{"id":10593,"date":"2026-07-14T09:41:50","date_gmt":"2026-07-14T00:41:50","guid":{"rendered":"https:\/\/dream-up.co.jp\/marketing\/media\/hotel-kyakushu-strategies\/"},"modified":"2026-07-17T00:10:47","modified_gmt":"2026-07-16T15:10:47","slug":"hotel-kyakushu-strategies","status":"publish","type":"post","link":"https:\/\/dream-up.co.jp\/marketing\/media\/hotel-kyakushu-strategies\/","title":{"rendered":"\u30db\u30c6\u30eb\u306e\u96c6\u5ba2\u3092\u5f37\u5316\u3059\u308b\u65b9\u6cd5\uff5cOTA\u30fbSEO\u30fbSNS\u306e\u512a\u5148\u9806\u4f4d"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">\u30db\u30c6\u30eb\u306e\u96c6\u5ba2\u3067\u6210\u679c\u3092\u51fa\u3059\u306b\u306f\u3001\u65bd\u7b56\u306e\u5168\u4f53\u50cf\u3092\u628a\u63e1\u3057\u305f\u3046\u3048\u3067\u3001\u81ea\u30db\u30c6\u30eb\u306e\u72b6\u6cc1\u306b\u5408\u3063\u305f\u512a\u5148\u9806\u4f4d\u3092\u3064\u3051\u308b\u3053\u3068\u304c\u91cd\u8981\u3067\u3059\u3002OTA\uff08Online Travel Agent\uff1a\u697d\u5929\u30c8\u30e9\u30d9\u30eb\u3084\u3058\u3083\u3089\u3093\u306a\u3069\u5bbf\u6cca\u4e88\u7d04\u30b5\u30a4\u30c8\uff09\u306e\u6700\u9069\u5316\u304b\u3089\u3001SEO\u30fbSNS\u30fb\u30ea\u30b9\u30c6\u30a3\u30f3\u30b0\u5e83\u544a\u307e\u3067\u3001\u6253\u3066\u308b\u624b\u306f\u6570\u591a\u304f\u3042\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u3057\u304b\u3057\u3001\u3059\u3079\u3066\u3092\u540c\u6642\u306b\u52d5\u304b\u305d\u3046\u3068\u3059\u308b\u3068\u3001\u30ea\u30bd\u30fc\u30b9\u304c\u5206\u6563\u3057\u3066\u52b9\u679c\u304c\u51fa\u306b\u304f\u304f\u306a\u308a\u307e\u3059\u3002\u3053\u306e\u8a18\u4e8b\u3067\u306f\u3001\u7a3c\u50cd\u7387\u30fb\u58f2\u4e0a\u306e\u6539\u5584\u3092\u76ee\u6307\u3059\u30db\u30c6\u30eb\u7d4c\u55b6\u8005\u30fb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u62c5\u5f53\u8005\u5411\u3051\u306b\u3001\u30aa\u30f3\u30e9\u30a4\u30f3\u30fb\u30aa\u30d5\u30e9\u30a4\u30f3\u5225\u306e\u96c6\u5ba2\u65b9\u6cd5\u3068\u3001\u53d6\u308a\u7d44\u3080\u3079\u304d\u9806\u756a\u3092\u308f\u304b\u308a\u3084\u3059\u304f\u89e3\u8aac\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<!-- sakusaku-kiji-cta v2 pos:lead -->\n<div style=\"margin:44px 0;border:1px solid #dde6f0;border-radius:12px;overflow:hidden;box-shadow:0 4px 16px rgba(20,40,75,.06);\">\n  <div style=\"background:#14284b;color:#fff;font-weight:700;text-align:center;padding:12px 16px;font-size:.98em;\">SEO\u8a18\u4e8b\u306e\u5236\u4f5c\u4ee3\u884c\u306f\u3001\u300cSakuSaku\u8a18\u4e8b\u5236\u4f5c\u300d\u304c\u6700\u3082\u304a\u3059\u3059\u3081<\/div>\n  <div style=\"padding:26px 24px 30px;background:#fff;\">\n    <a href=\"https:\/\/dream-up.co.jp\/sakusaku-kiji\/\" style=\"display:block;margin-bottom:24px;\"><img decoding=\"async\" src=\"https:\/\/dream-up.co.jp\/marketing\/media\/wp-content\/uploads\/2026\/07\/sakusaku-kiji-cta-banner.jpg\" alt=\"\u5bdd\u3066\u3066\u3082\u8a18\u4e8b\u304c\u30b5\u30af\u30b5\u30af\u4f5c\u308c\u308b SEO\u00d7LLMO\u5bfe\u5fdc \u8a18\u4e8b\u5236\u4f5c\u30b5\u30fc\u30d3\u30b9 SakuSaku\u8a18\u4e8b\u5236\u4f5c|1\u8a18\u4e8b2,980\u5186\u301c\u30fb\u6700\u77ed\u5373\u65e5\" style=\"width:100%;height:auto;border-radius:8px;border:1px solid #eef2f7;\" \/><\/a>\n\n    <p style=\"margin:0 0 6px;\"><span style=\"background:linear-gradient(transparent 55%, #ffe58a 55%);font-weight:700;\">\u305f\u3060\u91cf\u7523\u3059\u308b\u3060\u3051\u306e&#8220;\u5b89\u3044\u8a18\u4e8b\u5916\u6ce8&#8221;\u3067\u306f\u3001\u9806\u4f4d\u306f\u4e0a\u304c\u308a\u307e\u305b\u3093\u3002<\/span><\/p>\n    <p style=\"margin:0 0 20px;\">\u672c\u5f53\u306b\u6210\u679c\u3092\u51fa\u3057\u305f\u3044\u306a\u3089\u3001<strong>\u691c\u7d22\u3068AI\u306b\u300c\u9078\u3070\u308c\u308b\u8a18\u4e8b\u8a2d\u8a08\u300d<\/strong>\u304c\u5fc5\u8981\u3067\u3059\u3002<\/p>\n\n    <p style=\"margin:0 0 6px;\"><span style=\"background:linear-gradient(transparent 55%, #ffe58a 55%);font-weight:700;\">\u300cSakuSaku\u8a18\u4e8b\u5236\u4f5c\u300d\u306f\u3001SEO\u00d7LLMO\u5bfe\u5fdc\u306e\u300c\u8a2d\u8a08\u578b\u300d\u8a18\u4e8b\u5236\u4f5c\u30b5\u30fc\u30d3\u30b9\u3067\u3059\u3002<\/span><\/p>\n    <p style=\"margin:0 0 24px;\">\u30ad\u30fc\u30ef\u30fc\u30c9\u9078\u5b9a\u304b\u3089\u69cb\u6210\u30fb\u57f7\u7b46\u30fbWordPress\u5165\u7a3f\u3001\u516c\u958b\u5f8c\u306e\u5206\u6790\u307e\u3067\u2014\u2014<br>\u3059\u3079\u3066\u3092\u4e00\u6c17\u901a\u8cab\u3067\u30b5\u30dd\u30fc\u30c8\u3057\u307e\u3059\u3002<\/p>\n\n    <p style=\"margin:0 0 14px;font-weight:700;\">\u300c&#9989; SakuSaku\u8a18\u4e8b\u5236\u4f5c\u304c\u9078\u3070\u308c\u308b3\u3064\u306e\u7406\u7531\u300d<\/p>\n\n    <p style=\"margin:0 0 4px;\"><span style=\"background:linear-gradient(transparent 55%, #bfe0f7 55%);font-weight:700;\">&#9312; SEO\/LLMO\u306e\u300c\u52dd\u3061\u30d1\u30bf\u30fc\u30f3\u300d\u3092\u6a19\u6e96\u642d\u8f09<\/span><\/p>\n    <p style=\"margin:0 0 16px;\">\u7d50\u8ad6\u30d5\u30a1\u30fc\u30b9\u30c8\u306e\u69cb\u6210\u3001AI\u304c\u5f15\u7528\u3057\u3084\u3059\u3044\u8981\u7d04\u8a2d\u8a08\u306a\u3069\u3001<br>\u691c\u7d22\u3068AI\u691c\u7d22\u306b\u8a55\u4fa1\u3055\u308c\u308b\u8a18\u4e8b\u306e\u300c\u578b\u300d\u3092\u5168\u8a18\u4e8b\u306b\u9069\u7528\u3057\u307e\u3059\u3002<\/p>\n\n    <p style=\"margin:0 0 4px;\"><span style=\"background:linear-gradient(transparent 55%, #bfe0f7 55%);font-weight:700;\">&#9313; 1\u8a18\u4e8b2,980\u5186\u301c\u30fb\u6700\u77ed\u5373\u65e5<\/span><\/p>\n    <p style=\"margin:0 0 16px;\">\u5236\u4f5c\u5de5\u7a0b\u306e\u30b7\u30b9\u30c6\u30e0\u5316\u306b\u3088\u308a\u3001\u4e00\u822c\u7684\u306a\u5236\u4f5c\u4f1a\u793e\u306e\u7d041\/10\u306e\u30b3\u30b9\u30c8\u3068<br>\u5727\u5012\u7684\u306a\u30b9\u30d4\u30fc\u30c9\u3092\u4e21\u7acb\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n\n    <p style=\"margin:0 0 4px;\"><span style=\"background:linear-gradient(transparent 55%, #bfe0f7 55%);font-weight:700;\">&#9314; 100\u8a18\u4e8b\u4ee5\u4e0a\u306e\u5927\u91cf\u767a\u6ce8\u306b\u3082\u5bfe\u5fdc<\/span><\/p>\n    <p style=\"margin:0 0 22px;\">\u54c1\u8cea\u3092\u843d\u3068\u3055\u305a\u306b\u30b9\u30b1\u30fc\u30eb\u3067\u304d\u308b\u306e\u3067\u3001<br>\u30e1\u30c7\u30a3\u30a2\u306e\u7acb\u3061\u4e0a\u3052\u30fb\u5f37\u5316\u3082\u30c7\u30a3\u30ec\u30af\u30b7\u30e7\u30f3\u5de5\u6570\u307b\u307c\u30bc\u30ed\u3067\u9032\u307f\u307e\u3059\u3002<\/p>\n\n    <p style=\"margin:0 0 8px;\">\u54c1\u8cea\u306f\u3054\u5951\u7d04\u524d\u306b\u304a\u78ba\u304b\u3081\u3044\u305f\u3060\u3051\u307e\u3059\u3002\u3044\u307e\u306a\u3089\u300c<span style=\"background:linear-gradient(transparent 55%, #ffd6a8 55%);font-weight:700;\">&#128204; \u8a18\u4e8b3\u672c+SEO\/LLMO\u8a2d\u8a08\u66f8\u3092\u7121\u6599\u30d7\u30ec\u30bc\u30f3\u30c8<\/span>\u300d\u4e2d\u3067\u3059\u3002<\/p>\n    <p style=\"margin:0 0 22px;\">\u3054\u8208\u5473\u306e\u3042\u308b\u4f01\u696d\u69d8\u306f\u3001\u305c\u3072\u3053\u306e\u6a5f\u4f1a\u306b<strong>\u7121\u6599\u7279\u5178<\/strong>\u306b\u304a\u7533\u8fbc\u307f\u304f\u3060\u3055\u3044\u3002<\/p>\n\n    <div style=\"text-align:center;\">\n      <a href=\"https:\/\/dream-up.co.jp\/sakusaku-kiji\/\" style=\"display:inline-block;width:100%;max-width:640px;box-sizing:border-box;background:#f4433c;color:#fff;font-weight:700;padding:16px 24px;border-radius:999px;text-decoration:none;text-align:center;box-shadow:0 6px 18px rgba(244,67,60,.35);\">\u7121\u6599\u3067\u8a18\u4e8b3\u672c+SEO\/LLMO\u8a2d\u8a08\u66f8\u3092\u53d7\u3051\u53d6\u308b<\/a>\n    <\/div>\n  <\/div>\n<\/div>\n<!-- \/sakusaku-kiji-cta -->\n\n\n\n<h2 class=\"wp-block-heading\">\u30db\u30c6\u30eb\u96c6\u5ba2\u304c\u4eca\u307e\u3055\u306b\u91cd\u8981\u306a\u7406\u7531<\/h2>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" alt=\"OTA\u624b\u6570\u6599\u304c\u53ce\u76ca\u3092\u5e742700\u4e07\u5186\u524a\u308b\" src=\"https:\/\/dream-up.co.jp\/marketing\/media\/wp-content\/uploads\/2026\/07\/info_1-89.png\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">\u300c\u96c6\u5ba2\u65bd\u7b56\u306f\u5f8c\u56de\u3057\u3067\u3044\u3044\u300d\u2014\u2014\u305d\u3046\u8003\u3048\u3066\u3044\u308b\u9593\u306b\u3001\u7af6\u5408\u306f\u7740\u5b9f\u306b\u4e88\u7d04\u3092\u7a4d\u307f\u4e0a\u3052\u3066\u3044\u307e\u3059\u3002\u30a4\u30f3\u30d0\u30a6\u30f3\u30c9\u9700\u8981\u304c\u904e\u53bb\u6700\u9ad8\u3092\u66f4\u65b0\u3057\u3001\u56fd\u5185\u9700\u8981\u3082\u56de\u5fa9\u57fa\u8abf\u306b\u3042\u308b\u4eca\u3001\u96c6\u5ba2\u3078\u306e\u6295\u8cc7\u3092\u5148\u9001\u308a\u306b\u3059\u308b\u3053\u3068\u306f\u6a5f\u4f1a\u640d\u5931\u306b\u76f4\u7d50\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u7279\u306b\u6ce8\u76ee\u3059\u3079\u304d\u306f3\u3064\u306e\u5909\u5316\u3067\u3059\u3002\u8a2a\u65e5\u5916\u56fd\u4eba\u306e\u6025\u5897\u3001OTA\uff08Online Travel Agent\uff1a\u30db\u30c6\u30eb\u3084\u65c5\u9928\u306e\u4e88\u7d04\u4ef2\u4ecb\u30b5\u30fc\u30d3\u30b9\uff09\u3078\u306e\u4f9d\u5b58\u306b\u3088\u308b\u53ce\u76ca\u5727\u8feb\u3001\u305d\u3057\u3066\u76f4\u8ca9\u30c1\u30e3\u30cd\u30eb\u5f37\u5316\u306e\u91cd\u8981\u6027\u2014\u2014\u3053\u308c\u30893\u8ef8\u304c\u91cd\u306a\u308a\u3001\u96c6\u5ba2\u65bd\u7b56\u306e\u512a\u5148\u5ea6\u306f\u304b\u3064\u3066\u306a\u304f\u9ad8\u307e\u3063\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<div class=\"swell-block-capbox cap_box is-style-inner\"><div class=\"cap_box_ttl\"><span>\u3053\u306e\u30bb\u30af\u30b7\u30e7\u30f3\u3067\u78ba\u8a8d\u3067\u304d\u308b3\u3064\u306e\u7406\u7531<\/span><\/div><div class=\"cap_box_content\"><ul class=\"wp-block-list is-style-num_circle\"><li>\u30a4\u30f3\u30d0\u30a6\u30f3\u30c9\u9700\u8981\u304c\u904e\u53bb\u6700\u9ad8\u6c34\u6e96\u306b\u9054\u3057\u3001\u7372\u5f97\u7af6\u4e89\u304c\u6fc0\u5316\u3057\u3066\u3044\u308b<\/li><li>OTA\u4f9d\u5b58\u304c\u7d9a\u304f\u3068\u624b\u6570\u6599\u30b3\u30b9\u30c8\u304c\u53ce\u76ca\u3092\u5727\u8feb\u3057\u7d9a\u3051\u308b<\/li><li>\u96c6\u5ba2\u529b\u306e\u5f37\u5316\u304c\u30d6\u30e9\u30f3\u30c9\u4fa1\u5024\u3068\u9577\u671f\u53ce\u76ca\u3092\u540c\u6642\u306b\u5e95\u4e0a\u3052\u3059\u308b<\/li><\/ul><\/div><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">\u73fe\u72b6\uff1a\u30a4\u30f3\u30d0\u30a6\u30f3\u30c9\u9700\u8981\u304c\u904e\u53bb\u6700\u9ad8\u6c34\u6e96\u306b\u9054\u3057\u3001\u7372\u5f97\u7af6\u4e89\u304c\u6fc0\u5316\u3057\u3066\u3044\u308b<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">2024\u5e74\u306e\u8a2a\u65e5\u5916\u56fd\u4eba\u6570\u306f<span class=\"swl-marker mark_yellow\"><strong>3,686\u4e079,900\u4eba\uff08JNTO\u63a8\u8a08\uff09<\/strong><\/span>\u3068\u3001\u30b3\u30ed\u30ca\u798d\u524d\u306e2019\u5e74\uff08\u7d043,188\u4e07\u4eba\uff09\u3092\u7d04500\u4e07\u4eba\u4e0a\u56de\u308a\u3001\u5e74\u9593\u306e\u904e\u53bb\u6700\u9ad8\u3092\u66f4\u65b0\u3057\u307e\u3057\u305f\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u8a2a\u65e5\u5916\u56fd\u4eba\u306e\u5bbf\u6cca\u8cbb\u6d88\u8cbb\u984d\u3082\u6025\u62e1\u5927\u3057\u3066\u3044\u307e\u3059\u30022024\u5e74\u306e\u8a2a\u65e5\u5916\u56fd\u4eba\u65c5\u884c\u6d88\u8cbb\u984d\u306f\u7d048.1\u5146\u5186\u3067\u3001\u3046\u3061\u5bbf\u6cca\u8cbb\u306f\u7d042.7\u5146\u5186\uff082019\u5e74\u6bd4+93.6%\uff09\u3068\u8cbb\u76ee\u5225\u3067\u6700\u5927\u3067\u3059\u3002\u3055\u3089\u306b\u30012024\u5e7410\u301c12\u6708\u671f\u306e\u4e0a\u5834\u30db\u30c6\u30eb13\u793e\u306e\u5ba2\u5ba4\u5358\u4fa1\u306f\u5e73\u57471\u4e076,289\u5186\uff08\u524d\u5e74\u540c\u671f\u6bd4+17.8%\uff09\u3068\u5168\u30d6\u30e9\u30f3\u30c9\u3067\u524d\u5e74\u3092\u4e0a\u56de\u308a\u30017\u30d6\u30e9\u30f3\u30c9\u306f\u7a3c\u50cd\u738780%\u4ee5\u4e0a\u3092\u8a18\u9332\u3057\u3066\u3044\u307e\u3059\u3002\n(\u51fa\u5178: <a href=\"https:\/\/www.jnto.go.jp\/statistics\/data\/visitors-statistics\/\" rel=\"noopener\" style=\"color:#1a0dab;text-decoration:underline\" target=\"_blank\">\u65e5\u672c\u653f\u5e9c\u89b3\u5149\u5c40\uff08JNTO\uff09\u8a2a\u65e5\u5916\u5ba2\u7d71\u8a08<\/a>\u3001<a href=\"https:\/\/www.tsr-net.co.jp\/data\/detail\/1201280_1527.html\" rel=\"noopener\" style=\"color:#1a0dab;text-decoration:underline\" target=\"_blank\">\u6771\u4eac\u5546\u5de5\u30ea\u30b5\u30fc\u30c1\u300c\u30db\u30c6\u30eb\u696d\u754c \u30a4\u30f3\u30d0\u30a6\u30f3\u30c9\u9700\u8981\u3068\u65c5\u884c\u5ba2\u3067\u7d76\u597d\u8abf\u300d<\/a>)<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u3053\u306e\u597d\u8abf\u3092\u652f\u3048\u308b\u80cc\u666f\u306e\u3072\u3068\u3064\u304c\u5186\u5b89\u3067\u3059\u30022024\u5e74\u306f140\u301c150\u5186\u53f0\u3067\u63a8\u79fb\u3057\u3001\u7c73\u56fd\u304b\u3089\u306e\u8a2a\u65e5\u5ba2\u306f2019\u5e74\u540c\u671f\u6bd4+71.1%\u3001\u8c6a\u5dde\u306f+64.0%\u3068\u6b27\u7c73\u30fb\u30aa\u30bb\u30a2\u30cb\u30a2\u3092\u4e2d\u5fc3\u306b\u8a2a\u65e5\u5ba2\u304c\u6025\u5897\u3057\u3066\u3044\u307e\u3059\u3002\u9700\u8981\u304c\u65fa\u76db\u306a\u4e00\u65b9\u3001\u65bd\u8a2d\u9593\u306e\u5ba2\u5ba4\u4e89\u596a\u6226\u3082\u6fc0\u5316\u3057\u3066\u304a\u308a\u3001\u96c6\u5ba2\u529b\u306e\u5dee\u304c\u305d\u306e\u307e\u307e\u7a3c\u50cd\u7387\u306e\u5dee\u306b\u76f4\u7d50\u3059\u308b\u72b6\u6cc1\u3067\u3059\u3002<\/p>\n\n\n\n<p class=\"is-style-icon_good wp-block-paragraph\">\u30a4\u30f3\u30d0\u30a6\u30f3\u30c9\u5ba2\u306e\u6d88\u8cbb\u62e1\u5927\u306f\u56fd\u5185\u9700\u8981\u3068\u3082\u76f8\u4e57\u52b9\u679c\u3092\u3082\u305f\u3089\u3057\u3066\u304a\u308a\u3001\u4eca\u304c\u96c6\u5ba2\u3092\u5f37\u5316\u3059\u308b\u6700\u5927\u306e\u597d\u6a5f\u3068\u3044\u3048\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u8ab2\u984c\uff1aOTA\u4f9d\u5b58\u304c\u7d9a\u304f\u3068\u624b\u6570\u6599\u30b3\u30b9\u30c8\u304c\u53ce\u76ca\u3092\u5727\u8feb\u3057\u7d9a\u3051\u308b<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u56fd\u5185OTA\u7d4c\u7531\u306e\u5bbf\u6cca\u8005\u6570\u306f\u5168\u4f53\u306e\u7d0444.9%\u3092\u5360\u3081\uff08\u65e5\u672c\u65c5\u9928\u5354\u4f1a\u300c\u4ee4\u548c6\u5e74\u5ea6 \u55b6\u696d\u72b6\u6cc1\u7b49\u7d71\u8a08\u8abf\u67fb\u300d\uff09\u3001\u96c6\u5ba2\u306e\u4e2d\u6838\u30c1\u30e3\u30cd\u30eb\u3068\u306a\u3063\u3066\u3044\u307e\u3059\u3002\u3057\u304b\u3057\u305d\u306e\u5229\u4fbf\u6027\u3068\u5f15\u304d\u63db\u3048\u306b\u3001\u30b3\u30b9\u30c8\u9762\u306e\u30ea\u30b9\u30af\u304c\u7d4c\u55b6\u3092\u5727\u8feb\u3057\u3066\u3044\u307e\u3059\u3002\n(\u51fa\u5178: \u65e5\u672c\u65c5\u9928\u5354\u4f1a\u300c\u4ee4\u548c6\u5e74\u5ea6 \u55b6\u696d\u72b6\u6cc1\u7b49\u7d71\u8a08\u8abf\u67fb\u300d\uff08\u30ea\u30ed\u30db\u30c6\u30eb\u30bd\u30ea\u30e5\u30fc\u30b7\u30e7\u30f3\u30ba\u5f15\u7528\uff09)<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u697d\u5929\u30c8\u30e9\u30d9\u30eb\u30fb\u3058\u3083\u3089\u3093net\u306e\u57fa\u672c\u624b\u6570\u6599\u306f8\u301c10%\u3067\u3059\u304c\u3001\u30dd\u30a4\u30f3\u30c8\u8ca0\u62c5\u30fb\u30af\u30fc\u30dd\u30f3\u624b\u6570\u6599\u30fb\u8ca9\u4fc3\u30d7\u30ed\u30b0\u30e9\u30e0\u53c2\u52a0\u8cbb\u3092\u542b\u3081\u308b\u3068<span class=\"swl-marker mark_yellow\"><strong>\u5b9f\u8cea15\u301c20%\u4ee5\u4e0a\u306b\u306a\u308b\u30b1\u30fc\u30b9\u304c\u5927\u534a<\/strong><\/span>\u3067\u3059\u3002\u5e74\u55462\u5104\u5186\u30fbOTA\u6bd4\u738790%\u306e\u65bd\u8a2d\u3067\u306f\u3001\u5e74\u9593\u7d042,700\u4e07\u5186\u304c\u624b\u6570\u6599\u3068\u3057\u3066\u6d41\u51fa\u3059\u308b\u8a08\u7b97\u306b\u306a\u308a\u307e\u3059\uff08\u624b\u6570\u6599\u738715%\u3067\u8a66\u7b97\uff09\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">OTA\u7d4c\u7531\u6bd4\u7387\u309270%\u304b\u308940%\u306b\u6539\u5584\u3067\u304d\u308c\u3070\u3001\u5e74\u55461\u5104\u5186\u306e\u65bd\u8a2d\u3067\u5e74\u9593\u7d04450\u4e07\u5186\u306e\u624b\u6570\u6599\u524a\u6e1b\u306b\u3064\u306a\u304c\u308a\u307e\u3059\u3002\u300cOTA\u306a\u3057\u3067\u306f\u96c6\u5ba2\u3067\u304d\u306a\u3044\u300d\u3068\u3044\u3046\u4f9d\u5b58\u4f53\u8cea\u304c\u76f4\u8ca9\u30c1\u30e3\u30cd\u30eb\u306e\u80b2\u6210\u3092\u9045\u3089\u305b\u3001\u9577\u671f\u7684\u306a\u53ce\u76ca\u6027\u3092\u4e0b\u3052\u3066\u3044\u308b\u69cb\u9020\u7684\u306a\u8ab2\u984c\u3067\u3059\u3002<\/p>\n\n\n\n<p class=\"is-style-big_icon_caution wp-block-paragraph\">OTA\u6bd4\u7387\u306e\u9ad8\u3044\u72b6\u614b\u3092\u653e\u7f6e\u3059\u308b\u3068\u3001\u96c6\u5ba2\u30b3\u30b9\u30c8\u304c\u56fa\u5b9a\u8cbb\u5316\u3057\u3001\u7a3c\u50cd\u7387\u304c\u4e0a\u304c\u3063\u3066\u3082\u5229\u76ca\u304c\u4f38\u3073\u306b\u304f\u3044\u4f53\u8cea\u304c\u7d9a\u304d\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u6a5f\u4f1a\uff1a\u96c6\u5ba2\u529b\u306e\u5f37\u5316\u304c\u30d6\u30e9\u30f3\u30c9\u4fa1\u5024\u3068\u9577\u671f\u53ce\u76ca\u3092\u540c\u6642\u306b\u5e95\u4e0a\u3052\u3059\u308b<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u30ea\u30d4\u30fc\u30bf\u30fc\u3092\u5897\u3084\u3059\u3053\u3068\u306f\u3001\u65b0\u898f\u9867\u5ba2\u7372\u5f97\u30b3\u30b9\u30c8\u3092\u6291\u3048\u306a\u304c\u3089\u5b89\u5b9a\u53ce\u76ca\u3092\u78ba\u4fdd\u3067\u304d\u308b\u3001\u5bbf\u6cca\u696d\u754c\u306b\u304a\u3051\u308b\u57fa\u672c\u539f\u5247\u3067\u3059\u3002\u30a4\u30f3\u30d0\u30a6\u30f3\u30c9\u597d\u8abf\u30fb\u56fd\u5185\u9700\u8981\u56de\u5fa9\u306e\u30bf\u30a4\u30df\u30f3\u30b0\u3067\u96c6\u5ba2\u65bd\u7b56\u3092\u6574\u3048\u308b\u3053\u3068\u3067\u3001\u7a3c\u50cd\u7387\u3068\u5ba2\u5ba4\u5358\u4fa1\u306e\u4e21\u8f2a\u3092\u540c\u6642\u306b\u9ad8\u3081\u3084\u3059\u304f\u306a\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u76f4\u8ca9\u6bd4\u7387\u3092\u9ad8\u3081\u305f\u65bd\u8a2d\u3067\u306f\u300c\u81ea\u793e\u30b5\u30a4\u30c8\u304b\u3089\u306e\u4e88\u7d04\u6bd4\u7387\u304c3.5\u500d\u306b\u6539\u5584\u300d\u3057\u305f\u4e8b\u4f8b\u3082\u5831\u544a\u3055\u308c\u3066\u304a\u308a\u3001\u30d6\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u3068\u53ce\u76ca\u6539\u5584\u304c\u9023\u52d5\u3059\u308b\u3053\u3068\u304c\u5b9f\u8a3c\u3055\u308c\u3066\u3044\u307e\u3059\u3002OTA\u306b\u983c\u3089\u306a\u3044\u81ea\u793e\u96c6\u5ba2\u306e\u4ed5\u7d44\u307f\u3092\u4eca\u306e\u3046\u3061\u306b\u6574\u3048\u308b\u3053\u3068\u304c\u3001\u6570\u5e74\u5f8c\u306e\u53ce\u76ca\u683c\u5dee\u3092\u6c7a\u5b9a\u3065\u3051\u307e\u3059\u3002<\/p>\n\n\n\n<div class=\"swell-block-capbox cap_box is-style-inner\"><div class=\"cap_box_ttl\"><span>\u96c6\u5ba2\u5f37\u5316\u3092\u300c\u4eca\u300d\u59cb\u3081\u308b\u7406\u7531\u307e\u3068\u3081<\/span><\/div><div class=\"cap_box_content\"><ul class=\"wp-block-list is-style-check_list\"><li>\u8a2a\u65e5\u5916\u56fd\u4eba\u6570\u304c\u904e\u53bb\u6700\u9ad8\u3092\u66f4\u65b0\u3057\u3001\u9700\u8981\u306e\u53d6\u308a\u8fbc\u307f\u6a5f\u4f1a\u304c\u62e1\u5927\u4e2d<\/li><li>OTA\u624b\u6570\u6599\u306f\u5b9f\u8cea15\u301c20%\u4ee5\u4e0a\u306b\u306a\u308b\u3053\u3068\u304c\u591a\u304f\u3001\u653e\u7f6e\u3059\u308b\u3068\u53ce\u76ca\u3092\u5727\u8feb\u3057\u7d9a\u3051\u308b<\/li><li>\u76f4\u8ca9\u6bd4\u7387\u306e\u6539\u5584\u304c\u30d6\u30e9\u30f3\u30c9\u4fa1\u5024\u30fb\u30ea\u30d4\u30fc\u30bf\u30fc\u7372\u5f97\u30fb\u9577\u671f\u53ce\u76ca\u306b\u597d\u5faa\u74b0\u3092\u3082\u305f\u3089\u3059<\/li><\/ul><\/div><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">\u96c6\u5ba2\u65bd\u7b56\u3092\u9078\u3076\u524d\u306b\u6574\u3048\u308b3\u3064\u306e\u6226\u7565\u30b9\u30c6\u30c3\u30d7<\/h2>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" alt=\"\u65bd\u7b56\u524d\u306b\u5fc5\u305a\u8e0f\u30803\u30b9\u30c6\u30c3\u30d7\" src=\"https:\/\/dream-up.co.jp\/marketing\/media\/wp-content\/uploads\/2026\/07\/info_2-90.png\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">\u300c\u3068\u308a\u3042\u3048\u305aOTA\u306b\u767b\u9332\u3057\u305f\u300d\u300cSNS\u3092\u59cb\u3081\u3066\u307f\u305f\u300d\u3060\u3051\u3067\u306f\u3001\u7a3c\u50cd\u7387\u306e\u6539\u5584\u306b\u306f\u3064\u306a\u304c\u308a\u307e\u305b\u3093\u3002\u65bd\u7b56\u3092\u9078\u3076\u524d\u306b\u3001\u81ea\u30db\u30c6\u30eb\u306e\u73fe\u72b6\u628a\u63e1\u30fb\u30bf\u30fc\u30b2\u30c3\u30c8\u8a2d\u5b9a\u30fb\u7af6\u5408\u5206\u6790\u306e3\u30b9\u30c6\u30c3\u30d7\u3092\u6e08\u307e\u305b\u308b\u3053\u3068\u304c\u5148\u6c7a\u3067\u3059\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u3053\u306e\u9806\u756a\u3067\u6574\u3048\u308b\u3053\u3068\u3067\u3001\u9650\u3089\u308c\u305f\u4e88\u7b97\u3068\u4eba\u54e1\u3092\u300c\u52b9\u679c\u304c\u51fa\u308b\u65bd\u7b56\u300d\u306b\u96c6\u4e2d\u3055\u305b\u308b\u5224\u65ad\u8ef8\u304c\u751f\u307e\u308c\u307e\u3059\u3002<\/p>\n\n\n\n<div class=\"swell-block-capbox cap_box is-style-inner\"><div class=\"cap_box_ttl\"><span>\u96c6\u5ba2\u65bd\u7b56\u3092\u9078\u3076\u524d\u306b\u6574\u3048\u308b3\u3064\u306e\u6226\u7565\u30b9\u30c6\u30c3\u30d7<\/span><\/div><div class=\"cap_box_content\"><ul class=\"wp-block-list is-style-num_circle\"><li>\u81ea\u30db\u30c6\u30eb\u306e\u5f37\u307f\u3068\u5f31\u307f\u3092\u68da\u5378\u3057\u3059\u308b<\/li><li>\u72d9\u3046\u30bf\u30fc\u30b2\u30c3\u30c8\u5c64\u3068\u9867\u5ba2\u30cb\u30fc\u30ba\u3092\u660e\u78ba\u306b\u3059\u308b<\/li><li>\u7af6\u5408\u30db\u30c6\u30eb\u306e\u52d5\u5411\u3092\u5206\u6790\u3059\u308b<\/li><\/ul><\/div><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">\u30b9\u30c6\u30c3\u30d71\uff1a\u81ea\u30db\u30c6\u30eb\u306e\u5f37\u307f\u3068\u5f31\u307f\u3092\u68da\u5378\u3057\u3059\u308b<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u307e\u305a\u53d6\u308a\u7d44\u3080\u3079\u304d\u306f\u3001<span class=\"swl-marker mark_yellow\"><strong>\u7acb\u5730\u30fb\u4fa1\u683c\u5e2f\u30fb\u65bd\u8a2d\u30b9\u30da\u30c3\u30af\u30fb\u53e3\u30b3\u30df\u8a55\u4fa1\u30fb\u7a3c\u50cd\u7387\u3092\u6570\u5024\u3067\u628a\u63e1\u3059\u308b<\/strong><\/span>\u3053\u3068\u3067\u3059\u3002\u300c\u306a\u3093\u3068\u306a\u304f\u5f37\u3044\u300d\u3068\u3044\u3046\u611f\u899a\u3067\u306f\u306a\u304f\u3001\u30c7\u30fc\u30bf\u306b\u57fa\u3065\u3044\u305f\u73fe\u72b6\u8a8d\u8b58\u304c\u51fa\u767a\u70b9\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u5177\u4f53\u7684\u306b\u306f\u3001OTA\u7d4c\u7531\u306e\u4e88\u7d04\u6bd4\u7387\u30fb\u81ea\u793e\u76f4\u8ca9\u6bd4\u7387\u30fb\u30ad\u30e3\u30f3\u30bb\u30eb\u7387\u3092\u53ef\u8996\u5316\u3057\u3001\u3069\u3053\u306b\u8ab2\u984c\u304c\u3042\u308b\u304b\u3092\u512a\u5148\u5ea6\u3065\u3051\u3057\u307e\u3057\u3087\u3046\u3002\u89b3\u5149\u5e81\u300c\u5bbf\u6cca\u65c5\u884c\u7d71\u8a08\u8abf\u67fb\u300d\u3067\u306f\u5168\u56fd\u306e\u7a3c\u50cd\u7387\u3084\u5ba2\u5ba4\u5358\u4fa1\u306e\u5e73\u5747\u5024\u304c\u516c\u8868\u3055\u308c\u3066\u3044\u308b\u305f\u3081\u3001\u81ea\u9928\u306eKPI\u3068\u306e\u6bd4\u8f03\u306b\u6d3b\u7528\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n<p