{"id":10260,"date":"2026-07-13T06:41:34","date_gmt":"2026-07-12T21:41:34","guid":{"rendered":"https:\/\/dream-up.co.jp\/marketing\/media\/e-e-a-t-seo-guide\/"},"modified":"2026-07-17T00:10:47","modified_gmt":"2026-07-16T15:10:47","slug":"e-e-a-t-seo-guide","status":"publish","type":"post","link":"https:\/\/dream-up.co.jp\/marketing\/media\/e-e-a-t-seo-guide\/","title":{"rendered":"E-E-A-T\u3068\u306f\u4f55\u304b\uff5c4\u8981\u7d20\u306e\u610f\u5473\u3068\u5177\u4f53\u7684\u306a\u6539\u5584\u7b56"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">E-E-A-T\u3068\u306f\u3001Google\u304c\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u54c1\u8cea\u3092\u5224\u65ad\u3059\u308b\u305f\u3081\u306e4\u3064\u306e\u57fa\u6e96\u300c\u7d4c\u9a13\u30fb\u5c02\u9580\u6027\u30fb\u6a29\u5a01\u6027\u30fb\u4fe1\u983c\u6027\u300d\u306e\u982d\u6587\u5b57\u3067\u3059\u3002<span class=\"swl-marker mark_yellow\"><strong>SEO\u8a55\u4fa1\u3092\u9ad8\u3081\u308b\u3046\u3048\u3067\u3001E-E-A-T\u3078\u306e\u5bfe\u5fdc\u306f\u907f\u3051\u3066\u901a\u308c\u306a\u3044\u65bd\u7b56<\/strong><\/span>\u3068\u306a\u3063\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u3053\u306e\u8a18\u4e8b\u3067\u306f\u3001E-E-A-T\u306e\u6982\u5ff5\u3068\u91cd\u8981\u6027\u3092\u6574\u7406\u3057\u305f\u3046\u3048\u3067\u3001\u30b5\u30a4\u30c8\u904b\u55b6\u8005\u304c\u3059\u3050\u306b\u53d6\u308a\u7d44\u3081\u308b\u5177\u4f53\u7684\u306a\u6539\u5584\u7b56\u307e\u3067\u3092\u4f53\u7cfb\u7684\u306b\u89e3\u8aac\u3057\u307e\u3059\u3002SEO\u62c5\u5f53\u8005\u304b\u3089Web\u62c5\u5f53\u8005\u30fb\u30d6\u30ed\u30ac\u30fc\u307e\u3067\u3001\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u4fe1\u983c\u6027\u3092\u9ad8\u3081\u305f\u3044\u65b9\u306b\u3068\u3063\u3066\u5b9f\u8df5\u7684\u306a\u5185\u5bb9\u3067\u3059\u3002<\/p>\n\n\n\n\n\n<!-- sakusaku-kiji-cta v2 pos:lead -->\n<div style=\"margin:44px 0;border:1px solid #dde6f0;border-radius:12px;overflow:hidden;box-shadow:0 4px 16px rgba(20,40,75,.06);\">\n  <div style=\"background:#14284b;color:#fff;font-weight:700;text-align:center;padding:12px 16px;font-size:.98em;\">SEO\u8a18\u4e8b\u306e\u5236\u4f5c\u4ee3\u884c\u306f\u3001\u300cSakuSaku\u8a18\u4e8b\u5236\u4f5c\u300d\u304c\u6700\u3082\u304a\u3059\u3059\u3081<\/div>\n  <div style=\"padding:26px 24px 30px;background:#fff;\">\n    <a href=\"https:\/\/dream-up.co.jp\/sakusaku-kiji\/\" style=\"display:block;margin-bottom:24px;\"><img decoding=\"async\" src=\"https:\/\/dream-up.co.jp\/marketing\/media\/wp-content\/uploads\/2026\/07\/sakusaku-kiji-cta-banner.jpg\" alt=\"\u5bdd\u3066\u3066\u3082\u8a18\u4e8b\u304c\u30b5\u30af\u30b5\u30af\u4f5c\u308c\u308b SEO\u00d7LLMO\u5bfe\u5fdc \u8a18\u4e8b\u5236\u4f5c\u30b5\u30fc\u30d3\u30b9 SakuSaku\u8a18\u4e8b\u5236\u4f5c|1\u8a18\u4e8b2,980\u5186\u301c\u30fb\u6700\u77ed\u5373\u65e5\" style=\"width:100%;height:auto;border-radius:8px;border:1px solid #eef2f7;\" \/><\/a>\n\n    <p style=\"margin:0 0 6px;\"><span style=\"background:linear-gradient(transparent 55%, #ffe58a 55%);font-weight:700;\">\u305f\u3060\u91cf\u7523\u3059\u308b\u3060\u3051\u306e&#8220;\u5b89\u3044\u8a18\u4e8b\u5916\u6ce8&#8221;\u3067\u306f\u3001\u9806\u4f4d\u306f\u4e0a\u304c\u308a\u307e\u305b\u3093\u3002<\/span><\/p>\n    <p style=\"margin:0 0 20px;\">\u672c\u5f53\u306b\u6210\u679c\u3092\u51fa\u3057\u305f\u3044\u306a\u3089\u3001<strong>\u691c\u7d22\u3068AI\u306b\u300c\u9078\u3070\u308c\u308b\u8a18\u4e8b\u8a2d\u8a08\u300d<\/strong>\u304c\u5fc5\u8981\u3067\u3059\u3002<\/p>\n\n    <p style=\"margin:0 0 6px;\"><span style=\"background:linear-gradient(transparent 55%, #ffe58a 55%);font-weight:700;\">\u300cSakuSaku\u8a18\u4e8b\u5236\u4f5c\u300d\u306f\u3001SEO\u00d7LLMO\u5bfe\u5fdc\u306e\u300c\u8a2d\u8a08\u578b\u300d\u8a18\u4e8b\u5236\u4f5c\u30b5\u30fc\u30d3\u30b9\u3067\u3059\u3002<\/span><\/p>\n    <p style=\"margin:0 0 24px;\">\u30ad\u30fc\u30ef\u30fc\u30c9\u9078\u5b9a\u304b\u3089\u69cb\u6210\u30fb\u57f7\u7b46\u30fbWordPress\u5165\u7a3f\u3001\u516c\u958b\u5f8c\u306e\u5206\u6790\u307e\u3067\u2014\u2014<br>\u3059\u3079\u3066\u3092\u4e00\u6c17\u901a\u8cab\u3067\u30b5\u30dd\u30fc\u30c8\u3057\u307e\u3059\u3002<\/p>\n\n    <p style=\"margin:0 0 14px;font-weight:700;\">\u300c&#9989; SakuSaku\u8a18\u4e8b\u5236\u4f5c\u304c\u9078\u3070\u308c\u308b3\u3064\u306e\u7406\u7531\u300d<\/p>\n\n    <p style=\"margin:0 0 4px;\"><span style=\"background:linear-gradient(transparent 55%, #bfe0f7 55%);font-weight:700;\">&#9312; SEO\/LLMO\u306e\u300c\u52dd\u3061\u30d1\u30bf\u30fc\u30f3\u300d\u3092\u6a19\u6e96\u642d\u8f09<\/span><\/p>\n    <p style=\"margin:0 0 16px;\">\u7d50\u8ad6\u30d5\u30a1\u30fc\u30b9\u30c8\u306e\u69cb\u6210\u3001AI\u304c\u5f15\u7528\u3057\u3084\u3059\u3044\u8981\u7d04\u8a2d\u8a08\u306a\u3069\u3001<br>\u691c\u7d22\u3068AI\u691c\u7d22\u306b\u8a55\u4fa1\u3055\u308c\u308b\u8a18\u4e8b\u306e\u300c\u578b\u300d\u3092\u5168\u8a18\u4e8b\u306b\u9069\u7528\u3057\u307e\u3059\u3002<\/p>\n\n    <p style=\"margin:0 0 4px;\"><span style=\"background:linear-gradient(transparent 55%, #bfe0f7 55%);font-weight:700;\">&#9313; 1\u8a18\u4e8b2,980\u5186\u301c\u30fb\u6700\u77ed\u5373\u65e5<\/span><\/p>\n    <p style=\"margin:0 0 16px;\">\u5236\u4f5c\u5de5\u7a0b\u306e\u30b7\u30b9\u30c6\u30e0\u5316\u306b\u3088\u308a\u3001\u4e00\u822c\u7684\u306a\u5236\u4f5c\u4f1a\u793e\u306e\u7d041\/10\u306e\u30b3\u30b9\u30c8\u3068<br>\u5727\u5012\u7684\u306a\u30b9\u30d4\u30fc\u30c9\u3092\u4e21\u7acb\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n\n    <p style=\"margin:0 0 4px;\"><span style=\"background:linear-gradient(transparent 55%, #bfe0f7 55%);font-weight:700;\">&#9314; 100\u8a18\u4e8b\u4ee5\u4e0a\u306e\u5927\u91cf\u767a\u6ce8\u306b\u3082\u5bfe\u5fdc<\/span><\/p>\n    <p style=\"margin:0 0 22px;\">\u54c1\u8cea\u3092\u843d\u3068\u3055\u305a\u306b\u30b9\u30b1\u30fc\u30eb\u3067\u304d\u308b\u306e\u3067\u3001<br>\u30e1\u30c7\u30a3\u30a2\u306e\u7acb\u3061\u4e0a\u3052\u30fb\u5f37\u5316\u3082\u30c7\u30a3\u30ec\u30af\u30b7\u30e7\u30f3\u5de5\u6570\u307b\u307c\u30bc\u30ed\u3067\u9032\u307f\u307e\u3059\u3002<\/p>\n\n    <p style=\"margin:0 0 8px;\">\u54c1\u8cea\u306f\u3054\u5951\u7d04\u524d\u306b\u304a\u78ba\u304b\u3081\u3044\u305f\u3060\u3051\u307e\u3059\u3002\u3044\u307e\u306a\u3089\u300c<span style=\"background:linear-gradient(transparent 55%, #ffd6a8 55%);font-weight:700;\">&#128204; \u8a18\u4e8b3\u672c+SEO\/LLMO\u8a2d\u8a08\u66f8\u3092\u7121\u6599\u30d7\u30ec\u30bc\u30f3\u30c8<\/span>\u300d\u4e2d\u3067\u3059\u3002<\/p>\n    <p style=\"margin:0 0 22px;\">\u3054\u8208\u5473\u306e\u3042\u308b\u4f01\u696d\u69d8\u306f\u3001\u305c\u3072\u3053\u306e\u6a5f\u4f1a\u306b<strong>\u7121\u6599\u7279\u5178<\/strong>\u306b\u304a\u7533\u8fbc\u307f\u304f\u3060\u3055\u3044\u3002<\/p>\n\n    <div style=\"text-align:center;\">\n      <a href=\"https:\/\/dream-up.co.jp\/sakusaku-kiji\/\" style=\"display:inline-block;width:100%;max-width:640px;box-sizing:border-box;background:#f4433c;color:#fff;font-weight:700;padding:16px 24px;border-radius:999px;text-decoration:none;text-align:center;box-shadow:0 6px 18px rgba(244,67,60,.35);\">\u7121\u6599\u3067\u8a18\u4e8b3\u672c+SEO\/LLMO\u8a2d\u8a08\u66f8\u3092\u53d7\u3051\u53d6\u308b<\/a>\n    <\/div>\n  <\/div>\n<\/div>\n<!-- \/sakusaku-kiji-cta -->\n\n\n\n<h2 class=\"wp-block-heading\">E-E-A-T\u3068\u306f\uff1fGoogle\u304c\u5b9a\u3081\u308b4\u3064\u306e\u54c1\u8cea\u8a55\u4fa1\u57fa\u6e96<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">E-E-A-T\u3068\u306f\u3001<span class=\"swl-marker mark_yellow\"><strong>Experience\uff08\u7d4c\u9a13\uff09\u30fbExpertise\uff08\u5c02\u9580\u6027\uff09\u30fbAuthoritativeness\uff08\u6a29\u5a01\u6027\uff09\u30fbTrustworthiness\uff08\u4fe1\u983c\u6027\uff09<\/strong><\/span>\u306e\u982d\u6587\u5b57\u3092\u53d6\u3063\u305f\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u3067\u3059\u3002Google\u306e\u691c\u7d22\u54c1\u8cea\u8a55\u4fa1\u30ac\u30a4\u30c9\u30e9\u30a4\u30f3\uff08QRG\uff09\u3067\u5b9a\u7fa9\u3055\u308c\u3066\u304a\u308a\u3001Web\u30b5\u30a4\u30c8\u3084\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u54c1\u8cea\u3092\u8a55\u4fa1\u3059\u308b\u969b\u306e\u57fa\u6e96\u3068\u3057\u3066\u6a5f\u80fd\u3057\u307e\u3059\u30022022\u5e7412\u6708\u306b\u5f93\u6765\u306e\u300cE-A-T\u300d\u306bExperience\uff08\u7d4c\u9a13\uff09\u304c\u8ffd\u52a0\u3055\u308c\u3001\u73fe\u5728\u306e4\u8981\u7d20\u4f53\u5236\u306b\u306a\u308a\u307e\u3057\u305f\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">E-E-A-T\u3092\u69cb\u6210\u3059\u308b4\u8981\u7d20\u306f\u3001\u305d\u308c\u305e\u308c\u7570\u306a\u308b\u89b3\u70b9\u304b\u3089\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u54c1\u8cea\u3092\u8a55\u4fa1\u3057\u307e\u3059\u3002\u307e\u305a\u306f\u5168\u4f53\u50cf\u3092\u628a\u63e1\u3057\u3066\u304a\u304d\u307e\u3057\u3087\u3046\u3002<\/p>\n\n\n\n<figure class=\"wp-block-table is-thead-centered\"><table class=\"has-fixed-layout\"><thead><tr><th>\u8981\u7d20<\/th><th>\u610f\u5473<\/th><th>\u8a55\u4fa1\u306e\u30dd\u30a4\u30f3\u30c8<\/th><\/tr><\/thead><tbody><tr><td><strong>Experience<\/strong><\/td><td>\u7d4c\u9a13<\/td><td>\u5b9f\u4f53\u9a13\u30fb\u4e00\u6b21\u60c5\u5831\u304c\u3042\u308b\u304b<\/td><\/tr><tr><td><strong>Expertise<\/strong><\/td><td>\u5c02\u9580\u6027<\/td><td>\u5206\u91ce\u306e\u77e5\u8b58\u30fb\u6280\u8853\u304c\u3042\u308b\u304b<\/td><\/tr><tr><td><strong>Authoritativeness<\/strong><\/td><td>\u6a29\u5a01\u6027<\/td><td>\u696d\u754c\u3067\u306e\u8a8d\u77e5\u30fb\u8a55\u5224\u304c\u3042\u308b\u304b<\/td><\/tr><tr><td><strong>Trustworthiness<\/strong><\/td><td>\u4fe1\u983c\u6027<\/td><td>\u60c5\u5831\u304c\u6b63\u78ba\u30fb\u900f\u660e\u3067\u3042\u308b\u304b<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<div class=\"swell-block-capbox cap_box is-style-inner\"><div class=\"cap_box_ttl\"><span>E-E-A-T\u306e\u57fa\u672c\u307e\u3068\u3081<\/span><\/div><div class=\"cap_box_content\"><ul class=\"wp-block-list is-style-check_list\"><li>2022\u5e7412\u6708\u306bE-A-T\u306bExperience\uff08\u7d4c\u9a13\uff09\u3092\u8ffd\u52a0\u3057\u3066E-E-A-T\u306b\u6539\u5b9a<\/li><li>\u691c\u7d22\u54c1\u8cea\u8a55\u4fa1\u8005\uff08Quality Rater\uff09\u304c\u4f7f\u3046\u8a55\u4fa1\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af<\/li><li>\u76f4\u63a5\u7684\u306a\u30e9\u30f3\u30ad\u30f3\u30b0\u30b7\u30b0\u30ca\u30eb\u3067\u306f\u306a\u304f\u3001\u30a2\u30eb\u30b4\u30ea\u30ba\u30e0\u6539\u5584\u306b\u9593\u63a5\u7684\u306b\u6d3b\u7528\u3055\u308c\u308b<\/li><li>\u30b5\u30a4\u30c8\u904b\u55b6\u8005\u304c\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u81ea\u5df1\u8a55\u4fa1\u306b\u3082\u6d3b\u7528\u3067\u304d\u308b<\/li><\/ul><\/div><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">\uff08\u51fa\u5178: <a href=\"https:\/\/developers.google.com\/search\/blog\/2022\/12\/google-raters-guidelines-e-e-a-t\" rel=\"noopener\" style=\"color:#1a0dab;text-decoration:underline\" target=\"_blank\">Google\u691c\u7d22\u30bb\u30f3\u30c8\u30e9\u30eb\u30d6\u30ed\u30b0\u300c\u54c1\u8cea\u8a55\u4fa1\u30ac\u30a4\u30c9\u30e9\u30a4\u30f3\u306e\u6700\u65b0\u60c5\u5831: E-A-T \u306b Experience \u306e E \u3092\u8ffd\u52a0\u300d<\/a>\u3001<a href=\"https:\/\/developers.google.com\/search\/docs\/fundamentals\/creating-helpful-content\" rel=\"noopener\" style=\"color:#1a0dab;text-decoration:underline\" target=\"_blank\">Google\u691c\u7d22\u30bb\u30f3\u30c8\u30e9\u30eb\u300c\u6709\u7528\u3067\u4fe1\u983c\u6027\u306e\u9ad8\u3044\u3001\u30e6\u30fc\u30b6\u30fc\u3092\u7b2c\u4e00\u306b\u8003\u3048\u305f\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u4f5c\u6210\u300d<\/a>\uff09<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">E-E-A-T\u304c\u751f\u307e\u308c\u305f\u80cc\u666f<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Google\u306f2022\u5e7412\u670815\u65e5\u3001\u516c\u5f0f\u30d6\u30ed\u30b0\u300cGoogle\u691c\u7d22\u30bb\u30f3\u30c8\u30e9\u30eb\u300d\u3067E-E-A-T\u3078\u306e\u6539\u5b9a\u3092\u767a\u8868\u3057\u307e\u3057\u305f\u3002\u305d\u308c\u4ee5\u524d\u306f\u5c02\u9580\u6027\u30fb\u6a29\u5a01\u6027\u30fb\u4fe1\u983c\u6027\u306e3\u8981\u7d20\uff08E-A-T\uff09\u304c\u57fa\u6e96\u3067\u3057\u305f\u304c\u3001<strong>\u300c\u5b9f\u969b\u306b\u7d4c\u9a13\u3057\u305f\u4eba\u306e\u60c5\u5831\u300d\u3092\u91cd\u8996\u3059\u308bExperience\uff08\u7d4c\u9a13\uff09\u304c\u65b0\u305f\u306b\u8ffd\u52a0<\/strong>\u3055\u308c\u307e\u3057\u305f\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u3053\u306e\u6539\u5b9a\u306f\u3001\u533b\u7642\u30fb\u91d1\u878d\u30fb\u6cd5\u5f8b\u306a\u3069YMYL\uff08Your Money or Your Life\uff1a\u751f\u547d\u3084\u8ca1\u7523\u306b\u95a2\u308f\u308b\uff09\u9818\u57df\u3060\u3051\u3067\u306a\u304f\u3001\u30ec\u30d3\u30e5\u30fc\u3084\u4f53\u9a13\u8ac7\u3092\u542b\u3080\u5e45\u5e83\u3044\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u8a55\u4fa1\u306b\u5f71\u97ff\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<p class=\"is-style-icon_announce wp-block-paragraph\">YMYL\u3068\u306f\u3001\u5065\u5eb7\u30fb\u533b\u7642\u30fb\u304a\u91d1\u30fb\u6cd5\u5f8b\u306a\u3069\u3001\u8aa4\u60c5\u5831\u304c\u751f\u6d3b\u306b\u5927\u304d\u306a\u5f71\u97ff\u3092\u4e0e\u3048\u308b\u30b8\u30e3\u30f3\u30eb\u306e\u7dcf\u79f0\u3067\u3059\u3002Google\u306f\u7279\u306b\u3053\u306e\u9818\u57df\u3067E-E-A-T\u3092\u53b3\u3057\u304f\u8a55\u4fa1\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">E-E-A-T\u306f\u30e9\u30f3\u30ad\u30f3\u30b0\u3092\u76f4\u63a5\u6c7a\u3081\u308b\u3082\u306e\u3067\u306f\u306a\u3044<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">E-E-A-T\u81ea\u4f53\u306f\u3001\u691c\u7d22\u9806\u4f4d\u3092\u6c7a\u5b9a\u3059\u308b\u30a2\u30eb\u30b4\u30ea\u30ba\u30e0\u306e\u69cb\u6210\u8981\u7d20\uff08\u30e9\u30f3\u30ad\u30f3\u30b0\u30b7\u30b0\u30ca\u30eb\uff09\u3067\u306f\u3042\u308a\u307e\u305b\u3093\u3002Google\u304c\u96c7\u7528\u3059\u308b<strong>\u691c\u7d22\u54c1\u8cea\u8a55\u4fa1\u8005\uff08Quality Rater\uff09\u304c\u30da\u30fc\u30b8\u54c1\u8cea\u3092\u8a55\u4fa1\u3059\u308b\u969b\u306e\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af<\/strong>\u3068\u3057\u3066\u6a5f\u80fd\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u54c1\u8cea\u8a55\u4fa1\u8005\u306e\u30d5\u30a3\u30fc\u30c9\u30d0\u30c3\u30af\u306f\u30a2\u30eb\u30b4\u30ea\u30ba\u30e0\u306e\u6539\u5584\u306b\u9593\u63a5\u7684\u306b\u6d3b\u7528\u3055\u308c\u307e\u3059\u304c\u3001\u7279\u5b9a\u306e\u30da\u30fc\u30b8\u306e\u9806\u4f4d\u3092\u76f4\u63a5\u4e0a\u4e0b\u3055\u305b\u308b\u3082\u306e\u3067\u306f\u3042\u308a\u307e\u305b\u3093\u3002\u3064\u307e\u308a\u3001E-E-A-T\u3078\u306e\u5bfe\u5fdc\u306f\u300c\u8a55\u4fa1\u8005\u306b\u9ad8\u54c1\u8cea\u3068\u5224\u65ad\u3055\u308c\u308b\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u4f5c\u308b\u3053\u3068\u300d\u306b\u7b49\u3057\u304f\u3001\u7d50\u679c\u3068\u3057\u3066\u691c\u7d22\u54c1\u8cea\u306e\u5411\u4e0a\u306b\u3064\u306a\u304c\u308b\u53d6\u308a\u7d44\u307f\u3067\u3059\u3002<\/p>\n\n\n\n<p class=\"is-style-icon_good wp-block-paragraph\">Google\u306e\u516c\u5f0f\u30c9\u30ad\u30e5\u30e1\u30f3\u30c8\u300c\u6709\u7528\u3067\u4fe1\u983c\u6027\u306e\u9ad8\u3044\u3001\u30e6\u30fc\u30b6\u30fc\u3092\u7b2c\u4e00\u306b\u8003\u3048\u305f\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u4f5c\u6210\u300d\u3067\u306f\u3001E-E-A-T\u3092\u30b5\u30a4\u30c8\u904b\u55b6\u8005\u304c\u81ea\u5df1\u8a55\u4fa1\u306b\u6d3b\u7528\u3067\u304d\u308b\u3068\u660e\u8a18\u3055\u308c\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">E-E-A-T\u3092\u69cb\u6210\u3059\u308b4\u8981\u7d20\u306e\u610f\u5473<\/h2>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" alt=\"\u7d4c\u9a13\u30fb\u5c02\u9580\u6027\u30fb\u6a29\u5a01\u6027\u304c\u4fe1\u983c\u6027\u3092\u652f\u3048\u308b\" src=\"https:\/\/dream-up.co.jp\/marketing\/media\/wp-content\/uploads\/2026\/07\/info_2-43.png\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">E-E-A-T\u306fExperience\u30fbExpertise\u30fbAuthoritativeness\u30fbTrustworthiness\u306e\u982d\u6587\u5b57\u3092\u53d6\u3063\u305f\u6982\u5ff5\u3067\u3059\u30024\u8981\u7d20\u306f\u4e26\u5217\u3067\u306f\u306a\u304f\u3001<span class=\"swl-marker