 10px\"><span style=\"position:absolute;left:0;top:2px;width:32px;height:32px;border-radius:6px;background:#6599b7;color:#fff;text-align:center;line-height:32px;font-weight:700;font-size:17px\">A<\/span>\u6700\u3082\u591a\u3044\u539f\u56e0\u306f\u3001<strong>Google\u304c\u30da\u30fc\u30b8\u672c\u6587\u304b\u3089\u81ea\u52d5\u751f\u6210\u3057\u305f\u30b9\u30cb\u30da\u30c3\u30c8\u306e\u307b\u3046\u304c\u691c\u7d22\u610f\u56f3\u306b\u5408\u81f4\u3057\u3066\u3044\u308b\u3068\u5224\u65ad\u3057\u305f<\/strong>\u30b1\u30fc\u30b9\u3067\u3059\u3002<a href=\"https:\/\/developers.google.com\/search\/docs\/appearance\/snippet\" rel=\"noopener\" style=\"color:#1a0dab;text-decoration:underline\" target=\"_blank\">Google \u691c\u7d22\u30bb\u30f3\u30c8\u30e9\u30eb\u300c\u30b9\u30cb\u30da\u30c3\u30c8\u306e\u7ba1\u7406\u30fb\u30e1\u30bf \u30c7\u30a3\u30b9\u30af\u30ea\u30d7\u30b7\u30e7\u30f3\u306b\u3064\u3044\u3066\u300d<\/a>\u306b\u3082\u300c\u30b9\u30cb\u30da\u30c3\u30c8\u306f\u4e3b\u306b\u30da\u30fc\u30b8\u306e\u30b3\u30f3\u30c6\u30f3\u30c4\u81ea\u4f53\u304b\u3089\u4f5c\u6210\u3055\u308c\u308b\u300d\u3068\u660e\u8a18\u3055\u308c\u3066\u3044\u307e\u3059\u3002<\/p><p style=\"padding-left:46px;margin:0 0 10px\">\u6b21\u306b\u591a\u3044\u306e\u304c\u3001<code>&lt;meta name=\"description\"&gt;<\/code>\u30bf\u30b0\u304c<code>&lt;head&gt;<\/code>\u5185\u306b2\u3064\u4ee5\u4e0a\u3042\u308b\u91cd\u8907\u554f\u984c\u3067\u3059\u3002WordPress\u306e\u30c6\u30fc\u30de\u3068SEO\u30d7\u30e9\u30b0\u30a4\u30f3\u306e\u4e21\u65b9\u306b\u8a2d\u5b9a\u304c\u5165\u3063\u3066\u3044\u308b\u5834\u5408\u306b\u767a\u751f\u3057\u307e\u3059\u3002\u30d6\u30e9\u30a6\u30b6\u306e\u30bd\u30fc\u30b9\u8868\u793a\u3067\u300cdescription\u300d\u3092\u691c\u7d22\u3057\u30012\u3064\u4ee5\u4e0a\u3042\u308c\u3070\u4e00\u65b9\u3092\u524a\u9664\u3057\u3066\u304f\u3060\u3055\u3044\u3002<\/p><p style=\"padding-left:46px;margin:0 0 10px\">\u4ed6\u306b\u3082\u3001\u30bf\u30b0\u304c<code>&lt;head&gt;<\/code>\u306e\u5916\u306b\u8a18\u8ff0\u3055\u308c\u3066\u3044\u308b\u30b1\u30fc\u30b9\u3084\u3001Google\u306e\u30af\u30ed\u30fc\u30e9\u30fc\u304c\u307e\u3060\u30da\u30fc\u30b8\u3092\u5de1\u56de\u3057\u3066\u3044\u306a\u3044\u30b1\u30fc\u30b9\u3082\u8003\u3048\u3089\u308c\u307e\u3059\u3002\u5f8c\u8005\u306fSearch Console\u306e\u30a4\u30f3\u30c7\u30c3\u30af\u30b9\u767b\u9332\u30ea\u30af\u30a8\u30b9\u30c8\u3067\u5bfe\u51e6\u3067\u304d\u307e\u3059\u304c\u3001\u5373\u6642\u53cd\u6620\u306f\u3055\u308c\u307e\u305b\u3093\u3002<\/p><p style=\"padding-left:46px;margin:0 0 