class=\"is-style-icon_announce wp-block-paragraph\">RevPAR\uff08Revenue Per Available Room\uff1a1\u5ba4\u3042\u305f\u308a\u306e\u53ce\u76ca\uff09\u306f\u3001\u7a3c\u50cd\u7387\u3068\u5ba2\u5ba4\u5358\u4fa1\u3092\u639b\u3051\u5408\u308f\u305b\u305f\u6307\u6a19\u3067\u3059\u3002\u7a3c\u50cd\u7387\u3060\u3051\u3067\u306a\u304fRevPAR\u3092\u5b9a\u70b9\u89b3\u6e2c\u3059\u308b\u3053\u3068\u3067\u3001\u5024\u5f15\u304d\u983c\u307f\u306e\u96c6\u5ba2\u306b\u306a\u3063\u3066\u3044\u306a\u3044\u304b\u3092\u5224\u65ad\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u307e\u305f\u3001OTA\u7ba1\u7406\u753b\u9762\u3084Google\u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b9\u3092\u4f7f\u3044\u3001\u73fe\u5728\u306e\u9867\u5ba2\u304c\u3069\u306e\u7d4c\u8def\u3067\u6765\u9928\u3057\u3066\u3044\u308b\u304b\u3092\u78ba\u8a8d\u3057\u3066\u304f\u3060\u3055\u3044\u3002\u6d41\u5165\u7d4c\u8def\u306e\u504f\u308a\u304c\u898b\u3048\u3066\u304f\u308b\u3068\u3001\u6b21\u306e\u30bf\u30fc\u30b2\u30c3\u30c8\u8a2d\u5b9a\u304c\u683c\u6bb5\u306b\u3084\u308a\u3084\u3059\u304f\u306a\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u30b9\u30c6\u30c3\u30d72\uff1a\u72d9\u3046\u30bf\u30fc\u30b2\u30c3\u30c8\u5c64\u3068\u9867\u5ba2\u30cb\u30fc\u30ba\u3092\u660e\u78ba\u306b\u3059\u308b<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u56fd\u5185\u65c5\u884c\u8005\u30fb\u30a4\u30f3\u30d0\u30a6\u30f3\u30c9\u30fb\u30d3\u30b8\u30cd\u30b9\u30fb\u30d5\u30a1\u30df\u30ea\u30fc\u30fb\u30ab\u30c3\u30d7\u30eb\u30fb\u30b7\u30cb\u30a2\u306a\u3069\u3001\u30db\u30c6\u30eb\u304c\u60f3\u5b9a\u3067\u304d\u308b\u9867\u5ba2\u5c64\u306f\u591a\u5c90\u306b\u308f\u305f\u308a\u307e\u3059\u3002<span class=\"swl-marker mark_yellow\"><strong>\u30bb\u30b0\u30e1\u30f3\u30c8\u3092\u7d5e\u3089\u306a\u3044\u307e\u307eSNS\u30fbOTA\u30fb\u5e83\u544a\u3092\u52d5\u304b\u3059\u3068\u3001\u4e88\u7b97\u3068\u52b4\u529b\u304c\u5206\u6563\u3057\u3066\u6210\u679c\u304c\u51fa\u306b\u304f\u304f\u306a\u308a\u307e\u3059\u3002<\/strong><\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u30a4\u30f3\u30d0\u30a6\u30f3\u30c9\u9700\u8981\u306b\u76ee\u3092\u5411\u3051\u308b\u3068\u30012024\u5e7412\u6708\u306e\u97d3\u56fd\u4eba\u8a2a\u65e5\u5ba2\u306f86\u4e07\u4eba\u8d85\u3068\u8a2a\u65e5\u5916\u5ba2\u306e\u4e2d\u3067\u3082\u6700\u591a\u6c34\u6e96\u3067\u63a8\u79fb\u3057\u3066\u3044\u307e\u3059\u3002\u4e00\u65b9\u3001\u6b27\u7c73\u8c6a\u304b\u3089\u306e\u65c5\u884c\u8005\u306f\u6d88\u8cbb\u5358\u4fa1\u304c\u9ad8\u304f\u30011\u4eba\u3042\u305f\u308a\u306e\u5bbf\u6cca\u8cbb\u652f\u51fa\u3082\u9ad8\u6c34\u6e96\u3067\u3059\uff08\u51fa\u5178\uff1a<a href=\"https:\/\/www.jnto.go.jp\/\" rel=\"noopener\" style=\"color:#1a0dab;text-decoration:underline\" target=\"_blank\">\u65e5\u672c\u653f\u5e9c\u89b3\u5149\u5c40\uff08JNTO\uff09<\/a>\uff09\u3002\u30bf\u30fc\u30b2\u30c3\u30c8\u3068\u3059\u308b\u56fd\u7c4d\u3084\u5c64\u306b\u3088\u3063\u3066\u3001\u8a34\u6c42\u8a00\u8a9e\u30fb\u30c1\u30e3\u30cd\u30eb\u30fb\u30d7\u30e9\u30f3\u8a2d\u8a08\u304c\u3059\u3079\u3066\u5909\u308f\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u307e\u305f\u3001\u65c5\u884c\u8005\u306e\u5bbf\u6cca\u8cbb\u6d88\u8cbb\u306f2019\u5e74\u6bd4\u3067\u5927\u304d\u304f\u4e0a\u6607\u3057\u3066\u304a\u308a\u3001\u300c\u4f53\u9a13\u91cd\u8996\u300d\u306e\u50be\u5411\u304c\u5f37\u307e\u3063\u3066\u3044\u307e\u3059\u3002\u5358\u306a\u308b\u4fa1\u683c\u306e\u5b89\u3055\u3088\u308a\u3001\u5730\u57df\u4f53\u9a13\u3084\u7279\u5178\u3092\u7d44\u307f\u5408\u308f\u305b\u305f\u4ed8\u52a0\u4fa1\u5024\u63d0\u6848\u306e\u307b\u3046\u304c\u523a\u3055\u308a\u3084\u3059\u3044\u6642\u4ee3\u3067\u3059\u3002<\/p>\n\n\n\n<p class=\"is-style-big_icon_caution wp-block-paragraph\">\u30bf\u30fc\u30b2\u30c3\u30c8\u8a2d\u5b9a\u3092\u7701\u7565\u3059\u308b\u3068\u300c\u8ab0\u306b\u3067\u3082\u523a\u3055\u308a\u305d\u3046\u306a\u7121\u96e3\u306a\u767a\u4fe1\u300d\u306b\u306a\u308a\u304c\u3061\u3067\u3059\u3002\u7d50\u679c\u3068\u3057\u3066\u8ab0\u306b\u3082\u523a\u3055\u3089\u305a\u3001\u5e83\u544a\u8cbb\u3068SNS\u904b\u7528\u306e\u5de5\u6570\u3060\u3051\u304c\u7a4d\u307f\u4e0a\u304c\u308b\u30ea\u30b9\u30af\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u30b9\u30c6\u30c3\u30d73\uff1a\u7af6\u5408\u30db\u30c6\u30eb\u306e\u52d5\u5411\u3092\u5206\u6790\u3059\u308b<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u540c\u30a8\u30ea\u30a2\u30fb\u540c\u4fa1\u683c\u5e2f\u306e\u7af6\u5408\u304cOTA\u306b\u3069\u306e\u3088\u3046\u306a\u30d7\u30e9\u30f3\u3092\u63b2\u8f09\u3057\u3066\u3044\u308b\u304b\u3001\u5199\u771f\u306e\u30af\u30aa\u30ea\u30c6\u30a3\u30fb\u30af\u30c1\u30b3\u30df\u6570\u30fb\u8a55\u70b9\u3092\u5b9a\u671f\u7684\u306b\u78ba\u8a8d\u3057\u307e\u3057\u3087\u3046\u3002\u7af6\u5408\u306e\u8a55\u70b9\u304c\u81ea\u9928\u3088\u308a\u9ad8\u3044\u5834\u5408\u3001\u305d\u306e\u5dee\u304c\u3069\u306e\u30dd\u30a4\u30f3\u30c8\u3067\u751f\u3058\u3066\u3044\u308b\u304b\u3092\u53e3\u30b3\u30df\u306e\u30c6\u30ad\u30b9\u30c8\u304b\u3089\u8aad\u307f\u53d6\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span class=\"swl-marker mark_yellow\"><strong>Google\u30de\u30c3\u30d7\u3067\u300c\u5730\u57df\u540d\uff0b\u30db\u30c6\u30eb\u300d\u3068\u691c\u7d22\u3057\u305f\u3068\u304d\u306b\u8868\u793a\u3055\u308c\u308b\u30ed\u30fc\u30ab\u30eb\u30d1\u30c3\u30af\uff08\u4e0a\u4f4d3\u67a0\uff09<\/strong><\/span>\u306b\u81ea\u9928\u304c\u5165\u308c\u3066\u3044\u308b\u304b\u3069\u3046\u304b\u3082\u78ba\u8a8d\u30dd\u30a4\u30f3\u30c8\u3067\u3059\u3002\u3053\u306eMEO\uff08\u30de\u30c3\u30d7\u30a8\u30f3\u30b8\u30f3\u6700\u9069\u5316\uff09\u306e\u9806\u4f4d\u306f\u3001\u30aa\u30f3\u30e9\u30a4\u30f3\u96c6\u5ba2\u306b\u76f4\u7d50\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u7af6\u5408\u306e\u5f37\u307f\uff08\u8a2d\u5099\u30fb\u9650\u5b9a\u30d7\u30e9\u30f3\u30fbSNS\u767a\u4fe1\u529b\uff09\u3092\u628a\u63e1\u3057\u305f\u3046\u3048\u3067\u3001\u81ea\u9928\u304c\u5dee\u5225\u5316\u3067\u304d\u308b\u30dd\u30a4\u30f3\u30c8\u3092\u62bd\u51fa\u3057\u3066\u304f\u3060\u3055\u3044\u3002\u7a3c\u50cd\u7387\u306e\u9ad8\u3044\u7af6\u5408\u30db\u30c6\u30eb\u306f\u3001\u7e41\u5fd9\u671f\u306b\u5148\u884c\u3057\u3066\u300c\u5148\u7740\u9650\u5b9a\u30d7\u30e9\u30f3\u300d\u306a\u3069\u3092\u6253\u3061\u51fa\u3059\u50be\u5411\u304c\u3042\u308a\u307e\u3059\u3002\u30bf\u30a4\u30df\u30f3\u30b0\u6226\u7565\u306e\u53c2\u8003\u3068\u3057\u3066\u3001\u7af6\u5408\u306e\u30d7\u30e9\u30f3\u516c\u958b\u30b9\u30b1\u30b8\u30e5\u30fc\u30eb\u3082\u89b3\u5bdf\u3057\u3066\u304a\u304f\u3068\u5f79\u7acb\u3061\u307e\u3059\u3002<\/p>\n\n\n\n<div class=\"swell-block-capbox cap_box is-style-inner\"><div class=\"cap_box_ttl\"><span>3\u30b9\u30c6\u30c3\u30d7\u3067\u6574\u3048\u308b\u3053\u3068\uff1a\u307e\u3068\u3081<\/span><\/div><div class=\"cap_box_content\"><ul class=\"wp-block-list is-style-check_list\"><li>\u7acb\u5730\u30fb\u7a3c\u50cd\u7387\u30fbRevPAR\u306a\u3069\u306eKPI\u3092\u6570\u5024\u3067\u628a\u63e1\u3057\u3066\u3044\u308b<\/li><li>OTA\u7d4c\u7531\u30fb\u81ea\u793e\u76f4\u8ca9\u306e\u6bd4\u7387\u3068\u6d41\u5165\u7d4c\u8def\u3092\u53ef\u8996\u5316\u3057\u3066\u3044\u308b<\/li><li>\u30bf\u30fc\u30b2\u30c3\u30c8\u9867\u5ba2\u306e\u30bb\u30b0\u30e1\u30f3\u30c8\u3068\u8a34\u6c42\u8ef8\u304c\u8a00\u8a9e\u5316\u3055\u308c\u3066\u3044\u308b<\/li><li>\u540c\u30a8\u30ea\u30a2\u7af6\u5408\u306eOTA\u63b2\u8f09\u5185\u5bb9\u30fb\u53e3\u30b3\u30df\u8a55\u70b9\u3092\u5b9a\u671f\u30e2\u30cb\u30bf\u30ea\u30f3\u30b0\u3057\u3066\u3044\u308b<\/li><li>Google\u30de\u30c3\u30d7\u306e\u30ed\u30fc\u30ab\u30eb\u30d1\u30c3\u30af\u3067\u81ea\u9928\u306e\u8868\u793a\u9806\u4f4d\u3092\u78ba\u8a8d\u3057\u3066\u3044\u308b<\/li><\/ul><\/div><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">\u96c6\u5ba2\u30c1\u30e3\u30cd\u30eb\u5225\u306e\u65bd\u7b56<\/h2>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" alt=\"\u30aa\u30f3\u30e9\u30a4\u30f3\u96c6\u5ba28\u65bd\u7b56\u3092\u4e00\u89a7\u3059\u308b\" src=\"https:\/\/dream-up.co.jp\/marketing\/media\/wp-content\/uploads\/2026\/07\/info_3-101.png\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">\u300c\u3069\u306e\u65bd\u7b56\u304b\u3089\u59cb\u3081\u308c\u3070\u3044\u3044\u304b\u308f\u304b\u3089\u306a\u3044\u300d\u3068\u3044\u3046\u30db\u30c6\u30eb\u62c5\u5f53\u8005\u306e\u305f\u3081\u306b\u3001\u30aa\u30f3\u30e9\u30a4\u30f3\u30fb\u30aa\u30d5\u30e9\u30a4\u30f3\u306e\u30c1\u30e3\u30cd\u30eb\u3054\u3068\u306b\u96c6\u5ba2\u65bd\u7b56\u3092\u4f53\u7cfb\u7684\u306b\u6574\u7406\u3057\u307e\u3057\u305f\u3002\u5404\u65bd\u7b56\u306e\u6982\u8981\u30fb\u52b9\u679c\u30fb\u59cb\u3081\u65b9\u3092\u62bc\u3055\u3048\u3001\u81ea\u793e\u306e\u72b6\u6cc1\u306b\u5408\u3063\u305f\u624b\u6cd5\u3092\u3059\u3050\u306b\u5b9f\u884c\u3067\u304d\u308b\u5f62\u3067\u3054\u7d39\u4ecb\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u30aa\u30f3\u30e9\u30a4\u30f3\u96c6\u5ba2\u65b9\u6cd58\u9078<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u4e3b\u89818\u3064\u306e\u30aa\u30f3\u30e9\u30a4\u30f3\u96c6\u5ba2\u65bd\u7b56\u3092\u4f53\u7cfb\u7684\u306b\u6574\u7406\u3057\u307e\u3057\u305f\u3002<\/p>\n\n\n\n<div class=\"swell-block-capbox cap_box is-style-inner\"><div class=\"cap_box_ttl\"><span>\u30db\u30c6\u30eb\u306e\u30aa\u30f3\u30e9\u30a4\u30f3\u96c6\u5ba2\u65b9\u6cd58\u9078<\/span><\/div><div class=\"cap_box_content\"><ul class=\"wp-block-list is-style-num_circle\"><li>OTA\uff08\u30db\u30c6\u30eb\u4e88\u7d04\u30b5\u30a4\u30c8\uff09\u3078\u306e\u63b2\u8f09\u3068\u30d7\u30ed\u30d5\u30a3\u30fc\u30eb\u6700\u9069\u5316<\/li><li>\u6d77\u5916OTA\u30fb\u591a\u8a00\u8a9e\u5bfe\u5fdc\u306b\u3088\u308b\u30a4\u30f3\u30d0\u30a6\u30f3\u30c9\u96c6\u5ba2<\/li><li>Google\u30d3\u30b8\u30cd\u30b9\u30d7\u30ed\u30d5\u30a3\u30fc\u30eb\u306e\u6d3b\u7528\uff08MEO\u5bfe\u7b56\uff09<\/li><li>\u81ea\u793e\u30b5\u30a4\u30c8\u306eSEO\u5bfe\u7b56\u3068\u4e88\u7d04\u5c0e\u7dda\u306e\u6700\u9069\u5316<\/li><li>Instagram\u30fbTikTok\u30fbX\uff08\u65e7Twitter\uff09\u306eSNS\u904b\u7528<\/li><li>LINE\u516c\u5f0f\u30a2\u30ab\u30a6\u30f3\u30c8\u306b\u3088\u308b\u30ea\u30d4\u30fc\u30bf\u30fc\u80b2\u6210<\/li><li>Web\u5e83\u544a\uff08\u30ea\u30b9\u30c6\u30a3\u30f3\u30b0\u30fb\u30c7\u30a3\u30b9\u30d7\u30ec\u30a4\uff09\u306e\u904b\u7528<\/li><li>\u30d7\u30ec\u30b9\u30ea\u30ea\u30fc\u30b9\u30fb\u65c5\u884c\u30e1\u30c7\u30a3\u30a2\u30fb\u30a4\u30f3\u30d5\u30eb\u30a8\u30f3\u30b5\u30fc\u6d3b\u7528<\/li><\/ul><\/div><\/div>\n\n\n\n<h4 class=\"wp-block-heading\">\u2460OTA\uff08\u30db\u30c6\u30eb\u4e88\u7d04\u30b5\u30a4\u30c8\uff09\u3078\u306e\u63b2\u8f09\u3068\u30d7\u30ed\u30d5\u30a3\u30fc\u30eb\u6700\u9069\u5316<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">\u697d\u5929\u30c8\u30e9\u30d9\u30eb\u30fb\u3058\u3083\u3089\u3093net\u306a\u3069\u306eOTA\uff08Online Travel Agent\u3001\u30aa\u30f3\u30e9\u30a4\u30f3\u65c5\u884c\u4ee3\u7406\u5e97\uff09\u7d4c\u7531\u306e\u5bbf\u6cca\u8005\u6bd4\u7387\u306f\u7d0444.9%\u306b\u4e0a\u308a\u307e\u3059\u3002<span class=\"swl-marker