mark_yellow\"><strong>\u7d4c\u9a13\u30fb\u5c02\u9580\u6027\u30fb\u6a29\u5a01\u6027\u306e3\u3064\u304cTrust\uff08\u4fe1\u983c\u6027\uff09\u3092\u4e0b\u652f\u3048\u3059\u308b\u540c\u5fc3\u5186\u69cb\u9020<\/strong><\/span>\u306b\u306a\u3063\u3066\u3044\u307e\u3059\u3002Google\u306f\u4fe1\u983c\u6027\u30924\u8981\u7d20\u306e\u4e2d\u5fc3\u306b\u7f6e\u304d\u3001\u54c1\u8cea\u5224\u65ad\u306e\u6700\u7d42\u57fa\u6e96\u3068\u4f4d\u7f6e\u4ed8\u3051\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<div class=\"swell-block-capbox cap_box is-style-inner\"><div class=\"cap_box_ttl\"><span>E-E-A-T\u306e4\u8981\u7d20\u307e\u3068\u3081<\/span><\/div><div class=\"cap_box_content\"><ul class=\"wp-block-list is-style-check_list\"><li>Experience\uff08\u7d4c\u9a13\uff09\uff1a\u5b9f\u4f53\u9a13\u306e\u6709\u7121<\/li><li>Expertise\uff08\u5c02\u9580\u6027\uff09\uff1a\u6df1\u3044\u77e5\u8b58\u30fb\u6280\u8853\u306e\u4fdd\u6709<\/li><li>Authoritativeness\uff08\u6a29\u5a01\u6027\uff09\uff1a\u7b2c\u4e09\u8005\u304b\u3089\u306e\u8a55\u4fa1\u30fb\u8a8d\u77e5<\/li><li>Trustworthiness\uff08\u4fe1\u983c\u6027\uff09\uff1a4\u8981\u7d20\u306e\u4e2d\u6838\u30fb\u6700\u91cd\u8981\u6307\u6a19<\/li><\/ul><\/div><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">Experience\uff08\u7d4c\u9a13\uff09\uff1a\u5b9f\u4f53\u9a13\u306e\u6709\u7121\u304c\u8a55\u4fa1\u3055\u308c\u308b<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Experience\u306f\u3001\u30b3\u30f3\u30c6\u30f3\u30c4\u4f5c\u6210\u8005\u304c\u305d\u306e\u30c8\u30d4\u30c3\u30af\u3092<strong>\u5b9f\u969b\u306b\u4f53\u9a13\u3057\u3066\u3044\u308b\u304b\u3069\u3046\u304b<\/strong>\u3092\u8a55\u4fa1\u3059\u308b\u6307\u6a19\u3067\u3059\u3002Google\u306e\u691c\u7d22\u54c1\u8cea\u8a55\u4fa1\u30ac\u30a4\u30c9\u30e9\u30a4\u30f3\u3067\u306f\u300cfirst-hand or life experience\uff08\u4e00\u6b21\u4f53\u9a13\u30fb\u751f\u6d3b\u4f53\u9a13\uff09\u300d\u3068\u5b9a\u7fa9\u3055\u308c\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">2022\u5e7412\u6708\u306b\u65b0\u305f\u306b\u52a0\u308f\u3063\u305f\u8981\u7d20\u3067\u3001\u8cc7\u683c\u3084\u5b66\u6b74\u306b\u57fa\u3065\u304fExpertise\uff08\u5c02\u9580\u6027\uff09\u3068\u306f<span class=\"swl-marker mark_yellow\"><strong>\u72ec\u7acb\u3057\u305f\u5225\u6b21\u5143\u306e\u8a55\u4fa1\u8ef8<\/strong><\/span>\u3068\u3057\u3066\u533a\u5225\u3055\u308c\u3066\u3044\u307e\u3059\u3002\u533b\u5e2b\u514d\u8a31\u304c\u306a\u304f\u3066\u3082\u3001\u304c\u3093\u6cbb\u7642\u306e\u5f53\u4e8b\u8005\u4f53\u9a13\u3092\u6301\u3064\u4eba\u306e\u30b3\u30f3\u30c6\u30f3\u30c4\u306f\u9ad8\u304f\u8a55\u4fa1\u3055\u308c\u308b\u30b1\u30fc\u30b9\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<p class=\"is-style-icon_good wp-block-paragraph\">\u5b9f\u540d\u30fb\u9854\u51fa\u3057\u30fb\u5177\u4f53\u7684\u306a\u65e5\u6642\u30fb\u6570\u5024\u306e\u8a18\u8f09\u304c\u3001\u7d4c\u9a13\u306e\u8a3c\u660e\u3068\u3057\u3066\u6709\u52b9\u306b\u6a5f\u80fd\u3057\u307e\u3059\u3002\u88fd\u54c1\u8cfc\u5165\u30fb\u5834\u6240\u306e\u8a2a\u554f\u30fb\u65bd\u8853\u306e\u53d7\u8a3a\u306a\u3069\u3001\u4e00\u6b21\u60c5\u5831\u304c\u5224\u65ad\u6750\u6599\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Expertise\uff08\u5c02\u9580\u6027\uff09\uff1a\u30c6\u30fc\u30de\u306b\u95a2\u3059\u308b\u6df1\u3044\u77e5\u8b58\u30fb\u6280\u8853<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Expertise\u306f\u3001\u30b3\u30f3\u30c6\u30f3\u30c4\u4f5c\u6210\u8005\u304c\u305d\u306e\u30c8\u30d4\u30c3\u30af\u306b\u95a2\u3059\u308b<strong>\u5fc5\u8981\u306a\u77e5\u8b58\u30fb\u30b9\u30ad\u30eb\u3092\u5341\u5206\u306b\u6301\u3063\u3066\u3044\u308b\u304b<\/strong>\u3092\u8a55\u4fa1\u3057\u307e\u3059\u3002\u533b\u7642\u30fb\u6cd5\u5f8b\u30fb\u91d1\u878d\u306a\u3069\u306eYMYL\u9818\u57df\uff08Your Money or Your Life\uff1a\u751f\u6d3b\u3084\u8ca1\u7523\u306b\u76f4\u7d50\u3059\u308b\u30b8\u30e3\u30f3\u30eb\uff09\u3067\u306f\u3001\u8cc7\u683c\u3084\u5b66\u6b74\u306a\u3069\u306e\u516c\u5f0f\u306a\u5c02\u9580\u6027\u304c\u7279\u306b\u91cd\u8996\u3055\u308c\u307e\u3059\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u4e00\u65b9\u3067\u975eYMYL\u9818\u57df\u3067\u306f\u3001\u8cc7\u683c\u304c\u306a\u304f\u3066\u3082\u65e5\u5e38\u7684\u306a\u7d4c\u9a13\u304b\u3089\u8c4a\u5bcc\u306a\u77e5\u8b58\u3092\u6301\u3064\u4eba\u7269\uff08everyday expertise\uff09\u3082\u8a55\u4fa1\u5bfe\u8c61\u3067\u3059\u3002\u5c02\u9580\u6027\u306f\u30b3\u30f3\u30c6\u30f3\u30c4\u5358\u4f53\u3067\u306f\u306a\u304f\u3001<span class=\"swl-marker mark_yellow\"><strong>\u30b5\u30a4\u30c8\u5168\u4f53\u304c\u7279\u5b9a\u30b8\u30e3\u30f3\u30eb\u306b\u7279\u5316\u3057\u3066\u3044\u308b\u304b\u3069\u3046\u304b<\/strong><\/span>\u3068\u3044\u3046\u8a2d\u8a08\u30ec\u30d9\u30eb\u3067\u3082\u554f\u308f\u308c\u307e\u3059\u3002<\/p>\n\n\n\n<p class=\"is-style-icon_announce wp-block-paragraph\">\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u6df1\u3055\u30fb\u6b63\u78ba\u3055\u30fb\u7db2\u7f85\u6027\u304c\u5c02\u9580\u6027\u306e\u4e3b\u306a\u8a55\u4fa1\u6750\u6599\u3067\u3059\u3002\u6d45\u3044\u89e3\u8aac\u3092\u91cf\u7523\u3059\u308b\u3088\u308a\u3001\u4e00\u3064\u306e\u30c6\u30fc\u30de\u3092\u6df1\u304f\u6398\u308a\u4e0b\u3052\u308b\u65b9\u91dd\u304c\u5c02\u9580\u6027\u306e\u5411\u4e0a\u306b\u3064\u306a\u304c\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Authoritativeness\uff08\u6a29\u5a01\u6027\uff09\uff1a\u7b2c\u4e09\u8005\u304b\u3089\u306e\u8a55\u4fa1\u30fb\u8a8d\u77e5<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Authoritativeness\u306f\u3001\u30b3\u30f3\u30c6\u30f3\u30c4\u4f5c\u6210\u8005\u3084Web\u30b5\u30a4\u30c8\u304c<strong>\u305d\u306e\u30c8\u30d4\u30c3\u30af\u306e\u4fe1\u983c\u3067\u304d\u308b\u60c5\u5831\u6e90\u3068\u3057\u3066\u7b2c\u4e09\u8005\u306b\u8a8d\u77e5\u3055\u308c\u3066\u3044\u308b\u304b<\/strong>\u3092\u793a\u3057\u307e\u3059\u3002\u5916\u90e8\u30b5\u30a4\u30c8\u304b\u3089\u306e\u88ab\u30ea\u30f3\u30af\u3001\u30e1\u30c7\u30a3\u30a2\u63b2\u8f09\u30fb\u8a00\u53ca\uff08\u30b5\u30a4\u30c6\u30fc\u30b7\u30e7\u30f3\uff09\u3001\u696d\u754c\u3067\u306e\u77e5\u540d\u5ea6\u306a\u3069\u304c\u4e3b\u306a\u8a55\u4fa1\u30b7\u30b0\u30ca\u30eb\u3067\u3059\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u6a29\u5a01\u6027\u306f<span class=\"swl-marker mark_yellow\"><strong>\u81ea\u5df1\u7533\u544a\u3067\u306f\u6210\u7acb\u3057\u306a\u3044<\/strong><\/span>\u3068\u3044\u3046\u70b9\u304c\u91cd\u8981\u3067\u3059\u3002\u300c\u5f53\u30b5\u30a4\u30c8\u306f\u6a29\u5a01\u3042\u308b\u30e1\u30c7\u30a3\u30a2\u3067\u3059\u300d\u3068\u66f8\u304f\u3060\u3051\u3067\u306f\u8a55\u4fa1\u3055\u308c\u305a\u3001\u4ed6\u8005\u304b\u3089\u306e\u8a55\u4fa1\uff08\u30aa\u30d5\u30b5\u30a4\u30c8\u30b7\u30b0\u30ca\u30eb\uff09\u304c\u6838\u5fc3\u3068\u306a\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<p class=\"is-style-icon_good wp-block-paragraph\">\u53d7\u8cde\u6b74\u30fb\u516c\u7684\u8a8d\u5b9a\u30fb\u6240\u5c5e\u6a5f\u95a2\u30fb\u8cc7\u683c\u306a\u3069\u306e\u5b9f\u7e3e\u60c5\u5831\u3092\u30b5\u30a4\u30c8\u306b\u63b2\u8f09\u3059\u308b\u3053\u3068\u3067\u3001\u6a29\u5a01\u6027\u306e\u53ef\u8996\u5316\u306b\u3064\u306a\u304c\u308a\u307e\u3059\u3002\u30d6\u30e9\u30f3\u30c9\u540d\u3067\u306e\u6307\u540d\u691c\u7d22\u306e\u5897\u52a0\u3082\u3001\u6a29\u5a01\u6027\u306e\u30b7\u30b0\u30ca\u30eb\u3068\u3057\u3066\u6a5f\u80fd\u3059\u308b\u3068\u3055\u308c\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Trustworthiness\uff08\u4fe1\u983c\u6027\uff09\uff1a4\u8981\u7d20\u306e\u4e2d\u6838\u3068\u306a\u308b\u6700\u91cd\u8981\u6307\u6a19<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Google\u306e\u691c\u7d22\u54c1\u8cea\u8a55\u4fa1\u30ac\u30a4\u30c9\u30e9\u30a4\u30f3\u306b\u306f\u300cThe most important member at the center of the E-E-A-T family is Trust\u300d\u3068\u660e\u8a18\u3055\u308c\u3066\u3044\u307e\u3059\u3002<strong>\u4fe1\u983c\u6027\u306f4\u8981\u7d20\u306e\u4e2d\u3067\u6700\u91cd\u8981<\/strong>\u3067\u3042\u308a\u3001\u4ed6\u306e3\u8981\u7d20\u306f\u3059\u3079\u3066Trust\u3092\u4e0b\u652f\u3048\u3059\u308b\u8981\u7d20\u3068\u3057\u3066\u4f4d\u7f6e\u4ed8\u3051\u3089\u308c\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">E-A-T\u6642\u4ee3\u306f4\u8981\u7d20\u304c\u4e26\u5217\u3067\u3057\u305f\u304c\u3001E-E-A-T\u3078\u306e\u6539\u5b9a\u3067Trust\u304c\u4e2d\u5fc3\u5186\uff08\u6700\u4e0a\u4f4d\uff09\u306b\u518d\u7de8\u3055\u308c\u307e\u3057\u305f\u3002<span class=\"swl-marker mark_yellow\"><strong>\u3069\u308c\u307b\u3069\u7d4c\u9a13\u30fb\u5c02\u9580\u6027\u30fb\u6a29\u5a01\u6027\u304c\u3042\u3063\u3066\u3082\u3001\u4fe1\u983c\u6027\u306b\u6b20\u3051\u308b\u30da\u30fc\u30b8\u306fE-E-A-T\u5168\u4f53\u304c\u4f4e\u304f\u8a55\u4fa1\u3055\u308c\u307e\u3059\u3002<\/strong><\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Google\u304c\u4fe1\u983c\u6027\u306b\u6c42\u3081\u308b\u8981\u7d20\u306f\u300caccurate, honest, safe, and reliable\uff08\u6b63\u78ba\u30fb\u8aa0\u5b9f\u30fb\u5b89\u5168\u30fb\u4fe1\u983c\u3067\u304d\u308b\uff09\u300d\u3068\u516c\u5f0f\u306b\u8868\u73fe\u3055\u308c\u3066\u3044\u307e\u3059\u3002\u904b\u55b6\u8005\u60c5\u5831\u30fb\u7de8\u96c6\u30dd\u30ea\u30b7\u30fc\u30fb\u51fa\u5178\u306e\u660e\u793a\u3068\u3044\u3063\u305f\u30b5\u30a4\u30c8\u306e\u900f\u660e\u6027\u3001HTTPS\u5316\u3001\u60c5\u5831\u306e\u6700\u65b0\u6027\u306a\u3069\u3082\u4fe1\u983c\u6027\u306b\u76f4\u7d50\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<div class=\"swell-block-capbox cap_box is-style-shadow\"><div class=\"cap_box_ttl\"><span>\u4fe1\u983c\u6027\u3092\u640d\u306a\u3046NG\u4f8b<\/span><\/div><div class=\"cap_box_content\"><ul class=\"wp-block-list is-style-bad_list\"><li>\u904b\u55b6\u8005\u60c5\u5831\u30fb\u57f7\u7b46\u8005\u60c5\u5831\u304c\u4e0d\u660e\u306a\u30b3\u30f3\u30c6\u30f3\u30c4<\/li><li>\u51fa\u5178\u304c\u793a\u3055\u308c\u3066\u3044\u306a\u3044\u533b\u7642\u30fb\u6cd5\u5f8b\u30fb\u91d1\u878d\u306e\u60c5\u5831<\/li><li>\u53e4\u3044\u60c5\u5831\u3092\u66f4\u65b0\u305b\u305a\u653e\u7f6e\u3057\u305f\u30da\u30fc\u30b8<\/li><li>HTTP\u306e\u307e\u307e\u500b\u4eba\u60c5\u5831\u3092\u6271\u3046\u30d5\u30a9\u30fc\u30e0\u306e\u8a2d\u7f6e<\/li><li>\u8a87\u5f35\u8868\u73fe\u30fb\u6839\u62e0\u306e\u306a\u3044\u65ad\u8a00\u306e\u591a\u7528<\/li><\/ul><\/div><\/div>\n\n\n\n<p class=\"is-style-icon_announce wp-block-paragraph\">\u53c2\u8003\uff1a<a href=\"https:\/\/developers.google.com\/search\/docs\/fundamentals\/creating-helpful-content\" rel=\"noopener\" style=\"color:#1a0dab;text-decoration:underline\" target=\"_blank\">Google\u691c\u7d22\u30bb\u30f3\u30c8\u30e9\u30eb\u300c\u6709\u7528\u3067\u4fe1\u983c\u6027\u306e\u9ad8\u3044\u3001\u30e6\u30fc\u30b6\u30fc\u3092\u7b2c\u4e00\u306b\u8003\u3048\u305f\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u4f5c\u6210\u300d<\/a>\uff0fGoogle Search Quality Evaluator Guidelines\uff08\u6700\u65b0\u7248\uff09<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">SEO\u3067E-E-A-T\u304c\u91cd\u8981\u8996\u3055\u308c\u308b\u7406\u7531<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">E-E-A-T\u306fGoogle\u304c\u516c\u958b\u3059\u308b\u30ac\u30a4\u30c9\u30e9\u30a4\u30f3\u306b\u660e\u8a18\u3055\u308c\u305f\u3001\u30b3\u30f3\u30c6\u30f3\u30c4\u54c1\u8cea\u3092\u6e2c\u308b\u91cd\u8981\u306a\u8003\u3048\u65b9\u3067\u3059\u3002\u5358\u306a\u308bSEO\u7528\u8a9e\u306b\u3068\u3069\u307e\u3089\u305a\u3001<span class=\"swl-marker mark_yellow\"><strong>AI\u751f\u6210\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u6025\u5897\u3084\u751f\u6d3b\u76f4\u7d50\u60c5\u5831\u306e\u4fe1\u983c\u6027\u62c5\u4fdd<\/strong><\/span>\u3068\u3044\u3046\u6642\u4ee3\u80cc\u666f\u304c\u91cd\u306a\u308a\u3001\u3044\u307e\u7279\u306b\u6ce8\u76ee\u3055\u308c\u3066\u3044\u307e\u3059\u30023\u3064\u306e\u89b3\u70b9\u304b\u3089\u305d\u306e\u7406\u7531\u3092\u6574\u7406\u3057\u307e\u3057\u3087\u3046\u3002<\/p>\n\n\n\n<div class=\"swell-block-capbox cap_box is-style-inner\"><div class=\"cap_box_ttl\"><span>E-E-A-T\u304c\u91cd\u8981\u8996\u3055\u308c\u308b3\u3064\u306e\u7406\u7531<\/span><\/div><div class=\"cap_box_content\"><ul class=\"wp-block-list is-style-num_circle\"><li>Google\u306e\u54c1\u8cea\u8a55\u4fa1\u30ac\u30a4\u30c9\u30e9\u30a4\u30f3\u306b\u660e\u793a\u7684\u306b\u5b9a\u7fa9\u3055\u308c\u3066\u3044\u308b\u304b\u3089<\/li><li>AI\u751f\u6210\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u6025\u5897\u306b\u3088\u308a\u60c5\u5831\u306e\u6b63\u78ba\u6027\u62c5\u4fdd\u304c\u6025\u52d9\u306b\u306a\u3063\u305f\u304b\u3089<\/li><li>\u533b\u7642\u30fb\u91d1\u878d\u306a\u3069\u751f\u6d3b\u306b\u76f4\u7d50\u3059\u308b\u60c5\u5831\u3092\u691c\u7d22\u30a8\u30f3\u30b8\u30f3\u304c\u62c5\u3046\u3088\u3046\u306b\u306a\u3063\u305f\u304b\u3089<\/li><\/ul><\/div><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">Google\u306e\u54c1\u8cea\u8a55\u4fa1\u30ac\u30a4\u30c9\u30e9\u30a4\u30f3\u306b\u660e\u793a\u7684\u306b\u5b9a\u7fa9\u3055\u308c\u3066\u3044\u308b\u304b\u3089<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">E-E-A-T\u306fGoogle\u304c\u516c\u958b\u3057\u3066\u3044\u308b\u300c\u691c\u7d22\u54c1\u8cea\u8a55\u4fa1\u30ac\u30a4\u30c9\u30e9\u30a4\u30f3\uff08General Guidelines\uff09\u300d\u306e\u4e2d\u3067\u660e\u78ba\u306b\u5b9a\u7fa9\u3055\u308c\u3066\u3044\u307e\u3059\u3002\u3053\u306e\u30ac\u30a4\u30c9\u30e9\u30a4\u30f3\u306f\u81ea\u52d5\u30e9\u30f3\u30ad\u30f3\u30b0\u30b7\u30b9\u30c6\u30e0\u306e\u54c1\u8cea\u3092\u8a55\u4fa1\u30fb\u6539\u5584\u3059\u308b\u305f\u3081\u306e\u57fa\u76e4\u3068\u306a\u3063\u3066\u304a\u308a\u3001Google\u304c\u300c\u826f\u8cea\u306a\u30b3\u30f3\u30c6\u30f3\u30c4\u300d\u3092\u3069\u3046\u5224\u65ad\u3059\u308b\u304b\u306e\u8003\u3048\u65b9\u304c\u8a70\u307e\u3063\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u3053\u3053\u3067\u62bc\u3055\u3048\u3066\u304a\u304d\u305f\u3044\u91cd\u8981\u306a\u70b9\u304c\u3042\u308a\u307e\u3059\u3002<span class=\"swl-marker mark_yellow\"><strong>E-E-A-T\u306b\u306f\u6570\u5024\u30b9\u30b3\u30a2\u3082API\u3082\u5b58\u5728\u3057\u307e\u305b\u3093\u3002<\/strong><\/span>\u76f4\u63a5\u7684\u306a\u30e9\u30f3\u30ad\u30f3\u30b0\u30d5\u30a1\u30af\u30bf\u30fc\uff08\u9806\u4f4d\u3092\u6c7a\u5b9a\u3059\u308b\u30a2\u30eb\u30b4\u30ea\u30ba\u30e0\u306e\u69cb\u6210\u8981\u7d20\uff09\u3067\u306f\u306a\u304f\u3001Google\u306e\u30b7\u30b9\u30c6\u30e0\u304c\u826f\u8cea\u306a\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u8b58\u5225\u3059\u308b\u305f\u3081\u306e\u300c\u6307\u6a19\u306e\u65b9\u5411\u6027\u300d\u3068\u3057\u3066\u6a5f\u80fd\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">SEO\u62c5\u5f53\u8005\u304c\u30ac\u30a4\u30c9\u30e9\u30a4\u30f3\u3092\u8aad\u3080\u610f\u7fa9\u306f\u307e\u3055\u306b\u3053\u3053\u306b\u3042\u308a\u307e\u3059\u3002Google\u306e\u8a55\u4fa1\u8ef8\u3092\u7406\u89e3\u3059\u308b\u3053\u3068\u3067\u3001\u30b3\u30f3\u30c6\u30f3\u30c4\u6226\u7565\u306e\u65b9\u5411\u6027\u3092Google\u306e\u610f\u56f3\u306b\u5408\u308f\u305b\u3089\u308c\u308b\u304b\u3089\u3067\u3059\u3002<\/p>\n\n\n\n<p class=\"is-style-icon_announce wp-block-paragraph\">\u30ac\u30a4\u30c9\u30e9\u30a4\u30f3\u306f\u7d99\u7d9a\u7684\u306b\u66f4\u65b0\u3055\u308c\u3066\u304a\u308a\u30012025\u5e749\u6708\u7248\u304c\u6700\u65b0\u3067\u3059\u3002\u5b9a\u671f\u7684\u306b\u5185\u5bb9\u3092\u78ba\u8a8d\u3059\u308b\u7fd2\u6163\u3092\u3064\u3051\u308b\u3068\u3001\u8a55\u4fa1\u57fa\u6e96\u306e\u5909\u5316\u3092\u898b\u9003\u3057\u307e\u305b\u3093\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">AI\u751f\u6210\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u6025\u5897\u306b\u3088\u308a\u60c5\u5831\u306e\u6b63\u78ba\u6027\u62c5\u4fdd\u304c\u6025\u52d9\u306b\u306a\u3063\u305f\u304b\u3089<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">ChatGPT\u3092\u306f\u3058\u3081\u3068\u3059\u308b\u751f\u6210AI\u30c4\u30fc\u30eb\u306e\u666e\u53ca\u306b\u3088\u308a\u3001Web\u4e0a\u306b\u306f\u5927\u91cf\u306eAI\u751f\u6210\u30b3\u30f3\u30c6\u30f3\u30c4\u304c\u6d41\u5165\u3057\u3066\u3044\u307e\u3059\u3002\u60c5\u5831\u306e\u6b63\u78ba\u6027\u30fb\u30aa\u30ea\u30b8\u30ca\u30ea\u30c6\u30a3\u306e\u62c5\u4fdd\u304c\u3001\u304b\u3064\u3066\u306a\u304f\u91cd\u8981\u306a\u8ab2\u984c\u306b\u306a\u3063\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Google\u306f2023\u5e742\u6708\u306e\u516c\u5f0f\u30d6\u30ed\u30b0\u3067\u300cAI\u3092\u4f7f\u3063\u305f\u30b3\u30f3\u30c6\u30f3\u30c4\u751f\u6210\u81ea\u4f53\u306f\u30ac\u30a4\u30c9\u30e9\u30a4\u30f3\u9055\u53cd\u3067\u306f\u306a\u3044\u300d\u3068\u660e\u793a\u3057\u3066\u3044\u307e\u3059\u3002\u4e00\u65b9\u3067\u300c\u691c\u7d22\u9806\u4f4d\u64cd\u4f5c\u3092\u4e3b\u76ee\u7684\u3068\u3057\u305f\u81ea\u52d5\u751f\u6210\u30b3\u30f3\u30c6\u30f3\u30c4\u306f\u30b9\u30d1\u30e0\u30dd\u30ea\u30b7\u30fc\u9055\u53cd\u300d\u3068\u3082\u660e\u8a18\u3057\u3066\u304a\u308a\u3001<strong>\u54c1\u8cea\u304c\u5224\u65ad\u306e\u57fa\u6e96<\/strong>\u3067\u3042\u308b\u3053\u3068\u3092\u4e00\u8cab\u3057\u3066\u793a\u3057\u3066\u3044\u307e\u3059\u3002<br \/>\uff08\u51fa\u5178: <a href=\"https:\/\/developers.google.com\/search\/blog\/2023\/02\/google-search-and-ai-content\" rel=\"noopener\" style=\"color:#1a0dab;text-decoration:underline\" target=\"_blank\">Google\u691c\u7d22\u30bb\u30f3\u30c8\u30e9\u30eb\u30d6\u30ed\u30b0\u300cGoogle Search&#8217;s guidance about AI-generated content\u300d<\/a>\uff09<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">AI\u751f\u6210\u30b3\u30f3\u30c6\u30f3\u30c4\u306f\u69cb\u9020\u7684\u306b\u300c\u4e00\u6b21\u60c5\u5831\u30fb\u5b9f\u4f53\u9a13\uff08Experience\uff09\u300d\u304c\u6b20\u5982\u3057\u3084\u3059\u3044\u3068\u3044\u3046\u5f31\u70b9\u304c\u3042\u308a\u307e\u3059\u30022024\u5e743\u6708\u306e\u30b3\u30a2\u30a2\u30c3\u30d7\u30c7\u30fc\u30c8\u3067\u306f\u4f4e\u54c1\u8cea\u306aAI\u751f\u6210\u30b3\u30f3\u30c6\u30f3\u30c4\u3078\u306e\u5bfe\u7b56\u304c\u5f37\u5316\u3055\u308c\u3066\u304a\u308a\u3001\u4eba\u9593\u306e\u76e3\u4fee\u3084\u5b9f\u4f53\u9a13\u306e\u7d44\u307f\u8fbc\u307f\u304c\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u7af6\u5408\u512a\u4f4d\u6027\u306b\u3064\u306a\u304c\u3063\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<p class=\"is-style-icon_good wp-block-paragraph\">Google\u306f\u300c\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u4f5c\u308a\u65b9\u3088\u308a\u54c1\u8cea\u3092\u91cd\u8996\u3059\u308b\u300d\u7acb\u5834\u3092\u53d6\u3063\u3066\u3044\u307e\u3059\u3002E-E-A-T\u306b\u6cbf\u3063\u305f\u4e00\u6b21\u60c5\u5831\u306e\u7d44\u307f\u8fbc\u307f\u304c\u3001AI\u91cf\u7523\u30b3\u30f3\u30c6\u30f3\u30c4\u3068\u306e\u5dee\u5225\u5316\u30dd\u30a4\u30f3\u30c8\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u533b\u7642\u30fb\u91d1\u878d\u306a\u3069\u751f\u6d3b\u306b\u76f4\u7d50\u3059\u308b\u60c5\u5831\u3092\u691c\u7d22\u30a8\u30f3\u30b8\u30f3\u304c\u62c5\u3046\u3088\u3046\u306b\u306a\u3063\u305f\u304b\u3089<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u30a4\u30f3\u30bf\u30fc\u30cd\u30c3\u30c8\u306e\u666e\u53ca\u306b\u3088\u308a\u3001\u5065\u5eb7\u30fb\u533b\u7642\u30fb\u91d1\u878d\u30fb\u6cd5\u5f8b\u30fb\u5b89\u5168\u3068\u3044\u3063\u305f\u5206\u91ce\u306e\u60c5\u5831\u3092\u3001\u691c\u7d22\u30a8\u30f3\u30b8\u30f3\u3067\u8abf\u3079\u308b\u884c\u52d5\u304c\u4e00\u822c\u5316\u3057\u307e\u3057\u305f\u3002\u304b\u3064\u3066\u306f\u5c02\u9580\u5bb6\u306b\u76f4\u63a5\u76f8\u8ac7\u3057\u3066\u3044\u305f\u5185\u5bb9\u304c\u3001\u4eca\u3084Google\u3067\u691c\u7d22\u3055\u308c\u308b\u6642\u4ee3\u3067\u3059\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u3053\u3046\u3057\u305f<span class=\"swl-marker mark_yellow\"><strong>\u300c\u751f\u6d3b\u306e\u91cd\u5927\u306a\u610f\u601d\u6c7a\u5b9a\u306b\u5f71\u97ff\u3059\u308b\u60c5\u5831\u300d<\/strong><\/span>\u306f\u3001\u8aa4\u60c5\u5831\u304c\u62e1\u6563\u3057\u305f\u969b\u306e\u793e\u4f1a\u7684\u30ea\u30b9\u30af\u304c\u6975\u3081\u3066\u9ad8\u304f\u306a\u308a\u307e\u3059\u3002Google\u306f\u81a8\u5927\u306a\u30e6\u30fc\u30b6\u30fc\u306b\u60c5\u5831\u3092\u5c4a\u3051\u308b\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u3068\u3057\u3066\u3001\u3053\u3046\u3057\u305f\u9ad8\u30ea\u30b9\u30af\u60c5\u5831\u306e\u54c1\u8cea\u3092\u62c5\u4fdd\u3059\u308b\u8cac\u52d9\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u3053\u306e\u30b8\u30e3\u30f3\u30eb\u306fYMYL\uff08Your Money or Your Life\uff09\u3068\u547c\u3070\u308c\u3066\u304a\u308a\u3001E-E-A-T\u306e\u8a55\u4fa1\u57fa\u6e96\u304c\u7279\u306b\u53b3\u683c\u306b\u9069\u7528\u3055\u308c\u307e\u3059\u3002YMYL\u30ab\u30c6\u30b4\u30ea\u306b\u8a72\u5f53\u3059\u308b\u30b5\u30a4\u30c8\u3092\u904b\u55b6\u3057\u3066\u3044\u308b\u5834\u5408\u3001E-E-A-T\u5bfe\u7b56\u306e\u512a\u5148\u5ea6\u306f\u5fc5\u7136\u7684\u306b\u9ad8\u307e\u308a\u307e\u3059\u3002\u8a73\u7d30\u306f\u6b21\u306e\u30bb\u30af\u30b7\u30e7\u30f3\u3067\u89e3\u8aac\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<div class=\"swell-block-capbox cap_box is-style-inner\"><div class=\"cap_box_ttl\"><span>\u3053\u306e\u30bb\u30af\u30b7\u30e7\u30f3\u306e\u307e\u3068\u3081<\/span><\/div><div class=\"cap_box_content\"><ul class=\"wp-block-list is-style-check_list\"><li>E-E-A-T\u306fGoogle\u306e\u30ac\u30a4\u30c9\u30e9\u30a4\u30f3\u306b\u660e\u8a18\u3055\u308c\u305f\u54c1\u8cea\u306e\u65b9\u5411\u6027\u3002\u30b9\u30b3\u30a2\u3084API\u306f\u5b58\u5728\u3057\u306a\u3044<\/li><li>AI\u751f\u6210\u30b3\u30f3\u30c6\u30f3\u30c4\u304c\u6025\u5897\u3059\u308b\u4eca\u3001\u4e00\u6b21\u60c5\u5831\u30fb\u5b9f\u4f53\u9a13\u306e\u7d44\u307f\u8fbc\u307f\u304c\u5dee\u5225\u5316\u306b\u3064\u306a\u304c\u308b<\/li><li>\u533b\u7642\u30fb\u91d1\u878d\u306a\u3069YMYL\u30b8\u30e3\u30f3\u30eb\u3067\u306f\u7279\u306bE-E-A-T\u5bfe\u7b56\u306e\u512a\u5148\u5ea6\u304c\u9ad8\u3044<\/li><\/ul><\/div><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">E-E-A-T\u3068YMYL\u306e\u95a2\u4fc2<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">YMYL\u3068\u306f\u3001Google\u304c\u5b9a\u7fa9\u3059\u308b\u300c\u5065\u5eb7\u30fb\u8ca1\u7523\u30fb\u5b89\u5168\u306b\u5f71\u97ff\u3059\u308b\u691c\u7d22\u30b8\u30e3\u30f3\u30eb\u300d\u306e\u7dcf\u79f0\u3067\u3059\u3002E-E-A-T\u306f\u3059\u3079\u3066\u306e\u30b8\u30e3\u30f3\u30eb\u3067\u8a55\u4fa1\u57fa\u6e96\u306b\u306a\u308a\u307e\u3059\u304c\u3001<span class=\"swl-marker mark_yellow\"><strong>YMYL\u30c8\u30d4\u30c3\u30af\u3067\u306f\u305d\u306e\u57fa\u6e96\u304c\u683c\u6bb5\u306b\u53b3\u3057\u304f\u306a\u308a\u307e\u3059\u3002<\/strong><\/span>\u81ea\u30b5\u30a4\u30c8\u304cYMYL\u306b\u8a72\u5f53\u3059\u308b\u304b\u3092\u628a\u63e1\u3059\u308b\u3053\u3068\u3067\u3001E-E-A-T\u5bfe\u7b56\u306e\u512a\u5148\u5ea6\u304c\u660e\u78ba\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<div class=\"swell-block-capbox cap_box is-style-inner\"><div class=\"cap_box_ttl\"><span>\u3053\u306e\u30bb\u30af\u30b7\u30e7\u30f3\u3067\u89e3\u8aac\u3059\u308b\u5185\u5bb9<\/span><\/div><div class=\"cap_box_content\"><ul class=\"wp-block-list is-style-check_list\"><li>YMYL\u306e\u5b9a\u7fa9\u3068\u4ee3\u8868\u30b8\u30e3\u30f3\u30eb<\/li><li>YMYL\u9818\u57df\u3067E-E-A-T\u8a55\u4fa1\u304c\u53b3\u683c\u306b\u306a\u308b\u7406\u7531<\/li><li>\u81ea\u30b5\u30a4\u30c8\u304cYMYL\u306b\u8a72\u5f53\u3059\u308b\u304b\u78ba\u8a8d\u3059\u308b\u30c1\u30a7\u30c3\u30af\u30ea\u30b9\u30c8<\/li><\/ul><\/div><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">YMYL\u3068\u306f\uff1a\u5065\u5eb7\u30fb\u8ca1\u7523\u30fb\u5b89\u5168\u306b\u5f71\u97ff\u3059\u308b\u691c\u7d22\u30b8\u30e3\u30f3\u30eb\u306e\u7dcf\u79f0<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">YMYL\uff08Your Money or Your Life\uff09\u3068\u306f\u3001\u4eba\u3005\u306e\u5065\u5eb7\u30fb\u7d4c\u6e08\u7684\u5b89\u5b9a\u30fb\u5b89\u5168\u30fb\u5e78\u798f\u306b\u91cd\u5927\u306a\u5f71\u97ff\u3092\u4e0e\u3048\u3046\u308b\u30c8\u30d4\u30c3\u30af\u3092\u6307\u3059Google\u306e\u6982\u5ff5\u3067\u3059\u3002<a href=\"https:\/\/developers.google.com\/search\/docs\/fundamentals\/creating-helpful-content\" rel=\"noopener\" style=\"color:#1a0dab;text-decoration:underline\" target=\"_blank\">Google\u691c\u7d22\u30bb\u30f3\u30c8\u30e9\u30eb\u300c\u6709\u7528\u3067\u4fe1\u983c\u6027\u306e\u9ad8\u3044\u3001\u30e6\u30fc\u30b6\u30fc\u3092\u7b2c\u4e00\u306b\u8003\u3048\u305f\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u4f5c\u6210\u300d<\/a>\u3067\u3082\u8a00\u53ca\u3055\u308c\u3066\u304a\u308a\u3001\u54c1\u8cea\u8a55\u4fa1\u306e\u6839\u5e79\u3092\u306a\u3059\u8003\u3048\u65b9\u3067\u3059\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">2025\u5e74\u7248\u306eGoogle\u691c\u7d22\u54c1\u8cea\u8a55\u4fa1\u30ac\u30a4\u30c9\u30e9\u30a4\u30f3\uff08QRG\uff09\u3067\u306f\u3001<span class=\"swl-marker mark_yellow\"><strong>\u5224\u65ad\u5358\u4f4d\u304c\u300c\u30b5\u30a4\u30c8\u30fb\u30da\u30fc\u30b8\u5168\u4f53\u300d\u304b\u3089\u300c\u30c8\u30d4\u30c3\u30af\u5358\u4f4d\u300d\u306b\u79fb\u884c\u3057\u307e\u3057\u305f\u3002<\/strong><\/span>\u30b5\u30a4\u30c8\u5168\u4f53\u304cYMYL\u3067\u306a\u304f\u3066\u3082\u3001\u500b\u3005\u306e\u30c8\u30d4\u30c3\u30af\u304cYMYL\u3068\u5224\u65ad\u3055\u308c\u308b\u30b1\u30fc\u30b9\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u4ee3\u8868\u7684\u306aYMYL\u30c8\u30d4\u30c3\u30af\u306f\u4ee5\u4e0b\u306e\u3068\u304a\u308a\u3067\u3059\u3002<\/p>\n\n\n\n<ul class=\"wp-block-list is-style-check_list\"><li>\u533b\u7642\u30fb\u75be\u60a3\u30fb\u85ac\u30fb\u30e1\u30f3\u30bf\u30eb\u30d8\u30eb\u30b9\u30fb\u7dca\u6025\u6642\u306e\u5bfe\u51e6<\/li><li>\u91d1\u878d\u30fb\u7a0e\u30fb\u6295\u8cc7\u30fb\u4fdd\u967a\u30fb\u5e74\u91d1\u30fb\u4eee\u60f3\u901a\u8ca8<\/li><li>\u6cd5\u5f8b\u30fb\u884c\u653f\u624b\u7d9a\u304d\u30fb\u5e02\u6c11\u6a29\u30fb\u653f\u5e9c\u95a2\u9023<\/li><li>\u30cb\u30e5\u30fc\u30b9\u30fb\u653f\u6cbb\u30fb\u56fd\u969b\u60c5\u52e2\u306a\u3069\u306e\u6642\u4e8b\u30c8\u30d4\u30c3\u30af<\/li><li>\u9ad8\u984d\u8cfc\u5165\uff08\u4e0d\u52d5\u7523\u30fb\u81ea\u52d5\u8eca\u30fb\u4fdd\u967a\uff09\u306e\u610f\u601d\u6c7a\u5b9a\u306b\u76f4\u7d50\u3059\u308b\u30b3\u30f3\u30c6\u30f3\u30c4<\/li><li>\u4eba\u7a2e\u30fb\u5b97\u6559\u30fb\u56fd\u7c4d\u30fb\u30b8\u30a7\u30f3\u30c0\u30fc\u306a\u3069\u96c6\u56e3\u306b\u95a2\u3059\u308b\u60c5\u5831<\/li><li>\u9078\u6319\u30fb\u653f\u5e9c\u6a5f\u95a2\u30fb\u793e\u4f1a\u3078\u306e\u4fe1\u983c\u306b\u95a2\u308f\u308b\u30c8\u30d4\u30c3\u30af\uff082025\u5e74\u7248\u3067\u660e\u793a\u8ffd\u52a0\uff09<\/li><\/ul>\n\n\n\n<p class=\"is-style-icon_announce wp-block-paragraph\">\u30b9\u30dd\u30fc\u30c4\u30fb\u30a8\u30f3\u30bf\u30fc\u30c6\u30a4\u30f3\u30e1\u30f3\u30c8\u30fb\u65e5\u5e38\u751f\u6d3b\u306e\u96d1\u8a18\u306a\u3069\u306fYMYL\u306e\u5bfe\u8c61\u5916\u3068\u30ac\u30a4\u30c9\u30e9\u30a4\u30f3\u306b\u660e\u8a18\u3055\u308c\u3066\u3044\u307e\u3059\u3002\u3059\u3079\u3066\u306e\u30b5\u30a4\u30c8\u3067\u9ad8\u5ea6\u306a\u5c02\u9580\u5bb6\u5bfe\u5fdc\u304c\u6c42\u3081\u3089\u308c\u308b\u308f\u3051\u3067\u306f\u3042\u308a\u307e\u305b\u3093\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">YMYL\u9818\u57df\u3067E-E-A-T\u306e\u8a55\u4fa1\u57fa\u6e96\u304c\u7279\u306b\u53b3\u683c\u306b\u306a\u308b\u7406\u7531<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Google\u306f\u300cYMYL\u30da\u30fc\u30b8\u306e\u54c1\u8cea\u304c\u4f4e\u3044\u3068\u3001\u30e6\u30fc\u30b6\u30fc\u306e\u5065\u5eb7\u30fb\u8ca1\u52d9\u30fb\u5b89\u5168\u30fb\u5e78\u798f\u306b\u6df1\u523b\u306a\u60aa\u5f71\u97ff\u3092\u4e0e\u3048\u308b\u53ef\u80fd\u6027\u304c\u3042\u308b\u300d\u3068\u3044\u3046\u7acb\u5834\u3092\u660e\u78ba\u306b\u3057\u3066\u3044\u307e\u3059\u3002QRG\u3067\u306f\u3001<span class=\"swl-marker mark_yellow\"><strong>\u5065\u5eb7\u30fb\u8ca1\u52d9\u30fb\u5b89\u5168\u306b\u5f71\u97ff\u3059\u308b\u30c8\u30d4\u30c3\u30af\u306b\u5bfe\u3057\u3066E-E-A-T\u304c\u5f37\u304f\u4e00\u81f4\u3059\u308b\u30b3\u30f3\u30c6\u30f3\u30c4\u306b\u66f4\u306b\u5927\u304d\u306a\u30a6\u30a7\u30a4\u30c8\u3092\u7f6e\u304f<\/strong><\/span>\u3068\u660e\u8a18\u3055\u308c\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">YMYL\u9818\u57df\u3067\u306f\u3001\u975eYMYL\u9818\u57df\u3067\u306f\u901a\u7528\u3059\u308b\u300c\u65e5\u5e38\u7684\u306a\u5c02\u9580\u77e5\u8b58\u300d\u3067\u306f\u4e0d\u5341\u5206\u3067\u3059\u3002\u516c\u5f0f\u8cc7\u683c\u306e\u660e\u793a\u30fb\u5c02\u9580\u5bb6\u306b\u3088\u308b\u76e3\u4fee\u30fb\u516c\u7684\u6a5f\u95a2\u306e\u4e00\u6b21\u60c5\u5831\u3078\u306e\u51fa\u5178\u30ea\u30f3\u30af\u304c\u5b9f\u8cea\u7684\u306a\u5fc5\u9808\u8981\u4ef6\u3068\u306a\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">2017\u5e7412\u6708\u306e\u65e5\u672c\u8a9e\u691c\u7d22\u30a2\u30eb\u30b4\u30ea\u30ba\u30e0\u66f4\u65b0\uff08\u533b\u7642\u30fb\u5065\u5eb7\u30b8\u30e3\u30f3\u30eb\u6539\u5584\uff09\u4ee5\u964d\u3001YMYL\u9818\u57df\u306e\u4e0a\u4f4d\u306b\u306f\u5927\u624b\u30fb\u516c\u7684\u6a5f\u95a2\u30b5\u30a4\u30c8\u304c\u5897\u3048\u3066\u3044\u307e\u3059\u3002\u500b\u4eba\u30d6\u30ed\u30b0\u3084\u65b0\u8208\u30b5\u30a4\u30c8\u304c\u7af6\u5408\u3059\u308b\u306b\u306f\u3001E-E-A-T\u5bfe\u7b56\u306b\u3088\u308b\u5c02\u9580\u6027\u30fb\u4fe1\u983c\u6027\u306e\u5dee\u5225\u5316\u304c\u6b20\u304b\u305b\u307e\u305b\u3093\u3002<\/p>\n\n\n\n<p class=\"is-style-big_icon_caution wp-block-paragraph\">YMYL\u9818\u57df\u3067\u6839\u62e0\u306e\u306a\u3044\u60c5\u5831\u3092\u767a\u4fe1\u3059\u308b\u3068\u3001\u30e6\u30fc\u30b6\u30fc\u3078\u306e\u5b9f\u5bb3\u30ea\u30b9\u30af\u3060\u3051\u3067\u306a\u304f\u3001\u30a2\u30eb\u30b4\u30ea\u30ba\u30e0\u306b\u3088\u308b\u8a55\u4fa1\u4f4e\u4e0b\u306b\u3082\u76f4\u7d50\u3057\u307e\u3059\u3002\u5bfe\u7b56\u306e\u624b\u3092\u629c\u304d\u306b\u304f\u3044\u30b8\u30e3\u30f3\u30eb\u3068\u8a8d\u8b58\u3057\u3066\u304a\u304d\u307e\u3057\u3087\u3046\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u81ea\u5206\u306e\u30b5\u30a4\u30c8\u304cYMYL\u306b\u8a72\u5f53\u3059\u308b\u304b\u3092\u78ba\u8a8d\u3059\u308b\u30c1\u30a7\u30c3\u30af\u30ea\u30b9\u30c8<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u4ee5\u4e0b\u306e\u9805\u76ee\u3092\u78ba\u8a8d\u3057\u3066\u304f\u3060\u3055\u3044\u3002<span class=\"swl-marker mark_yellow\"><strong>1\u3064\u3067\u3082\u300c\u306f\u3044\u300d\u304c\u3042\u308c\u3070\u3001\u305d\u306e\u30c8\u30d4\u30c3\u30af\u306fYMYL\u3068\u5224\u65ad\u3057\u3001E-E-A-T\u5bfe\u7b56\u306e\u512a\u5148\u5ea6\u3092\u5f15\u304d\u4e0a\u3052\u308b\u3053\u3068\u3092\u63a8\u5968\u3057\u307e\u3059\u3002<\/strong><\/span><\/p>\n\n\n\n<ul class=\"wp-block-list is-style-check_list\"><li>\u533b\u7642\u30fb\u75be\u60a3\u30fb\u85ac\u30fb\u30e1\u30f3\u30bf\u30eb\u30d8\u30eb\u30b9\u30fb\u7dca\u6025\u6642\u306e\u5bfe\u51e6\u306b\u95a2\u3059\u308b\u30c8\u30d4\u30c3\u30af\u3092\u542b\u3093\u3067\u3044\u308b<\/li><li>\u6295\u8cc7\u30fb\u4fdd\u967a\u30fb\u7a0e\u30fb\u5e74\u91d1\u30fb\u30ed\u30fc\u30f3\u30fb\u4eee\u60f3\u901a\u8ca8\u306a\u3069\u91d1\u878d\u5224\u65ad\u306b\u5f71\u97ff\u3059\u308b\u30c8\u30d4\u30c3\u30af\u3092\u542b\u3093\u3067\u3044\u308b<\/li><li>\u6cd5\u5f8b\u30fb\u8a34\u8a1f\u30fb\u884c\u653f\u624b\u7d9a\u304d\u30fb\u6a29\u5229\u306b\u95a2\u3059\u308b\u30c8\u30d4\u30c3\u30af\u3092\u542b\u3093\u3067\u3044\u308b<\/li><li>\u653f\u6cbb\u30fb\u9078\u6319\u30fb\u653f\u5e9c\u6a5f\u95a2\u30fb\u793e\u4f1a\u5236\u5ea6\u30fb\u56fd\u969b\u60c5\u52e2\u306b\u95a2\u3059\u308b\u30c8\u30d4\u30c3\u30af\u3092\u542b\u3093\u3067\u3044\u308b<\/li><li>\u7279\u5b9a\u306e\u4eba\u7a2e\u30fb\u5b97\u6559\u30fb\u56fd\u7c4d\u30fb\u30b8\u30a7\u30f3\u30c0\u30fc\u306a\u3069\u96c6\u56e3\u306b\u95a2\u3059\u308b\u60c5\u5831\u3092\u6271\u3063\u3066\u3044\u308b<\/li><li>\u4e0d\u52d5\u7523\u30fb\u81ea\u52d5\u8eca\u30fb\u4fdd\u967a\u306a\u3069\u9ad8\u984d\u306a\u8cfc\u5165\u6c7a\u5b9a\u306b\u76f4\u63a5\u5f71\u97ff\u3059\u308b\u30b3\u30f3\u30c6\u30f3\u30c4\u304c\u3042\u308b<\/li><\/ul>\n\n\n\n<div class=\"swell-block-capbox cap_box is-style-inner\"><div class=\"cap_box_ttl\"><span>YMYL\u8a72\u5f53\u30b5\u30a4\u30c8\u3067\u6a19\u6e96\u5316\u3059\u3079\u304d\u5bfe\u7b56<\/span><\/div><div class=\"cap_box_content\"><ul class=\"wp-block-list