10px\">\u5bfe\u51e6\u306e\u57fa\u672c\u306f\u3001<strong>\u691c\u7d22\u30af\u30a8\u30ea\u3068\u306e\u95a2\u9023\u6027\u304c\u9ad8\u3044\u5185\u5bb9\u306b\u66f8\u304d\u76f4\u3059\u3053\u3068<\/strong>\u3067\u3059\u3002\u30da\u30fc\u30b8\u5192\u982d\uff08H2\u30fbH3\u76f4\u4e0b\uff09\u306bGoogle\u304c\u629c\u304d\u51fa\u3057\u3084\u3059\u3044\u8981\u7d04\u6587\u3092\u7528\u610f\u3059\u308b\u306e\u3082\u52b9\u679c\u7684\u3067\u3059\u3002<\/p><\/div><\/div>\n<div class=\"swell-block-faq__item\"><h3 class=\"faq_q\" style=\"position:relative;margin:44px 0 16px;padding:32px 0 2px 46px;border:none;border-top:1.5px solid #dce4f2;background:none;font-size:1.05em;line-height:1.6\"><span style=\"position:absolute;left:0;top:32px;width:32px;height:32px;border-radius:6px;background:#d55656;color:#fff;text-align:center;line-height:32px;font-weight:700;font-size:17px\">Q<\/span>\u30e1\u30bf\u30c7\u30a3\u30b9\u30af\u30ea\u30d7\u30b7\u30e7\u30f3\u3092\u8a2d\u5b9a\u3057\u306a\u3044\u3068\u3069\u3046\u306a\u308b\uff1f<\/h3><div class=\"faq_a\"><p style=\"position:relative;padding:2px 0 2px 46px;margin:0 0 10px\"><span style=\"position:absolute;left:0;top:2px;width:32px;height:32px;border-radius:6px;background:#6599b7;color:#fff;text-align:center;line-height:32px;font-weight:700;font-size:17px\">A<\/span>\u8a2d\u5b9a\u3057\u306a\u3044\u5834\u5408\u3001Google\u304c\u30da\u30fc\u30b8\u5185\u306e\u30c6\u30ad\u30b9\u30c8\uff08\u591a\u304f\u306f\u672c\u6587\u306e\u5192\u982d\u3084\u95a2\u9023\u7b87\u6240\uff09\u3092\u81ea\u52d5\u7684\u306b\u62bd\u51fa\u3057\u3066\u8868\u793a\u3057\u307e\u3059\u3002\u691c\u7d22\u30af\u30a8\u30ea\u306b\u5fdc\u3058\u305f\u52d5\u7684\u306a\u30b9\u30cb\u30da\u30c3\u30c8\u3068\u3057\u3066\u6a5f\u80fd\u3059\u308b\u305f\u3081\u3001\u591a\u304f\u306e\u5834\u5408\u6700\u60aa\u306a\u8868\u793a\u306b\u306a\u308b\u3068\u306f\u9650\u308a\u307e\u305b\u3093\u3002<\/p><p style=\"padding-left:46px;margin:0 0 10px\">\u305f\u3060\u3057\u3001<strong>\u610f\u56f3\u3057\u306a\u3044\u6587\u7ae0\u304c\u8868\u793a\u3055\u308c\u308b\u30ea\u30b9\u30af\u304c\u3042\u308a\u3001\u30da\u30fc\u30b8\u306e\u4fa1\u5024\u304c\u5341\u5206\u306b\u4f1d\u308f\u3089\u306a\u3044\u53ef\u80fd\u6027\u304c\u3042\u308a\u307e\u3059\u3002<\/strong>\u30da\u30fc\u30b8\u5192\u982d\u306e\u6587\u7ae0\u3092\u3042\u3089\u304b\u3058\u3081\u8981\u7d04\u6587\u3068\u3057\u3066\u6574\u3048\u3066\u304a\u304f\u3068\u3001Google\u304c\u305d\u308c\u3092\u629c\u7c8b\u3057\u3084\u3059\u304f\u306a\u308a\u307e\u3059\u3002<\/p><p style=\"padding-left:46px;margin:0 0 10px\">SNS\u30b7\u30a7\u30a2\u6642\u3082\u6ce8\u610f\u304c\u5fc5\u8981\u3067\u3059\u3002<code>og:description<\/code>\u304c\u672a\u8a2d\u5b9a\u306e\u5834\u5408\u3001SNS\u304c\u81ea\u52d5\u3067\u30c6\u30ad\u30b9\u30c8\u3092\u629c\u304d\u51fa\u3059\u305f\u3081\u3001\u610f\u56f3\u3057\u306a\u3044\u8aac\u660e\u6587\u304c\u8868\u793a\u3055\u308c\u308b\u3053\u3068\u304c\u3042\u308a\u307e\u3059\u3002<\/p><\/div><\/div>\n<div