mark_yellow\"><strong>OTA\u306f\u5bbf\u6cca\u96c6\u5ba2\u306e\u4e3b\u8ef8\u30c1\u30e3\u30cd\u30eb<\/strong><\/span>\u3067\u3042\u308a\u3001\u63b2\u8f09\u3057\u3066\u3044\u308b\u3060\u3051\u3067\u306f\u4e0d\u5341\u5206\u3067\u300c\u63b2\u8f09\u306e\u8cea\u300d\u3092\u9ad8\u3081\u308b\u3053\u3068\u304c\u53ce\u76ca\u76f4\u7d50\u306e\u512a\u5148\u8ab2\u984c\u3067\u3059\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u691c\u7d22\u9806\u4f4d\u3068\u4e88\u7d04\u8ee2\u63db\u7387\uff08CVR\uff1a\u95b2\u89a7\u6570\u306b\u5bfe\u3059\u308b\u4e88\u7d04\u5b8c\u4e86\u7387\uff09\u306b\u76f4\u63a5\u5f71\u97ff\u3059\u308b\u8981\u7d20\u306f\u6b21\u306e\u3068\u304a\u308a\u3067\u3059\u3002<\/p>\n\n\n\n<ul class=\"wp-block-list is-style-check_list\"><li>\u5ba2\u5ba4\u30fb\u6599\u7406\u30fb\u65bd\u8a2d\u306e\u5199\u771f\u70b9\u6570\u3068\u753b\u8cea<\/li><li>\u30d7\u30e9\u30f3\u8aac\u660e\u6587\u306e\u5177\u4f53\u6027\u30fb\u9b45\u529b\u8a34\u6c42<\/li><li>\u8a2d\u5099\u60c5\u5831\uff08Wi-Fi\u30fb\u99d0\u8eca\u5834\u30fb\u98df\u4e8b\u5f62\u614b\u306a\u3069\uff09\u306e\u5145\u5b9f\u5ea6<\/li><li>\u53e3\u30b3\u30df\u3078\u306e\u30aa\u30fc\u30ca\u30fc\u8fd4\u4fe1\u306e\u6709\u7121\u3068\u4e01\u5be7\u3055<\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">\u30e9\u30f3\u30af\u30a2\u30c3\u30d7\u30d7\u30ed\u30b0\u30e9\u30e0\u3084\u7279\u96c6\u63b2\u8f09\u3078\u306e\u53c2\u52a0\u306f\u9732\u51fa\u5897\u306b\u52b9\u679c\u7684\u3067\u3059\u3002\u305f\u3060\u3057\u8ffd\u52a0\u624b\u6570\u6599\u304c\u767a\u751f\u3059\u308b\u30b1\u30fc\u30b9\u3082\u3042\u308b\u305f\u3081\u3001\u8cbb\u7528\u5bfe\u52b9\u679c\u3092\u78ba\u8a8d\u3057\u306a\u304c\u3089\u53c2\u52a0\u3092\u5224\u65ad\u3057\u3066\u304f\u3060\u3055\u3044\u3002OTA\u7ba1\u7406\u753b\u9762\u306e\u30a4\u30f3\u30b5\u30a4\u30c8\uff08\u6d41\u5165\u6570\u30fb\u95b2\u89a7\u6570\u30fbCVR\uff09\u3092\u5b9a\u671f\u7684\u306b\u30c1\u30a7\u30c3\u30af\u3057\u3001PDCA\u3092\u56de\u3059\u3053\u3068\u304c\u5b89\u5b9a\u3057\u305f\u96c6\u5ba2\u306b\u3064\u306a\u304c\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">\u2461\u6d77\u5916OTA\u30fb\u591a\u8a00\u8a9e\u5bfe\u5fdc\u306b\u3088\u308b\u30a4\u30f3\u30d0\u30a6\u30f3\u30c9\u96c6\u5ba2<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Booking.com\u30fbExpedia\u30fbAgoda\u306a\u3069\u306e\u30b0\u30ed\u30fc\u30d0\u30ebOTA\u306f\u3001\u6b27\u7c73\u8c6a\u30fb\u6771\u5357\u30a2\u30b8\u30a2\u304b\u3089\u306e\u8a2a\u65e5\u5ba2\u96c6\u5ba2\u306b\u6b20\u304b\u305b\u306a\u3044\u30c1\u30e3\u30cd\u30eb\u3067\u3059\u30022024\u5e74\u306e\u30a4\u30f3\u30d0\u30a6\u30f3\u30c9\u6d88\u8cbb\u984d\u306e\u3046\u3061\u5bbf\u6cca\u8cbb\u306f\u6700\u5927\u8cbb\u76ee\u306e\u7d042.7\u5146\u5186\u3092\u5360\u3081\u3066\u304a\u308a\u3001\u30a4\u30f3\u30d0\u30a6\u30f3\u30c9\u9700\u8981\u3092\u53d6\u308a\u8fbc\u3081\u308b\u304b\u3069\u3046\u304b\u304c\u53ce\u76ca\u306b\u5927\u304d\u304f\u5f71\u97ff\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u307e\u305a\u53d6\u308a\u7d44\u3080\u3079\u304d\u306f\u3001<span class=\"swl-marker mark_yellow\"><strong>\u82f1\u8a9e\u30fb\u4e2d\u56fd\u8a9e\u30fb\u97d3\u56fd\u8a9e\u3067\u306e\u30d7\u30ed\u30d5\u30a3\u30fc\u30eb\u30fb\u30d7\u30e9\u30f3\u8aac\u660e\u306e\u6574\u5099<\/strong><\/span>\u3067\u3059\u3002\u7ffb\u8a33\u30c4\u30fc\u30eb\u3092\u6d3b\u7528\u3057\u3066\u3088\u3044\u3067\u3059\u304c\u3001\u4e0d\u81ea\u7136\u306a\u8868\u73fe\u306f\u4e88\u7d04\u96e2\u8131\u306e\u539f\u56e0\u306b\u306a\u308b\u305f\u3081\u3001\u30cd\u30a4\u30c6\u30a3\u30d6\u30c1\u30a7\u30c3\u30af\u3092\u63a8\u5968\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u307e\u305f\u3001\u30c8\u30ea\u30c3\u30d7\u30a2\u30c9\u30d0\u30a4\u30b6\u30fc\u3078\u306e\u65bd\u8a2d\u767b\u9332\u3068\u53e3\u30b3\u30df\u5bfe\u5fdc\u306f\u5916\u56fd\u4eba\u65c5\u884c\u8005\u306e\u610f\u601d\u6c7a\u5b9a\u306b\u5f37\u304f\u5f71\u97ff\u3057\u307e\u3059\u3002OTA\u3078\u306e\u767b\u9332\u60c5\u5831\u306b\u306f\u6b21\u306e\u30a4\u30f3\u30d0\u30a6\u30f3\u30c9\u5411\u3051\u5c5e\u6027\u3082\u6f0f\u308c\u306a\u304f\u5165\u529b\u3057\u3066\u304f\u3060\u3055\u3044\u3002<\/p>\n\n\n\n<ul class=\"wp-block-list is-style-check_list\"><li>Wi-Fi\u30fb\u30af\u30ec\u30b8\u30c3\u30c8\u30ab\u30fc\u30c9\u5bfe\u5fdc<\/li><li>\u30cf\u30e9\u30fc\u30eb\u5bfe\u5fdc\u30fb\u30a2\u30ec\u30eb\u30b2\u30f3\u8868\u793a<\/li><li>\u591a\u8a00\u8a9e\u30b9\u30bf\u30c3\u30d5\u306e\u6709\u7121<\/li><li>\u30ad\u30e3\u30c3\u30b7\u30e5\u30ec\u30b9\u6c7a\u6e08\u3078\u306e\u5bfe\u5fdc\u72b6\u6cc1<\/li><\/ul>\n\n\n\n<h4 class=\"wp-block-heading\">\u2462Google\u30d3\u30b8\u30cd\u30b9\u30d7\u30ed\u30d5\u30a3\u30fc\u30eb\u306e\u6d3b\u7528\uff08MEO\u5bfe\u7b56\uff09<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Google\u30d3\u30b8\u30cd\u30b9\u30d7\u30ed\u30d5\u30a3\u30fc\u30eb\uff08\u65e7Google\u30de\u30a4\u30d3\u30b8\u30cd\u30b9\uff09\u306f\u7121\u6599\u3067\u5229\u7528\u3067\u304d\u3001\u300c\u5730\u57df\u540d\uff0b\u30db\u30c6\u30eb\u300d\u3067\u691c\u7d22\u3057\u305f\u969b\u306b\u4e0a\u4f4d3\u67a0\uff08\u30ed\u30fc\u30ab\u30eb\u30d1\u30c3\u30af\uff09\u306b\u8868\u793a\u3055\u308c\u308b\u5f37\u529b\u306a\u96c6\u5ba2\u63a5\u70b9\u3067\u3059\u3002<span class=\"swl-marker mark_yellow\"><strong>\u5bbf\u6cca\u696d\u306b\u306f\u4ed6\u696d\u7a2e\u306b\u306a\u3044\u5c02\u7528UI\u300c\u30db\u30c6\u30eb\u306e\u8a73\u7d30\u300d<\/strong><\/span>\u304c\u7528\u610f\u3055\u308c\u3066\u304a\u308a\u3001\u30a4\u30f3\u30bf\u30fc\u30cd\u30c3\u30c8\u30fb\u98df\u4e8b\u30fb\u30d7\u30fc\u30eb\u30fb\u30a6\u30a7\u30eb\u30cd\u30b9\u306a\u306911\u30ab\u30c6\u30b4\u30ea\u30fb\u6570\u767e\u9805\u76ee\u306e\u8a2d\u5099\u60c5\u5831\u3092\u767b\u9332\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Google\u516c\u5f0f\u30c7\u30fc\u30bf\u3067\u306f\u3001\u5199\u771f\u304c\u5145\u5b9f\u3057\u3066\u3044\u308b\u30d3\u30b8\u30cd\u30b9\u306f\u30eb\u30fc\u30c8\u691c\u7d22\u304c42%\u591a\u304f\u3001Web\u30b5\u30a4\u30c8\u3078\u306e\u30af\u30ea\u30c3\u30af\u304c35%\u591a\u3044\u3068\u3055\u308c\u3066\u3044\u307e\u3059\u3002\u5ba2\u5ba4\u30fb\u6599\u7406\u30fb\u30ed\u30d3\u30fc\u306a\u3069\u591a\u69d8\u306a\u5199\u771f\u3092\u5b9a\u671f\u7684\u306b\u8ffd\u52a0\u3059\u308b\u3053\u3068\u304c\u57fa\u672c\u65bd\u7b56\u3067\u3059\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">MEO\u306e\u30e9\u30f3\u30ad\u30f3\u30b0\u8981\u7d20\u306fGoogle\u304c\u300c\u95a2\u9023\u6027\u30fb\u8ddd\u96e2\u30fb\u77e5\u540d\u5ea6\u300d\u306e3\u3064\u3092\u793a\u3057\u3066\u3044\u307e\u3059\u3002\u307e\u305aNAP\uff08\u65bd\u8a2d\u540d\u30fb\u4f4f\u6240\u30fb\u96fb\u8a71\u756a\u53f7\uff09\u3092Web\u30b5\u30a4\u30c8\u30fbOTA\u30fbSNS\u3059\u3079\u3066\u3067\u7d71\u4e00\u3059\u308b\u3053\u3068\u3092\u78ba\u8a8d\u3057\u3066\u304f\u3060\u3055\u3044\u3002\u307e\u305f\u3001\u53e3\u30b3\u30df\u6570\u30fb\u8a55\u70b9\u30fb\u30aa\u30fc\u30ca\u30fc\u8fd4\u4fe1\u306e\u6709\u7121\u3082\u4e0a\u4f4d\u8868\u793a\u306b\u5f71\u97ff\u3057\u307e\u3059\u3002\u8aa0\u5b9f\u306a\u8fd4\u4fe1\u306f\u4ed6\u306e\u95b2\u89a7\u8005\u306e\u5370\u8c61\u5411\u4e0a\u306b\u3082\u3064\u306a\u304c\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<p class=\"is-style-icon_announce wp-block-paragraph\">\u30db\u30c6\u30eb\u696d\u3067\u306f\u30ed\u30fc\u30ab\u30eb\u30d1\u30c3\u30af\u5185\u3067OTA\u5404\u793e\u3068\u306e\u6599\u91d1\u6bd4\u8f03\u3082\u8868\u793a\u3055\u308c\u307e\u3059\u3002\u81ea\u793e\u4e88\u7d04\u30b5\u30a4\u30c8\u3078\u306e\u30ea\u30f3\u30af\u3092\u8a2d\u5b9a\u3057\u3066\u304a\u304f\u3068\u3001OTA\u624b\u6570\u6599\u3092\u524a\u6e1b\u3059\u308b\u76f4\u63a5\u4e88\u7d04\u7372\u5f97\u306b\u3082\u6a5f\u80fd\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">(\u51fa\u5178: <a href=\"https:\/\/support.google.com\/business\/answer\/9177958?hl=ja\" rel=\"noopener\" style=\"color:#1a0dab;text-decoration:underline\" target=\"_blank\">Google\u30d3\u30b8\u30cd\u30b9\u30d7\u30ed\u30d5\u30a3\u30fc\u30eb\u516c\u5f0f\u300c\u30db\u30c6\u30eb\u306e\u8a73\u7d30\u3092\u7ba1\u7406\u3059\u308b\u300d<\/a>)<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">\u2463\u81ea\u793e\u30b5\u30a4\u30c8\u306eSEO\u5bfe\u7b56\u3068\u4e88\u7d04\u5c0e\u7dda\u306e\u6700\u9069\u5316<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">\u81ea\u793e\u30b5\u30a4\u30c8\u3078\u306e\u30aa\u30fc\u30ac\u30cb\u30c3\u30af\u6d41\u5165\uff08\u691c\u7d22\u30a8\u30f3\u30b8\u30f3\u7d4c\u7531\u306e\u7121\u6599\u96c6\u5ba2\uff09\u3092\u5897\u3084\u3059\u3053\u3068\u3067\u3001OTA\u624b\u6570\u6599\u306b\u4f9d\u5b58\u3057\u306a\u3044\u53ce\u76ca\u69cb\u9020\u3092\u4f5c\u308c\u307e\u3059\u3002\u300c\u3007\u3007\uff08\u5730\u540d\uff09\u30db\u30c6\u30eb \u304a\u3059\u3059\u3081\u300d\u300c\u30d3\u30b8\u30cd\u30b9\u30db\u30c6\u30eb \u25b3\u25b3\u99c5\u300d\u306a\u3069\u3001\u30e6\u30fc\u30b6\u30fc\u306e\u691c\u7d22\u610f\u56f3\u306b\u5bfe\u5fdc\u3057\u305f\u30ad\u30fc\u30ef\u30fc\u30c9\u3092\u76db\u308a\u8fbc\u3093\u3060\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u6574\u5099\u3059\u308b\u3053\u3068\u304c\u51fa\u767a\u70b9\u3067\u3059\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u6280\u8853\u9762\u3067\u306f\u3001\u30da\u30fc\u30b8\u8868\u793a\u901f\u5ea6\u30fb\u30b9\u30de\u30fc\u30c8\u30d5\u30a9\u30f3\u5bfe\u5fdc\u30fbCore Web Vitals\uff08\u30b3\u30a2\u30a6\u30a7\u30d6\u30d0\u30a4\u30bf\u30eb\uff1aGoogle\u304c\u5b9a\u3081\u308b\u30e6\u30fc\u30b6\u30fc\u4f53\u9a13\u306e\u54c1\u8cea\u6307\u6a19\uff09\u306e\u6539\u5584\u304c\u691c\u7d22\u9806\u4f4d\u306e\u7dad\u6301\u306b\u5fc5\u8981\u3067\u3059\u3002<span class=\"swl-marker mark_yellow\"><strong>\u4e88\u7d04\u30dc\u30bf\u30f3\uff08CTA\uff09\u3092\u76ee\u7acb\u3064\u4f4d\u7f6e\u306b\u914d\u7f6e\u3057\u3001OTA\u6bd4\u8f03\u524d\u306b\u76f4\u63a5\u4e88\u7d04\u3078\u8a98\u5c0e\u3059\u308b<\/strong><\/span>\u5c0e\u7dda\u8a2d\u8a08\u3082\u540c\u6642\u306b\u884c\u3044\u307e\u3057\u3087\u3046\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u30b3\u30f3\u30c6\u30f3\u30c4\u9762\u3067\u306f\u3001\u5468\u8fba\u89b3\u5149\u60c5\u5831\u30fb\u5b63\u7bc0\u30d7\u30e9\u30f3\u7d39\u4ecb\u306a\u3069\u306e\u30d6\u30ed\u30b0\u30fb\u7279\u96c6\u8a18\u4e8b\u304c\u30ed\u30f3\u30b0\u30c6\u30fc\u30eb\u691c\u7d22\uff08\u691c\u7d22\u30dc\u30ea\u30e5\u30fc\u30e0\u304c\u5c11\u306a\u3044\u5177\u4f53\u7684\u306a\u30ad\u30fc\u30ef\u30fc\u30c9\uff09\u304b\u3089\u306e\u6d41\u5165\u5897\u306b\u6709\u52b9\u3067\u3059\u3002\u76f4\u4e88\u7d04\u512a\u9047\u7279\u5178\uff08\u6700\u4f4e\u4fa1\u683c\u4fdd\u8a3c\u30fb\u30a6\u30a7\u30eb\u30ab\u30e0\u30c9\u30ea\u30f3\u30af\u30fb\u30c1\u30a7\u30c3\u30af\u30a2\u30a6\u30c8\u5ef6\u9577\u306a\u3069\uff09\u3092\u660e\u793a\u3057\u3066OTA\u304b\u3089\u306e\u4e57\u308a\u63db\u3048\u3092\u4fc3\u3059\u65bd\u7b56\u3068\u7d44\u307f\u5408\u308f\u305b\u308b\u3068\u52b9\u679c\u7684\u3067\u3059\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">(\u51fa\u5178: <a href=\"https:\/\/developers.google.com\/search\/docs?hl=ja\" rel=\"noopener\" style=\"color:#1a0dab;text-decoration:underline\" target=\"_blank\">Google Search