is-style-num_circle\"><li>\u76e3\u4fee\u8005\u306e\u8cc7\u683c\u30fb\u6240\u5c5e\u3092\u8a18\u4e8b\u30da\u30fc\u30b8\u306b\u660e\u8a18\u3059\u308b<\/li><li>\u6839\u62e0\u3068\u306a\u308b\u516c\u7684\u6a5f\u95a2\u30fb\u5b66\u8853\u6a5f\u95a2\u306e\u30da\u30fc\u30b8\u3078\u51fa\u5178\u30ea\u30f3\u30af\u3092\u4ed8\u3051\u308b<\/li><li>\u60c5\u5831\u306e\u6700\u7d42\u66f4\u65b0\u65e5\u3092\u660e\u793a\u3057\u3001\u5b9a\u671f\u7684\u306b\u898b\u76f4\u3059<\/li><li>\u533b\u7642\u30fb\u6cd5\u5f8b\u30fb\u91d1\u878d\u306e\u5177\u4f53\u7684\u306a\u5224\u65ad\u306f\u5c02\u9580\u5bb6\u306b\u76f8\u8ac7\u3059\u308b\u3088\u3046\u660e\u8a18\u3059\u308b<\/li><\/ul><\/div><\/div>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" alt=\"YMYL\u306f7\u30b8\u30e3\u30f3\u30eb\u3067E-E-A-T\u57fa\u6e96\u304c\u53b3\u683c\u5316\" src=\"https:\/\/dream-up.co.jp\/marketing\/media\/wp-content\/uploads\/2026\/07\/info_3-52.png\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">\u7d4c\u9a13\uff08Experience\uff09\u306e\u8a55\u4fa1\u3092\u9ad8\u3081\u308b\u5bfe\u7b56<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Experience\uff08\u7d4c\u9a13\uff09\u306f\u30012022\u5e74\u306e\u30a2\u30c3\u30d7\u30c7\u30fc\u30c8\u3067E-E-A-T\u306b\u65b0\u8a2d\u3055\u308c\u305f\u8981\u7d20\u3067\u3059\u3002<span class=\"swl-marker mark_yellow\"><strong>\u300c\u5b9f\u969b\u306b\u305d\u306e\u30c8\u30d4\u30c3\u30af\u3092\u7d4c\u9a13\u3057\u305f\u4eba\u304c\u4f5c\u3063\u305f\u30b3\u30f3\u30c6\u30f3\u30c4\u300d\u3092\u8a55\u4fa1\u3059\u308b\u3082\u306e<\/strong><\/span>\u3067\u3042\u308a\u3001\u8cc7\u683c\u3084\u5c02\u9580\u5bb6\u8cc7\u683c\u304c\u306a\u304f\u3066\u3082\u5b9f\u4f53\u9a13\u30fb\u4e00\u6b21\u60c5\u5831\u304c\u3042\u308c\u3070\u8a55\u4fa1\u3092\u5f97\u3089\u308c\u307e\u3059\u3002\u500b\u4eba\u30b5\u30a4\u30c8\u3084\u4e2d\u5c0f\u30b5\u30a4\u30c8\u306b\u3068\u3063\u3066\u3082\u5927\u304d\u306a\u30c1\u30e3\u30f3\u30b9\u306b\u306a\u308b\u8981\u7d20\u3067\u3059\u3002<\/p>\n\n\n\n<div class=\"swell-block-capbox cap_box is-style-inner\"><div class=\"cap_box_ttl\"><span>\u7d4c\u9a13\u306e\u8a55\u4fa1\u3092\u9ad8\u3081\u308b3\u3064\u306e\u30a2\u30d7\u30ed\u30fc\u30c1<\/span><\/div><div class=\"cap_box_content\"><ul class=\"wp-block-list is-style-num_circle\"><li>\u5b9f\u4f53\u9a13\u30fb\u4e00\u6b21\u60c5\u5831\u3092\u3082\u3068\u306b\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u5236\u4f5c\u3059\u308b<\/li><li>\u8457\u8005\u30d7\u30ed\u30d5\u30a3\u30fc\u30eb\u306b\u7d4c\u9a13\u30fb\u5b9f\u7e3e\u3092\u5177\u4f53\u7684\u306b\u8a18\u8f09\u3059\u308b<\/li><li>\u30e6\u30fc\u30b6\u30fc\u30a4\u30f3\u30bf\u30d3\u30e5\u30fc\u3084\u30ec\u30d3\u30e5\u30fc\u3092\u30b3\u30f3\u30c6\u30f3\u30c4\u306b\u7d44\u307f\u8fbc\u3080<\/li><\/ul><\/div><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">\u5b9f\u4f53\u9a13\u30fb\u4e00\u6b21\u60c5\u5831\u3092\u3082\u3068\u306b\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u5236\u4f5c\u3059\u308b<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u88fd\u54c1\u30fb\u30b5\u30fc\u30d3\u30b9\u30fb\u5834\u6240\u306a\u3069\u3092\u5b9f\u969b\u306b\u4f7f\u7528\u30fb\u8a2a\u554f\u30fb\u4f53\u9a13\u3057\u305f\u4e00\u6b21\u60c5\u5831\u3092\u3001\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u4e3b\u8ef8\u306b\u636e\u3048\u307e\u3057\u3087\u3046\u3002\u300c\u25ef\u25ef\u3092\u5b9f\u969b\u306b30\u65e5\u9593\u4f7f\u3063\u3066\u307f\u305f\u300d\u300c\u81ea\u8eab\u304c\u25ef\u25ef\u3092\u7d4c\u9a13\u3057\u305f\u969b\u306e\u8a18\u9332\u300d\u3068\u3044\u3063\u305f\u5f62\u5f0f\u304c\u6709\u52b9\u3067\u3059\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u4f53\u9a13\u306e\u4e8b\u5b9f\u3092\u793a\u3059<strong>\u7269\u7684\u8a3c\u62e0\u306e\u63b2\u8f09<\/strong>\u3082\u91cd\u8981\u3067\u3059\u3002\u5199\u771f\u30fb\u52d5\u753b\u30fb\u30b9\u30af\u30ea\u30fc\u30f3\u30b7\u30e7\u30c3\u30c8\u30fb\u8cfc\u5165\u30ec\u30b7\u30fc\u30c8\u306a\u3069\u3092\u30b3\u30f3\u30c6\u30f3\u30c4\u5185\u306b\u63b2\u8f09\u3059\u308b\u3053\u3068\u3067\u3001\u5b9f\u4f53\u9a13\u3092\u8aad\u8005\u306b\u53ef\u8996\u5316\u3067\u304d\u307e\u3059\u3002\u3055\u3089\u306b\u3001\u5177\u4f53\u7684\u306a\u65e5\u6642\u30fb\u91d1\u984d\u30fb\u6570\u5024\u30fb\u5834\u6240\u540d\u3092\u8a18\u8f09\u3057\u3001\u62bd\u8c61\u7684\u306a\u300c\u611f\u60f3\u300d\u3067\u306f\u306a\u304f\u300c\u7d4c\u9a13\u306e\u8a18\u9332\u300d\u3068\u3057\u3066\u60c5\u5831\u3092\u69cb\u6210\u3059\u308b\u3053\u3068\u304c\u8a55\u4fa1\u306b\u3064\u306a\u304c\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<p class=\"is-style-big_icon_caution wp-block-paragraph\">\u4ed6\u30b5\u30a4\u30c8\u306e\u60c5\u5831\u306e\u307e\u3068\u3081\u30fb\u8ee2\u8f09\u30fb\u5f15\u7528\u3060\u3051\u3067\u69cb\u6210\u3057\u305f\u30b3\u30f3\u30c6\u30f3\u30c4\u306f\u3001\u7d4c\u9a13\u306e\u8a3c\u660e\u306b\u306a\u308a\u307e\u305b\u3093\u3002\u4e00\u6b21\u60c5\u5831\u304c\u542b\u307e\u308c\u3066\u3044\u308b\u304b\u3069\u3046\u304b\u3092\u3001\u5236\u4f5c\u524d\u306b\u305c\u3072\u78ba\u8a8d\u3057\u3066\u304f\u3060\u3055\u3044\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u8457\u8005\u30d7\u30ed\u30d5\u30a3\u30fc\u30eb\u306b\u7d4c\u9a13\u30fb\u5b9f\u7e3e\u3092\u5177\u4f53\u7684\u306b\u8a18\u8f09\u3059\u308b<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u8457\u8005\u30d7\u30ed\u30d5\u30a3\u30fc\u30eb\u30da\u30fc\u30b8\u307e\u305f\u306f\u5404\u8a18\u4e8b\u306e\u8457\u8005\u6b04\u306b\u3001<span class=\"swl-marker mark_yellow\"><strong>\u300c\u305d\u306e\u30c8\u30d4\u30c3\u30af\u306b\u95a2\u3057\u3066\u5b9f\u969b\u306b\u3069\u3093\u306a\u7d4c\u9a13\u304c\u3042\u308b\u304b\u300d\u3092\u5177\u4f53\u7684\u306b\u8a18\u8f09<\/strong><\/span>\u3057\u307e\u3057\u3087\u3046\u3002\u300c10\u5e74\u9593\u25ef\u25ef\u696d\u754c\u306b\u5f93\u4e8b\u300d\u300c\u81ea\u8eab\u304c\u25ef\u25ef\u3092\u7d4c\u9a13\u3057\u305f\u5f53\u4e8b\u8005\u300d\u306a\u3069\u3001\u8aad\u8005\u304c\u8457\u8005\u306e\u7d4c\u9a13\u80cc\u666f\u3092\u5224\u65ad\u3067\u304d\u308b\u60c5\u5831\u304c\u5fc5\u8981\u3067\u3059\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u5b9f\u540d\u30fb\u9854\u5199\u771f\u306e\u63b2\u8f09\u306f\u3001\u8457\u8005\u306e\u5b9f\u5728\u6027\u3068\u4fe1\u983c\u6027\u3092\u793a\u3059\u6709\u529b\u306a\u624b\u6bb5\u3067\u3059\u3002\u533f\u540d\u30fb\u30da\u30f3\u30cd\u30fc\u30e0\u3068\u6bd4\u3079\u3066\u3001\u5b9f\u540d\u306e\u307b\u3046\u304c\u7d4c\u9a13\u306e\u8a3c\u660e\u3068\u3057\u3066\u6a5f\u80fd\u3057\u3084\u3059\u3044\u3068\u3044\u3048\u307e\u3059\u3002SNS\u30a2\u30ab\u30a6\u30f3\u30c8\u30fb\u5916\u90e8\u30e1\u30c7\u30a3\u30a2\u63b2\u8f09\u5b9f\u7e3e\u30fb\u767b\u58c7\u6b74\u30fb\u8457\u66f8\u306a\u3069\u306e\u5916\u90e8\u30ea\u30f3\u30af\u3082\u8457\u8005\u30d7\u30ed\u30d5\u30a3\u30fc\u30eb\u306b\u8ffd\u52a0\u3059\u308b\u3068\u3001\u6a29\u5a01\u6027\uff08Authority\uff09\u3068\u3082\u76f8\u4e57\u52b9\u679c\u304c\u751f\u307e\u308c\u307e\u3059\u3002<\/p>\n\n\n\n<p class=\"is-style-icon_announce wp-block-paragraph\">Google\u306e\u516c\u5f0f\u30c9\u30ad\u30e5\u30e1\u30f3\u30c8\u3067\u3082\u300c\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u8ab0\u304c\u4f5c\u3063\u305f\u304b\u3092\u660e\u78ba\u306b\u3059\u308b\u3053\u3068\u304cE-E-A-T\u306e\u7406\u89e3\u3092\u52a9\u3051\u308b\u300d\u3068\u8a00\u53ca\u3055\u308c\u3066\u3044\u307e\u3059\u3002(\u51fa\u5178: <a href=\"https:\/\/developers.google.com\/search\/docs\/fundamentals\/creating-helpful-content\" rel=\"noopener\" style=\"color:#1a0dab;text-decoration:underline\" target=\"_blank\">Google\u691c\u7d22\u30bb\u30f3\u30c8\u30e9\u30eb\u300c\u6709\u7528\u3067\u4fe1\u983c\u6027\u306e\u9ad8\u3044\u3001\u30e6\u30fc\u30b6\u30fc\u3092\u7b2c\u4e00\u306b\u8003\u3048\u305f\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u4f5c\u6210\u300d<\/a>)<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u30e6\u30fc\u30b6\u30fc\u30a4\u30f3\u30bf\u30d3\u30e5\u30fc\u3084\u30ec\u30d3\u30e5\u30fc\u3092\u30b3\u30f3\u30c6\u30f3\u30c4\u306b\u7d44\u307f\u8fbc\u3080<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u5b9f\u969b\u306e\u30e6\u30fc\u30b6\u30fc\u30fb\u9867\u5ba2\u30fb\u5f53\u4e8b\u8005\u3078\u306e\u30a4\u30f3\u30bf\u30d3\u30e5\u30fc\u3084\u4f53\u9a13\u8ac7\u3092\u53d6\u6750\u3057\u3001\u30b3\u30f3\u30c6\u30f3\u30c4\u306b\u4e00\u6b21\u60c5\u5831\u3068\u3057\u3066\u7d44\u307f\u8fbc\u3080\u65b9\u6cd5\u3082\u6709\u52b9\u3067\u3059\u3002\u5236\u4f5c\u8005\u81ea\u8eab\u306e\u7d4c\u9a13\u3060\u3051\u3067\u306a\u304f\u3001\u7b2c\u4e09\u8005\u306e\u5b9f\u4f53\u9a13\u3082\u7d4c\u9a13\u306e\u8a3c\u62e0\u3068\u3057\u3066\u6a5f\u80fd\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u72ec\u81ea\u30a2\u30f3\u30b1\u30fc\u30c8\u3084\u8abf\u67fb\u30c7\u30fc\u30bf\u3092\u5b9f\u65bd\u30fb\u63b2\u8f09\u3059\u308b\u3053\u3068\u3067\u3001\u4ed6\u30b5\u30a4\u30c8\u306b\u306f\u306a\u3044\u4e00\u6b21\u60c5\u5831\u3068\u3057\u3066\u5dee\u5225\u5316\u3092\u56f3\u308c\u307e\u3059\u3002\u30e6\u30fc\u30b6\u30fc\u30ec\u30d3\u30e5\u30fc\u30fb\u53e3\u30b3\u30df\u30fbSNS\u306e\u58f0\u306a\u3069\u3082\u3001<strong>\u9069\u5207\u306a\u5f15\u7528\u5f62\u5f0f\u3067\u7d39\u4ecb<\/strong>\u3059\u308b\u3053\u3068\u3067\u6d3b\u7528\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u4f53\u9a13\u8ac7\u3092\u63b2\u8f09\u3059\u308b\u969b\u306f\u300c\u3044\u3064\u30fb\u8ab0\u304c\u30fb\u3069\u3093\u306a\u72b6\u6cc1\u3067\u30fb\u3069\u3046\u611f\u3058\u305f\u304b\u300d\u3092\u5177\u4f53\u7684\u306b\u8a18\u3059\u3053\u3068\u304c\u91cd\u8981\u3067\u3059\u3002\u62bd\u8c61\u7684\u306a\u300c\u3088\u304b\u3063\u305f\u300d\u300c\u304a\u3059\u3059\u3081\u300d\u3060\u3051\u3067\u306f\u3001Google\u306b\u3068\u3063\u3066\u3082\u8aad\u8005\u306b\u3068\u3063\u3066\u3082\u8a55\u4fa1\u6750\u6599\u306b\u306a\u308a\u307e\u305b\u3093\u3002<\/p>\n\n\n\n<div class=\"swell-block-capbox cap_box is-style-inner\"><div class=\"cap_box_ttl\"><span>\u7d4c\u9a13\uff08Experience\uff09\u8a55\u4fa1\u3092\u9ad8\u3081\u308b\u30dd\u30a4\u30f3\u30c8\u307e\u3068\u3081<\/span><\/div><div class=\"cap_box_content\"><ul class=\"wp-block-list is-style-check_list\"><li>\u5199\u771f\u30fb\u6570\u5024\u30fb\u65e5\u6642\u306a\u3069\u4f53\u9a13\u306e\u7269\u7684\u8a3c\u62e0\u3092\u30b3\u30f3\u30c6\u30f3\u30c4\u306b\u63b2\u8f09\u3059\u308b<\/li><li>\u8457\u8005\u30d7\u30ed\u30d5\u30a3\u30fc\u30eb\u306b\u5177\u4f53\u7684\u306a\u7d4c\u9a13\u30fb\u5b9f\u7e3e\u3092\u8a18\u8f09\u3059\u308b<\/li><li>\u5b9f\u540d\u30fb\u9854\u5199\u771f\u3067\u8457\u8005\u306e\u5b9f\u5728\u6027\u3092\u793a\u3059<\/li><li>\u30e6\u30fc\u30b6\u30fc\u30a4\u30f3\u30bf\u30d3\u30e5\u30fc\u3084\u72ec\u81ea\u8abf\u67fb\u3067\u4e00\u6b21\u60c5\u5831\u3092\u5897\u3084\u3059<\/li><li>\u4ed6\u30b5\u30a4\u30c8\u306e\u60c5\u5831\u306e\u307e\u3068\u3081\u3060\u3051\u3067\u8a18\u4e8b\u3092\u69cb\u6210\u3057\u306a\u3044<\/li><\/ul><\/div><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">\u5c02\u9580\u6027\uff08Expertise\uff09\u306e\u8a55\u4fa1\u3092\u9ad8\u3081\u308b\u5bfe\u7b56<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u5c02\u9580\u6027\uff08Expertise\uff09\u306f\u3001\u8a18\u4e8b1\u672c\u306e\u54c1\u8cea\u3060\u3051\u3067\u5224\u65ad\u3055\u308c\u308b\u3082\u306e\u3067\u306f\u3042\u308a\u307e\u305b\u3093\u3002<span class=\"swl-marker mark_yellow\"><strong>\u300c\u3069\u306e\u30c6\u30fc\u30de\u306b\u7279\u5316\u3057\u305f\u30b5\u30a4\u30c8\u304b\u300d\u304c\u30b5\u30a4\u30c8\u5168\u4f53\u306e\u8a2d\u8a08\u30ec\u30d9\u30eb\u3067\u554f\u308f\u308c\u308b\u8981\u7d20<\/strong><\/span>\u3067\u3042\u308a\u3001\u30b8\u30e3\u30f3\u30eb\u304c\u660e\u78ba\u306a\u307b\u3069Google\u306f\u5c02\u9580\u30b5\u30a4\u30c8\u3068\u3057\u3066\u8a8d\u8b58\u3057\u3084\u3059\u304f\u306a\u308a\u307e\u3059\u3002\u500b\u5225\u8a18\u4e8b\u306e\u6539\u5584\u3068\u4e26\u884c\u3057\u3066\u3001\u30b5\u30a4\u30c8\u69cb\u9020\u305d\u306e\u3082\u306e\u3092\u6574\u3048\u308b\u3053\u3068\u304c\u91cd\u8981\u3067\u3059\u3002<\/p>\n\n\n\n<div class=\"swell-block-capbox cap_box is-style-inner\"><div class=\"cap_box_ttl\"><span>\u5c02\u9580\u6027\u3092\u9ad8\u3081\u308b4\u3064\u306e\u30a2\u30d7\u30ed\u30fc\u30c1<\/span><\/div><div class=\"cap_box_content\"><ul class=\"wp-block-list is-style-check_list\"><li>\u30b5\u30a4\u30c8\u306e\u30c6\u30fc\u30de\u3092\u7279\u5b9a\u30b8\u30e3\u30f3\u30eb\u306b\u7d5e\u3063\u3066\u5c02\u9580\u7279\u5316\u3055\u305b\u308b<\/li><li>\u5c02\u9580\u5bb6\u306b\u3088\u308b\u76e3\u4fee\u30fb\u53d6\u6750\u3092\u30b3\u30f3\u30c6\u30f3\u30c4\u306b\u53cd\u6620\u3055\u305b\u308b<\/li><li>\u5185\u90e8\u30ea\u30f3\u30af\u3067\u30c8\u30d4\u30c3\u30af\u30af\u30e9\u30b9\u30bf\u30fc\u3092\u69cb\u7bc9\u3059\u308b<\/li><li>\u72ec\u81ea\u8abf\u67fb\u30c7\u30fc\u30bf\u3084\u4e00\u6b21\u60c5\u5831\u3092\u30b3\u30f3\u30c6\u30f3\u30c4\u306b\u76db\u308a\u8fbc\u3080<\/li><\/ul><\/div><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">\u30b5\u30a4\u30c8\u306e\u30c6\u30fc\u30de\u3092\u7279\u5b9a\u30b8\u30e3\u30f3\u30eb\u306b\u7d5e\u3063\u3066\u5c02\u9580\u7279\u5316\u3055\u305b\u308b<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u30b5\u30a4\u30c8\u5168\u4f53\u3067\u6271\u3046\u30c6\u30fc\u30de\u306f\u30011\u301c2\u3064\u306e\u5c02\u9580\u30b8\u30e3\u30f3\u30eb\u306b\u7d5e\u308a\u8fbc\u3080\u3053\u3068\u304c\u57fa\u672c\u3067\u3059\u3002\u30b8\u30e3\u30f3\u30eb\u3092\u307e\u305f\u3044\u3060\u30b3\u30f3\u30c6\u30f3\u30c4\u304c\u6df7\u5728\u3059\u308b\u3068\u3001Google\u304c\u30b5\u30a4\u30c8\u306e\u5c02\u9580\u6027\u3092\u5224\u65ad\u3057\u306b\u304f\u304f\u306a\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u7279\u306bYMYL\uff08Your Money or Your Life\uff1a\u91d1\u878d\u30fb\u533b\u7642\u30fb\u6cd5\u5f8b\u306a\u3069\u751f\u6d3b\u306b\u5927\u304d\u304f\u5f71\u97ff\u3059\u308b\u30b8\u30e3\u30f3\u30eb\uff09\u9818\u57df\u3067\u306f\u6ce8\u610f\u304c\u5fc5\u8981\u3067\u3059\u3002<span class=\"swl-marker mark_yellow\"><strong>\u91d1\u878d\u60c5\u5831\u30b5\u30a4\u30c8\u306b\u65c5\u884c\u3084\u7f8e\u5bb9\u8a18\u4e8b\u3092\u6df7\u5728\u3055\u305b\u308b\u3068\u3001Google\u306eYMYL\u8a55\u4fa1\u304c\u6df7\u4e71\u3059\u308b\u30ea\u30b9\u30af<\/strong><\/span>\u304c\u3042\u308a\u307e\u3059\u3002\u30c9\u30e1\u30a4\u30f3\u5168\u4f53\u306e\u5c02\u9580\u6027\u304c\u9ad8\u307e\u308c\u3070\u3001\u500b\u5225\u8a18\u4e8b\u306e\u8a55\u4fa1\u3082\u5e95\u4e0a\u3052\u3055\u308c\u308b\u3068\u3055\u308c\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<p class=\"is-style-icon_announce wp-block-paragraph\">\u7af6\u5408\u5206\u6790\u3092\u884c\u3044\u3001\u300c\u305d\u306e\u30c6\u30fc\u30de\u3067\u7b2c\u4e00\u60c5\u5831\u6e90\u306b\u306a\u308c\u308b\u304b\u300d\u3068\u3044\u3046\u8996\u70b9\u3067\u30b8\u30e3\u30f3\u30eb\u3092\u9078\u5b9a\u3059\u308b\u3068\u3001\u5c02\u9580\u7279\u5316\u306e\u8ef8\u304c\u5b9a\u307e\u308a\u3084\u3059\u304f\u306a\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u5c02\u9580\u5bb6\u306b\u3088\u308b\u76e3\u4fee\u30fb\u53d6\u6750\u3092\u30b3\u30f3\u30c6\u30f3\u30c4\u306b\u53cd\u6620\u3055\u305b\u308b<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u533b\u5e2b\u30fb\u5f01\u8b77\u58eb\u30fb\u7a0e\u7406\u58eb\u30fb\u30d5\u30a1\u30a4\u30ca\u30f3\u30b7\u30e3\u30eb\u30d7\u30e9\u30f3\u30ca\u30fc\u306a\u3069\u3001\u516c\u7684\u8cc7\u683c\u3092\u6301\u3064\u5c02\u9580\u5bb6\u306b\u3088\u308b\u76e3\u4fee\u3092\u4ed8\u3051\u3001\u76e3\u4fee\u8005\u540d\u30fb\u8cc7\u683c\u30fb\u6240\u5c5e\u3092\u660e\u793a\u3057\u307e\u3057\u3087\u3046\u3002\u5c02\u9580\u5bb6\u3078\u306e\u30a4\u30f3\u30bf\u30d3\u30e5\u30fc\u3084\u30b3\u30e1\u30f3\u30c8\u53d6\u6750\u3092\u30b3\u30f3\u30c6\u30f3\u30c4\u306b\u7d44\u307f\u8fbc\u3080\u3053\u3068\u3067\u3001\u4e00\u6b21\u60c5\u5831\u3068\u3057\u3066\u306e\u4fa1\u5024\u304c\u9ad8\u307e\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u76e3\u4fee\u8005\u30fb\u8457\u8005\u306e\u8a73\u7d30\u30d7\u30ed\u30d5\u30a3\u30fc\u30eb\u30da\u30fc\u30b8\u3092\u5225\u9014\u4f5c\u6210\u3057\u3001\u8cc7\u683c\u30fb\u5b9f\u7e3e\u30fb\u8457\u66f8\u30fb\u5916\u90e8\u30ea\u30f3\u30af\u3092\u8a18\u8f09\u3059\u308b\u3053\u3068\u3082\u91cd\u8981\u3067\u3059\u3002<\/p>\n\n\n\n<div class=\"swell-block-capbox cap_box is-style-shadow\"><div class=\"cap_box_ttl\"><span>YMYL\u9818\u57df\u3067\u306e\u6ce8\u610f\u70b9<\/span><\/div><div class=\"cap_box_content\"><ul class=\"wp-block-list