class=\"swell-block-faq__item\"><h3 class=\"faq_q\" style=\"position:relative;margin:44px 0 16px;padding:32px 0 2px 46px;border:none;border-top:1.5px solid #dce4f2;background:none;font-size:1.05em;line-height:1.6\"><span style=\"position:absolute;left:0;top:32px;width:32px;height:32px;border-radius:6px;background:#d55656;color:#fff;text-align:center;line-height:32px;font-weight:700;font-size:17px\">Q<\/span>\u30ad\u30fc\u30ef\u30fc\u30c9\u306f\u4f55\u500b\u307e\u3067\u542b\u3081\u3066\u3088\u3044\uff1f<\/h3><div class=\"faq_a\"><p style=\"position:relative;padding:2px 0 2px 46px;margin:0 0 10px\"><span style=\"position:absolute;left:0;top:2px;width:32px;height:32px;border-radius:6px;background:#6599b7;color:#fff;text-align:center;line-height:32px;font-weight:700;font-size:17px\">A<\/span>Google\u516c\u5f0f\u3067\u30ad\u30fc\u30ef\u30fc\u30c9\u6570\u306e\u4e0a\u9650\u306f\u898f\u5b9a\u3055\u308c\u3066\u3044\u307e\u305b\u3093\u3002\u305f\u3060\u3057<strong>\u30ad\u30fc\u30ef\u30fc\u30c9\u306e\u7f85\u5217\u306fGoogle \u691c\u7d22\u30bb\u30f3\u30c8\u30e9\u30eb\u304c\u660e\u793a\u3059\u308b\u300c\u60aa\u3044\u4f8b\u300d<\/strong>\u3067\u3042\u308a\u3001Google\u304c\u30b9\u30cb\u30da\u30c3\u30c8\u3092\u81ea\u52d5\u66f8\u304d\u63db\u3048\u3059\u308b\u8981\u56e0\u306b\u306a\u308a\u307e\u3059\u3002<\/p><p style=\"padding-left:46px;margin:0 0 10px\">\u5b9f\u52d9\u7684\u306a\u76ee\u5b89\u306f\u3001\u30e1\u30a4\u30f3\u30ad\u30fc\u30ef\u30fc\u30c91\u3064\uff0b\u95a2\u9023\u30ad\u30fc\u30ef\u30fc\u30c91\u301c2\u3064\u3092\u81ea\u7136\u306a\u6587\u7ae0\u3068\u3057\u3066\u7d44\u307f\u8fbc\u3080\u5f62\u3067\u3059\u3002\u300c\u6587\u7ae0\u3068\u3057\u3066\u8aad\u3081\u308b\u3053\u3068\u300d\u3092\u6700\u512a\u5148\u306b\u3057\u3066\u304f\u3060\u3055\u3044\u3002<\/p><p style=\"padding-left:46px;margin:0 0 10px\">\u540c\u3058\u30ad\u30fc\u30ef\u30fc\u30c9\u3092\u7e70\u308a\u8fd4\u3059\u3053\u3068\u306f\u9806\u4f4d\u306b\u5f71\u97ff\u3057\u306a\u3044\u3068Google\u304c\u660e\u8a00\u3057\u3066\u3044\u307e\u3059\u3002\u7e70\u308a\u8fd4\u3057\u306f\u7121\u610f\u5473\u306a\u3060\u3051\u3067\u306a\u304f\u3001\u54c1\u8cea\u3092\u4e0b\u3052\u308b\u30ea\u30b9\u30af\u3082\u3042\u308a\u307e\u3059\u3002<\/p><\/div><\/div>\n<div class=\"swell-block-faq__item\"><h3 class=\"faq_q\" style=\"position:relative;margin:44px 0 16px;padding:32px 0 2px 46px;border:none;border-top:1.5px solid #dce4f2;background:none;font-size:1.05em;line-height:1.6\"><span style=\"position:absolute;left:0;top:32px;width:32px;height:32px;border-radius:6px;background:#d55656;color:#fff;text-align:center;line-height:32px;font-weight:700;font-size:17px\">Q<\/span>\u30da\u30fc\u30b8\u3054\u3068\u306b\u5225\u3005\u306e\u6587\u7ae0\u3092\u7528\u610f\u3057\u306a\u3051\u308c\u3070\u306a\u3089\u306a\u3044\uff1f<\/h3><div