Central\uff08SEO\u516c\u5f0f\u30ac\u30a4\u30c9\u30e9\u30a4\u30f3\uff09<\/a>)<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">\u2464Instagram\u30fbTikTok\u30fbX\uff08\u65e7Twitter\uff09\u306eSNS\u904b\u7528<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Instagram\u306f\u65c5\u884c\u30fb\u5bbf\u6cca\u4f53\u9a13\u306e\u300c\u30d3\u30b8\u30e5\u30a2\u30eb\u691c\u7d22\u30a8\u30f3\u30b8\u30f3\u300d\u3068\u3057\u3066\u3082\u6a5f\u80fd\u3057\u3066\u3044\u307e\u3059\u3002\u5ba2\u5ba4\u30fb\u6599\u7406\u30fb\u5468\u8fba\u666f\u89b3\u306e\u9ad8\u54c1\u8cea\u5199\u771f\u30fb\u52d5\u753b\u3067\u300c\u6cca\u307e\u3063\u3066\u307f\u305f\u3044\u300d\u3068\u3044\u3046\u611f\u60c5\u3092\u91b8\u6210\u3059\u308b\u3053\u3068\u304c\u4e88\u7d04\u3078\u306e\u7b2c\u4e00\u6b69\u3067\u3059\u3002\u30cf\u30c3\u30b7\u30e5\u30bf\u30b0\uff08#\u65c5\u884c\u3000#\u30db\u30c6\u30eb\u30b9\u30c6\u30a4\u3000#\u5730\u540d\u3000\u306a\u3069\uff09\u3092\u8a2d\u8a08\u3059\u308b\u3053\u3068\u3067\u3001\u691c\u7d22\u6d41\u5165\u3082\u5897\u3084\u305b\u307e\u3059\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">TikTok\u306f10\u301c30\u4ee3\u3092\u4e2d\u5fc3\u306b\u65c5\u884c\u5148\u30fb\u30db\u30c6\u30eb\u306e\u767a\u898b\u30c1\u30e3\u30cd\u30eb\u3068\u3057\u3066\u6025\u6210\u9577\u3057\u3066\u3044\u307e\u3059\u3002<span class=\"swl-marker mark_yellow\"><strong>\u77ed\u5c3a\u52d5\u753b\u3067\u975e\u65e5\u5e38\u611f\u3092\u6f14\u51fa\u3059\u308b\u65bd\u7b56<\/strong><\/span>\u304c\u82e5\u5e74\u5c64\u306e\u8a8d\u77e5\u7372\u5f97\u306b\u6709\u52b9\u3067\u3059\u3002X\uff08\u65e7Twitter\uff09\u306f\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u30fb\u7a7a\u5ba4\u901f\u5831\u30fb\u671f\u9593\u9650\u5b9a\u30d7\u30e9\u30f3\u306e\u30ea\u30a2\u30eb\u30bf\u30a4\u30e0\u544a\u77e5\u306b\u5411\u3044\u3066\u304a\u308a\u3001\u62e1\u6563\u529b\u3092\u6d3b\u304b\u3057\u305f\u8a8d\u77e5\u62e1\u5927\u304c\u72d9\u3048\u307e\u3059\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">SNS\u904b\u7528\u3092\u7d99\u7d9a\u3059\u308b\u306b\u306f\u3001\u6b21\u306e\u4f53\u5236\u3092\u6574\u3048\u308b\u3053\u3068\u304c\u91cd\u8981\u3067\u3059\u3002<\/p>\n\n\n\n<ul class=\"wp-block-list is-style-check_list\"><li>\u62c5\u5f53\u8005\u3092\u660e\u78ba\u306b\u30a2\u30b5\u30a4\u30f3\u3057\u3001\u6295\u7a3f\u983b\u5ea6\u306e\u76ee\u5b89\u3092\u6c7a\u3081\u308b<\/li><li>UGC\uff08\u30b2\u30b9\u30c8\u6295\u7a3f\u306e\u5f15\u7528\u30fb\u6d3b\u7528\uff09\u306e\u30eb\u30fc\u30eb\u3092\u4e8b\u524d\u306b\u5b9a\u3081\u308b<\/li><li>\u30a4\u30f3\u30b5\u30a4\u30c8\uff08\u30ea\u30fc\u30c1\u30fb\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u7387\uff09\u3092\u6708\u6b21\u3067\u78ba\u8a8d\u3059\u308b<\/li><\/ul>\n\n\n\n<h4 class=\"wp-block-heading\">\u2465LINE\u516c\u5f0f\u30a2\u30ab\u30a6\u30f3\u30c8\u306b\u3088\u308b\u30ea\u30d4\u30fc\u30bf\u30fc\u80b2\u6210<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">LINE\u306f\u56fd\u5185\u3067\u6708\u95939,600\u4e07\u4eba\u4ee5\u4e0a\u304c\u5229\u7528\u3059\u308b\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u30a4\u30f3\u30d5\u30e9\u3067\u3059\u3002\u30e1\u30fc\u30eb\u30de\u30ac\u30b8\u30f3\u3088\u308a\u958b\u5c01\u7387\u304c\u9ad8\u304f\u3001\u30db\u30c6\u30eb\u304c\u9867\u5ba2\u3068\u76f4\u63a5\u63a5\u70b9\u3092\u6301\u3066\u308b\u5f37\u529b\u306a\u30c4\u30fc\u30eb\u3067\u3059\u3002LINE\u516c\u5f0f\u30a2\u30ab\u30a6\u30f3\u30c8\u306f\u7121\u6599\u3067\u958b\u8a2d\u3067\u304d\u3001\u53cb\u3060\u3061\u767b\u9332\u8005\u3078\u306e\u30af\u30fc\u30dd\u30f3\u914d\u4fe1\u30fb\u9650\u5b9a\u30d7\u30e9\u30f3\u544a\u77e5\u3067OTA\u3092\u7d4c\u7531\u3057\u306a\u3044\u76f4\u63a5\u4e88\u7d04\u3078\u8a98\u5c0e\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span class=\"swl-marker mark_yellow\"><strong>\u30ea\u30c3\u30c1\u30e1\u30cb\u30e5\u30fc\u306b\u81ea\u793e\u4e88\u7d04\u30d5\u30a9\u30fc\u30e0\u3078\u306e\u30ea\u30f3\u30af\u3092\u8a2d\u7f6e\u3059\u308b<\/strong><\/span>\u3053\u3068\u3067\u3001LINE\u304b\u3089\u5b8c\u7d50\u3059\u308b\u4e88\u7d04\u4f53\u9a13\u3092\u5b9f\u73fe\u3067\u304d\u3001\u76f4\u4e88\u7d04\u6bd4\u7387\u3092\u9ad8\u3081\u308b\u52b9\u679c\u304c\u3042\u308a\u307e\u3059\u3002\u307e\u305f\u3001\u30bb\u30b0\u30e1\u30f3\u30c8\u914d\u4fe1\uff08\u30ea\u30d4\u30fc\u30bf\u30fc\u5c02\u7528\u30fb\u8a95\u751f\u65e5\u6708\u30fb\u9591\u6563\u671f\u30bf\u30fc\u30b2\u30c3\u30c8\u306a\u3069\uff09\u3067One-to-One\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u3092\u5b9f\u73fe\u3057\u3001\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u3092\u9ad8\u3081\u308b\u3053\u3068\u304c\u53ef\u80fd\u3067\u3059\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u30b9\u30c6\u30c3\u30d7\u914d\u4fe1\u3082\u6d3b\u7528\u3059\u308b\u3053\u3068\u3092\u63a8\u5968\u3057\u307e\u3059\u3002\u30c1\u30a7\u30c3\u30af\u30a4\u30f3\u524d\u306e\u30ea\u30de\u30a4\u30f3\u30c9\u30fb\u30c1\u30a7\u30c3\u30af\u30a2\u30a6\u30c8\u5f8c\u306e\u30a2\u30f3\u30b1\u30fc\u30c8\u81ea\u52d5\u914d\u4fe1\u306a\u3069\u3001\u5bbf\u6cca\u4f53\u9a13\u306e\u524d\u5f8c\u3092\u30ab\u30d0\u30fc\u3059\u308b\u3053\u3068\u3067\u6e80\u8db3\u5ea6\u306e\u5411\u4e0a\u3068\u30ea\u30d4\u30fc\u30c8\u4e88\u7d04\u306e\u7372\u5f97\u306b\u3064\u306a\u3052\u3089\u308c\u307e\u3059\u3002<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">\u2466Web\u5e83\u544a\uff08\u30ea\u30b9\u30c6\u30a3\u30f3\u30b0\u30fb\u30c7\u30a3\u30b9\u30d7\u30ec\u30a4\uff09\u306e\u904b\u7528<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Google\u5e83\u544a\u306e\u30ea\u30b9\u30c6\u30a3\u30f3\u30b0\uff08\u691c\u7d22\u9023\u52d5\u578b\u5e83\u544a\uff09\u306f\u300c\u3007\u3007\u30db\u30c6\u30eb \u4e88\u7d04\u300d\u306a\u3069\u8cfc\u8cb7\u610f\u56f3\u306e\u9ad8\u3044\u30ad\u30fc\u30ef\u30fc\u30c9\u3067\u5373\u52b9\u6027\u304c\u9ad8\u304f\u3001OTA\u3088\u308a\u5148\u306b\u81ea\u793e\u30b5\u30a4\u30c8\u3092\u8868\u793a\u3055\u305b\u308b\u624b\u6bb5\u3068\u3057\u3066\u6709\u52b9\u3067\u3059\u3002Google\u30db\u30c6\u30eb\u5e83\u544a\uff08\u30e1\u30bf\u30b5\u30fc\u30c1\uff09\u306b\u81ea\u793e\u30b5\u30a4\u30c8\u306e\u7a7a\u5ba4\u30fb\u6599\u91d1\u3092\u63b2\u8f09\u3059\u308b\u3068\u3001OTA\u6599\u91d1\u3068\u4e26\u5217\u6bd4\u8f03\u8868\u793a\u3055\u308c\u3066\u76f4\u4e88\u7d04\u7372\u5f97\u306b\u3064\u306a\u304c\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Meta\uff08Instagram\u30fbFacebook\uff09\u5e83\u544a\u306f\u3001\u904e\u53bb\u306e\u5bbf\u6cca\u8005\u3084\u985e\u4f3c\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u3078\u306e\u30ea\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\uff08\u4e00\u5ea6\u63a5\u89e6\u3057\u305f\u30e6\u30fc\u30b6\u30fc\u3078\u306e\u518d\u30a2\u30d7\u30ed\u30fc\u30c1\uff09\u3067\u30ea\u30d4\u30fc\u30bf\u30fc\u958b\u62d3\u306b\u6d3b\u7528\u3067\u304d\u307e\u3059\u3002<span class=\"swl-marker mark_yellow\"><strong>\u9591\u6563\u671f\u30fb\u5e73\u65e5\u306a\u3069\u7a3c\u50cd\u7387\u304c\u4f4e\u3044\u6642\u671f\u306b\u5e83\u544a\u4e88\u7b97\u3092\u96c6\u4e2d\u3055\u305b\u308b\u6642\u671f\u9023\u52d5\u6226\u7565<\/strong><\/span>\u304c\u3001\u8cbb\u7528\u5bfe\u52b9\u679c\u3092\u9ad8\u3081\u308b\u30dd\u30a4\u30f3\u30c8\u3067\u3059\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u904b\u7528\u6642\u306fROAS\uff08Return On Advertising Spend\uff1a\u5e83\u544a\u8cbb\u7528\u5bfe\u52b9\u679c\uff09\u3092\u8a2d\u5b9a\u3057\u3001\u30af\u30ea\u30a8\u30a4\u30c6\u30a3\u30d6\u306eA\/B\u30c6\u30b9\u30c8\uff08\u8907\u6570\u30d1\u30bf\u30fc\u30f3\u3092\u6bd4\u8f03\u691c\u8a3c\u3059\u308b\u624b\u6cd5\uff09\u3092\u7d99\u7d9a\u3057\u3066\u6539\u5584\u30b5\u30a4\u30af\u30eb\u3092\u7dad\u6301\u3057\u3066\u304f\u3060\u3055\u3044\u3002\u5e83\u544a\u4e88\u7b97\u304c\u9650\u3089\u308c\u308b\u5834\u5408\u306f\u3001\u307e\u305a\u30ea\u30b9\u30c6\u30a3\u30f3\u30b0\u5e83\u544a\u304b\u3089\u59cb\u3081\u308b\u3053\u3068\u3092\u63a8\u5968\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">\u2467\u30d7\u30ec\u30b9\u30ea\u30ea\u30fc\u30b9\u30fb\u65c5\u884c\u30e1\u30c7\u30a3\u30a2\u30fb\u30a4\u30f3\u30d5\u30eb\u30a8\u30f3\u30b5\u30fc\u6d3b\u7528<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">\u65b0\u30d7\u30e9\u30f3\u30fb\u65bd\u8a2d\u6539\u88c5\u30fb\u53d7\u8cde\u306a\u3069\u306e\u30cb\u30e5\u30fc\u30b9\u3092\u30d7\u30ec\u30b9\u30ea\u30ea\u30fc\u30b9\u3067\u914d\u4fe1\u3059\u308b\u3068\u3001\u65c5\u884c\u30e1\u30c7\u30a3\u30a2\u3078\u306e\u63b2\u8f09\u7372\u5f97\u3092\u72d9\u3048\u307e\u3059\u3002\u63b2\u8f09\u3055\u308c\u308b\u3053\u3068\u3067SEO\u7684\u306a\u6a29\u5a01\u6027\uff08\u88ab\u30ea\u30f3\u30af\uff09\u3068\u8a8d\u77e5\u3092\u540c\u6642\u306b\u7372\u5f97\u3067\u304d\u308b\u70b9\u304c\u30e1\u30ea\u30c3\u30c8\u3067\u3059\u3002\u3058\u3083\u3089\u3093net\u7279\u96c6\u30fb\u308b\u308b\u3076\u30fbLINE\u30c8\u30e9\u30d9\u30eb\u306a\u3069\u3078\u306e\u63b2\u8f09\u4ea4\u6e09\u3082\u540c\u69d8\u306b\u6709\u52b9\u3067\u3059\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u30a4\u30f3\u30d5\u30eb\u30a8\u30f3\u30b5\u30fc\u6d3b\u7528\u3067\u306f\u3001<span class=\"swl-marker mark_yellow\"><strong>\u30d5\u30a9\u30ed\u30ef\u30fc1\u4e07\u301c10\u4e07\u898f\u6a21\u306e\u30de\u30a4\u30af\u30ed\u30a4\u30f3\u30d5\u30eb\u30a8\u30f3\u30b5\u30fc<\/strong><\/span>\u304c\u5927\u624b\u3088\u308a\u8cbb\u7528\u5bfe\u52b9\u679c\u304c\u9ad8\u3044\u3068\u3055\u308c\u3066\u3044\u307e\u3059\u3002\u30bf\u30fc\u30b2\u30c3\u30c8\u5c64\u3068\u4e00\u81f4\u3059\u308b\u30b8\u30e3\u30f3\u30eb\uff08\u65c5\u884c\u30fb\u30b0\u30eb\u30e1\u30fb\u30e9\u30a4\u30d5\u30b9\u30bf\u30a4\u30eb\u306a\u3069\uff09\u306e\u30a4\u30f3\u30d5\u30eb\u30a8\u30f3\u30b5\u30fc\u3092\u9078\u3076\u3053\u3068\u304c\u6210\u679c\u306b\u3064\u306a\u304c\u308b\u57fa\u672c\u3067\u3059\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u30a4\u30f3\u30d0\u30a6\u30f3\u30c9\u5411\u3051\u306b\u306f\u5728\u65e5\u5916\u56fd\u4eba\u30a4\u30f3\u30d5\u30eb\u30a8\u30f3\u30b5\u30fc\u3084\u6d77\u5916YouTuber\u306e\u6d3b\u7528\u304c\u3001\u8a2a\u65e5\u5ba2\u3078\u306e\u8a8d\u77e5\u62e1\u5927\u306b\u6709\u52b9\u3067\u3059\u3002\u4f9d\u983c\u6642\u306f\u5bbf\u6cca\u4f53\u9a13\u306e\u63d0\u4f9b\uff08\u7121\u6599\u62db\u5f85\uff09\u3068\u5f15\u304d\u63db\u3048\u306b\u6295\u7a3f\u3092\u4f9d\u983c\u3059\u308b\u30e2\u30c7\u30eb\u304c\u4e00\u822c\u7684\u3067\u3059\u304c\u3001PR\u8868\u8a18\u306e\u30eb\u30fc\u30eb\u3092\u4e8b\u524d\u306b\u78ba\u8a8d\u3057\u9069\u5207\u306b\u958b\u793a\u3059\u308b\u3053\u3068\u3082\u5fd8\u308c\u305a\u306b\u884c\u3063\u3066\u304f\u3060\u3055\u3044\u3002<\/p>\n\n\n\n<div class=\"swell-block-capbox cap_box is-style-inner\"><div class=\"cap_box_ttl\"><span>\u30aa\u30f3\u30e9\u30a4\u30f3\u96c6\u5ba28\u65bd\u7b56\u306e\u307e\u3068\u3081<\/span><\/div><div class=\"cap_box_content\"><ul class=\"wp-block-list is-style-check_list\"><li>OTA\u306f\u300c\u63b2\u8f09\u306e\u8cea\u300d\u3092\u9ad8\u3081\u3066CVR\u3092\u6539\u5584\u3059\u308b<\/li><li>\u30b0\u30ed\u30fc\u30d0\u30ebOTA\u3068\u591a\u8a00\u8a9e\u5bfe\u5fdc\u3067\u30a4\u30f3\u30d0\u30a6\u30f3\u30c9\u9700\u8981\u3092\u53d6\u308a\u8fbc\u3080<\/li><li>Google\u30d3\u30b8\u30cd\u30b9\u30d7\u30ed\u30d5\u30a3\u30fc\u30eb\u3092\u7121\u6599\u3067\u6700\u5927\u6d3b\u7528\u3059\u308b<\/li><li>\u81ea\u793e\u30b5\u30a4\u30c8SEO\u3067\u76f4\u4e88\u7d04\u6bd4\u7387\u3092\u9ad8\u3081\u308b<\/li><li>SNS\u904b\u7528\u3067\u300c\u6cca\u307e\u3063\u3066\u307f\u305f\u3044\u300d\u611f\u3092\u7d99\u7d9a\u7684\u306b\u91b8\u6210\u3059\u308b<\/li><li>LINE\u516c\u5f0f\u30a2\u30ab\u30a6\u30f3\u30c8\u3067\u30ea\u30d4\u30fc\u30bf\u30fc\u80b2\u6210\u3068\u76f4\u4e88\u7d04\u4fc3\u9032\u3092\u56f3\u308b<\/li><li>Web\u5e83\u544a\u306f\u9591\u6563\u671f\u30fb\u7a3c\u50cd\u7387\u304c\u4f4e\u3044\u6642\u671f\u306b\u4e88\u7b97\u3092\u96c6\u4e2d\u3055\u305b\u308b<\/li><li>\u30d7\u30ec\u30b9\u30ea\u30ea\u30fc\u30b9\u30fb\u30a4\u30f3\u30d5\u30eb\u30a8\u30f3\u30b5\u30fc\u3067\u8a8d\u77e5\u3068\u6a29\u5a01\u6027\u3092\u540c\u6642\u306b\u7372\u5f97\u3059\u308b<\/li><\/ul><\/div><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">\u30aa\u30d5\u30e9\u30a4\u30f3\u96c6\u5ba2\u65b9\u6cd54\u9078<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u30aa\u30f3\u30e9\u30a4\u30f3\u65bd\u7b56\u3060\u3051\u3067\u306f\u3001\u30b7\u30cb\u30a2\u5c64\u30fb\u5730\u57df\u4f4f\u6c11\u30fb\u4f01\u696d\u306e\u51fa\u5f35\u62c5\u5f53\u8005\u3068\u3044\u3063\u305f\u5c64\u306b\u306f\u5c4a\u304d\u306b\u304f\u3044\u5834\u9762\u304c\u3042\u308a\u307e\u3059\u3002\u30aa\u30d5\u30e9\u30a4\u30f3\u65bd\u7b56\u306f\u3053\u3046\u3057\u305f\u5c64\u3078\u306e\u30ea\u30fc\u30c1\u306b\u6709\u52b9\u3067\u3042\u308a\u3001\u30aa\u30f3\u30e9\u30a4\u30f3\u3068\u7d44\u307f\u5408\u308f\u305b\u308b\u3053\u3068\u3067\u76f8\u4e57\u52b9\u679c\u3082\u671f\u5f85\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n<div