is-style-bad_list\"><li>\u76e3\u4fee\u8005\u306e\u8a18\u8f09\u304c\u306a\u3044\u533b\u7642\u30fb\u6cd5\u5f8b\u30fb\u91d1\u878d\u30b3\u30f3\u30c6\u30f3\u30c4<\/li><li>\u8cc7\u683c\u30fb\u6240\u5c5e\u3092\u660e\u793a\u305b\u305a\u300c\u5c02\u9580\u5bb6\u76e3\u4fee\u300d\u3068\u3060\u3051\u66f8\u304f<\/li><li>\u30d7\u30ed\u30d5\u30a3\u30fc\u30eb\u30da\u30fc\u30b8\u3092\u4f5c\u3089\u305a\u8457\u8005\u60c5\u5831\u3092\u7701\u7565\u3059\u308b<\/li><\/ul><\/div><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">\u5185\u90e8\u30ea\u30f3\u30af\u3067\u30c8\u30d4\u30c3\u30af\u30af\u30e9\u30b9\u30bf\u30fc\u3092\u69cb\u7bc9\u3059\u308b<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">1\u3064\u306e\u4e2d\u5fc3\u30c6\u30fc\u30de\u3092\u6271\u3046\u300c\u30d4\u30e9\u30fc\u30b3\u30f3\u30c6\u30f3\u30c4\u300d\u3092\u8ef8\u306b\u3001\u95a2\u9023\u30c8\u30d4\u30c3\u30af\u3092\u6df1\u6398\u308a\u3057\u305f\u300c\u30af\u30e9\u30b9\u30bf\u30fc\u30b3\u30f3\u30c6\u30f3\u30c4\u300d\u3092\u76f8\u4e92\u30ea\u30f3\u30af\u3067\u7d50\u3076\u69cb\u9020\u3092\u300c\u30c8\u30d4\u30c3\u30af\u30af\u30e9\u30b9\u30bf\u30fc\u300d\u3068\u547c\u3073\u307e\u3059\u3002\u3053\u306e\u69cb\u9020\u3092\u63a1\u7528\u3059\u308b\u3053\u3068\u3067\u3001\u30b5\u30a4\u30c8\u5185\u306e\u95a2\u9023\u30b3\u30f3\u30c6\u30f3\u30c4\u304c\u610f\u5473\u7684\u306b\u3064\u306a\u304c\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Google\u306f\u3053\u306e\u30ea\u30f3\u30af\u69cb\u9020\u3092\u901a\u3058\u3066\u3001<span class=\"swl-marker mark_yellow\"><strong>\u30b5\u30a4\u30c8\u5168\u4f53\u306e\u5c02\u9580\u6027\u30fb\u7db2\u7f85\u6027\u3092\u8a8d\u8b58\u3057\u3084\u3059\u304f\u306a\u308b<\/strong><\/span>\u3068\u3055\u308c\u3066\u3044\u307e\u3059\u3002\u5185\u90e8\u30ea\u30f3\u30af\u306f\u95a2\u9023\u6027\u306e\u9ad8\u3044\u30a2\u30f3\u30ab\u30fc\u30c6\u30ad\u30b9\u30c8\uff08\u30ea\u30f3\u30af\u306b\u8a2d\u5b9a\u3059\u308b\u30c6\u30ad\u30b9\u30c8\uff09\u3067\u5f35\u308a\u3001URL\u306e\u6b63\u898f\u5316\u3084\u91cd\u8907\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u56de\u907f\u3068\u30bb\u30c3\u30c8\u3067\u7ba1\u7406\u3059\u308b\u3053\u3068\u304c\u5927\u5207\u3067\u3059\u3002<\/p>\n\n\n\n<p class=\"is-style-icon_good wp-block-paragraph\">\u5185\u90e8\u30ea\u30f3\u30af\u306e\u8a2d\u8a08\u306b\u3064\u3044\u3066\u306f\u3001<a href=\"https:\/\/dream-up.co.jp\/marketing\/media\/internal-link-seo-guide\/\" style=\"color:#1a0dab;text-decoration:underline\">\u5185\u90e8\u30ea\u30f3\u30af\u3092\u6b63\u3057\u304f\u8a2d\u8a08\u3059\u308b\u65b9\u6cd5\uff5cSEO\u52b9\u679c\u3068\u6700\u9069\u5316\u306e\u30dd\u30a4\u30f3\u30c8<\/a>\u3067\u8a73\u3057\u304f\u89e3\u8aac\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u72ec\u81ea\u8abf\u67fb\u30c7\u30fc\u30bf\u3084\u4e00\u6b21\u60c5\u5831\u3092\u30b3\u30f3\u30c6\u30f3\u30c4\u306b\u76db\u308a\u8fbc\u3080<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u81ea\u793e\u30fb\u81ea\u30b5\u30a4\u30c8\u72ec\u81ea\u306e\u30a2\u30f3\u30b1\u30fc\u30c8\u8abf\u67fb\u30fb\u5b9f\u9a13\u30fb\u7d71\u8a08\u30c7\u30fc\u30bf\u3092\u4f5c\u6210\u30fb\u63b2\u8f09\u3059\u308b\u3053\u3068\u3067\u3001\u4ed6\u30b5\u30a4\u30c8\u3067\u306f\u5f97\u3089\u308c\u306a\u3044\u30aa\u30ea\u30b8\u30ca\u30eb\u30b3\u30f3\u30c6\u30f3\u30c4\u3068\u3057\u3066\u5dee\u5225\u5316\u3067\u304d\u307e\u3059\u3002\u4e00\u6b21\u8abf\u67fb\u30c7\u30fc\u30bf\u306f\u88ab\u30ea\u30f3\u30af\uff08\u5916\u90e8\u30b5\u30a4\u30c8\u304b\u3089\u306e\u53c2\u7167\u30ea\u30f3\u30af\uff09\u306e\u7372\u5f97\u306b\u3082\u6709\u52b9\u306a\u305f\u3081\u3001\u5c02\u9580\u6027\u3068\u6a29\u5a01\u6027\u3092\u540c\u6642\u306b\u9ad8\u3081\u308b\u624b\u6bb5\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u30c7\u30fc\u30bf\u3092\u63b2\u8f09\u3059\u308b\u969b\u306f\u3001\u8abf\u67fb\u65b9\u6cd5\u30fb\u5bfe\u8c61\u30fb\u671f\u9593\u30fb\u56de\u7b54\u6570\u3092\u660e\u793a\u3057\u3001\u8ab0\u3067\u3082\u691c\u8a3c\u30fb\u5f15\u7528\u3067\u304d\u308b\u900f\u660e\u6027\u3092\u78ba\u4fdd\u3057\u307e\u3057\u3087\u3046\u3002\u307e\u305f\u3001\u7dcf\u52d9\u7701\u30fb\u539a\u751f\u52b4\u50cd\u7701\u30fb\u91d1\u878d\u5e81\u306a\u3069\u306e\u5b98\u516c\u5e81\u3084\u696d\u754c\u56e3\u4f53\u306e\u7d71\u8a08\u3092\u6b63\u78ba\u306b\u5f15\u7528\u3057\u3001\u51fa\u5178\u30ea\u30f3\u30af\u3092\u8a18\u8f09\u3059\u308b\u3053\u3068\u3067\u4e00\u6b21\u60c5\u5831\u306e\u4fe1\u983c\u6027\u3092\u3055\u3089\u306b\u88dc\u5f37\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n<p class=\"is-style-icon_announce wp-block-paragraph\">\uff08\u51fa\u5178: <a href=\"https:\/\/developers.google.com\/search\/docs\/fundamentals\/creating-helpful-content\" rel=\"noopener\" style=\"color:#1a0dab;text-decoration:underline\" target=\"_blank\">Google\u691c\u7d22\u30bb\u30f3\u30c8\u30e9\u30eb\u300c\u6709\u7528\u3067\u4fe1\u983c\u6027\u306e\u9ad8\u3044\u3001\u30e6\u30fc\u30b6\u30fc\u3092\u7b2c\u4e00\u306b\u8003\u3048\u305f\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u4f5c\u6210\u300d<\/a>\uff09<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u6a29\u5a01\u6027\uff08Authoritativeness\uff09\u306e\u8a55\u4fa1\u3092\u9ad8\u3081\u308b\u5bfe\u7b56<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u6a29\u5a01\u6027\u3068\u306f\u3001<span class=\"swl-marker mark_yellow\"><strong>\u81ea\u30b5\u30a4\u30c8\u304c\u305d\u306e\u30c6\u30fc\u30de\u306e\u6a29\u5a01\u3042\u308b\u60c5\u5831\u6e90\u3068\u3057\u3066\u7b2c\u4e09\u8005\u306b\u8a8d\u3081\u3089\u308c\u3066\u3044\u308b\u304b<\/strong><\/span>\u3092\u793a\u3059\u8981\u7d20\u3067\u3059\u3002\u91cd\u8981\u306a\u306e\u306f\u3001\u6a29\u5a01\u6027\u306f\u81ea\u5df1\u7533\u544a\u3067\u306f\u6210\u7acb\u3057\u306a\u3044\u3068\u3044\u3046\u70b9\u3002\u5916\u90e8\u30b5\u30a4\u30c8\u30fb\u30e1\u30c7\u30a3\u30a2\u30fb\u5c02\u9580\u5bb6\u304b\u3089\u306e\u8a00\u53ca\u3084\u88ab\u30ea\u30f3\u30af\u304c\u4e3b\u8981\u306a\u30b7\u30b0\u30ca\u30eb\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u3064\u307e\u308a\u6a29\u5a01\u6027\u5411\u4e0a\u306e\u65bd\u7b56\u306f\u3001SEO\u7528\u8a9e\u3067\u3044\u3046\u300c\u30aa\u30d5\u30b5\u30a4\u30c8\u65bd\u7b56\u300d\u304c\u4e2d\u5fc3\u3068\u306a\u308a\u307e\u3059\u3002\u81ea\u793e\u30b5\u30a4\u30c8\u306e\u5916\u5074\u3067\u3069\u308c\u3060\u3051\u8a55\u4fa1\u3055\u308c\u3066\u3044\u308b\u304b\u304c\u554f\u308f\u308c\u307e\u3059\u3002<\/p>\n\n\n\n<div class=\"swell-block-capbox cap_box is-style-inner\"><div class=\"cap_box_ttl\"><span>\u6a29\u5a01\u6027\u3092\u9ad8\u3081\u308b4\u3064\u306e\u30a2\u30d7\u30ed\u30fc\u30c1<\/span><\/div><div class=\"cap_box_content\"><ul class=\"wp-block-list is-style-check_list\"><li>\u95a2\u9023\u6027\u306e\u9ad8\u3044\u30b5\u30a4\u30c8\u304b\u3089\u88ab\u30ea\u30f3\u30af\u3092\u7372\u5f97\u3059\u308b<\/li><li>SNS\u30fb\u30e1\u30c7\u30a3\u30a2\u9732\u51fa\u3067\u30b5\u30a4\u30c6\u30fc\u30b7\u30e7\u30f3\uff08\u8a00\u53ca\uff09\u3092\u5897\u3084\u3059<\/li><li>\u6307\u540d\u691c\u7d22\u6570\u3092\u5897\u3084\u3057\u3066\u30d6\u30e9\u30f3\u30c9\u8a8d\u77e5\u3092\u9ad8\u3081\u308b<\/li><li>\u53d7\u8cde\u30fb\u8a8d\u5b9a\u30fb\u516c\u7684\u8cc7\u683c\u306a\u3069\u306e\u5b9f\u7e3e\u60c5\u5831\u3092\u63b2\u8f09\u3059\u308b<\/li><\/ul><\/div><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">\u95a2\u9023\u6027\u306e\u9ad8\u3044\u30b5\u30a4\u30c8\u304b\u3089\u88ab\u30ea\u30f3\u30af\u3092\u7372\u5f97\u3059\u308b<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u88ab\u30ea\u30f3\u30af\u306f\u6a29\u5a01\u6027\u3092\u9ad8\u3081\u308b\u6700\u3082\u76f4\u63a5\u7684\u306a\u30b7\u30b0\u30ca\u30eb\u3067\u3059\u3002\u305f\u3060\u3057\u91cd\u8981\u306a\u306e\u306f<span class=\"swl-marker mark_yellow\"><strong>\u30ea\u30f3\u30af\u306e\u6570\u3088\u308a\u3082\u30ea\u30f3\u30af\u5143\u306e\u95a2\u9023\u6027\u3068\u30c9\u30e1\u30a4\u30f3\u54c1\u8cea<\/strong><\/span>\u3002\u540c\u30c6\u30fc\u30de\u306e\u696d\u754c\u30e1\u30c7\u30a3\u30a2\u30fb\u6a29\u5a01\u30b5\u30a4\u30c8\u30fb\u516c\u7684\u6a5f\u95a2\u304b\u3089\u306e\u81ea\u7136\u306a\u88ab\u30ea\u30f3\u30af\u304c\u7279\u306b\u52b9\u679c\u7684\u3067\u3059\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u88ab\u30ea\u30f3\u30af\u3092\u81ea\u7136\u306b\u7372\u5f97\u3059\u308b\u306b\u306f\u3001\u30aa\u30ea\u30b8\u30ca\u30eb\u306e\u8abf\u67fb\u30c7\u30fc\u30bf\u30fb\u8a73\u7d30\u306a\u30ac\u30a4\u30c9\u30fb\u4fbf\u5229\u306a\u30c4\u30fc\u30eb\u306a\u3069\u3001\u4ed6\u30b5\u30a4\u30c8\u304c\u5f15\u7528\u3057\u305f\u304f\u306a\u308b\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u4f5c\u308b\u3053\u3068\u304c\u9577\u671f\u7684\u306b\u6709\u52b9\u3067\u3059\u3002<\/p>\n\n\n\n<div class=\"swell-block-capbox cap_box is-style-shadow\"><div class=\"cap_box_ttl\"><span>\u304d\u3063\u3068\u907f\u3051\u308b\u3079\u304dNG\u884c\u70ba<\/span><\/div><div class=\"cap_box_content\"><ul class=\"wp-block-list is-style-bad_list\"><li>\u88ab\u30ea\u30f3\u30af\u306e\u8cfc\u5165\u30fb\u58f2\u8cb7<\/li><li>\u30ea\u30f3\u30af\u30d5\u30a1\u30fc\u30e0\u306e\u5229\u7528<\/li><li>PBN\uff08\u30d7\u30e9\u30a4\u30d9\u30fc\u30c8\u30d6\u30ed\u30b0\u30cd\u30c3\u30c8\u30ef\u30fc\u30af\uff09\u306b\u3088\u308b\u76f8\u4e92\u30ea\u30f3\u30af<\/li><\/ul><\/div><\/div>\n\n\n\n<p class=\"is-style-icon_announce wp-block-paragraph\">\u3053\u308c\u3089\u306fGoogle\u306e\u30b9\u30d1\u30e0\u30dd\u30ea\u30b7\u30fc\u9055\u53cd\u306b\u3042\u305f\u308a\u3001\u624b\u52d5\u30da\u30ca\u30eb\u30c6\u30a3\u3084\u30a2\u30eb\u30b4\u30ea\u30ba\u30e0\u306b\u3088\u308b\u9806\u4f4d\u964d\u683c\u306e\u30ea\u30b9\u30af\u304c\u3042\u308a\u307e\u3059\u3002\u81ea\u7136\u306a\u88ab\u30ea\u30f3\u30af\u7372\u5f97\u3092\u5730\u9053\u306b\u7a4d\u307f\u4e0a\u3052\u308b\u59ff\u52e2\u304c\u91cd\u8981\u3067\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">SNS\u30fb\u30e1\u30c7\u30a3\u30a2\u9732\u51fa\u3067\u30b5\u30a4\u30c6\u30fc\u30b7\u30e7\u30f3\uff08\u8a00\u53ca\uff09\u3092\u5897\u3084\u3059<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u30b5\u30a4\u30c6\u30fc\u30b7\u30e7\u30f3\uff08Citation\uff09\u3068\u306f\u3001URL\u30ea\u30f3\u30af\u3092\u4f34\u308f\u306a\u3044\u30d6\u30e9\u30f3\u30c9\u540d\u30fb\u8457\u8005\u540d\u30fb\u30b5\u30fc\u30d3\u30b9\u540d\u3078\u306e\u8a00\u53ca\u306e\u3053\u3068\u3067\u3059\u3002Web\u3084\u5a92\u4f53\u4e0a\u3067\u30d6\u30e9\u30f3\u30c9\u304c\u8a9e\u3089\u308c\u308b\u3053\u3068\u81ea\u4f53\u304c\u3001\u6a29\u5a01\u6027\u306e\u30b7\u30b0\u30ca\u30eb\u306b\u306a\u308a\u5f97\u307e\u3059\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u5c02\u9580\u30e1\u30c7\u30a3\u30a2\u3084\u696d\u754c\u8a8c\u3078\u306e\u30d7\u30ec\u30b9\u30ea\u30ea\u30fc\u30b9\u914d\u4fe1\u30fb\u53d6\u6750\u53d7\u3051\u5165\u308c\u3067\u30e1\u30c7\u30a3\u30a2\u9732\u51fa\u3092\u5897\u3084\u3059\u3053\u3068\u304c\u6709\u52b9\u3067\u3059\u3002\u307e\u305f<span class=\"swl-marker mark_yellow\"><strong>X\u30fbLinkedIn\u30fbYouTube\u306a\u3069\u3067\u306e\u60c5\u5831\u767a\u4fe1<\/strong><\/span>\u306b\u3088\u308a\u8a8d\u77e5\u5ea6\u3092\u9ad8\u3081\u3001\u5916\u90e8\u30b5\u30a4\u30c8\u304b\u3089\u306e\u8a00\u53ca\u6a5f\u4f1a\u3092\u5897\u3084\u3059\u3053\u3068\u3082\u52b9\u679c\u7684\u3067\u3059\u3002<\/p>\n\n\n\n<p class=\"is-style-icon_good wp-block-paragraph\">Google\u306f\u8457\u8005\u540d\u30fb\u30d6\u30e9\u30f3\u30c9\u540d\u306e\u30a6\u30a7\u30d6\u4e0a\u3067\u306e\u8a00\u53ca\u30d1\u30bf\u30fc\u30f3\u3082\u6a29\u5a01\u6027\u8a55\u4fa1\u306b\u6d3b\u7528\u3057\u3066\u3044\u308b\u3068\u3055\u308c\u307e\u3059\u3002\u516c\u5f0f\u30c9\u30ad\u30e5\u30e1\u30f3\u30c8\u306b\u660e\u793a\u306f\u3042\u308a\u307e\u305b\u3093\u304c\u3001\u30d6\u30e9\u30f3\u30c9\u3068\u3057\u3066\u4e00\u8cab\u3057\u305f\u60c5\u5831\u767a\u4fe1\u3092\u7d9a\u3051\u308b\u3053\u3068\u304c\u8a8d\u77e5\u5ea6\u5411\u4e0a\u306b\u3064\u306a\u304c\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u6307\u540d\u691c\u7d22\u6570\u3092\u5897\u3084\u3057\u3066\u30d6\u30e9\u30f3\u30c9\u8a8d\u77e5\u3092\u9ad8\u3081\u308b<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u30d6\u30e9\u30f3\u30c9\u540d\u30fb\u8457\u8005\u540d\u30fb\u30b5\u30fc\u30d3\u30b9\u540d\u3067\u76f4\u63a5\u691c\u7d22\u3055\u308c\u308b\u300c\u6307\u540d\u691c\u7d22\u300d\u304c\u5897\u3048\u308b\u3068\u3001\u305d\u306e\u30b5\u30a4\u30c8\u304c\u30e6\u30fc\u30b6\u30fc\u306b\u8a8d\u77e5\u30fb\u4fe1\u983c\u3055\u308c\u3066\u3044\u308b\u5b58\u5728\u3067\u3042\u308b\u3053\u3068\u3092Google\u306b\u793a\u3059\u30b7\u30b0\u30ca\u30eb\u306b\u306a\u308a\u5f97\u307e\u3059\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u6307\u540d\u691c\u7d22\u3092\u5897\u3084\u3059\u306b\u306f\u3001\u30aa\u30d5\u30e9\u30a4\u30f3\u5e83\u544a\u30fbSNS\u30fb\u30e1\u30eb\u30de\u30ac\u30fb\u30a4\u30d9\u30f3\u30c8\u767b\u58c7\u306a\u3069\u3001<span class=\"swl-marker mark_yellow\"><strong>\u30b5\u30a4\u30c8\u5916\u3067\u306e\u30d6\u30e9\u30f3\u30c9\u8a8d\u77e5\u6d3b\u52d5<\/strong><\/span>\u304c\u91cd\u8981\u3067\u3059\u3002\u65bd\u7b56\u306e\u52b9\u679c\u306fGoogle Search Console\u306e\u300c\u691c\u7d22\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u300d\u3067\u30d6\u30e9\u30f3\u30c9\u30af\u30a8\u30ea\u306e\u30af\u30ea\u30c3\u30af\u6570\u30fb\u8868\u793a\u56de\u6570\u3092\u5b9a\u671f\u7684\u306b\u30e2\u30cb\u30bf\u30ea\u30f3\u30b0\u3057\u3066\u78ba\u8a8d\u3057\u307e\u3057\u3087\u3046\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u53d7\u8cde\u30fb\u8a8d\u5b9a\u30fb\u516c\u7684\u8cc7\u683c\u306a\u3069\u306e\u5b9f\u7e3e\u60c5\u5831\u3092\u63b2\u8f09\u3059\u308b<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u696d\u754c\u56e3\u4f53\u30fb\u7b2c\u4e09\u8005\u6a5f\u95a2\u304b\u3089\u306e\u53d7\u8cde\u6b74\u30fb\u8a8d\u5b9a\u30de\u30fc\u30af\u30fb\u8cc7\u683c\u30fb\u6240\u5c5e\u6a5f\u95a2\u306a\u3069\u306e\u60c5\u5831\u3092\u3001About\u30da\u30fc\u30b8\u3084FAQ\u30da\u30fc\u30b8\u306a\u3069\u306b\u660e\u793a\u3059\u308b\u3053\u3068\u3067\u3001\u6a29\u5a01\u6027\u3092\u53ef\u8996\u5316\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u7279\u306bYMYL\uff08Your Money or Your Life\uff1a\u5065\u5eb7\u30fb\u91d1\u878d\u306a\u3069\u4eba\u306e\u751f\u6d3b\u306b\u5927\u304d\u304f\u5f71\u97ff\u3059\u308b\u9818\u57df\uff09\u3067\u306f\u3001<span class=\"swl-marker mark_yellow\"><strong>\u516c\u7684\u8cc7\u683c\u30fb\u884c\u653f\u6a5f\u95a2\u3078\u306e\u767b\u9332\u756a\u53f7\uff08\u91d1\u878d\u5546\u54c1\u53d6\u5f15\u696d\u8005\u756a\u53f7\u306a\u3069\uff09<\/strong><\/span>\u3092\u63b2\u8f09\u3059\u308b\u3053\u3068\u304c\u6a29\u5a01\u6027\u306e\u88dc\u5f37\u306b\u76f4\u7d50\u3057\u307e\u3059\u3002\u30e6\u30fc\u30b6\u30fc\u3068Google\u306e\u53cc\u65b9\u306b\u5bfe\u3057\u3066\u3001\u4fe1\u983c\u3067\u304d\u308b\u60c5\u5831\u6e90\u3067\u3042\u308b\u3053\u3068\u3092\u793a\u3059\u91cd\u8981\u306a\u624b\u304c\u304b\u308a\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<div class=\"swell-block-capbox cap_box is-style-inner\"><div class=\"cap_box_ttl\"><span>\u6a29\u5a01\u6027\u5bfe\u7b56\u306e\u30dd\u30a4\u30f3\u30c8\u307e\u3068\u3081<\/span><\/div><div class=\"cap_box_content\"><ul class=\"wp-block-list is-style-check_list\"><li>\u88ab\u30ea\u30f3\u30af\u306f\u300c\u95a2\u9023\u6027\u30fb\u54c1\u8cea\u300d\u91cd\u8996\u3002\u4e0d\u81ea\u7136\u306a\u30ea\u30f3\u30af\u65bd\u7b56\u306f\u53b3\u7981<\/li><li>\u5f15\u7528\u3055\u308c\u308b\u30aa\u30ea\u30b8\u30ca\u30eb\u30b3\u30f3\u30c6\u30f3\u30c4\uff08\u8abf\u67fb\u30fb\u30ac\u30a4\u30c9\uff09\u304c\u81ea\u7136\u306a\u88ab\u30ea\u30f3\u30af\u3092\u751f\u3080<\/li><li>\u30d7\u30ec\u30b9\u30ea\u30ea\u30fc\u30b9\u30fbSNS\u767a\u4fe1\u3067\u30b5\u30a4\u30c6\u30fc\u30b7\u30e7\u30f3\uff08\u8a00\u53ca\uff09\u3092\u7a4d\u307f\u4e0a\u3052\u308b<\/li><li>\u6307\u540d\u691c\u7d22\u6570\u3092Search Console\u3067\u5b9a\u671f\u30e2\u30cb\u30bf\u30ea\u30f3\u30b0\u3059\u308b<\/li><li>\u8cc7\u683c\u30fb\u53d7\u8cde\u6b74\u30fb\u767b\u9332\u756a\u53f7\u306a\u3069\u306e\u5b9f\u7e3e\u3092\u30b5\u30a4\u30c8\u5185\u306b\u660e\u793a\u3059\u308b<\/li><\/ul><\/div><\/div>\n\n\n\n<p class=\"is-style-icon_announce wp-block-paragraph\">\u51fa\u5178: <a