class=\"faq_a\"><p style=\"position:relative;padding:2px 0 2px 46px;margin:0 0 10px\"><span style=\"position:absolute;left:0;top:2px;width:32px;height:32px;border-radius:6px;background:#6599b7;color:#fff;text-align:center;line-height:32px;font-weight:700;font-size:17px\">A<\/span><strong>Google\u306f\u300c\u3059\u3079\u3066\u306e\u30da\u30fc\u30b8\u306b\u30aa\u30ea\u30b8\u30ca\u30eb\u306e\u30e1\u30bf\u30c7\u30a3\u30b9\u30af\u30ea\u30d7\u30b7\u30e7\u30f3\u3092\u4ed8\u3051\u308b\u3053\u3068\u300d\u3092\u63a8\u5968\u3057\u3066\u3044\u307e\u3059<\/strong>\uff08Google \u691c\u7d22\u30bb\u30f3\u30c8\u30e9\u30eb\u306b\u8a18\u8f09\uff09\u3002\u8907\u6570\u30da\u30fc\u30b8\u3067\u540c\u3058\u6587\u7ae0\u3092\u4f7f\u3044\u307e\u308f\u3059\u3068\u3001Google\u304c\u300c\u5185\u5bb9\u304c\u8584\u3044\u300d\u3068\u5224\u65ad\u3057\u3066\u81ea\u52d5\u66f8\u304d\u63db\u3048\u3092\u884c\u3046\u539f\u56e0\u306b\u306a\u308a\u307e\u3059\u3002<\/p><p style=\"padding-left:46px;margin:0 0 10px\">\u30da\u30fc\u30b8\u6570\u304c\u81a8\u5927\u306aEC\u30b5\u30a4\u30c8\u306a\u3069\u3067\u306f\u3001\u91cd\u8981\u306a\u30da\u30fc\u30b8\u306b\u512a\u5148\u9806\u4f4d\u3092\u3064\u3051\u3066\u500b\u5225\u8a2d\u5b9a\u3059\u308b\u306e\u304c\u73fe\u5b9f\u7684\u3067\u3059\u3002\u30ab\u30c6\u30b4\u30ea\u30fc\u30da\u30fc\u30b8\u3084\u30bf\u30b0\u30da\u30fc\u30b8\u306f\u3001\u30ab\u30c6\u30b4\u30ea\u30fc\u540d\u306a\u3069\u306e\u52d5\u7684\u306a\u5909\u6570\u3092\u7d44\u307f\u8fbc\u3093\u3060\u5171\u901a\u30c6\u30f3\u30d7\u30ec\u30fc\u30c8\u3067\u5bfe\u5fdc\u3059\u308b\u65b9\u6cd5\u304c\u6709\u52b9\u3067\u3059\u3002<\/p><\/div><\/div>\n<div class=\"swell-block-faq__item\"><h3 class=\"faq_q\" style=\"position:relative;margin:44px 0 16px;padding:32px 0 2px 46px;border:none;border-top:1.5px solid #dce4f2;background:none;font-size:1.05em;line-height:1.6\"><span style=\"position:absolute;left:0;top:32px;width:32px;height:32px;border-radius:6px;background:#d55656;color:#fff;text-align:center;line-height:32px;font-weight:700;font-size:17px\">Q<\/span>\u30e1\u30bf\u30c7\u30a3\u30b9\u30af\u30ea\u30d7\u30b7\u30e7\u30f3\u3068OGP\u306edescription\u306f\u5225\u3005\u306b\u8a2d\u5b9a\u3059\u3079\u304d\uff1f<\/h3><div class=\"faq_a\"><p style=\"position:relative;padding:2px 0 2px 46px;margin:0 0 10px\"><span style=\"position:absolute;left:0;top:2px;width:32px;height:32px;border-radius:6px;background:#6599b7;color:#fff;text-align:center;line-height:32px;font-weight:700;font-size:17px\">A<\/span>\u3053\u306e2\u3064\u306f\u305d\u3082\u305d\u3082\u76ee\u7684\u304c\u7570\u306a\u308a\u307e\u3059\u3002<strong><code>&lt;meta