class=\"swell-block-capbox cap_box is-style-inner\"><div class=\"cap_box_ttl\"><span>\u30db\u30c6\u30eb\u306e\u30aa\u30d5\u30e9\u30a4\u30f3\u96c6\u5ba2\u65b9\u6cd54\u9078<\/span><\/div><div class=\"cap_box_content\"><ul class=\"wp-block-list is-style-num_circle\"><li>\u5730\u57df\u30fb\u89b3\u5149\u5354\u4f1a\u3068\u306e\u9023\u643a\u30fb\u30b3\u30e9\u30dc\u4f01\u753b<\/li><li>\u65c5\u884c\u60c5\u5831\u8a8c\u30fb\u5730\u5143\u7d19\u30fb\u89b3\u5149\u6848\u5185\u6240\u3078\u306e\u63b2\u8f09\u30fb\u8a2d\u7f6e<\/li><li>\u30c0\u30a4\u30ec\u30af\u30c8\u30e1\u30fc\u30eb\u30fb\u306e\u307c\u308a\u30fb\u770b\u677f\u306e\u6d3b\u7528<\/li><li>\u5730\u5143\u4f01\u696d\u3068\u306e\u30b3\u30e9\u30dc\u30d7\u30e9\u30f3\u958b\u767a<\/li><\/ul><\/div><\/div>\n\n\n\n<h4 class=\"wp-block-heading\">\u2460\u5730\u57df\u30fb\u89b3\u5149\u5354\u4f1a\u3068\u306e\u9023\u643a\u30fb\u30b3\u30e9\u30dc\u4f01\u753b<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">\u5730\u5143\u306e\u89b3\u5149\u5354\u4f1a\u30fbDMO\uff08\u5730\u57df\u306e\u89b3\u5149\u30de\u30cd\u30b8\u30e1\u30f3\u30c8\u7d44\u7e54\uff09\u30fb\u5546\u5de5\u4f1a\u8b70\u6240\u3068\u9023\u643a\u3059\u308b\u3053\u3068\u3067\u3001\u89b3\u5149\u6848\u5185\u6240\u3084\u30a8\u30ea\u30a2\u516c\u5f0f\u30b5\u30a4\u30c8\u3078\u306e\u65bd\u8a2d\u63b2\u8f09\u304c\u5b9f\u73fe\u3067\u304d\u307e\u3059\u3002\u3053\u308c\u3060\u3051\u3067\u3001\u60c5\u5831\u53ce\u96c6\u6bb5\u968e\u306e\u65c5\u884c\u8005\u306b\u81ea\u7136\u306a\u5f62\u3067\u63a5\u89e6\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u5730\u57df\u306e\u796d\u308a\u30fb\u30b9\u30dd\u30fc\u30c4\u5408\u5bbf\u30fb\u5927\u578b\u30a4\u30d9\u30f3\u30c8\u3068\u9023\u643a\u3057\u305f<span class=\"swl-marker mark_yellow\"><strong>\u300c\u4f1a\u5834\u8fd1\u96a3\u5bbf\u6cca\u30d7\u30e9\u30f3\u300d\u306e\u5171\u540c\u5236\u4f5c<\/strong><\/span>\u306f\u3001\u4e92\u3044\u306e\u96c6\u5ba2\u529b\u3092\u6d3b\u304b\u305b\u308b\u53d6\u308a\u7d44\u307f\u3067\u3059\u3002\u5358\u72ec\u3067\u306f\u96e3\u3057\u3044\u9732\u51fa\u3082\u3001\u5730\u57df\u4e00\u4f53\u306e\u767a\u4fe1\u3067\u3042\u308c\u3070\u5e83\u3044\u30ea\u30fc\u30c1\u304c\u898b\u8fbc\u3081\u307e\u3059\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u307e\u305f\u3001\u89b3\u5149\u5e81\u304c\u63a8\u9032\u3059\u308bDMO\u653f\u7b56\u3068\u9023\u643a\u3059\u308b\u3053\u3068\u3067\u3001\u88dc\u52a9\u91d1\u30fb\u52a9\u6210\u91d1\u3092\u6d3b\u7528\u3067\u304d\u308b\u30b1\u30fc\u30b9\u3082\u3042\u308a\u307e\u3059\u3002\u6700\u65b0\u306e\u5236\u5ea6\u306f<a href=\"https:\/\/www.mlit.go.jp\/kankocho\/\" rel=\"noopener\" style=\"color:#1a0dab;text-decoration:underline\" target=\"_blank\">\u89b3\u5149\u5e81\u516c\u5f0f\u30b5\u30a4\u30c8<\/a>\u3067\u3054\u78ba\u8a8d\u304f\u3060\u3055\u3044\u3002<\/p>\n\n\n\n<p class=\"is-style-icon_announce wp-block-paragraph\">\u88dc\u52a9\u91d1\u306e\u8981\u4ef6\u3084\u516c\u52df\u6642\u671f\u306f\u5e74\u5ea6\u306b\u3088\u3063\u3066\u5909\u308f\u308a\u307e\u3059\u3002\u65e9\u3081\u306b\u89b3\u5149\u5e81\u3084\u5730\u57df\u306eDMO\u7a93\u53e3\u3078\u554f\u3044\u5408\u308f\u305b\u308b\u3053\u3068\u3092\u304a\u3059\u3059\u3081\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">\u2461\u65c5\u884c\u60c5\u5831\u8a8c\u30fb\u5730\u5143\u7d19\u30fb\u89b3\u5149\u6848\u5185\u6240\u3078\u306e\u63b2\u8f09\u30fb\u8a2d\u7f6e<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">\u308b\u308b\u3076\u30fb\u307e\u3063\u3077\u308b\u30fb\u3053\u3068\u308a\u3063\u3077\u3068\u3044\u3063\u305f\u65c5\u884c\u30ac\u30a4\u30c9\u30d6\u30c3\u30af\u3078\u306e\u63b2\u8f09\u306f\u3001\u8a8d\u77e5\u5ea6\u5411\u4e0a\u3060\u3051\u3067\u306a\u304f\u300c\u63b2\u8f09\u3055\u308c\u3066\u3044\u308b\u5bbf\u300d\u3068\u3057\u3066\u306e\u4fe1\u983c\u611f\u3092\u4ed8\u52a0\u3059\u308b\u52b9\u679c\u304c\u3042\u308a\u307e\u3059\u3002\u7279\u306b\u65c5\u6163\u308c\u3066\u3044\u306a\u3044\u5c64\u3084\u3001\u7d19\u5a92\u4f53\u3067\u60c5\u5831\u3092\u96c6\u3081\u308b\u5c64\u306b\u6709\u52b9\u3067\u3059\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span class=\"swl-marker mark_yellow\"><strong>\u5730\u5143\u7d19\u3084\u30d5\u30ea\u30fc\u30da\u30fc\u30d1\u30fc\u3078\u306e\u30d7\u30ec\u30b9\u30ea\u30ea\u30fc\u30b9\u30fb\u5e83\u544a\u63b2\u8f09<\/strong><\/span>\u306f\u3001\u8fd1\u96a3\u4f4f\u6c11\u3084\u5730\u5143\u4f01\u696d\u306e\u62c5\u5f53\u8005\u3078\u306e\u30a2\u30d7\u30ed\u30fc\u30c1\u306b\u9069\u3057\u3066\u3044\u307e\u3059\u3002\u30d3\u30b8\u30cd\u30b9\u5229\u7528\u3084\u793e\u54e1\u7814\u4fee\u306e\u53d7\u3051\u76bf\u3068\u3057\u3066\u8a8d\u77e5\u3055\u308c\u308b\u6a5f\u4f1a\u306b\u3082\u306a\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u3055\u3089\u306b\u3001\u99c5\u30fb\u7a7a\u6e2f\u30fb\u9053\u306e\u99c5\u30fb\u30b5\u30fc\u30d3\u30b9\u30a8\u30ea\u30a2\u306e\u89b3\u5149\u6848\u5185\u6240\u306b\u30d1\u30f3\u30d5\u30ec\u30c3\u30c8\u3084\u30af\u30fc\u30dd\u30f3\u3092\u8a2d\u7f6e\u3059\u308b\u3053\u3068\u3067\u3001\u901a\u904e\u4e2d\u306e\u65c5\u884c\u8005\u3092\u53d6\u308a\u8fbc\u3080\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002\u8a2d\u7f6e\u5834\u6240\u3054\u3068\u306b\u6765\u8a2a\u8005\u306e\u7279\u6027\u304c\u7570\u306a\u308b\u305f\u3081\u3001\u914d\u5e03\u7269\u306e\u5185\u5bb9\u3082\u5408\u308f\u305b\u3066\u8abf\u6574\u3059\u308b\u3068\u52b9\u679c\u7684\u3067\u3059\u3002<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">\u2462\u30c0\u30a4\u30ec\u30af\u30c8\u30e1\u30fc\u30eb\u30fb\u306e\u307c\u308a\u30fb\u770b\u677f\u306e\u6d3b\u7528<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">\u65e2\u5b58\u9867\u5ba2\u30ea\u30b9\u30c8\u3078\u306eDM\uff08\u30c0\u30a4\u30ec\u30af\u30c8\u30e1\u30fc\u30eb\uff09\u306f\u3001\u30e1\u30fc\u30eb\u3068\u7570\u306a\u308a\u300c\u7d19\u306e\u624b\u7d19\u300d\u3068\u3057\u3066\u624b\u5143\u306b\u6b8b\u308b\u5b58\u5728\u611f\u304c\u3042\u308a\u307e\u3059\u3002\u30b7\u30cb\u30a2\u5c64\u3084\u30ea\u30d4\u30fc\u30bf\u30fc\u5411\u3051\u306e\u5b63\u7bc0\u30d7\u30e9\u30f3\u3084\u4f1a\u54e1\u9650\u5b9a\u7279\u5178\u306e\u544a\u77e5\u306b\u5411\u3044\u3066\u304a\u308a\u3001\u95a2\u4fc2\u6027\u3092\u7dad\u6301\u3059\u308b\u624b\u6bb5\u3068\u3057\u3066\u3082\u6a5f\u80fd\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<p 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class=\"wp-block-paragraph\">\u30b0\u30e9\u30f3\u30d4\u30f3\u30b0\u30fb\u30b3\u30c6\u30fc\u30b8\u30fb\u30c9\u30fc\u30e0\u30c6\u30f3\u30c8\u3068\u3044\u3063\u305f\u30a2\u30a6\u30c8\u30c9\u30a2\u578b\u5bbf\u6cca\u306f\u3001\u3053\u308c\u307e\u3067\u30ad\u30e3\u30f3\u30d7\u7d4c\u9a13\u8005\u3084\u30d5\u30a1\u30df\u30ea\u30fc\u5c64\u306b\u30ea\u30fc\u30c1\u3067\u304d\u306a\u304b\u3063\u305f\u30db\u30c6\u30eb\u304c\u65b0\u898f\u30e6\u30fc\u30b6\u30fc\u3092\u53d6\u308a\u8fbc\u3081\u308b\u65bd\u7b56\u3068\u3057\u3066\u6ce8\u76ee\u3055\u308c\u3066\u3044\u307e\u3059\u3002\u65e2\u5b58\u306e\u6577\u5730\u3092\u6d3b\u304b\u305b\u308b\u5834\u5408\u306f\u6bd4\u8f03\u7684\u4f4e\u30b3\u30b9\u30c8\u3067\u5c0e\u5165\u3067\u304d\u308b\u70b9\u3082\u9b45\u529b\u3067\u3059\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span class=\"swl-marker mark_yellow\"><strong>\u300c\u30da\u30c3\u30c8\u540c\u4f34\u53ef\u300d\u300c\u81ea\u8ee2\u8eca\u6301\u8fbc\u53ef\u300d\u300c\u697d\u5668\u6f14\u594f\u53ef\u300d\u3068\u3044\u3063\u305f\u30cb\u30c3\u30c1\u306a\u8a31\u5bb9\u7bc4\u56f2\u306e\u62e1\u5927<\/strong><\/span>\u306f\u3001\u30ed\u30f3\u30b0\u30c6\u30fc\u30eb\u9700\u8981\uff08\u691c\u7d22\u6570\u306f\u5c11\u306a\u3044\u304c\u8cfc\u8cb7\u610f\u6b32\u304c\u9ad8\u3044\u5c64\uff09\u3092\u6398\u308a\u8d77\u3053\u3057\u307e\u3059\u3002\u3055\u3089\u306b\u8a2d\u5099\u306e\u500b\u6027\u306f\u300c\u5199\u771f\u6620\u3048\u300d\u306b\u3082\u76f4\u7d50\u3057\u3001Instagram\u3084TikTok\u3067\u81ea\u7136\u306b\u62e1\u6563\u3055\u308c\u308b\u305f\u3081\u3001\u5e83\u544a\u8cbb\u3092\u6291\u3048\u305f\u8a8d\u77e5\u62e1\u5927\u3082\u671f\u5f85\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n<p class=\"is-style-icon_good wp-block-paragraph\">\u8a2d\u5099\u306e\u5dee\u5225\u5316\u306fSNS\u4e0a\u306eUGC\uff08\u30e6\u30fc\u30b6\u30fc\u751f\u6210\u30b3\u30f3\u30c6\u30f3\u30c4\uff09\u3092\u751f\u307f\u3084\u3059\u304f\u3001\u53e3\u30b3\u30df\u7d4c\u7531\u306e\u96c6\u5ba2\u3068\u76f8\u4e57\u52b9\u679c\u3092\u767a\u63ee\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u30c7\u30a4\u30e6\u30fc\u30b9\u30fb\u30d3\u30b8\u30cd\u30b9\u30a4\u30d9\u30f3\u30c8\u30fb\u7d50\u5a5a\u5f0f\u306a\u3069\u5bbf\u6cca\u4ee5\u5916\u306e\u9700\u8981\u3092\u958b\u62d3\u3059\u308b<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u5bbf\u6cca\u7a3c\u50cd\u7387\u3092\u4e0a\u3052\u308b\u3060\u3051\u3067\u306a\u304f\u3001<span class=\"swl-marker mark_yellow\"><strong>\u975e\u5bbf\u6cca\u9700\u8981\u3092\u958b\u62d3\u3059\u308b\u3053\u3068\u3067\u5e73\u65e5\u30fb\u9591\u6563\u671f\u306e\u53ce\u76ca\u3092\u5e95\u4e0a\u3052\u3067\u304d\u307e\u3059\u3002<\/strong><\/span>\u30c7\u30a4\u30e6\u30fc\u30b9\uff08\u65e5\u5e30\u308a\u5229\u7528\uff09\u306f\u30c6\u30ec\u30ef\u30fc\u30af\u9700\u8981\u306e\u5b9a\u7740\u3068\u3068\u3082\u306b\u300c\u65e5\u4e2d\u306e\u307f\u306e\u5ba2\u5ba4\u5229\u7528\u300d\u30d7\u30e9\u30f3\u3068\u3057\u3066\u7d99\u7d9a\u7684\u306a\u9700\u8981\u304c\u3042\u308a\u307e\u3059\u3002\u7a7a\u304d\u6642\u9593\u5e2f\u306e\u6709\u52b9\u6d3b\u7528\u3068\u3057\u3066\u5373\u52b9\u6027\u304c\u9ad8\u3044\u65bd\u7b56\u3067\u3059\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u5bb4\u4f1a\u5834\u30fb\u4f1a\u8b70\u5ba4\u3092\u6d3b\u7528\u3057\u305f\u4f01\u696d\u7814\u4fee\u30fb\u30bb\u30df\u30ca\u30fc\u30fb\u5b66\u4f1a\u30fb\u61c7\u89aa\u4f1a\u306e\u8a98\u81f4\u306f\u30011\u4ef6\u3042\u305f\u308a\u306e\u58f2\u4e0a\u5358\u4fa1\u304c\u9ad8\u304f\u3001\u62c5\u5f53\u8005\u7d4c\u7531\u3067\u30ea\u30d4\u30fc\u30c8\u5229\u7528\u306b\u3064\u306a\u304c\u308a\u3084\u3059\u3044\u306e\u3082\u7279\u9577\u3067\u3059\u3002\u6cd5\u4eba\u55b6\u696d\u3068\u7d44\u307f\u5408\u308f\u305b\u308b\u3068\u5b89\u5b9a\u3057\u305f\u53d7\u6ce8\u3092\u898b\u8fbc\u3081\u307e\u3059\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u7d50\u5a5a\u5f0f\u30fb\u30d5\u30a9\u30c8\u30a6\u30a7\u30c7\u30a3\u30f3\u30b0\u30fb\u6210\u4eba\u5f0f\u30fb\u9001\u5225\u4f1a\u3068\u3044\u3063\u305f\u300c\u30cf\u30ec\u306e\u65e5\u9700\u8981\u300d\u3092\u65bd\u8a2d\u306b\u53d6\u308a\u8fbc\u307f\u3001\u6765\u9928\u8005\u306b\u5bbf\u6cca\u4e88\u7d04\u3092\u4fc3\u3059\u52d5\u7dda\u3092\u8a2d\u3051\u308b\u3053\u3068\u3082\u6709\u52b9\u3067\u3059\u3002\u975e\u5bbf\u6cca\u4e8b\u696d\u3092\u304d\u3063\u304b\u3051\u3068\u3057\u305f\u5bbf\u6cca\u4e88\u7d04\u3078\u306e\u8a98\u5c0e\u3092\u4ed5\u7d44\u307f\u3068\u3057\u3066\u8a2d\u8a08\u3057\u3066\u304a\u304f\u3068\u3001\u5ba2\u5358\u4fa1\u3068\u7a3c\u50cd\u7387\u306e\u4e21\u65b9\u3092\u6539\u5584\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u5b63\u7bc0\u30a4\u30d9\u30f3\u30c8\u30fb\u5730\u57df\u9023\u643a\u578b\u30d7\u30e9\u30f3\u3067\u9591\u6563\u671f\u306e\u7a3c\u50cd\u7387\u3092\u4e0a\u3052\u308b<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u9591\u6563\u671f\uff08\u5e73\u65e5\u30fb\u6885\u96e8\u30fb\u771f\u51ac\u306a\u3069\uff09\u306f\u3001\u300c\u65c5\u306e\u76ee\u7684\u300d\u3092\u30db\u30c6\u30eb\u5074\u304c\u610f\u56f3\u7684\u306b\u3064\u304f\u308a\u51fa\u3059\u3053\u3068\u304c\u7a3c\u50cd\u7387\u6539\u5584\u306e\u9375\u306b\u306a\u308a\u307e\u3059\u3002\u9650\u5b9a\u30d7\u30e9\u30f3\u3092\u9020\u6210\u3057\u3066OTA\u30fbSNS\u30fbLINE\u914d\u4fe1\u306b\u96c6\u4e2d\u6295\u4e0b\u3059\u308b\u3053\u3068\u3067\u3001\u4e88\u7d04\u3092\u524d\u5012\u3057\u3067\u7372\u5f97\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span