href=\"https:\/\/developers.google.com\/search\/docs\/fundamentals\/creating-helpful-content\" rel=\"noopener\" style=\"color:#1a0dab;text-decoration:underline\" target=\"_blank\">Google\u691c\u7d22\u30bb\u30f3\u30c8\u30e9\u30eb\u300c\u6709\u7528\u3067\u4fe1\u983c\u6027\u306e\u9ad8\u3044\u3001\u30e6\u30fc\u30b6\u30fc\u3092\u7b2c\u4e00\u306b\u8003\u3048\u305f\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u4f5c\u6210\u300d<\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u4fe1\u983c\u6027\uff08Trustworthiness\uff09\u306e\u8a55\u4fa1\u3092\u9ad8\u3081\u308b\u5bfe\u7b56<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u4fe1\u983c\u6027\u306fE-E-A-T\u306e\u4e2d\u6838\u306b\u4f4d\u7f6e\u3059\u308b\u8981\u7d20\u3067\u3059\u3002\u7d4c\u9a13\u30fb\u5c02\u9580\u6027\u30fb\u6a29\u5a01\u6027\u3092\u3044\u304f\u3089\u7a4d\u307f\u4e0a\u3052\u3066\u3082\u3001\u4fe1\u983c\u6027\u304c\u6b20\u3051\u308c\u3070\u5168\u4f53\u8a55\u4fa1\u306f\u4e0b\u304c\u308a\u307e\u3059\u3002\u4fe1\u983c\u6027\u306f\u300c\u900f\u660e\u6027\u30fb\u6b63\u78ba\u6027\u30fb\u5b89\u5168\u6027\u30fb\u8aa0\u5b9f\u3055\u300d\u306e4\u3064\u306e\u8ef8\u3067\u8a55\u4fa1\u3055\u308c\u307e\u3059\u3002\u5404\u65bd\u7b56\u304c\u300c\u306a\u305c\u4fe1\u983c\u6027\u306b\u5bc4\u4e0e\u3059\u308b\u304b\u300d\u3092\u7406\u89e3\u3057\u306a\u304c\u3089\u53d6\u308a\u7d44\u3080\u3053\u3068\u304c\u91cd\u8981\u3067\u3059\u3002<\/p>\n\n\n\n<div class=\"swell-block-capbox cap_box is-style-inner\"><div class=\"cap_box_ttl\"><span>\u4fe1\u983c\u6027\u3092\u9ad8\u3081\u308b5\u3064\u306e\u65bd\u7b56<\/span><\/div><div class=\"cap_box_content\"><ul class=\"wp-block-list is-style-num_circle\"><li>Web\u30b5\u30a4\u30c8\u3092SSL\u5316\uff08HTTPS\uff09\u3059\u308b<\/li><li>\u904b\u55b6\u8005\u60c5\u5831\u30fb\u4f1a\u793e\u6982\u8981\u30fb\u7de8\u96c6\u30dd\u30ea\u30b7\u30fc\u3092\u660e\u793a\u3059\u308b<\/li><li>\u5f15\u7528\u5143\u306f\u516c\u7684\u6a5f\u95a2\u3084\u4e00\u6b21\u60c5\u5831\u6e90\u3092\u4f7f\u3044\u51fa\u5178\u3092\u660e\u8a18\u3059\u308b<\/li><li>\u60c5\u5831\u3092\u5b9a\u671f\u7684\u306b\u66f4\u65b0\u3057\u3066\u9bae\u5ea6\u3092\u7dad\u6301\u3059\u308b<\/li><li>Google\u30d3\u30b8\u30cd\u30b9\u30d7\u30ed\u30d5\u30a3\u30fc\u30eb\u3092\u767b\u9332\u30fb\u6574\u5099\u3059\u308b<\/li><\/ul><\/div><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">Web\u30b5\u30a4\u30c8\u3092SSL\u5316\uff08HTTPS\uff09\u3059\u308b<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">HTTPS\u306f\u30b5\u30a4\u30c8\u3068\u30e6\u30fc\u30b6\u30fc\u9593\u306e\u901a\u4fe1\u3092\u6697\u53f7\u5316\u3059\u308b\u4ed5\u7d44\u307f\u3067\u3059\u3002<span class=\"swl-marker mark_yellow\"><strong>Google\u306f2014\u5e74\u3088\u308aHTTPS\u3092\u30e9\u30f3\u30ad\u30f3\u30b0\u30b7\u30b0\u30ca\u30eb\u306e\u4e00\u3064\u3068\u3057\u3066\u63a1\u7528<\/strong><\/span>\u3057\u3066\u304a\u308a\u3001\u4fe1\u983c\u6027\u8a55\u4fa1\u306e\u57fa\u76e4\u30a4\u30f3\u30d5\u30e9\u3068\u3057\u3066\u6a5f\u80fd\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u975eHTTPS\u306e\u30b5\u30a4\u30c8\u306fChrome\u30d6\u30e9\u30a6\u30b6\u3067\u300c\u5b89\u5168\u3067\u306a\u3044\u300d\u3068\u8868\u793a\u3055\u308c\u307e\u3059\u3002\u3053\u306e\u8b66\u544a\u306f\u30e6\u30fc\u30b6\u30fc\u306e\u96e2\u8131\u3092\u62db\u304d\u3001\u4fe1\u983c\u6027\u3092\u76f4\u63a5\u640d\u306a\u3044\u307e\u3059\u3002\u73fe\u5728HTTPS\u5316\u306f\u307b\u307c\u696d\u754c\u6a19\u6e96\u3067\u3042\u308a\u3001\u4fe1\u983c\u6027\u306e\u300c\u6700\u4f4e\u6761\u4ef6\u300d\u3068\u3057\u3066\u6349\u3048\u3066\u304f\u3060\u3055\u3044\u3002<\/p>\n\n\n\n<p class=\"is-style-icon_announce wp-block-paragraph\">\u30ec\u30f3\u30bf\u30eb\u30b5\u30fc\u30d0\u30fc\u306e\u7ba1\u7406\u753b\u9762\u304b\u3089SSL\u8a3c\u660e\u66f8\u3092\u7121\u6599\u3067\u53d6\u5f97\u30fb\u9069\u7528\u3067\u304d\u308b\u30b1\u30fc\u30b9\u304c\u307b\u3068\u3093\u3069\u3067\u3059\u3002\u672a\u5bfe\u5fdc\u306e\u5834\u5408\u306f\u6700\u512a\u5148\u3067\u5bfe\u5fdc\u3057\u307e\u3057\u3087\u3046\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u904b\u55b6\u8005\u60c5\u5831\u30fb\u4f1a\u793e\u6982\u8981\u30fb\u7de8\u96c6\u30dd\u30ea\u30b7\u30fc\u3092\u660e\u793a\u3059\u308b<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u300c\u8ab0\u304c\u30fb\u3069\u3093\u306a\u76ee\u7684\u3067\u30fb\u3069\u3093\u306a\u57fa\u6e96\u3067\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u4f5c\u3063\u3066\u3044\u308b\u304b\u300d\u3092\u958b\u793a\u3059\u308b\u3053\u3068\u304c\u3001\u4fe1\u983c\u6027\u8a55\u4fa1\u306e\u6838\u5fc3\u3067\u3059\u3002<a href=\"https:\/\/developers.google.com\/search\/docs\/fundamentals\/creating-helpful-content\" rel=\"noopener\" style=\"color:#1a0dab;text-decoration:underline\" target=\"_blank\">Google\u691c\u7d22\u30bb\u30f3\u30c8\u30e9\u30eb\u306e\u516c\u5f0f\u30ac\u30a4\u30c9\u30e9\u30a4\u30f3<\/a>\u3067\u3082\u3001\u30b5\u30a4\u30c8\u306b\u95a2\u3059\u308b\u60c5\u5831\uff08About Us\uff09\u306e\u660e\u78ba\u5316\u304cE-E-A-T\u89b3\u70b9\u3067\u63a8\u5968\u3055\u308c\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u4f1a\u793e\u6982\u8981\u30da\u30fc\u30b8\u306b\u306f\u4ee5\u4e0b\u306e\u60c5\u5831\u3092\u63b2\u8f09\u3057\u3066\u304f\u3060\u3055\u3044\u3002<\/p>\n\n\n\n<ul class=\"wp-block-list is-style-check_list\"><li>\u904b\u55b6\u8005\u540d\uff08\u6cd5\u4eba\u540d\u307e\u305f\u306f\u500b\u4eba\u540d\uff09<\/li><li>\u6240\u5728\u5730\u30fb\u4ee3\u8868\u8005\u540d\u30fb\u8a2d\u7acb\u5e74\u30fb\u4e8b\u696d\u5185\u5bb9<\/li><li>\u554f\u3044\u5408\u308f\u305b\u5148\uff08\u30e1\u30fc\u30eb\u30a2\u30c9\u30ec\u30b9\u30fb\u96fb\u8a71\u756a\u53f7\uff09<\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">\u30e1\u30c7\u30a3\u30a2\u30fb\u30d6\u30ed\u30b0\u306e\u5834\u5408\u306f\u3001\u60c5\u5831\u306e\u6b63\u78ba\u6027\u78ba\u8a8d\u65b9\u6cd5\u30fb\u76e3\u4fee\u4f53\u5236\u30fb\u66f4\u65b0\u57fa\u6e96\u306a\u3069\u3092\u307e\u3068\u3081\u305f<strong>\u7de8\u96c6\u30dd\u30ea\u30b7\u30fc\u30da\u30fc\u30b8\u306e\u516c\u958b<\/strong>\u3082\u6709\u52b9\u3067\u3059\u3002\u300c\u3069\u306e\u3088\u3046\u306b\u54c1\u8cea\u3092\u62c5\u4fdd\u3057\u3066\u3044\u308b\u304b\u300d\u3092\u8aad\u8005\u3068Google\u306e\u53cc\u65b9\u306b\u793a\u3059\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u5f15\u7528\u5143\u306f\u516c\u7684\u6a5f\u95a2\u3084\u4e00\u6b21\u60c5\u5831\u6e90\u3092\u4f7f\u3044\u51fa\u5178\u3092\u660e\u8a18\u3059\u308b<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u7d71\u8a08\u30fb\u6570\u5024\u30fb\u533b\u7642\u60c5\u5831\u30fb\u6cd5\u5f8b\u60c5\u5831\u306a\u3069\u3092\u6271\u3046\u969b\u306f\u3001<span class=\"swl-marker mark_yellow\"><strong>\u5b98\u516c\u5e81\u30fb\u5b66\u8853\u8ad6\u6587\u30fb\u696d\u754c\u56e3\u4f53\u30fb\u516c\u5f0f\u30ac\u30a4\u30c9\u30e9\u30a4\u30f3\u306a\u3069\u306e\u4e00\u6b21\u60c5\u5831\u6e90\u304b\u3089\u5f15\u7528\u3057\u3001\u51fa\u5178URL\u3092\u30ea\u30f3\u30af\u3067\u660e\u793a\u3059\u308b<\/strong><\/span>\u3053\u3068\u304c\u91cd\u8981\u3067\u3059\u3002\u51fa\u5178\u3092\u660e\u8a18\u3059\u308b\u3053\u3068\u3067\u8aad\u8005\u304c\u60c5\u5831\u3092\u691c\u8a3c\u3067\u304d\u308b\u900f\u660e\u6027\u304c\u751f\u307e\u308c\u3001\u4fe1\u983c\u6027\u30b7\u30b0\u30ca\u30eb\u3068\u3057\u3066\u6a5f\u80fd\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u307e\u3068\u3081\u30b5\u30a4\u30c8\u3084\u500b\u4eba\u30d6\u30ed\u30b0\u304b\u3089\u306e\u4e8c\u6b21\u5f15\u7528\u306f\u907f\u3051\u3001\u3067\u304d\u308b\u9650\u308a\u767a\u8868\u5143\u306e\u30c7\u30fc\u30bf\u306b\u76f4\u63a5\u30ea\u30f3\u30af\u3057\u3066\u304f\u3060\u3055\u3044\u3002Google\u306e\u30ac\u30a4\u30c9\u30e9\u30a4\u30f3\u3067\u3082\u300c\u4e3b\u8981\u306a\u60c5\u5831\u6e90\u3092\u5f15\u7528\u3057\u3001\u4e3b\u5f35\u3092\u7c21\u5358\u306b\u691c\u8a3c\u3067\u304d\u308b\u3088\u3046\u306b\u3059\u308b\u3053\u3068\u300d\u304c\u63a8\u5968\u3055\u308c\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<div class=\"swell-block-capbox cap_box is-style-shadow\"><div class=\"cap_box_ttl\"><span>\u51fa\u5178\u660e\u8a18\u3067\u3088\u304f\u3042\u308bNG\u4f8b<\/span><\/div><div class=\"cap_box_content\"><ul class=\"wp-block-list is-style-bad_list\"><li>\u307e\u3068\u3081\u30b5\u30a4\u30c8\u30fb\u500b\u4eba\u30d6\u30ed\u30b0\u3092\u5f15\u7528\u5143\u3068\u3057\u3066\u660e\u8a18\u3059\u308b<\/li><li>\u7d71\u8a08\u30c7\u30fc\u30bf\u3092\u51fa\u5178\u306a\u3057\u3067\u300c\u301c\u3068\u3044\u308f\u308c\u3066\u3044\u307e\u3059\u300d\u3068\u66f8\u304f<\/li><li>\u6570\u5e74\u524d\u306e\u30c7\u30fc\u30bf\u3092\u6700\u65b0\u60c5\u5831\u3068\u3057\u3066\u63b2\u8f09\u3059\u308b<\/li><\/ul><\/div><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">\u60c5\u5831\u3092\u5b9a\u671f\u7684\u306b\u66f4\u65b0\u3057\u3066\u9bae\u5ea6\u3092\u7dad\u6301\u3059\u308b<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u53e4\u3044\u60c5\u5831\u3084\u4e8b\u5b9f\u8aa4\u8a8d\u3092\u542b\u3080\u30b3\u30f3\u30c6\u30f3\u30c4\u306f\u3001\u4fe1\u983c\u6027\u3092\u5927\u304d\u304f\u640d\u306a\u3044\u307e\u3059\u3002\u7279\u306bYMYL\uff08Your Money or Your Life\uff1a\u5065\u5eb7\u30fb\u533b\u7642\u30fb\u91d1\u878d\u306a\u3069\u751f\u6d3b\u306b\u76f4\u7d50\u3059\u308b\uff09\u9818\u57df\u3067\u306f\u3001\u5b9a\u671f\u7684\u306a\u60c5\u5831\u306e\u691c\u8a3c\u3068\u66f4\u65b0\u304c\u6b20\u304b\u305b\u307e\u305b\u3093\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u8a18\u4e8b\u306b\u300c\u6700\u7d42\u66f4\u65b0\u65e5\u300d\u3092\u660e\u793a\u3059\u308b<\/strong>\u3053\u3068\u3067\u3001\u8aad\u8005\u3068Google\u306e\u53cc\u65b9\u306b\u60c5\u5831\u306e\u9bae\u5ea6\u3092\u4f1d\u3048\u3089\u308c\u307e\u3059\u3002\u6cd5\u6539\u6b63\u30fb\u5236\u5ea6\u5909\u66f4\u30fb\u7d71\u8a08\u30c7\u30fc\u30bf\u306e\u66f4\u65b0\u306b\u5408\u308f\u305b\u3066\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u30e1\u30f3\u30c6\u30ca\u30f3\u30b9\u3059\u308b\u904b\u7528\u4f53\u5236\u3092\u6574\u3048\u307e\u3057\u3087\u3046\u3002<\/p>\n\n\n\n<p class=\"is-style-icon_announce wp-block-paragraph\">\u60c5\u5831\u306e\u691c\u8a3c\u304c\u9593\u306b\u5408\u3063\u3066\u3044\u306a\u3044\u7b87\u6240\u306b\u306f\u300c\u73fe\u5728\u78ba\u8a8d\u4e2d\u300d\u300c\u25ef\u25ef\u5e74\u6642\u70b9\u306e\u60c5\u5831\u300d\u306a\u3069\u306e\u6ce8\u91c8\u3092\u5165\u308c\u308b\u3068\u3001\u8aa0\u5b9f\u306a\u60c5\u5831\u63d0\u4f9b\u306e\u59ff\u52e2\u3092\u793a\u305b\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Google\u30d3\u30b8\u30cd\u30b9\u30d7\u30ed\u30d5\u30a3\u30fc\u30eb\u3092\u767b\u9332\u30fb\u6574\u5099\u3059\u308b<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u5b9f\u5e97\u8217\u30fb\u4e8b\u52d9\u6240\u3092\u6301\u3064\u30d3\u30b8\u30cd\u30b9\u306e\u5834\u5408\u3001<a href=\"https:\/\/support.google.com\/business\/\" rel=\"noopener\" style=\"color:#1a0dab;text-decoration:underline\" target=\"_blank\">Google\u30d3\u30b8\u30cd\u30b9\u30d7\u30ed\u30d5\u30a3\u30fc\u30eb<\/a>\u3078\u306e\u767b\u9332\u3068\u60c5\u5831\u6574\u5099\u306f\u4fe1\u983c\u6027\u30b7\u30b0\u30ca\u30eb\u3068\u3057\u3066\u6a5f\u80fd\u3057\u307e\u3059\u3002\u4f4f\u6240\u30fb\u55b6\u696d\u6642\u9593\u30fb\u96fb\u8a71\u756a\u53f7\u30fb\u5199\u771f\u3092\u6b63\u78ba\u306b\u767b\u9332\u3059\u308b\u3053\u3068\u3067\u3001Google\u304c\u300c\u5b9f\u5728\u3059\u308b\u30d3\u30b8\u30cd\u30b9\u300d\u3068\u3057\u3066\u8a8d\u8b58\u3057\u3084\u3059\u304f\u306a\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u53e3\u30b3\u30df\uff08\u30ec\u30d3\u30e5\u30fc\uff09\u306e\u4ef6\u6570\u30fb\u8a55\u4fa1\u30fb\u30aa\u30fc\u30ca\u30fc\u8fd4\u4fe1\u306e\u8cea\u3082\u3001E-E-A-T\u306e\u4fe1\u983c\u6027\u30fb\u7d4c\u9a13\u8981\u7d20\u306b\u9593\u63a5\u7684\u306b\u5bc4\u4e0e\u3059\u308b\u3068\u8003\u3048\u3089\u308c\u3066\u3044\u307e\u3059\u3002\u53e3\u30b3\u30df\u3078\u306e\u4e01\u5be7\u306a\u8fd4\u4fe1\u306f\u3001\u30e6\u30fc\u30b6\u30fc\u3078\u306e\u8aa0\u5b9f\u306a\u59ff\u52e2\u3092\u793a\u3059\u6a5f\u4f1a\u3067\u3082\u3042\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<p class=\"is-style-icon_good wp-block-paragraph\">Google\u30d3\u30b8\u30cd\u30b9\u30d7\u30ed\u30d5\u30a3\u30fc\u30eb\u306e\u6d3b\u7528\u306b\u3064\u3044\u3066\u8a73\u3057\u304f\u306f\u3001<a href=\"https:\/\/dream-up.co.jp\/marketing\/media\/google-business-profile-setup-guide\/\" style=\"color:#1a0dab;text-decoration:underline\">Google\u30d3\u30b8\u30cd\u30b9\u30d7\u30ed\u30d5\u30a3\u30fc\u30eb\u3092\u6b63\u3057\u304f\u8a2d\u5b9a\u3059\u308b\u65b9\u6cd5<\/a>\u3082\u3042\u308f\u305b\u3066\u3054\u53c2\u7167\u304f\u3060\u3055\u3044\u3002<\/p>\n\n\n\n<div class=\"swell-block-capbox cap_box is-style-inner\"><div class=\"cap_box_ttl\"><span>\u4fe1\u983c\u6027\uff08Trustworthiness\uff09\u5bfe\u7b56\u306e\u307e\u3068\u3081<\/span><\/div><div class=\"cap_box_content\"><ul class=\"wp-block-list is-style-check_list\"><li>HTTPS\u5316\u306f\u4fe1\u983c\u6027\u306e\u6700\u4f4e\u6761\u4ef6\u3068\u3057\u3066\u6700\u512a\u5148\u3067\u5bfe\u5fdc\u3059\u308b<\/li><li>\u904b\u55b6\u8005\u60c5\u5831\u30fb\u7de8\u96c6\u30dd\u30ea\u30b7\u30fc\u3092\u5c02\u7528\u30da\u30fc\u30b8\u3067\u516c\u958b\u3059\u308b<\/li><li>\u7d71\u8a08\u30fb\u6570\u5024\u306f\u4e00\u6b21\u60c5\u5831\u6e90\u304b\u3089\u5f15\u7528\u3057\u51fa\u5178\u30ea\u30f3\u30af\u3092\u660e\u8a18\u3059\u308b<\/li><li>\u6700\u7d42\u66f4\u65b0\u65e5\u3092\u660e\u793a\u3057\u6cd5\u6539\u6b63\u30fb\u30c7\u30fc\u30bf\u66f4\u65b0\u306b\u5408\u308f\u305b\u3066\u30e1\u30f3\u30c6\u30ca\u30f3\u30b9\u3059\u308b<\/li><li>Google\u30d3\u30b8\u30cd\u30b9\u30d7\u30ed\u30d5\u30a3\u30fc\u30eb\u3092\u6574\u5099\u3057\u53e3\u30b3\u30df\u306b\u8aa0\u5b9f\u306b\u8fd4\u4fe1\u3059\u308b<\/li><\/ul><\/div><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">E-E-A-T\u5bfe\u7b56\u3067\u3084\u308a\u304c\u3061\u306a\u8aa4\u89e3\u3068\u6ce8\u610f\u70b9<\/h2>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" alt=\"4\u3064\u306e\u8aa4\u89e3\u3068\u6b63\u3057\u3044\u8a8d\u8b58\u3092\u5bfe\u6bd4\u3059\u308b\" src=\"https:\/\/dream-up.co.jp\/marketing\/media\/wp-content\/uploads\/2026\/07\/info_4-55.png\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">E-E-A-T\u306f\u6982\u5ff5\u304c\u5e83\u307e\u308b\u306b\u3064\u308c\u3001\u8aa4\u89e3\u306b\u3082\u3068\u3065\u3044\u305f\u65bd\u7b56\u304c\u5897\u3048\u3066\u3044\u307e\u3059\u3002\u300c\u3084\u3063\u3066\u3044\u308b\u3064\u3082\u308a\u304c\u9006\u52b9\u679c\u300d\u306b\u306a\u308b\u30b1\u30fc\u30b9\u3082\u5c11\u306a\u304f\u3042\u308a\u307e\u305b\u3093\u3002\u3053\u3053\u3067\u306f\u5b9f\u52d9\u3067\u3088\u304f\u767a\u751f\u3059\u308b4\u3064\u306e\u8aa4\u89e3\u3092\u3001\u6b63\u3057\u3044\u8a8d\u8b58\u3068\u30bb\u30c3\u30c8\u3067\u6574\u7406\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<div class=\"swell-block-capbox cap_box is-style-inner\"><div class=\"cap_box_ttl\"><span>\u3053\u306e\u7ae0\u3067\u89e3\u8aac\u3059\u308b4\u3064\u306e\u8aa4\u89e3<\/span><\/div><div class=\"cap_box_content\"><ul class=\"wp-block-list is-style-check_list\"><li>\u8cc7\u683c\u8005\u540d\u3084\u76e3\u4fee\u8005\u540d\u3092\u63b2\u8f09\u3059\u308b\u3060\u3051\u3067\u5341\u5206<\/li><li>\u88ab\u30ea\u30f3\u30af\u3092\u5927\u91cf\u306b\u96c6\u3081\u308c\u3070\u6a29\u5a01\u6027\u304c\u4e0a\u304c\u308b<\/li><li>AI\u3067\u751f\u6210\u3057\u305f\u30b3\u30f3\u30c6\u30f3\u30c4\u306f\u3059\u3079\u3066\u30ac\u30a4\u30c9\u30e9\u30a4\u30f3\u9055\u53cd<\/li><li>E-E-A-T\u306b\u306f\u30b9\u30b3\u30a2\u304c\u5b58\u5728\u3057\u6570\u5024\u3067\u6e2c\u5b9a\u3067\u304d\u308b<\/li><\/ul><\/div><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">\u8aa4\u89e3\u2460\uff1a\u8cc7\u683c\u8005\u540d\u3084\u76e3\u4fee\u8005\u540d\u3092\u63b2\u8f09\u3059\u308b\u3060\u3051\u3067\u5341\u5206<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u76e3\u4fee\u8005\u306e\u540d\u524d\u3068\u8cc7\u683c\u3092\u30da\u30fc\u30b8\u306b\u63b2\u8f09\u3059\u308c\u3070\u3001E-E-A-T\u5bfe\u7b56\u306f\u5b8c\u4e86\u2014\u2014\u305d\u3046\u601d\u3044\u8fbc\u3093\u3067\u3044\u308b\u30b1\u30fc\u30b9\u304c\u591a\u304f\u898b\u3089\u308c\u307e\u3059\u3002\u3057\u304b\u3057<span class=\"swl-marker