name=\"description\"&gt;<\/code>\u306fGoogle\u306a\u3069\u306e\u691c\u7d22\u30a8\u30f3\u30b8\u30f3\u306e\u30b9\u30cb\u30da\u30c3\u30c8\u5411\u3051<\/strong>\u3001<strong><code>&lt;meta property=\"og:description\"&gt;<\/code>\u306fFacebook\u30fbX\uff08\u65e7Twitter\uff09\u30fbLINE\u306a\u3069SNS\u3067\u30b7\u30a7\u30a2\u3055\u308c\u305f\u3068\u304d\u306e\u30d7\u30ec\u30d3\u30e5\u30fc\u8868\u793a\u5411\u3051<\/strong>\u3067\u3059\u3002<\/p><p style=\"padding-left:46px;margin:0 0 10px\">\u691c\u7d22\u30b9\u30cb\u30da\u30c3\u30c8\u3068SNS\u30d7\u30ec\u30d3\u30e5\u30fc\u3067\u306f\u3001\u6700\u9069\u306a\u6587\u7ae0\u306e\u9577\u3055\u3084\u30c8\u30fc\u30f3\u304c\u7570\u306a\u308a\u307e\u3059\u3002SNS\u30d7\u30ec\u30d3\u30e5\u30fc\u306f\u3088\u308a\u8996\u899a\u7684\u3067\u30af\u30ea\u30c3\u30af\u3092\u4fc3\u3059\u8868\u73fe\u304c\u52b9\u679c\u7684\u3067\u3001<code>og:description<\/code>\u306e\u76ee\u5b89\u6587\u5b57\u6570\u306f80\u301c90\u6587\u5b57\u7a0b\u5ea6\u3068\u3055\u308c\u3066\u3044\u307e\u3059\u3002\u5225\u3005\u306b\u6700\u9069\u5316\u3059\u308b\u3053\u3068\u3092\u63a8\u5968\u3057\u307e\u3059\u3002<\/p><p style=\"padding-left:46px;margin:0 0 10px\">WordPress\u306eYoast SEO\u3067\u306f\u8a18\u4e8b\u7de8\u96c6\u753b\u9762\u306e\u300cFacebook\uff0fX\uff08Twitter\uff09\u300d\u30bf\u30d6\u3067<code>og:description<\/code>\u3092\u500b\u5225\u8a2d\u5b9a\u3067\u304d\u307e\u3059\u3002All in One SEO\u3082\u300c\u30bd\u30fc\u30b7\u30e3\u30eb\u300d\u30bf\u30d6\u304b\u3089\u540c\u69d8\u306b\u8a2d\u5b9a\u53ef\u80fd\u3067\u3059\u3002<\/p><p style=\"padding-left:46px;margin:0 0 10px\">\u306a\u304a\u3001<code>og:description<\/code>\u3092\u672a\u8a2d\u5b9a\u306e\u5834\u5408\u3001\u591a\u304f\u306e\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u3067\u306f\u30e1\u30bf\u30c7\u30a3\u30b9\u30af\u30ea\u30d7\u30b7\u30e7\u30f3\u306e\u5185\u5bb9\u3092\u4ee3\u308f\u308a\u306b\u4f7f\u7528\u3059\u308b\u3053\u3068\u304c\u3042\u308a\u307e\u3059\u304c\u3001\u6319\u52d5\u306f\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u306b\u3088\u3063\u3066\u7570\u306a\u308a\u307e\u3059\u3002\u691c\u7d22\u6d41\u5165\u3068SNS\u6d41\u5165\u306e\u4e21\u65b9\u3092\u610f\u8b58\u3059\u308b\u306a\u3089\u3001\u305d\u308c\u305e\u308c\u500b\u5225\u306b\u8a2d\u5b9a\u3057\u3066\u304a\u304f\u306e\u304c\u5b89\u5fc3\u3067\u3059\u3002<\/p><\/div><\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\">\u307e\u3068\u3081\uff1a\u30e1\u30bf\u30c7\u30a3\u30b9\u30af\u30ea\u30d7\u30b7\u30e7\u30f3\u306f\u30af\u30ea\u30c3\u30af\u7387\u3092\u5de6\u53f3\u3059\u308b\u300c\u5165\u53e3\u306e\u6587\u7ae0\u300d<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u30e1\u30bf\u30c7\u30a3\u30b9\u30af\u30ea\u30d7\u30b7\u30e7\u30f3\u306f\u3001\u691c\u7d22\u7d50\u679c\u3067\u6700\u521d\u306b\u8aad\u8005\u306e\u76ee\u306b\u89e6\u308c\u308b\u300c\u5165\u53e3\u306e\u6587\u7ae0\u300d\u3067\u3059\u3002SEO\u306e\u76f4\u63a5\u7684\u306a\u30e9\u30f3\u30ad\u30f3\u30b0\u8981\u56e0\u3067\u306f\u3042\u308a\u307e\u305b\u3093\u304c\u3001<span