class=\"swl-marker mark_yellow\"><strong>\u5730\u5143\u306e\u82b1\u898b\u30fb\u7d05\u8449\u30fb\u82b1\u706b\u30fb\u30de\u30e9\u30bd\u30f3\u5927\u4f1a\u306a\u3069\u30b7\u30fc\u30ba\u30f3\u30a4\u30d9\u30f3\u30c8\u3068\u9023\u643a\u3057\u305f\u30d7\u30e9\u30f3\u306f\u3001\u65c5\u884c\u8005\u306e\u300c\u884c\u304f\u7406\u7531\u300d\u3092\u88dc\u5f37\u3057\u307e\u3059\u3002<\/strong><\/span>\u5730\u57df\u306e\u89b3\u5149\u5354\u4f1a\u3084\u98f2\u98df\u5e97\u3068\u306e\u5171\u540c\u4f01\u753b\u306b\u3059\u308b\u3053\u3068\u3067\u3001\u4e92\u3044\u306e\u9867\u5ba2\u30ea\u30b9\u30c8\u3092\u6d3b\u7528\u3057\u305f\u30af\u30ed\u30b9\u9001\u5ba2\u3082\u5b9f\u73fe\u3057\u3084\u3059\u304f\u306a\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u3055\u3089\u306b\u300c\u65e9\u527230\u30fb60\u30fb90\u65e5\u524d\u5272\u5f15\u300d\u306a\u3069\u30ec\u30d9\u30cb\u30e5\u30fc\u30de\u30cd\u30b8\u30e1\u30f3\u30c8\uff08\u9700\u8981\u4e88\u6e2c\u306b\u57fa\u3065\u304f\u4fa1\u683c\u6700\u9069\u5316\uff09\u7684\u306a\u4fa1\u683c\u8a2d\u5b9a\u3068\u7d44\u307f\u5408\u308f\u305b\u308b\u3068\u3001\u9591\u6563\u671f\u3067\u3082\u7a3c\u50cd\u7387\u3092\u30b3\u30f3\u30c8\u30ed\u30fc\u30eb\u3057\u3084\u3059\u304f\u306a\u308a\u307e\u3059\u3002\u4fa1\u683c\u3068\u4f01\u753b\u306e\u4e21\u8f2a\u3067\u9591\u6563\u671f\u5bfe\u7b56\u3092\u8a2d\u8a08\u3059\u308b\u306e\u304c\u52b9\u679c\u7684\u3067\u3059\u3002<\/p>\n\n\n\n<div class=\"swell-block-capbox cap_box is-style-inner\"><div class=\"cap_box_ttl\"><span>\u5dee\u5225\u5316\u30a2\u30a4\u30c7\u30a2\u3092\u9078\u3076\u3068\u304d\u306e\u8996\u70b9<\/span><\/div><div class=\"cap_box_content\"><ul class=\"wp-block-list is-style-check_list\"><li>\u65e2\u5b58\u306e\u8a2d\u5099\u30fb\u5f37\u307f\u3092\u6d3b\u304b\u305b\u308b\u30d7\u30e9\u30f3\u304b<\/li><li>\u30bf\u30fc\u30b2\u30c3\u30c8\u304c\u660e\u78ba\u3067OTA\u691c\u7d22\u306b\u5f15\u3063\u304b\u304b\u308b\u304b<\/li><li>SNS\u3067\u62e1\u6563\u3055\u308c\u308b\u300c\u7d75\u300d\u306b\u306a\u308b\u304b<\/li><li>\u5e73\u65e5\u30fb\u9591\u6563\u671f\u306e\u7a3c\u50cd\u7387\u6539\u5584\u306b\u3064\u306a\u304c\u308b\u304b<\/li><li>\u975e\u5bbf\u6cca\u9700\u8981\u304b\u3089\u5bbf\u6cca\u4e88\u7d04\u3078\u306e\u5c0e\u7dda\u304c\u3042\u308b\u304b<\/li><\/ul><\/div><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">\u76f4\u8ca9\u5f37\u5316\u3067\u53ce\u76ca\u3092\u6700\u5927\u5316\u3059\u308b\u65bd\u7b56<\/h2>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" alt=\"\u76f4\u4e88\u7d04\u3092\u5897\u3084\u30593\u65bd\u7b56\u306e\u6d41\u308c\" src=\"https:\/\/dream-up.co.jp\/marketing\/media\/wp-content\/uploads\/2026\/07\/info_4-107.png\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">OTA\u3078\u306e\u63b2\u8f09\u306f\u96c6\u5ba2\u624b\u6bb5\u3068\u3057\u3066\u6709\u52b9\u3067\u3059\u304c\u3001\u4e88\u7d04\u306e\u305f\u3073\u306b15\u301c20%\u4ee5\u4e0a\u306e\u624b\u6570\u6599\u304c\u767a\u751f\u3057\u307e\u3059\u3002\u7a3c\u50cd\u7387\u304c\u9ad8\u307e\u308b\u307b\u3069\u624b\u6570\u6599\u30b3\u30b9\u30c8\u3082\u81a8\u3089\u3080\u305f\u3081\u3001<span class=\"swl-marker mark_yellow\"><strong>\u76f4\u4e88\u7d04\uff08\u81ea\u793e\u30b5\u30a4\u30c8\u7d4c\u7531\uff09\u306e\u6bd4\u7387\u3092\u9ad8\u3081\u308b\u3053\u3068\u304c\u3001\u53ce\u76ca\u3092\u672c\u8cea\u7684\u306b\u6539\u5584\u3059\u308b\u9375<\/strong><\/span>\u3067\u3059\u3002\u3053\u306e\u30bb\u30af\u30b7\u30e7\u30f3\u3067\u306f\u3001\u76f4\u4e88\u7d04\u3092\u5897\u3084\u3059\u4ed5\u7d44\u307f\u3065\u304f\u308a\u306b\u7279\u5316\u3057\u305f3\u3064\u306e\u65bd\u7b56\u3092\u89e3\u8aac\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<div class=\"swell-block-capbox cap_box is-style-inner\"><div class=\"cap_box_ttl\"><span>\u76f4\u8ca9\u5f37\u5316\u306e3\u3064\u306e\u65bd\u7b56<\/span><\/div><div class=\"cap_box_content\"><ul class=\"wp-block-list is-style-num_circle\"><li>\u81ea\u793e\u4e88\u7d04\u30b7\u30b9\u30c6\u30e0\uff08\u30d6\u30c3\u30ad\u30f3\u30b0\u30a8\u30f3\u30b8\u30f3\uff09\u306e\u5c0e\u5165\u3067\u624b\u6570\u6599\u3092\u524a\u6e1b\u3059\u308b<\/li><li>\u9867\u5ba2\u30c7\u30fc\u30bf\u3092\u6d3b\u7528\u3057\u305f\u30e1\u30fc\u30eb\u30fbLINE\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u5b9f\u8df5<\/li><li>\u30ec\u30d9\u30cb\u30e5\u30fc\u30de\u30cd\u30b8\u30e1\u30f3\u30c8\u3067\u6599\u91d1\u6226\u7565\u3092\u6700\u9069\u5316\u3059\u308b<\/li><\/ul><\/div><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">\u81ea\u793e\u4e88\u7d04\u30b7\u30b9\u30c6\u30e0\uff08\u30d6\u30c3\u30ad\u30f3\u30b0\u30a8\u30f3\u30b8\u30f3\uff09\u306e\u5c0e\u5165\u3067\u624b\u6570\u6599\u3092\u524a\u6e1b\u3059\u308b<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u81ea\u793e\u30b5\u30a4\u30c8\u306b\u30d6\u30c3\u30ad\u30f3\u30b0\u30a8\u30f3\u30b8\u30f3\u3092\u5c0e\u5165\u3059\u308b\u3068\u3001OTA\u3092\u4ecb\u3055\u305a\u306b\u4e88\u7d04\u3092\u53d7\u3051\u4ed8\u3051\u3089\u308c\u308b\u3088\u3046\u306b\u306a\u308a\u307e\u3059\u3002OTA\u624b\u6570\u6599\u306f1\u4e88\u7d04\u3042\u305f\u308a\u5b9f\u8cea15\u301c20%\u4ee5\u4e0a\u304b\u304b\u308b\u30b1\u30fc\u30b9\u304c\u591a\u304f\u3001\u76f4\u4e88\u7d04\u306b\u5207\u308a\u66ff\u3048\u308b\u3060\u3051\u3067\u305d\u306e\u5206\u304c\u305d\u306e\u307e\u307e\u5229\u76ca\u306b\u6b8b\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u76f4\u4e88\u7d04\u3092\u4fc3\u3059\u57fa\u672c\u30eb\u30fc\u30eb\u304c<strong>\u300c\u6700\u4f4e\u4fa1\u683c\u4fdd\u8a3c\uff08\u30d9\u30b9\u30c8\u30ec\u30fc\u30c8\u4fdd\u8a3c\uff09\u300d<\/strong>\u306e\u660e\u793a\u3067\u3059\u3002\u81ea\u793e\u30b5\u30a4\u30c8\u306e\u6599\u91d1\u304cOTA\u3088\u308a\u9ad8\u304f\u306a\u3089\u306a\u3044\u3088\u3046\u5fb9\u5e95\u3059\u308b\u3053\u3068\u3067\u3001\u5bbf\u6cca\u8005\u304c\u300c\u516c\u5f0f\u30b5\u30a4\u30c8\u3067\u4e88\u7d04\u3059\u308b\u306e\u304c\u4e00\u756a\u304a\u5f97\u300d\u3068\u5224\u65ad\u3057\u3084\u3059\u304f\u306a\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u3055\u3089\u306b\u3001<span class=\"swl-marker mark_yellow\"><strong>Google\u30d3\u30b8\u30cd\u30b9\u30d7\u30ed\u30d5\u30a3\u30fc\u30eb\u306e\u4e88\u7d04\u30ea\u30f3\u30af\u306b\u30d6\u30c3\u30ad\u30f3\u30b0\u30a8\u30f3\u30b8\u30f3\u3092\u9023\u643a\u3055\u305b\u308b<\/strong><\/span>\u3068\u3001Google\u691c\u7d22\u7d50\u679c\u304b\u3089\u76f4\u63a5\u81ea\u793e\u4e88\u7d04\u30da\u30fc\u30b8\u3078\u8a98\u5c0e\u3067\u304d\u307e\u3059\u3002\u691c\u7d22\u30e6\u30fc\u30b6\u30fc\u304cOTA\u3092\u7d4c\u7531\u3059\u308b\u524d\u306b\u30ad\u30e3\u30c3\u30c1\u3067\u304d\u308b\u305f\u3081\u3001\u624b\u6570\u6599\u524a\u6e1b\u306b\u76f4\u7d50\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<p class=\"is-style-icon_announce wp-block-paragraph\">\u56fd\u5185\u4e3b\u8981\u306e\u30d6\u30c3\u30ad\u30f3\u30b0\u30a8\u30f3\u30b8\u30f3\uff08TL-Lincoln\u30fbtemairazu\u30fb\u5404\u5bbf\u6cca\u4e88\u7d04\u30a8\u30f3\u30b8\u30f3\uff09\u306f\u6a5f\u80fd\u30fb\u6708\u984d\u8cbb\u7528\u304c\u7570\u306a\u308a\u307e\u3059\u3002\u81ea\u793e\u306e\u898f\u6a21\u30fbPMS\u9023\u643a\u306e\u6709\u7121\u3092\u78ba\u8a8d\u3057\u305f\u3046\u3048\u3067\u3001\u5404\u793e\u516c\u5f0f\u30b5\u30a4\u30c8\u3067\u6bd4\u8f03\u691c\u8a0e\u3057\u3066\u304f\u3060\u3055\u3044\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u9867\u5ba2\u30c7\u30fc\u30bf\u3092\u6d3b\u7528\u3057\u305f\u30e1\u30fc\u30eb\u30fbLINE\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u5b9f\u8df5<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u4e00\u5ea6\u5229\u7528\u3057\u3066\u304f\u308c\u305f\u5bbf\u6cca\u8005\u3078\u306e\u30a2\u30d7\u30ed\u30fc\u30c1\u306f\u3001\u65b0\u898f\u96c6\u5ba2\u3088\u308a\u8cbb\u7528\u5bfe\u52b9\u679c\u304c\u9ad8\u3044\u50be\u5411\u304c\u3042\u308a\u307e\u3059\u3002\u5bbf\u6cca\u5c65\u6b74\u3084\u5c5e\u6027\u60c5\u5831\u3092CRM\uff08\u9867\u5ba2\u7ba1\u7406\u30b7\u30b9\u30c6\u30e0\uff09\u3067\u7ba1\u7406\u3057\u3001\u30bb\u30b0\u30e1\u30f3\u30c8\u5225\u306b\u6700\u9069\u306a\u30e1\u30c3\u30bb\u30fc\u30b8\u3092\u5c4a\u3051\u308b\u3053\u3068\u304c\u30ea\u30d4\u30fc\u30c8\u76f4\u4e88\u7d04\u306e\u5897\u52a0\u306b\u3064\u306a\u304c\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u7279\u306b\u52b9\u679c\u7684\u306a\u306e\u304c<strong>LINE\u3092\u6d3b\u7528\u3057\u305f\u30b7\u30ca\u30ea\u30aa\u914d\u4fe1<\/strong>\u3067\u3059\u3002\u30c1\u30a7\u30c3\u30af\u30a2\u30a6\u30c8\u5f8c\u306b\u300c\u6b21\u56de\u3054\u5229\u7528\u6642\u306eLINE\u9650\u5b9a\u30af\u30fc\u30dd\u30f3\u300d\u3092\u81ea\u52d5\u9001\u4fe1\u3059\u308b\u4ed5\u7d44\u307f\u3092\u7d44\u3080\u3068\u3001\u30bf\u30a4\u30df\u30f3\u30b0\u3088\u304f\u518d\u6765\u5e97\u3092\u4fc3\u305b\u307e\u3059\u3002LINE\u306f\u30e1\u30fc\u30eb\u30de\u30ac\u30b8\u30f3\u3068\u6bd4\u3079\u3066\u958b\u5c01\u7387\u304c\u9ad8\u304f\u3001\u30c0\u30a4\u30ec\u30af\u30c8\u306b\u9867\u5ba2\u3078\u5c4a\u3051\u3089\u308c\u308b\u70b9\u304c\u5f37\u307f\u3067\u3059\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u5bfe\u8c61\u30bb\u30b0\u30e1\u30f3\u30c8\u306e\u4f8b\u3068\u3057\u3066\u306f\u4ee5\u4e0b\u306e\u3088\u3046\u306a\u5207\u308a\u53e3\u304c\u6709\u52b9\u3067\u3059\u3002<\/p>\n\n\n\n<ul class=\"wp-block-list is-style-check_list\"><li>\u904e\u53bb\u306e\u5bbf\u6cca\u8005\uff08\u521d\u56de\u30fb\u8907\u6570\u56de\u5229\u7528\u8005\u3092\u5206\u3051\u3066\u8a34\u6c42\uff09<\/li><li>\u8a95\u751f\u65e5\u6708\u306e\u9867\u5ba2\uff08\u30d0\u30fc\u30b9\u30c7\u30fc\u7279\u5178\u3067\u306e\u518d\u6765\uff09<\/li><li>\u9ad8\u5358\u4fa1\u30d7\u30e9\u30f3\u5229\u7528\u8005\uff08\u30a2\u30c3\u30d7\u30b0\u30ec\u30fc\u30c9\u63d0\u6848\uff09<\/li><li>\u9591\u6563\u671f\u306b\u7d5e\u3063\u305f\u9650\u5b9a\u30d7\u30e9\u30f3\u5bfe\u8c61\u8005<\/li><\/ul>\n\n\n\n<p class=\"is-style-big_icon_caution