mark_yellow\"><strong>\u76e3\u4fee\u8005\u540d\u306e\u8a18\u8f09\u306f\u3001\u3042\u304f\u307e\u3067\u3082\u7b2c\u4e00\u6b69\u306b\u904e\u304e\u307e\u305b\u3093\u3002<\/strong><\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Google\u306e\u8a55\u4fa1\u3067\u91cd\u8996\u3055\u308c\u308b\u306e\u306f\u3001\u76e3\u4fee\u8005\u306e\u8a73\u7d30\u30d7\u30ed\u30d5\u30a3\u30fc\u30eb\uff08\u5b9f\u7e3e\u30fb\u8457\u66f8\u30fb\u6240\u5c5e\u30fb\u5916\u90e8\u30ea\u30f3\u30af\uff09\u3001\u305d\u3057\u3066\u76e3\u4fee\u30d7\u30ed\u30bb\u30b9\u306e\u900f\u660e\u6027\u3067\u3059\u3002\u300c\u8ab0\u304c\u3001\u3069\u306e\u60c5\u5831\u3092\u3001\u3069\u306e\u3088\u3046\u306b\u78ba\u8a8d\u3057\u305f\u304b\u300d\u304c\u8aad\u8005\u306b\u308f\u304b\u308b\u5f62\u3067\u958b\u793a\u3055\u308c\u3066\u3044\u308b\u3053\u3068\u304c\u6c42\u3081\u3089\u308c\u307e\u3059\u3002<\/p>\n\n\n\n<p class=\"is-style-big_icon_caution wp-block-paragraph\">\u5f62\u5f0f\u7684\u306a\u76e3\u4fee\u8005\u540d\u306e\u63b2\u8f09\u3060\u3051\u3067\u3001\u30b3\u30f3\u30c6\u30f3\u30c4\u81ea\u4f53\u304c\u4e0d\u6b63\u78ba\u30fb\u5185\u5bb9\u304c\u8584\u3044\u5834\u5408\u306f\u3001\u3080\u3057\u308d\u76e3\u4fee\u8005\u306e\u4fe1\u983c\u6027\u3092\u640d\u306a\u3046\u30ea\u30b9\u30af\u304c\u3042\u308a\u307e\u3059\u3002\u300c\u76e3\u4fee\uff1d\u514d\u8cac\u300d\u3067\u306f\u306a\u304f\u3001\u300c\u76e3\u4fee\uff1d\u54c1\u8cea\u62c5\u4fdd\u306e\u4ed5\u7d44\u307f\u306e\u53ef\u8996\u5316\u300d\u3068\u6349\u3048\u308b\u3053\u3068\u304c\u91cd\u8981\u3067\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u8aa4\u89e3\u2461\uff1a\u88ab\u30ea\u30f3\u30af\u3092\u5927\u91cf\u306b\u96c6\u3081\u308c\u3070\u6a29\u5a01\u6027\u304c\u4e0a\u304c\u308b<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u88ab\u30ea\u30f3\u30af\u6570\u3092\u5897\u3084\u3059\u3053\u3068\u304c\u6a29\u5a01\u6027\u5411\u4e0a\u306e\u8fd1\u9053\u3068\u8003\u3048\u3001\u30ea\u30f3\u30af\u8cfc\u5165\u30fb\u76f8\u4e92\u30ea\u30f3\u30af\u30fb\u30b9\u30d1\u30e0\u30ea\u30f3\u30af\u306b\u983c\u308b\u30b1\u30fc\u30b9\u304c\u3042\u308a\u307e\u3059\u3002\u3053\u308c\u306f\u5927\u304d\u306a\u30ea\u30b9\u30af\u3092\u4f34\u3046\u8aa4\u89e3\u3067\u3059\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/developers.google.com\/search\/docs\/essentials\/spam-policies\" rel=\"noopener\" style=\"color:#1a0dab;text-decoration:underline\" target=\"_blank\">Google\u306e\u30b9\u30d1\u30e0\u30dd\u30ea\u30b7\u30fc<\/a>\u3067\u306f\u3001\u691c\u7d22\u9806\u4f4d\u64cd\u4f5c\u3092\u76ee\u7684\u3068\u3057\u305f\u30ea\u30f3\u30af\u306e\u58f2\u8cb7\u30fb\u4ea4\u63db\u306f\u30ac\u30a4\u30c9\u30e9\u30a4\u30f3\u9055\u53cd\u3068\u660e\u8a18\u3055\u308c\u3066\u3044\u307e\u3059\u3002\u624b\u52d5\u30da\u30ca\u30eb\u30c6\u30a3\u3084\u30a2\u30eb\u30b4\u30ea\u30ba\u30e0\u306b\u3088\u308b\u964d\u683c\u3092\u53d7\u3051\u308b\u30ea\u30b9\u30af\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u6a29\u5a01\u6027\u306e\u8a55\u4fa1\u3067\u672c\u5f53\u306b\u91cd\u8996\u3055\u308c\u308b\u306e\u306f\u3001<span class=\"swl-marker mark_yellow\"><strong>\u88ab\u30ea\u30f3\u30af\u306e\u300c\u8cea\uff08\u95a2\u9023\u6027\u30fb\u6a29\u5a01\u6027\u306e\u9ad8\u3044\u30b5\u30a4\u30c8\u304b\u3089\u304b\u3069\u3046\u304b\uff09\u300d\u3067\u3042\u308a\u3001\u91cf\u3067\u306f\u3042\u308a\u307e\u305b\u3093\u3002<\/strong><\/span>\u81ea\u7136\u306a\u88ab\u30ea\u30f3\u30af\u3092\u7372\u5f97\u3059\u308b\u306b\u306f\u3001\u8abf\u67fb\u30c7\u30fc\u30bf\u30fb\u30ac\u30a4\u30c9\u30fb\u30c4\u30fc\u30eb\u306a\u3069\u3001\u4ed6\u30b5\u30a4\u30c8\u306b\u5f15\u7528\u30fb\u7d39\u4ecb\u3055\u308c\u308b\u3060\u3051\u306e\u4fa1\u5024\u3042\u308b\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u4f5c\u308b\u3053\u3068\u304c\u738b\u9053\u306e\u30a2\u30d7\u30ed\u30fc\u30c1\u3067\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u8aa4\u89e3\u2462\uff1aAI\u3067\u751f\u6210\u3057\u305f\u30b3\u30f3\u30c6\u30f3\u30c4\u306f\u3059\u3079\u3066\u30ac\u30a4\u30c9\u30e9\u30a4\u30f3\u9055\u53cd<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">ChatGPT\u306a\u3069\u306e\u751f\u6210AI\u3067\u4f5c\u6210\u3057\u305f\u30b3\u30f3\u30c6\u30f3\u30c4\u306f\u3001\u4e00\u5f8b\u306bGoogle\u306e\u30ac\u30a4\u30c9\u30e9\u30a4\u30f3\u9055\u53cd\u3060\u3068\u601d\u3044\u8fbc\u3093\u3067\u3044\u308b\u30b1\u30fc\u30b9\u304c\u3042\u308a\u307e\u3059\u3002\u3057\u304b\u3057\u3053\u308c\u306f\u4e8b\u5b9f\u3067\u306f\u3042\u308a\u307e\u305b\u3093\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/developers.google.com\/search\/blog\/2023\/02\/google-search-and-ai-content\" rel=\"noopener\" style=\"color:#1a0dab;text-decoration:underline\" target=\"_blank\">Google\u691c\u7d22\u30bb\u30f3\u30c8\u30e9\u30eb\u30d6\u30ed\u30b0\uff082023\u5e742\u6708\uff09<\/a>\u3067\u306f\u3001\u300cAI\u3092\u4f7f\u3063\u305f\u9069\u5207\u306a\u30b3\u30f3\u30c6\u30f3\u30c4\u751f\u6210\u306f\u30ac\u30a4\u30c9\u30e9\u30a4\u30f3\u9055\u53cd\u3067\u306f\u306a\u3044\u300d\u3068\u660e\u8a00\u3057\u3066\u3044\u307e\u3059\u3002\u554f\u984c\u3068\u306a\u308b\u306e\u306f\u3001\u691c\u7d22\u9806\u4f4d\u64cd\u4f5c\u3092\u4e3b\u76ee\u7684\u3068\u3057\u305f\u81ea\u52d5\u751f\u6210\u30b3\u30f3\u30c6\u30f3\u30c4\uff08\u30b9\u30d1\u30e0\u30dd\u30ea\u30b7\u30fc\u9055\u53cd\uff09\u3067\u3059\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">AI\u751f\u6210\u30b3\u30f3\u30c6\u30f3\u30c4\u3067\u3082\u3001\u30aa\u30ea\u30b8\u30ca\u30eb\u6027\u30fb\u6b63\u78ba\u6027\u30fb\u5c02\u9580\u5bb6\u306b\u3088\u308b\u76e3\u4fee\u3092\u52a0\u3048\u308c\u3070\u8a55\u4fa1\u5bfe\u8c61\u306b\u306a\u308a\u307e\u3059\u3002\u305f\u3060\u3057\u3001<span class=\"swl-marker mark_yellow\"><strong>AI\u306f\u300c\u5b9f\u4f53\u9a13\uff08Experience\uff09\u306e\u6b20\u5982\u300d\u3068\u3044\u3046\u69cb\u9020\u7684\u5f31\u70b9\u3092\u6301\u3061\u3084\u3059\u3044<\/strong><\/span>\u70b9\u306b\u306f\u6ce8\u610f\u304c\u5fc5\u8981\u3067\u3059\u3002\u4eba\u9593\u306e\u4e00\u6b21\u60c5\u5831\u3084\u4f53\u9a13\u3092\u30b3\u30f3\u30c6\u30f3\u30c4\u306b\u7d44\u307f\u8fbc\u3080\u3053\u3068\u304c\u3001E-E-A-T\u8a55\u4fa1\u306e\u89b3\u70b9\u3067\u306f\u7279\u306b\u91cd\u8981\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u8aa4\u89e3\u2463\uff1aE-E-A-T\u306b\u306f\u30b9\u30b3\u30a2\u304c\u5b58\u5728\u3057\u6570\u5024\u3067\u6e2c\u5b9a\u3067\u304d\u308b<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u300cE-E-A-T\u30b9\u30b3\u30a2\u300d\u3068\u3044\u3046\u6570\u5024\u6307\u6a19\u304c\u5b58\u5728\u3057\u3001SEO\u30c4\u30fc\u30eb\u3067\u78ba\u8a8d\u30fb\u6539\u5584\u3067\u304d\u308b\u3068\u601d\u3044\u8fbc\u3093\u3067\u3044\u308b\u30b1\u30fc\u30b9\u304c\u3042\u308a\u307e\u3059\u3002\u3057\u304b\u3057\u3001\u305d\u306e\u3088\u3046\u306a\u5358\u4e00\u30b9\u30b3\u30a2\u306f\u5b58\u5728\u3057\u307e\u305b\u3093\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/developers.google.com\/search\/docs\/fundamentals\/creating-helpful-content\" rel=\"noopener\" style=\"color:#1a0dab;text-decoration:underline\" target=\"_blank\">Google\u306e\u516c\u5f0f\u30c9\u30ad\u30e5\u30e1\u30f3\u30c8<\/a>\u3067\u3082\u300cE-E-A-T itself isn&#8217;t a specific ranking factor\uff08E-E-A-T\u81ea\u4f53\u306f\u7279\u5b9a\u306e\u30e9\u30f3\u30ad\u30f3\u30b0\u8981\u56e0\u3067\u306f\u306a\u3044\uff09\u300d\u3068\u660e\u8a18\u3055\u308c\u3066\u3044\u307e\u3059\u3002E-E-A-T\u306f\u4eba\u9593\u306e\u54c1\u8cea\u8a55\u4fa1\u8005\u304c\u4f7f\u3046\u8a55\u4fa1\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u3067\u3042\u308a\u3001\u500b\u5225\u30da\u30fc\u30b8\u306b\u4ed8\u4e0e\u3055\u308c\u308b\u6570\u5024\u30b9\u30b3\u30a2\u3067\u306f\u3042\u308a\u307e\u305b\u3093\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span class=\"swl-marker mark_yellow\"><strong>E-E-A-T\u5bfe\u7b56\u306e\u52b9\u679c\u3092\u6e2c\u308b\u306b\u306f\u3001\u691c\u7d22\u9806\u4f4d\u30fb\u30aa\u30fc\u30ac\u30cb\u30c3\u30af\u30c8\u30e9\u30d5\u30a3\u30c3\u30af\u30fb\u6307\u540d\u691c\u7d22\u6570\u30fb\u88ab\u30ea\u30f3\u30af\u7372\u5f97\u6570\u306a\u3069\u306e\u8907\u5408\u6307\u6a19\u3092\u7d44\u307f\u5408\u308f\u305b\u3066\u9593\u63a5\u7684\u306b\u78ba\u8a8d\u3059\u308b<\/strong><\/span>\u306e\u304c\u6b63\u3057\u3044\u30a2\u30d7\u30ed\u30fc\u30c1\u3067\u3059\u3002<\/p>\n\n\n\n<div class=\"swell-block-capbox cap_box is-style-shadow\"><div class=\"cap_box_ttl\"><span>\u907f\u3051\u308b\u3079\u304dNG\u65bd\u7b56\u307e\u3068\u3081<\/span><\/div><div class=\"cap_box_content\"><ul class=\"wp-block-list is-style-bad_list\"><li>\u76e3\u4fee\u8005\u540d\u306e\u63b2\u8f09\u3060\u3051\u3067\u30b3\u30f3\u30c6\u30f3\u30c4\u54c1\u8cea\u304c\u4f4e\u3044\u307e\u307e\u653e\u7f6e<\/li><li>\u691c\u7d22\u9806\u4f4d\u64cd\u4f5c\u3092\u76ee\u7684\u3068\u3057\u305f\u30ea\u30f3\u30af\u8cfc\u5165\u30fb\u76f8\u4e92\u30ea\u30f3\u30af<\/li><li>AI\u751f\u6210\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u4eba\u9593\u306e\u30c1\u30a7\u30c3\u30af\u306a\u3057\u3067\u5927\u91cf\u516c\u958b<\/li><li>\u5b58\u5728\u3057\u306a\u3044\u300cE-E-A-T\u30b9\u30b3\u30a2\u300d\u306e\u6539\u5584\u306b\u6ce8\u529b\u3059\u308b<\/li><\/ul><\/div><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">\u3088\u304f\u3042\u308b\u8cea\u554f<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">E-E-A-T\u5bfe\u7b56\u3067\u3088\u304f\u5bc4\u305b\u3089\u308c\u308b\u7591\u554f\u30925\u3064\u306b\u307e\u3068\u3081\u307e\u3057\u305f\u3002FAQPage Schema\u3092\u5b9f\u88c5\u3059\u308b\u3068\u3001\u691c\u7d22\u7d50\u679c\u306b\u30ea\u30c3\u30c1\u30ea\u30b6\u30eb\u30c8\u3068\u3057\u3066\u8868\u793a\u3055\u308c\u308b\u53ef\u80fd\u6027\u304c\u3042\u308a\u307e\u3059\u3002\u69cb\u9020\u5316\u30c7\u30fc\u30bf\u3068\u5408\u308f\u305b\u3066\u3054\u6d3b\u7528\u304f\u3060\u3055\u3044\u3002<\/p>\n\n\n\n<div class=\"swell-block-faq-custom\">\n<div class=\"swell-block-faq__item\">\n<h3 class=\"faq_q\" style=\"position:relative;margin:8px 0 16px;padding:2px 0 2px 46px;background:none;border:none;font-size:1.05em;line-height:1.6\"><span style=\"position:absolute;left:0;top:2px;width:32px;height:32px;border-radius:6px;background:#d55656;color:#fff;text-align:center;line-height:32px;font-weight:700;font-size:17px\">Q<\/span>E-E-A-T\u5bfe\u7b56\u306e\u52b9\u679c\u304c\u51fa\u308b\u307e\u3067\u3069\u306e\u304f\u3089\u3044\u304b\u304b\u308b\uff1f<\/h3>\n<div class=\"faq_a\">\n<p style=\"position:relative;padding:2px 0 2px 46px;margin:0 0 10px\"><span style=\"position:absolute;left:0;top:2px;width:32px;height:32px;border-radius:6px;background:#6599b7;color:#fff;text-align:center;line-height:32px;font-weight:700;font-size:17px\">A<\/span><strong>\u6570\u30f6\u6708\u301c1\u5e74\u4ee5\u4e0a\u304b\u304b\u308b\u30b1\u30fc\u30b9\u304c\u4e00\u822c\u7684\u3067\u3059\u3002<\/strong>E-E-A-T\u306f\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u54c1\u8cea\u3092\u4e00\u6642\u7684\u306b\u9ad8\u3081\u308b\u3060\u3051\u3067\u306a\u304f\u3001Google\u306b\u300c\u9577\u671f\u9593\u306b\u308f\u305f\u308b\u4fe1\u983c\u3068\u6a29\u5a01\u306e\u84c4\u7a4d\u300d\u3068\u3057\u3066\u8a8d\u8b58\u3055\u308c\u308b\u3053\u3068\u3067\u8a55\u4fa1\u3055\u308c\u307e\u3059\u3002<\/p>\n<p style=\"padding-left:46px;margin:0 0 10px\">\u65bd\u7b56\u306b\u3088\u3063\u3066\u5373\u52b9\u6027\u306f\u7570\u306a\u308a\u307e\u3059\u3002HTTPS\u5316\u30fb\u904b\u55b6\u8005\u60c5\u5831\u306e\u6574\u5099\u30fb\u8457\u8005\u30d7\u30ed\u30d5\u30a3\u30fc\u30eb\u306e\u5f37\u5316\u306f\u6bd4\u8f03\u7684\u65e9\u671f\u306b\u53cd\u6620\u3055\u308c\u3084\u3059\u3044\u50be\u5411\u304c\u3042\u308a\u307e\u3059\u3002\u4e00\u65b9\u3001\u88ab\u30ea\u30f3\u30af\u7372\u5f97\u3084\u6a29\u5a01\u6027\u306e\u69cb\u7bc9\u306f\u9577\u671f\u7684\u306a\u53d6\u308a\u7d44\u307f\u304c\u5fc5\u8981\u3067\u3059\u3002\u77ed\u671f\u9593\u3067\u306e\u5287\u7684\u306a\u9806\u4f4d\u5909\u52d5\u3092\u671f\u5f85\u305b\u305a\u3001\u9577\u671f\u7684\u306a\u7a4d\u307f\u91cd\u306d\u6226\u7565\u3068\u3057\u3066\u4f4d\u7f6e\u4ed8\u3051\u307e\u3057\u3087\u3046\u3002<\/p>\n<\/div>\n<\/div>\n<div class=\"swell-block-faq__item\">\n<h3 class=\"faq_q\" style=\"position:relative;margin:44px 0 16px;padding:32px 0 2px 46px;border:none;border-top:1.5px solid #dce4f2;background:none;font-size:1.05em;line-height:1.6\"><span style=\"position:absolute;left:0;top:32px;width:32px;height:32px;border-radius:6px;background:#d55656;color:#fff;text-align:center;line-height:32px;font-weight:700;font-size:17px\">Q<\/span>\u500b\u4eba\u30d6\u30ed\u30b0\u3084\u5c0f\u898f\u6a21\u30b5\u30a4\u30c8\u3067\u3082E-E-A-T\u5bfe\u7b56\u306f\u5fc5\u8981\uff1f<\/h3>\n<div class=\"faq_a\">\n<p style=\"position:relative;padding:2px 0 2px 46px;margin:0 0 10px\"><span style=\"position:absolute;left:0;top:2px;width:32px;height:32px;border-radius:6px;background:#6599b7;color:#fff;text-align:center;line-height:32px;font-weight:700;font-size:17px\">A<\/span><strong>\u5fc5\u8981\u3067\u3059\u3002<\/strong>\u3080\u3057\u308d\u5927\u624b\u30b5\u30a4\u30c8\u306b\u6bd4\u3079\u3066\u6a29\u5a01\u6027\u30fb\u4fe1\u983c\u6027\u306e\u8a3c\u660e\u624b\u6bb5\u304c\u5c11\u306a\u3044\u5206\u3001\u4e01\u5be7\u306a\u5bfe\u7b56\u304c\u6c42\u3081\u3089\u308c\u307e\u3059\u3002\u300c\u500b\u4eba\u3084\u5c0f\u898f\u6a21\u3060\u304b\u3089\u4e0d\u8981\u300d\u3068\u3044\u3046\u8003\u3048\u306f\u8aa4\u89e3\u3067\u3059\u3002<\/p>\n<p style=\"padding-left:46px;margin:0 0 10px\">\u4e00\u65b9\u3067\u3001<strong>\u5c0f\u898f\u6a21\u30b5\u30a4\u30c8\u306b\u306f\u300c\u8457\u8005\u306e\u5b9f\u4f53\u9a13\u30fb\u4e00\u6b21\u60c5\u5831\uff08Experience\uff09\u300d\u3067\u5dee\u5225\u5316\u3067\u304d\u308b\u5f37\u307f\u304c\u3042\u308a\u307e\u3059\u3002<\/strong>\u30cb\u30c3\u30c1\u306a\u5c02\u9580\u6027\u3068\u5b9f\u4f53\u9a13\u3092\u7d44\u307f\u5408\u308f\u305b\u308b\u3053\u3068\u3067\u5927\u624b\u3068\u306e\u5dee\u5225\u5316\u304c\u53ef\u80fd\u3067\u3059\u3002\u975eYMYL\uff08\u5065\u5eb7\u30fb\u304a\u91d1\u30fb\u6cd5\u5f8b\u306a\u3069\u751f\u6d3b\u306b\u5927\u304d\u306a\u5f71\u97ff\u3092\u4e0e\u3048\u308b\u9818\u57df\uff09\u3067\u306f\u3001\u8cc7\u683c\u304c\u306a\u304f\u3066\u3082\u5b9f\u4f53\u9a13\u304c\u3042\u308b\u4eba\u304c\u8a55\u4fa1\u3055\u308c\u308b\u30b1\u30fc\u30b9\u3082\u3042\u308a\u307e\u3059\u3002<\/p>\n<\/div>\n<\/div>\n<div class=\"swell-block-faq__item\">\n<h3 class=\"faq_q\" style=\"position:relative;margin:44px 0 16px;padding:32px 0 2px 46px;border:none;border-top:1.5px solid #dce4f2;background:none;font-size:1.05em;line-height:1.6\"><span style=\"position:absolute;left:0;top:32px;width:32px;height:32px;border-radius:6px;background:#d55656;color:#fff;text-align:center;line-height:32px;font-weight:700;font-size:17px\">Q<\/span>\u751f\u6210AI\u3067\u57f7\u7b46\u3057\u305f\u30b3\u30f3\u30c6\u30f3\u30c4\u306fE-E-A-T\u4e0a\u3069\u3046\u6271\u308f\u308c\u308b\uff1f<\/h3>\n<div class=\"faq_a\">\n<p style=\"position:relative;padding:2px 0 2px 46px;margin:0 0 10px\"><span style=\"position:absolute;left:0;top:2px;width:32px;height:32px;border-radius:6px;background:#6599b7;color:#fff;text-align:center;line-height:32px;font-weight:700;font-size:17px\">A<\/span><strong>Google\u306fAI\u751f\u6210\u30b3\u30f3\u30c6\u30f3\u30c4\u81ea\u4f53\u3092\u7981\u6b62\u3057\u3066\u3044\u307e\u305b\u3093\u3002<\/strong>\u8a55\u4fa1\u57fa\u6e96\u306f\u3042\u304f\u307e\u3067\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u54c1\u8cea\u30fb\u6709\u7528\u6027\u30fb\u30aa\u30ea\u30b8\u30ca\u30ea\u30c6\u30a3\u3067\u3059\u3002\uff08\u51fa\u5178: Google \u691c\u7d22\u54c1\u8cea\u8a55\u4fa1\u30ac\u30a4\u30c9\u30e9\u30a4\u30f3\uff09<\/p>\n<p style=\"padding-left:46px;margin:0 0 10px\">\u305f\u3060\u3057\u3001AI\u751f\u6210\u30b3\u30f3\u30c6\u30f3\u30c4\u306f\u5b9f\u4f53\u9a13\uff08Experience\uff09\u306e\u8a3c\u660e\u304c\u96e3\u3057\u304f\u3001\u4e00\u6b21\u60c5\u5831\u304c\u8584\u304f\u306a\u308a\u304c\u3061\u3067\u3001\u4e8b\u5b9f\u8aa4\u8a8d\uff08\u30cf\u30eb\u30b7\u30cd\u30fc\u30b7\u30e7\u30f3\uff09\u306e\u30ea\u30b9\u30af\u3082\u3042\u308a\u307e\u3059\u3002<strong>\u5c02\u9580\u5bb6\u76e3\u4fee\u30fb\u4eba\u9593\u306b\u3088\u308b\u4e8b\u5b9f\u78ba\u8a8d\u30fb\u8457\u8005\u306e\u5b9f\u4f53\u9a13\u3092\u7d44\u307f\u8fbc\u3080<\/strong>\u3053\u3068\u3067E-E-A-T\u3092\u88dc\u5f37\u3059\u308b\u3053\u3068\u3092\u63a8\u5968\u3057\u307e\u3059\u3002<\/p>\n<\/div>\n<\/div>\n<div