class=\"swl-marker mark_yellow\"><strong>CTR\uff08\u30af\u30ea\u30c3\u30af\u7387\uff1d\u691c\u7d22\u7d50\u679c\u304c\u30af\u30ea\u30c3\u30af\u3055\u308c\u308b\u5272\u5408\uff09\u3092\u5927\u304d\u304f\u5de6\u53f3\u3057\u3001\u6d41\u5165\u6570\u3084\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u306b\u9593\u63a5\u7684\u306a\u5f71\u97ff\u3092\u4e0e\u3048\u307e\u3059\u3002<\/strong><\/span>\u3053\u306e\u8a18\u4e8b\u306e\u8981\u70b9\u3092\u632f\u308a\u8fd4\u308a\u3001\u4eca\u65e5\u304b\u3089\u3067\u304d\u308b\u30a2\u30af\u30b7\u30e7\u30f3\u3092\u78ba\u8a8d\u3057\u307e\u3057\u3087\u3046\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u8a18\u4e8b\u5168\u4f53\u306e\u8981\u70b9\u307e\u3068\u3081<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u3053\u3053\u307e\u3067\u89e3\u8aac\u3057\u3066\u304d\u305f\u5185\u5bb9\u3092\u3001\u6539\u3081\u3066\u6574\u7406\u3057\u307e\u3059\u3002\u8a2d\u5b9a\u6e08\u307f\u306e\u65b9\u3082\u3001\u3053\u308c\u3092\u6a5f\u306b\u81ea\u30b5\u30a4\u30c8\u306e\u30c7\u30a3\u30b9\u30af\u30ea\u30d7\u30b7\u30e7\u30f3\u3092\u898b\u76f4\u3057\u3066\u307f\u3066\u304f\u3060\u3055\u3044\u3002<\/p>\n\n\n\n<div class=\"swell-block-capbox cap_box is-style-inner\"><div class=\"cap_box_ttl\"><span>\u30e1\u30bf\u30c7\u30a3\u30b9\u30af\u30ea\u30d7\u30b7\u30e7\u30f3 7\u3064\u306e\u8981\u70b9<\/span><\/div><div class=\"cap_box_content\"><ul class=\"wp-block-list is-style-check_list\"><li>HTML\u306e<code>&lt;head&gt;<\/code>\u30bf\u30b0\u5185\u306b\u8a18\u8ff0\u3059\u308b<code>meta description<\/code>\u30bf\u30b0\u3002\u691c\u7d22\u7d50\u679c\u306e\u30bf\u30a4\u30c8\u30eb\u4e0b\u306b\u30b9\u30cb\u30da\u30c3\u30c8\u3068\u3057\u3066\u8868\u793a\u3055\u308c\u308b<\/li><li>Google\u306e\u30e9\u30f3\u30ad\u30f3\u30b0\u8981\u56e0\u3067\u306f\u306a\u3044\u304c\u3001CTR\u306b\u76f4\u63a5\u5f71\u97ff\u3057\u3001\u6d41\u5165\u5897\u52a0\u2192\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u5897\u3068\u3044\u3046\u9593\u63a5\u7684\u306aSEO\u52b9\u679c\u304c\u3042\u308b<\/li><li>Google\u304c\u81ea\u52d5\u66f8\u304d\u63db\u3048\u3059\u308b\u30b1\u30fc\u30b9\u304c\u3042\u308b\u3002\u66f8\u304d\u63db\u3048\u3092\u6e1b\u3089\u3059\u306b\u306f\u691c\u7d22\u610f\u56f3\u306b\u5408\u3063\u305f\u6b63\u78ba\u306a\u8981\u7d04\u304c\u5fc5\u8981<\/li><li>\u6700\u91cd\u8981\u60c5\u5831\u306f\u524d\u534a60\u6587\u5b57\u4ee5\u5185\u306b\u51dd\u7e2e\u3059\u308b\u306e\u304c\u666e\u904d\u7684\u306a\u9244\u5247\uff08\u6587\u5b57\u6570\u306f\u30c7\u30d0\u30a4\u30b9\u30fb\u6642\u671f\u3067\u5909\u52d5\uff09<\/li><li>\u30ad\u30fc\u30ef\u30fc\u30c9\u524d\u7f6e\u304d\u30fb\u30d9\u30cd\u30d5\u30a3\u30c3\u30c8\u660e\u8a18\u30fb\u8aad\u8005\u8868\u793a\u30fbCTA\u672b\u5c3e\u30fb\u5185\u5bb9\u4e00\u81f4\u304c\u539f\u5247<\/li><li>WordPress\u3067\u306e\u8a2d\u5b9a\u306fYoast