class=\"swell-block-faq__item\">\n<h3 class=\"faq_q\" style=\"position:relative;margin:44px 0 16px;padding:32px 0 2px 46px;border:none;border-top:1.5px solid #dce4f2;background:none;font-size:1.05em;line-height:1.6\"><span style=\"position:absolute;left:0;top:32px;width:32px;height:32px;border-radius:6px;background:#d55656;color:#fff;text-align:center;line-height:32px;font-weight:700;font-size:17px\">Q<\/span>E-E-A-T\u306fYMYL\u4ee5\u5916\u306e\u30b8\u30e3\u30f3\u30eb\u306b\u3082\u5f71\u97ff\u3059\u308b\u306e\u304b\uff1f<\/h3>\n<div class=\"faq_a\">\n<p style=\"position:relative;padding:2px 0 2px 46px;margin:0 0 10px\"><span style=\"position:absolute;left:0;top:2px;width:32px;height:32px;border-radius:6px;background:#6599b7;color:#fff;text-align:center;line-height:32px;font-weight:700;font-size:17px\">A<\/span><strong>\u3059\u3079\u3066\u306e\u30b8\u30e3\u30f3\u30eb\u306b\u5f71\u97ff\u3057\u307e\u3059\u3002<\/strong>E-E-A-T\u306f\u3059\u3079\u3066\u306e\u691c\u7d22\u30af\u30a8\u30ea\u30fb\u30b8\u30e3\u30f3\u30eb\u306b\u9069\u7528\u3055\u308c\u308b\u8a55\u4fa1\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u3067\u3042\u308a\u3001YMYL\u9818\u57df\u306b\u9650\u5b9a\u3055\u308c\u307e\u305b\u3093\u3002<\/p>\n<p style=\"padding-left:46px;margin:0 0 10px\">\u305f\u3060\u3057\u3001Google\u306fYMYL\u9818\u57df\u3067\u306f\u7279\u306b\u8a55\u4fa1\u57fa\u6e96\u3092\u53b3\u683c\u306b\u9069\u7528\u3059\u308b\u3053\u3068\u3092\u516c\u5f0f\u30c9\u30ad\u30e5\u30e1\u30f3\u30c8\u3067\u660e\u8a18\u3057\u3066\u3044\u307e\u3059\u3002\u8da3\u5473\u30fb\u30a8\u30f3\u30bf\u30e1\u30fb\u30e9\u30a4\u30d5\u30b9\u30bf\u30a4\u30eb\u30b8\u30e3\u30f3\u30eb\u3067\u3042\u3063\u3066\u3082\u3001\u8457\u8005\u306e\u5b9f\u4f53\u9a13\u30fb\u5c02\u9580\u6027\u30fb\u4fe1\u983c\u6027\u306e\u8a3c\u660e\u304c\u30b3\u30f3\u30c6\u30f3\u30c4\u8a55\u4fa1\u3092\u9ad8\u3081\u308b\u50be\u5411\u306b\u5909\u308f\u308a\u306f\u3042\u308a\u307e\u305b\u3093\u3002<\/p>\n<\/div>\n<\/div>\n<div class=\"swell-block-faq__item\">\n<h3 class=\"faq_q\" style=\"position:relative;margin:44px 0 16px;padding:32px 0 2px 46px;border:none;border-top:1.5px solid #dce4f2;background:none;font-size:1.05em;line-height:1.6\"><span style=\"position:absolute;left:0;top:32px;width:32px;height:32px;border-radius:6px;background:#d55656;color:#fff;text-align:center;line-height:32px;font-weight:700;font-size:17px\">Q<\/span>E-E-A-T\u3092\u81ea\u5206\u3067\u8a3a\u65ad\u30fb\u78ba\u8a8d\u3059\u308b\u65b9\u6cd5\u306f\u3042\u308b\uff1f<\/h3>\n<div class=\"faq_a\">\n<p style=\"position:relative;padding:2px 0 2px 46px;margin:0 0 10px\"><span style=\"position:absolute;left:0;top:2px;width:32px;height:32px;border-radius:6px;background:#6599b7;color:#fff;text-align:center;line-height:32px;font-weight:700;font-size:17px\">A<\/span><strong>Google\u304c\u63d0\u4f9b\u3059\u308b\u5c02\u7528\u306e\u8a3a\u65ad\u30c4\u30fc\u30eb\u3084\u30b9\u30b3\u30a2\u8868\u793a\u6a5f\u80fd\u306f\u5b58\u5728\u3057\u307e\u305b\u3093\u3002<\/strong>E-E-A-T\u306f\u6570\u5024\u30b9\u30b3\u30a2\u3067\u306f\u306a\u304f\u3001\u7dcf\u5408\u7684\u306a\u8a55\u4fa1\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u3060\u304b\u3089\u3067\u3059\u3002<\/p>\n<p style=\"padding-left:46px;margin:0 0 10px\">\u81ea\u5df1\u8a3a\u65ad\u306f\u4ee5\u4e0b\u306e3\u3064\u306e\u65b9\u6cd5\u3067\u884c\u3048\u307e\u3059\u3002\u2460Google\u306e\u691c\u7d22\u54c1\u8cea\u8a55\u4fa1\u30ac\u30a4\u30c9\u30e9\u30a4\u30f3\uff08QRG\uff09\u3092\u53c2\u7167\u3057\u3001\u5404\u8981\u7d20\u3092\u81ea\u30b5\u30a4\u30c8\u304c\u6e80\u305f\u3057\u3066\u3044\u308b\u304b\u9805\u76ee\u5225\u306b\u30c1\u30a7\u30c3\u30af\u3059\u308b\u3002\u2461<a href=\"https:\/\/search.google.com\/search-console\/\" rel=\"noopener\" style=\"color:#1a0dab;text-decoration:underline\" target=\"_blank\">Google Search Console<\/a>\u3067\u691c\u7d22\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u3092\u30e2\u30cb\u30bf\u30ea\u30f3\u30b0\u3057\u3001\u30b3\u30a2\u30a2\u30c3\u30d7\u30c7\u30fc\u30c8\u524d\u5f8c\u306e\u5909\u52d5\u3092\u8ffd\u3046\u3002\u2462\u7af6\u5408\u30b5\u30a4\u30c8\u3068\u81ea\u30b5\u30a4\u30c8\u306e\u8457\u8005\u60c5\u5831\u30fb\u88ab\u30ea\u30f3\u30af\u30fb\u904b\u55b6\u8005\u60c5\u5831\u30fb\u76e3\u4fee\u4f53\u5236\u3092\u6bd4\u8f03\u3057\u3001\u5dee\u5206\u3092\u7279\u5b9a\u3059\u308b\u3002<\/p>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\">\u307e\u3068\u3081\uff1aE-E-A-T\u5bfe\u7b56\u3067\u691c\u7d22\u8a55\u4fa1\u3068\u8aad\u8005\u306e\u4fe1\u983c\u3092\u540c\u6642\u306b\u9ad8\u3081\u308b<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">E-E-A-T\u306f\u30012022\u5e7412\u6708\u306bGoogle\u306eQRG\uff08\u54c1\u8cea\u8a55\u4fa1\u30ac\u30a4\u30c9\u30e9\u30a4\u30f3\uff09\u306b\u5c0e\u5165\u3055\u308c\u305f4\u8981\u7d20\u306e\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u3067\u3059\u3002<span class=\"swl-marker mark_yellow\"><strong>Trustworthiness\uff08\u4fe1\u983c\u6027\uff09\u304c\u4e2d\u6838\u306b\u3042\u308a\u3001\u6b8b\u308b3\u8981\u7d20\u304c\u305d\u308c\u3092\u652f\u3048\u308b\u69cb\u9020<\/strong><\/span>\u306b\u306a\u3063\u3066\u3044\u307e\u3059\u3002\u8a18\u4e8b\u5168\u4f53\u306e\u8981\u70b9\u3092\u4ee5\u4e0b\u306b\u6574\u7406\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<div class=\"swell-block-capbox cap_box is-style-inner\"><div class=\"cap_box_ttl\"><span>E-E-A-T 4\u8981\u7d20\u3054\u3068\u306e\u8981\u70b9\u307e\u3068\u3081<\/span><\/div><div class=\"cap_box_content\"><ul class=\"wp-block-list is-style-check_list\"><li><strong>Experience\uff08\u7d4c\u9a13\uff09<\/strong>\uff1a\u5b9f\u4f53\u9a13\u30fb\u4e00\u6b21\u60c5\u5831\u30fb\u5177\u4f53\u7684\u306a\u6570\u5024\u3092\u30b3\u30f3\u30c6\u30f3\u30c4\u306b\u7d44\u307f\u8fbc\u307f\u3001\u8457\u8005\u30d7\u30ed\u30d5\u30a3\u30fc\u30eb\u306b\u7d4c\u9a13\u3092\u660e\u793a\u3059\u308b<\/li><li><strong>Expertise\uff08\u5c02\u9580\u6027\uff09<\/strong>\uff1a\u30b5\u30a4\u30c8\u3092\u7279\u5b9a\u30b8\u30e3\u30f3\u30eb\u306b\u7279\u5316\u3057\u3001\u5c02\u9580\u5bb6\u76e3\u4fee\u30fb\u30c8\u30d4\u30c3\u30af\u30af\u30e9\u30b9\u30bf\u30fc\u30fb\u72ec\u81ea\u8abf\u67fb\u3067\u6df1\u307f\u3092\u51fa\u3059<\/li><li><strong>Authoritativeness\uff08\u6a29\u5a01\u6027\uff09<\/strong>\uff1a\u8cea\u306e\u9ad8\u3044\u88ab\u30ea\u30f3\u30af\u30fb\u30e1\u30c7\u30a3\u30a2\u9732\u51fa\u30fb\u6307\u540d\u691c\u7d22\u306e\u5897\u52a0\u3092\u9577\u671f\u7684\u306b\u7a4d\u307f\u4e0a\u3052\u308b<\/li><li><strong>Trustworthiness\uff08\u4fe1\u983c\u6027\uff09<\/strong>\uff1aHTTPS\u5316\u30fb\u904b\u55b6\u8005\u60c5\u5831\u306e\u660e\u793a\u30fb\u51fa\u5178\u660e\u8a18\u30fb\u5b9a\u671f\u66f4\u65b0\u30fb\u7de8\u96c6\u30dd\u30ea\u30b7\u30fc\u516c\u958b\u304c\u57fa\u672c\u30bb\u30c3\u30c8<\/li><\/ul><\/div><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">\u300c\u4f55\u304b\u3089\u59cb\u3081\u308b\u3079\u304d\u304b\u300d\u8ff7\u3046\u65b9\u306f\u3001\u512a\u5148\u9806\u4f4d\u306e\u9ad8\u3044\u65bd\u7b56\u304b\u3089\u7740\u624b\u3057\u3066\u304f\u3060\u3055\u3044\u3002<\/p>\n\n\n\n<ul class=\"wp-block-list is-style-num_circle\"><li>HTTPS\u5316\uff08\u672a\u5bfe\u5fdc\u306e\u5834\u5408\u306f\u307e\u305a\u6700\u521d\u306b\u5bfe\u5fdc\uff09<\/li><li>\u904b\u55b6\u8005\u60c5\u5831\u30fb\u8457\u8005\u30d7\u30ed\u30d5\u30a3\u30fc\u30eb\u306e\u6574\u5099<\/li><li>\u65e2\u5b58\u30b3\u30f3\u30c6\u30f3\u30c4\u3078\u306e\u51fa\u5178\u30ea\u30f3\u30af\u8ffd\u52a0\u3068\u60c5\u5831\u66f4\u65b0<\/li><li>\u5c02\u9580\u5bb6\u76e3\u4fee\u4f53\u5236\u306e\u69cb\u7bc9\uff08YMYL\u9818\u57df\u3092\u6271\u3046\u5834\u5408\uff09<\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">\u306a\u304a\u3001E-E-A-T\u306b\u6570\u5024\u30b9\u30b3\u30a2\u306f\u5b58\u5728\u3057\u307e\u305b\u3093\u3002\u52b9\u679c\u306e\u6e2c\u5b9a\u306f\u3001\u691c\u7d22\u9806\u4f4d\u30fb\u30aa\u30fc\u30ac\u30cb\u30c3\u30af\u30c8\u30e9\u30d5\u30a3\u30c3\u30af\u30fb\u6307\u540d\u691c\u7d22\u6570\u30fb\u88ab\u30ea\u30f3\u30af\u6570\u306e\u63a8\u79fb\u3092\u7d99\u7d9a\u7684\u306b\u89b3\u5bdf\u3059\u308b\u3053\u3068\u3067\u9593\u63a5\u7684\u306b\u884c\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">AI\u751f\u6210\u30b3\u30f3\u30c6\u30f3\u30c4\u81ea\u4f53\u306fGoogle\u306e\u30ac\u30a4\u30c9\u30e9\u30a4\u30f3\u9055\u53cd\u3067\u306f\u3042\u308a\u307e\u305b\u3093\u304c\u3001\u5b9f\u4f53\u9a13\u30fb\u5c02\u9580\u5bb6\u76e3\u4fee\u30fb\u4e8b\u5b9f\u78ba\u8a8d\u3092\u7d44\u307f\u5408\u308f\u305b\u308b\u3053\u3068\u3067\u3001E-E-A-T\u3092\u3057\u3063\u304b\u308a\u88dc\u5f37\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n<p class=\"is-style-icon_announce wp-block-paragraph\">E-E-A-T\u5bfe\u7b56\u306e\u52b9\u679c\u306f\u5373\u52b9\u6027\u304c\u306a\u304f\u3001\u6570\u30f6\u6708\u301c1\u5e74\u5358\u4f4d\u306e\u53d6\u308a\u7d44\u307f\u304c\u5fc5\u8981\u3067\u3059\u3002\u7126\u3089\u305a\u7d99\u7d9a\u3059\u308b\u3053\u3068\u304c\u5927\u5207\u3067\u3059\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">E-E-A-T\u306f\u5c0f\u624b\u5148\u306e\u30c6\u30af\u30cb\u30c3\u30af\u3067\u306f\u3042\u308a\u307e\u305b\u3093\u3002<span class=\"swl-marker mark_yellow\"><strong>\u300c\u8aad\u8005\u306b\u672c\u5f53\u306b\u5f79\u7acb\u3064\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u4f5c\u308a\u7d9a\u3051\u308b\u3053\u3068\u300d\u304c\u3001Google\u3068\u30e6\u30fc\u30b6\u30fcE\u306e\u4e21\u65b9\u304b\u3089\u4fe1\u983c\u3092\u5f97\u308b\u6700\u77ed\u30eb\u30fc\u30c8<\/strong><\/span>\u3067\u3059\u3002\u54c1\u8cea\u5411\u4e0a\u3078\u306e\u7d99\u7d9a\u7684\u306a\u59ff\u52e2\u3053\u305d\u304c\u3001\u9577\u671f\u7684\u306a\u691c\u7d22\u8a55\u4fa1\u3068\u8aad\u8005\u306e\u4fe1\u983c\u3092\u540c\u6642\u306b\u9ad8\u3081\u307e\u3059\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\uff08\u51fa\u5178: <a href=\"https:\/\/developers.google.com\/search\/docs\/fundamentals\/creating-helpful-content\" rel=\"noopener\" style=\"color:#1a0dab;text-decoration:underline\" target=\"_blank\">Google\u691c\u7d22\u30bb\u30f3\u30c8\u30e9\u30eb\u300c\u6709\u7528\u3067\u4fe1\u983c\u6027\u306e\u9ad8\u3044\u3001\u30e6\u30fc\u30b6\u30fc\u3092\u7b2c\u4e00\u306b\u8003\u3048\u305f\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u4f5c\u6210\u300d<\/a>\uff0f<a href=\"https:\/\/developers.google.com\/search\/blog\/2022\/12\/google-raters-guidelines-e-e-a-t\" rel=\"noopener\" style=\"color:#1a0dab;text-decoration:underline\" target=\"_blank\">Google\u691c\u7d22\u30bb\u30f3\u30c8\u30e9\u30eb\u30d6\u30ed\u30b0\u300c\u54c1\u8cea\u8a55\u4fa1\u30ac\u30a4\u30c9\u30e9\u30a4\u30f3\u306e\u6700\u65b0\u60c5\u5831: E-A-T \u306b Experience \u306e E \u3092\u8ffd\u52a0\u300d<\/a>\uff09<\/p>\n\n\n\n<!-- sakusaku-kiji-cta v2 pos:bottom -->\n<div style=\"margin:44px 0;border:1px solid #dde6f0;border-radius:12px;overflow:hidden;box-shadow:0 4px 16px rgba(20,40,75,.06);\">\n  <div style=\"background:#14284b;color:#fff;font-weight:700;text-align:center;padding:12px 16px;font-size:.98em;\">SEO\u8a18\u4e8b\u306e\u5236\u4f5c\u4ee3\u884c\u306f\u3001\u300cSakuSaku\u8a18\u4e8b\u5236\u4f5c\u300d\u304c\u6700\u3082\u304a\u3059\u3059\u3081<\/div>\n  <div style=\"padding:26px 24px 30px;background:#fff;\">\n    <a href=\"https:\/\/dream-up.co.jp\/sakusaku-kiji\/\" style=\"display:block;margin-bottom:24px;\"><img decoding=\"async\" src=\"https:\/\/dream-up.co.jp\/marketing\/media\/wp-content\/uploads\/2026\/07\/sakusaku-kiji-cta-banner.jpg\" alt=\"\u5bdd\u3066\u3066\u3082\u8a18\u4e8b\u304c\u30b5\u30af\u30b5\u30af\u4f5c\u308c\u308b SEO\u00d7LLMO\u5bfe\u5fdc \u8a18\u4e8b\u5236\u4f5c\u30b5\u30fc\u30d3\u30b9 SakuSaku\u8a18\u4e8b\u5236\u4f5c|1\u8a18\u4e8b2,980\u5186\u301c\u30fb\u6700\u77ed\u5373\u65e5\" style=\"width:100%;height:auto;border-radius:8px;border:1px solid #eef2f7;\" \/><\/a>\n\n    <p style=\"margin:0 0 6px;\"><span style=\"background:linear-gradient(transparent 55%, #ffe58a 55%);font-weight:700;\">\u305f\u3060\u91cf\u7523\u3059\u308b\u3060\u3051\u306e&#8220;\u5b89\u3044\u8a18\u4e8b\u5916\u6ce8&#8221;\u3067\u306f\u3001\u9806\u4f4d\u306f\u4e0a\u304c\u308a\u307e\u305b\u3093\u3002<\/span><\/p>\n    <p style=\"margin:0 0 20px;\">\u672c\u5f53\u306b\u6210\u679c\u3092\u51fa\u3057\u305f\u3044\u306a\u3089\u3001<strong>\u691c\u7d22\u3068AI\u306b\u300c\u9078\u3070\u308c\u308b\u8a18\u4e8b\u8a2d\u8a08\u300d<\/strong>\u304c\u5fc5\u8981\u3067\u3059\u3002<\/p>\n\n    <p style=\"margin:0 0 6px;\"><span style=\"background:linear-gradient(transparent 55%, #ffe58a 55%);font-weight:700;\">\u300cSakuSaku\u8a18\u4e8b\u5236\u4f5c\u300d\u306f\u3001SEO\u00d7LLMO\u5bfe\u5fdc\u306e\u300c\u8a2d\u8a08\u578b\u300d\u8a18\u4e8b\u5236\u4f5c\u30b5\u30fc\u30d3\u30b9\u3067\u3059\u3002<\/span><\/p>\n    <p style=\"margin:0 0 24px;\">\u30ad\u30fc\u30ef\u30fc\u30c9\u9078\u5b9a\u304b\u3089\u69cb\u6210\u30fb\u57f7\u7b46\u30fbWordPress\u5165\u7a3f\u3001\u516c\u958b\u5f8c\u306e\u5206\u6790\u307e\u3067\u2014\u2014<br>\u3059\u3079\u3066\u3092\u4e00\u6c17\u901a\u8cab\u3067\u30b5\u30dd\u30fc\u30c8\u3057\u307e\u3059\u3002<\/p>\n\n    <p style=\"margin:0 0 14px;font-weight:700;\">\u300c&#9989; SakuSaku\u8a18\u4e8b\u5236\u4f5c\u304c\u9078\u3070\u308c\u308b3\u3064\u306e\u7406\u7531\u300d<\/p>\n\n    <p style=\"margin:0 0 4px;\"><span style=\"background:linear-gradient(transparent 55%, #bfe0f7 55%);font-weight:700;\">&#9312; SEO\/LLMO\u306e\u300c\u52dd\u3061\u30d1\u30bf\u30fc\u30f3\u300d\u3092\u6a19\u6e96\u642d\u8f09<\/span><\/p>\n    <p style=\"margin:0 0 16px;\">\u7d50\u8ad6\u30d5\u30a1\u30fc\u30b9\u30c8\u306e\u69cb\u6210\u3001AI\u304c\u5f15\u7528\u3057\u3084\u3059\u3044\u8981\u7d04\u8a2d\u8a08\u306a\u3069\u3001<br>\u691c\u7d22\u3068AI\u691c\u7d22\u306b\u8a55\u4fa1\u3055\u308c\u308b\u8a18\u4e8b\u306e\u300c\u578b\u300d\u3092\u5168\u8a18\u4e8b\u306b\u9069\u7528\u3057\u307e\u3059\u3002<\/p>\n\n    <p style=\"margin:0 0 4px;\"><span style=\"background:linear-gradient(transparent 55%, #bfe0f7 55%);font-weight:700;\">&#9313; 1\u8a18\u4e8b2,980\u5186\u301c\u30fb\u6700\u77ed\u5373\u65e5<\/span><\/p>\n    <p style=\"margin:0 0 16px;\">\u5236\u4f5c\u5de5\u7a0b\u306e\u30b7\u30b9\u30c6\u30e0\u5316\u306b\u3088\u308a\u3001\u4e00\u822c\u7684\u306a\u5236\u4f5c\u4f1a\u793e\u306e\u7d041\/10\u306e\u30b3\u30b9\u30c8\u3068<br>\u5727\u5012\u7684\u306a\u30b9\u30d4\u30fc\u30c9\u3092\u4e21\u7acb\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n\n    <p style=\"margin:0 0 4px;\"><span style=\"background:linear-gradient(transparent 55%, #bfe0f7 55%);font-weight:700;\">&#9314; 100\u8a18\u4e8b\u4ee5\u4e0a\u306e\u5927\u91cf\u767a\u6ce8\u306b\u3082\u5bfe\u5fdc<\/span><\/p>\n    <p style=\"margin:0 0 22px;\">\u54c1\u8cea\u3092\u843d\u3068\u3055\u305a\u306b\u30b9\u30b1\u30fc\u30eb\u3067\u304d\u308b\u306e\u3067\u3001<br>\u30e1\u30c7\u30a3\u30a2\u306e\u7acb\u3061\u4e0a\u3052\u30fb\u5f37\u5316\u3082\u30c7\u30a3\u30ec\u30af\u30b7\u30e7\u30f3\u5de5\u6570\u307b\u307c\u30bc\u30ed\u3067\u9032\u307f\u307e\u3059\u3002<\/p>\n\n    <p style=\"margin:0 0 8px;\">\u54c1\u8cea\u306f\u3054\u5951\u7d04\u524d\u306b\u304a\u78ba\u304b\u3081\u3044\u305f\u3060\u3051\u307e\u3059\u3002\u3044\u307e\u306a\u3089\u300c<span style=\"background:linear-gradient(transparent 55%, #ffd6a8 55%);font-weight:700;\">&#128204; \u8a18\u4e8b3\u672c+SEO\/LLMO\u8a2d\u8a08\u66f8\u3092\u7121\u6599\u30d7\u30ec\u30bc\u30f3\u30c8<\/span>\u300d\u4e2d\u3067\u3059\u3002<\/p>\n    <p style=\"margin:0 0 22px;\">\u3054\u8208\u5473\u306e\u3042\u308b\u4f01\u696d\u69d8\u306f\u3001\u305c\u3072\u3053\u306e\u6a5f\u4f1a\u306b<strong>\u7121\u6599\u7279\u5178<\/strong>\u306b\u304a\u7533\u8fbc\u307f\u304f\u3060\u3055\u3044\u3002<\/p>\n\n    <div style=\"text-align:center;\">\n      <a href=\"https:\/\/dream-up.co.jp\/sakusaku-kiji\/\" style=\"display:inline-block;width:100%;max-width:640px;box-sizing:border-box;background:#f4433c;color:#fff;font-weight:700;padding:16px 24px;border-radius:999px;text-decoration:none;text-align:center;box-shadow:0 6px 18px rgba(244,67,60,.35);\">\u7121\u6599\u3067\u8a18\u4e8b3\u672c+SEO\/LLMO\u8a2d\u8a08\u66f8\u3092\u53d7\u3051\u53d6\u308b<\/a>\n    <\/div>\n  <\/div>\n<\/div>\n<!-- \/sakusaku-kiji-cta 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