SEO\u307e\u305f\u306fAll in One SEO\u30d7\u30e9\u30b0\u30a4\u30f3\u304c\u4e00\u822c\u7684\u3002\u91cd\u8907\u30bf\u30b0\u306b\u6ce8\u610f<\/li><li>\u30ea\u30e9\u30a4\u30c8\u6642\u3068CTR\u4f4e\u4e0b\u6642\u306b\u898b\u76f4\u3057\u304c\u5fc5\u8981<\/li><\/ul><\/div><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">\u4eca\u65e5\u304b\u3089\u3067\u304d\u308b3\u30b9\u30c6\u30c3\u30d7<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u8981\u70b9\u3092\u7406\u89e3\u3057\u305f\u3089\u3001\u3059\u3050\u306b\u884c\u52d5\u306b\u79fb\u3059\u3053\u3068\u304c\u5927\u5207\u3067\u3059\u3002\u307e\u305a\u306f1\u30da\u30fc\u30b8\u3060\u3051\u6539\u5584\u3057\u3001\u52b9\u679c\u3092\u78ba\u8a8d\u3057\u3066\u304b\u3089\u6a2a\u5c55\u958b\u3059\u308b\u306e\u304c\u73fe\u5b9f\u7684\u306a\u9032\u3081\u65b9\u3067\u3059\u3002<\/p>\n\n\n\n<ul class=\"wp-block-list is-style-num_circle\"><li><strong>Google Search Console\u3067CTR\u304c\u4f4e\u3044\u30da\u30fc\u30b8\u3092\u6d17\u3044\u51fa\u3059<\/strong>\uff1a\u300c\u691c\u7d22\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u300d\u30ec\u30dd\u30fc\u30c8\u3067\u30af\u30ea\u30c3\u30af\u7387\u306e\u4f4e\u3044\u30da\u30fc\u30b8\u3092\u512a\u5148\u5019\u88dc\u306b\u3059\u308b<\/li><li><strong>\u672c\u8a18\u4e8b\u306e5\u539f\u5247\u3067\u30c7\u30a3\u30b9\u30af\u30ea\u30d7\u30b7\u30e7\u30f3\u3092\u66f8\u304d\u76f4\u3059<\/strong>\uff1a\u30ad\u30fc\u30ef\u30fc\u30c9\u30fb\u30d9\u30cd\u30d5\u30a3\u30c3\u30c8\u30fbCTA\uff08\u884c\u52d5\u559a\u8d77\uff09\u306e3\u8981\u7d20\u309260\u6587\u5b57\u4ee5\u5185\u306e\u524d\u534a\u306b\u51dd\u7e2e\u3059\u308b<\/li><li><strong>\u8a2d\u5b9a\u5f8c4\u9031\u9593\u4ee5\u4e0a\u7d4c\u3063\u305f\u3089Search Console\u3067CTR\u306e\u5909\u5316\u3092\u78ba\u8a8d\u3059\u308b<\/strong>\uff1a\u6539\u5584\u304c\u78ba\u8a8d\u3067\u304d\u305f\u3089\u3001\u4ed6\u306e\u4f4eCTR\u30da\u30fc\u30b8\u306b\u3082\u540c\u3058\u624b\u9806\u3092\u6a2a\u5c55\u958b\u3059\u308b<\/li><\/ul>\n\n\n\n<p class=\"is-style-icon_announce wp-block-paragraph\">Google Search Console\u306eCTR\u78ba\u8a8d\u65b9\u6cd5\u3084\u6d3b\u7528\u6cd5\u306f\u3001<a href=\"https:\/\/support.google.com\/webmasters\/\" rel=\"noopener\" style=\"color:#1a0dab;text-decoration:underline\" target=\"_blank\">Google Search Console \u30d8\u30eb\u30d7<\/a>\u3067\u8a73\u3057\u304f\u89e3\u8aac\u3055\u308c\u3066\u3044\u307e\u3059\u3002\u8a2d\u5b9a\u3084\u898b\u65b9\u306b\u8ff7\u3063\u305f\u3089\u516c\u5f0f\u30c9\u30ad\u30e5\u30e1\u30f3\u30c8\u3092\u53c2\u7167\u3057\u3066\u304f\u3060\u3055\u3044\u3002<\/p>\n\n\n\n<p class=\"is-style-icon_good wp-block-paragraph\">\u30b9\u30cb\u30da\u30c3\u30c8\u306e\u4ed5\u7d44\u307f\u3084Google\u306e\u81ea\u52d5\u66f8\u304d\u63db\u3048\u306e\u6319\u52d5\u306b\u3064\u3044\u3066\u306f\u3001<a href=\"https:\/\/developers.google.com\/search\/docs\/appearance\/snippet\" rel=\"noopener\" style=\"color:#1a0dab;text-decoration:underline\" target=\"_blank\">Google \u691c\u7d22\u30bb\u30f3\u30c8\u30e9\u30eb\u300c\u30b9\u30cb\u30da\u30c3\u30c8\u306e\u7ba1\u7406\u30fb\u30e1\u30bf\u30c7\u30a3\u30b9\u30af\u30ea\u30d7\u30b7\u30e7\u30f3\u306b\u3064\u3044\u3066\u300d<\/a>\u304c\u4e00\u6b21\u60c5\u5831\u3068\u3057\u3066\u5f79\u7acb\u3061\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u3042\u308f\u305b\u3066\u8aad\u307f\u305f\u3044\u95a2\u9023\u8a18\u4e8b<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u30e1\u30bf\u30c7\u30a3\u30b9\u30af\u30ea\u30d7\u30b7\u30e7\u30f3\u306e\u6539\u5584\u3068\u4e26\u884c\u3057\u3066\u3001SEO\u5168\u4f53\u306e\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u3092\u9ad8\u3081\u305f\u3044\u65b9\u306f\u4ee5\u4e0b\u306e\u8a18\u4e8b\u3082\u53c2\u8003\u306b\u3057\u3066\u304f\u3060\u3055\u3044\u3002<\/p>\n\n\n\n<ul class=\"wp-block-list is-style-check_list\"><li><a href=\"https:\/\/dream-up.co.jp\/marketing\/media\/seo-how-to-write\/\" style=\"color:#1a0dab;text-decoration:underline\">SEO\u8a18\u4e8b\u306e\u66f8\u304d\u65b9\u3068\u306f\uff1fKW\u9078\u5b9a\u30fb\u69cb\u6210\u30fb\u5165\u7a3f\u306e\u624b\u9806\u3084\u30b3\u30c4\u3092\u89e3\u8aac<\/a><\/li><li><a href=\"https:\/\/dream-up.co.jp\/marketing\/media\/keyword-selection\/\" style=\"color:#1a0dab;text-decoration:underline\">SEO\u30ad\u30fc\u30ef\u30fc\u30c9\u9078\u5b9a\u306e\u624b\u98065\u30b9\u30c6\u30c3\u30d7\uff01\u30b3\u30c4\u3084\u7121\u6599\u30c4\u30fc\u30eb\u3082\u7d39\u4ecb<\/a><\/li><li><a href=\"https:\/\/dream-up.co.jp\/marketing\/media\/content-seo-guide\/\" style=\"color:#1a0dab;text-decoration:underline\">\u30b3\u30f3\u30c6\u30f3\u30c4SEO\u3068\u306f\u4f55\u304b\uff5c\u57fa\u790e\u304b\u3089\u5b9f\u8df5\u624b\u9806\u307e\u3067\u5fb9\u5e95\u89e3\u8aac<\/a><\/li><li><a href=\"https:\/\/dream-up.co.jp\/marketing\/media\/internal-link-seo-guide\/\" style=\"color:#1a0dab;text-decoration:underline\">\u5185\u90e8\u30ea\u30f3\u30af\u3092\u6b63\u3057\u304f\u8a2d\u8a08\u3059\u308b\u65b9\u6cd5\uff5cSEO\u52b9\u679c\u3068\u6700\u9069\u5316\u306e\u30dd\u30a4\u30f3\u30c8<\/a><\/li><\/ul>\n\n\n\n<!-- sakusaku-kiji-cta v2 pos:bottom -->\n<div style=\"margin:44px 0;border:1px solid #dde6f0;border-radius:12px;overflow:hidden;box-shadow:0 4px 16px 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