wp-block-paragraph\">\u9867\u5ba2\u30c7\u30fc\u30bf\u306e\u53ce\u96c6\u30fb\u5229\u7528\u306b\u306f\u500b\u4eba\u60c5\u5831\u4fdd\u8b77\u6cd5\u3078\u306e\u6e96\u62e0\u304c\u5fc5\u8981\u3067\u3059\u3002\u53d6\u5f97\u76ee\u7684\u306e\u660e\u793a\u30fb\u9069\u5207\u306a\u540c\u610f\u53d6\u5f97\u30fb\u5b89\u5168\u7ba1\u7406\u63aa\u7f6e\u3092\u6574\u5099\u3057\u3066\u304b\u3089\u904b\u7528\u3092\u958b\u59cb\u3057\u3066\u304f\u3060\u3055\u3044\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u30ec\u30d9\u30cb\u30e5\u30fc\u30de\u30cd\u30b8\u30e1\u30f3\u30c8\u3067\u6599\u91d1\u6226\u7565\u3092\u6700\u9069\u5316\u3059\u308b<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u9700\u8981\u4e88\u6e2c\u306b\u57fa\u3065\u3044\u3066\u5ba2\u5ba4\u5358\u4fa1\u3092\u52d5\u7684\u306b\u8abf\u6574\u3059\u308b\u300c\u30c0\u30a4\u30ca\u30df\u30c3\u30af\u30d7\u30e9\u30a4\u30b7\u30f3\u30b0\u300d\u306f\u3001\u53ce\u76ca\u6700\u5927\u5316\u306e\u57fa\u672c\u6226\u7565\u3067\u3059\u3002\u7e41\u5fd9\u671f\u306f\u5358\u4fa1\u3092\u5f15\u304d\u4e0a\u3052\u3001\u9591\u6563\u671f\u306f\u65e9\u5272\u30fb\u7279\u4fa1\u30d7\u30e9\u30f3\u3067\u7a3c\u50cd\u7387\u3092\u78ba\u4fdd\u3059\u308b\u3053\u3068\u3067\u3001\u5e74\u9593\u3092\u901a\u3058\u305f\u53ce\u76ca\u306e\u5e95\u4e0a\u3052\u304c\u53ef\u80fd\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u3053\u306e\u6226\u7565\u306e\u6709\u52b9\u6027\u306f\u30c7\u30fc\u30bf\u3067\u3082\u88cf\u4ed8\u3051\u3089\u308c\u3066\u3044\u307e\u3059\u3002<span class=\"swl-marker mark_yellow\"><strong>\u4e0a\u5834\u30db\u30c6\u30eb13\u793e\u306e2024\u5e7410\u301c12\u6708\u671f\u306e\u5ba2\u5ba4\u5358\u4fa1\u306f\u5e73\u57471\u4e076,289\u5186\u3067\u3001\u524d\u5e74\u540c\u671f\u6bd4+17.8%\u306e\u5927\u5e45\u4e0a\u6607<\/strong><\/span>\u3092\u8a18\u9332\u3057\u307e\u3057\u305f\u3002\u9069\u5207\u306a\u6599\u91d1\u8a2d\u5b9a\u304c\u53ce\u76ca\u306b\u76f4\u7d50\u3059\u308b\u3053\u3068\u3092\u793a\u3059\u597d\u4f8b\u3067\u3059\u3002(\u51fa\u5178: <a href=\"https:\/\/www.tsr-net.co.jp\/data\/detail\/1201280_1527.html\" rel=\"noopener\" style=\"color:#1a0dab;text-decoration:underline\" target=\"_blank\">\u6771\u4eac\u5546\u5de5\u30ea\u30b5\u30fc\u30c1\u300c\u30db\u30c6\u30eb\u696d\u754c \u30a4\u30f3\u30d0\u30a6\u30f3\u30c9\u9700\u8981\u3068\u65c5\u884c\u5ba2\u3067\u7d76\u597d\u8abf\u300d<\/a>)<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">OTA\u8907\u6570\u30c1\u30e3\u30cd\u30eb\u306e\u6599\u91d1\u30fb\u5728\u5eab\u3092\u4e00\u5143\u7ba1\u7406\u3059\u308b\u306b\u306f\u3001<strong>\u30b5\u30a4\u30c8\u30b3\u30f3\u30c8\u30ed\u30fc\u30e9\u30fc<\/strong>\u306e\u5c0e\u5165\u304c\u6709\u52b9\u3067\u3059\u3002\u30c1\u30e3\u30cd\u30eb\u3092\u307e\u305f\u3044\u3060\u6599\u91d1\u306e\u77db\u76fe\uff08\u30ec\u30fc\u30c8\u30d1\u30ea\u30c6\u30a3\u9055\u53cd\uff09\u3092\u9632\u304e\u3001\u7ba1\u7406\u5de5\u6570\u3082\u524a\u6e1b\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n<p class=\"is-style-icon_announce wp-block-paragraph\">SiteMinder\u30fbCloudbeds\u7b49\u306e\u30ec\u30d9\u30cb\u30e5\u30fc\u30de\u30cd\u30b8\u30e1\u30f3\u30c8\u30c4\u30fc\u30eb\u306f\u3001\u9023\u643a\u3067\u304d\u308bOTA\u6570\u30fbPMS\u5bfe\u5fdc\u72b6\u6cc1\u30fb\u6708\u984d\u8cbb\u7528\u304c\u7570\u306a\u308a\u307e\u3059\u3002\u5c0e\u5165\u524d\u306b\u5404\u793e\u516c\u5f0f\u30b5\u30a4\u30c8\u3067\u81ea\u793e\u898f\u6a21\u306b\u5408\u3046\u30d7\u30e9\u30f3\u3092\u78ba\u8a8d\u3059\u308b\u3053\u3068\u3092\u304a\u3059\u3059\u3081\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<div class=\"swell-block-capbox cap_box is-style-inner\"><div class=\"cap_box_ttl\"><span>\u76f4\u8ca9\u5f37\u5316\u306e\u30dd\u30a4\u30f3\u30c8\u307e\u3068\u3081<\/span><\/div><div class=\"cap_box_content\"><ul class=\"wp-block-list is-style-check_list\"><li>\u30d6\u30c3\u30ad\u30f3\u30b0\u30a8\u30f3\u30b8\u30f3\u5c0e\u5165\u3067OTA\u624b\u6570\u6599\uff0815\u301c20%\u4ee5\u4e0a\uff09\u3092\u30ab\u30c3\u30c8<\/li><li>\u30d9\u30b9\u30c8\u30ec\u30fc\u30c8\u4fdd\u8a3c\u306e\u660e\u793a\u3067\u300c\u81ea\u793e\u30b5\u30a4\u30c8\u304c\u6700\u5b89\u300d\u3092\u8a34\u6c42<\/li><li>Google\u30d3\u30b8\u30cd\u30b9\u30d7\u30ed\u30d5\u30a3\u30fc\u30eb\u3068\u4e88\u7d04\u30ea\u30f3\u30af\u3092\u9023\u643a\u3057\u3066OTA\u524d\u306b\u6355\u6349<\/li><li>CRM\uff0bLINE\u3067\u904e\u53bb\u5bbf\u6cca\u8005\u306b\u30bb\u30b0\u30e1\u30f3\u30c8\u5225\u30ea\u30d4\u30fc\u30c8\u8a34\u6c42<\/li><li>\u30c0\u30a4\u30ca\u30df\u30c3\u30af\u30d7\u30e9\u30a4\u30b7\u30f3\u30b0\u3067\u7e41\u9591\u306b\u5408\u308f\u305b\u305f\u5358\u4fa1\u6700\u9069\u5316<\/li><\/ul><\/div><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">\u72b6\u6cc1\u5225\u30fb\u4e88\u7b97\u5225\u306e\u65bd\u7b56\u306e\u9078\u3073\u65b9<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u96c6\u5ba2\u65bd\u7b56\u306f\u591a\u5c90\u306b\u308f\u305f\u308b\u305f\u3081\u3001\u300c\u4f55\u304b\u3089\u624b\u3092\u3064\u3051\u308c\u3070\u3044\u3044\u304b\u308f\u304b\u3089\u306a\u3044\u300d\u3068\u3044\u3046\u58f0\u306f\u5c11\u306a\u304f\u3042\u308a\u307e\u305b\u3093\u3002<span class=\"swl-marker mark_yellow\"><strong>\u5168\u90e8\u3084\u308b\u5fc5\u8981\u306f\u306a\u304f\u3001\u307e\u305a\u81ea\u5206\u306e\u30db\u30c6\u30eb\u306e\u8ab2\u984c\u306b\u5408\u3046\u65bd\u7b56\u30921\u301c2\u672c\u306b\u7d5e\u308b\u3053\u3068\u304c\u91cd\u8981\u3067\u3059\u3002<\/strong><\/span>\u3053\u3053\u3067\u306f\u72b6\u6cc1\u8ef8\u3068\u4e88\u7b97\u8ef8\u306e2\u8ef8\u3067\u3001\u512a\u5148\u3059\u3079\u304d\u65bd\u7b56\u3092\u6574\u7406\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u81ea\u793e\u4e88\u7d04\u3092\u5897\u3084\u3057\u305f\u3044\u5834\u5408\u306b\u512a\u5148\u3059\u308b\u65bd\u7b56<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">OTA\u3078\u306e\u624b\u6570\u6599\u8ca0\u62c5\u3092\u6e1b\u3089\u3057\u306a\u304c\u3089\u53ce\u76ca\u3092\u6539\u5584\u3059\u308b\u306b\u306f\u3001\u76f4\u4e88\u7d04\u306e\u5165\u53e3\u3092\u6574\u3048\u308b\u3053\u3068\u304c\u5148\u6c7a\u3067\u3059\u3002\u307e\u305a\u306f\u7121\u6599\u3067\u3067\u304d\u308b\u57fa\u76e4\u3065\u304f\u308a\u304b\u3089\u7740\u624b\u3057\u307e\u3057\u3087\u3046\u3002<\/p>\n\n\n\n<ul class=\"wp-block-list is-style-num_circle\">\n<li>Google\u30d3\u30b8\u30cd\u30b9\u30d7\u30ed\u30d5\u30a3\u30fc\u30eb\uff08MEO\u5bfe\u7b56\uff09\u306e\u6574\u5099\uff1a\u7121\u6599\u3067\u59cb\u3081\u3089\u308c\u3001\u691c\u7d22\u304b\u3089\u306e\u76f4\u4e88\u7d04\u6d41\u5165\u3092\u5897\u3084\u3059\u6700\u521d\u306e\u4e00\u624b<\/li>\n<li>\u81ea\u793e\u30b5\u30a4\u30c8\u3078\u306e\u30d6\u30c3\u30ad\u30f3\u30b0\u30a8\u30f3\u30b8\u30f3\u5c0e\u5165\uff0b\u6700\u4f4e\u4fa1\u683c\u4fdd\u8a3c\u306e\u660e\u793a\uff1a\u76f4\u4e88\u7d04\u306e\u53d7\u3051\u76bf\u3092\u4f5c\u308b<\/li>\n<li>LINE\u516c\u5f0f\u30a2\u30ab\u30a6\u30f3\u30c8\u3067\u65e2\u5b58\u9867\u5ba2\u306b\u9650\u5b9a\u30af\u30fc\u30dd\u30f3\u914d\u4fe1\uff1a\u30ea\u30d4\u30fc\u30bf\u30fc\u306e\u81ea\u793e\u4e88\u7d04\u7387\u3092\u9ad8\u3081\u308b<\/li>\n<li>Google\u30db\u30c6\u30eb\u5e83\u544a\uff08\u30e1\u30bf\u30b5\u30fc\u30c1\uff09\u3078\u306e\u81ea\u793e\u30ec\u30fc\u30c8\u63b2\u8f09\uff1aOTA\u3068\u540c\u3058\u753b\u9762\u306b\u81ea\u793e\u3092\u4e26\u5217\u8868\u793a\u3055\u305b\u308b<\/li>\n<\/ul>\n\n\n\n<p class=\"is-style-icon_announce wp-block-paragraph\">\u30d6\u30c3\u30ad\u30f3\u30b0\u30a8\u30f3\u30b8\u30f3\u3068\u306f\u3001\u81ea\u793e\u30b5\u30a4\u30c8\u4e0a\u3067\u5bbf\u6cca\u4e88\u7d04\u3092\u5b8c\u7d50\u3055\u305b\u308b\u30b7\u30b9\u30c6\u30e0\u3067\u3059\u3002OTA\u3092\u4ecb\u3055\u306a\u3044\u305f\u3081\u624b\u6570\u6599\u304c\u767a\u751f\u3057\u307e\u305b\u3093\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u9591\u6563\u671f\u30fb\u5e73\u65e5\u306e\u7a7a\u5ba4\u3092\u5373\u52b9\u3067\u57cb\u3081\u305f\u3044\u5834\u5408\u306e\u65bd\u7b56<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u7a7a\u5ba4\u304c\u7d9a\u304f\u9591\u6563\u671f\u306f\u3001\u30b9\u30d4\u30fc\u30c9\u304c\u547d\u3067\u3059\u3002\u52b9\u679c\u304c\u51fa\u308b\u307e\u3067\u306b\u6642\u9593\u306e\u304b\u304b\u308bSEO\u3088\u308a\u3001<span class=\"swl-marker mark_yellow\"><strong>\u63b2\u8f09\u7fcc\u65e5\u301c\u6570\u65e5\u3067\u4e88\u7d04\u7372\u5f97\u304c\u898b\u8fbc\u3081\u308b\u5373\u52b9\u65bd\u7b56<\/strong><\/span>\u3092\u512a\u5148\u3057\u307e\u3057\u3087\u3046\u3002<\/p>\n\n\n\n<ul class=\"wp-block-list is-style-num_circle\">\n<li>OTA\u306e\u7279\u96c6\u30fb\u30bf\u30a4\u30e0\u30bb\u30fc\u30eb\u6a5f\u80fd\u3092\u6d3b\u7528\u3057\u305f\u77ed\u671f\u96c6\u4e2d\u30d7\u30ed\u30e2\u30fc\u30b7\u30e7\u30f3<\/li>\n<li>LINE\u914d\u4fe1\u3067\u53cb\u3060\u3061\u30ea\u30b9\u30c8\u5b9b\u306b\u300c\u4eca\u9031\u9650\u5b9a\u30d7\u30e9\u30f3\u300d\u3092\u544a\u77e5\u3057\u3001\u65e2\u5b58\u63a5\u70b9\u3078\u306e\u76f4\u63a5\u8a34\u6c42\u3067\u30b3\u30b9\u30c8\u3092\u6291\u3048\u308b<\/li>\n<li>Google\u30fbMeta\u5e83\u544a\u306e\u30ea\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\uff08\u904e\u53bb\u306b\u30b5\u30a4\u30c8\u3092\u8a2a\u554f\u3057\u305f\u8cfc\u8cb7\u610f\u5411\u304c\u9ad8\u3044\u5c64\u3078\u518d\u30a2\u30d7\u30ed\u30fc\u30c1\uff09<\/li>\n<li>\u30c7\u30a4\u30e6\u30fc\u30b9\u30fb\u65e5\u5e30\u308a\u6e29\u6cc9\u306a\u3069\u975e\u5bbf\u6cca\u30d7\u30e9\u30f3\u3067\u7a7a\u304d\u6642\u9593\u5e2f\u306e\u5ba2\u5ba4\u7a3c\u50cd\u7387\u3092\u88dc\u5b8c\u3059\u308b<\/li>\n<\/ul>\n\n\n\n<p class=\"is-style-big_icon_caution wp-block-paragraph\">\u30ea\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u5e83\u544a\u306f\u8cfc\u8cb7\u610f\u5411\u306e\u9ad8\u3044\u5c64\u306b\u7d5e\u3063\u3066\u914d\u4fe1\u3067\u304d\u308b\u305f\u3081\u3001\u8cbb\u7528\u5bfe\u52b9\u679c\uff08CPA\uff1d1\u4ef6\u306e\u4e88\u7d04\u7372\u5f97\u3042\u305f\u308a\u306e\u5e83\u544a\u8cbb\uff09\u3092\u6291\u3048\u3084\u3059\u3044\u53cd\u9762\u3001\u914d\u4fe1\u5bfe\u8c61\u304c\u5c11\u306a\u3044\u65bd\u8a2d\u3067\u306f\u6bcd\u6570\u4e0d\u8db3\u306b\u306a\u308b\u3053\u3068\u304c\u3042\u308a\u307e\u3059\u3002\u81ea\u793e\u30b5\u30a4\u30c8\u306e\u6708\u9593\u8a2a\u554f\u8005\u6570\u304c\u5c11\u306a\u3044\u5834\u5408\u306fOTA\u306e\u5373\u58f2\u6a5f\u80fd\u304b\u3089\u5148\u306b\u8a66\u3059\u306e\u304c\u73fe\u5b9f\u7684\u3067\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u30a4\u30f3\u30d0\u30a6\u30f3\u30c9\u96c6\u5ba2\u3092\u59cb\u3081\u305f\u3044\u5834\u5408\u306e\u6700\u521d\u306e\u4e00\u624b<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u8a2a\u65e5\u5916\u56fd\u4eba\u65c5\u884c\u8005\u306e\u6d88\u8cbb\u984d\u306f\u5e74\u3005\u62e1\u5927\u3057\u3066\u304a\u308a\u3001\u5bbf\u6cca\u8cbb\u306f\u305d\u306e\u6700\u5927\u8cbb\u76ee\u3092\u5360\u3081\u307e\u3059\u3002\u30a4\u30f3\u30d0\u30a6\u30f3\u30c9\u96c6\u5ba2\u3067\u306f\u3001\u5916\u56fd\u4eba\u65c5\u884c\u8005\u304c\u5b9f\u969b\u306b\u4f7f\u3046\u691c\u7d22\u30fb\u4e88\u7d04\u30fb\u53e3\u30b3\u30df\u306e\u30c1\u30e3\u30cd\u30eb\u3092\u62bc\u3055\u3048\u308b\u3053\u3068\u304c\u91cd\u8981\u3067\u3059\u3002<\/p>\n\n\n\n<ul class=\"wp-block-list is-style-num_circle\">\n<li>Google\u30d3\u30b8\u30cd\u30b9\u30d7\u30ed\u30d5\u30a3\u30fc\u30eb\u306e\u591a\u8a00\u8a9e\u8a2d\u5b9a\uff08\u82f1\u8a9e\uff09\u306e\u6574\u5099\uff1a\u5916\u56fd\u4eba\u65c5\u884c\u8005\u306e\u30bc\u30ed\u30af\u30ea\u30c3\u30af\u96c6\u5ba2\u306e\u8d77\u70b9\u306b\u306a\u308b<\/li>\n<li>Booking.com\u30fbExpedia\u30fbAgoda\u306a\u3069\u30b0\u30ed\u30fc\u30d0\u30ebOTA\u3078\u306e\u63b2\u8f09\u30fb\u30d7\u30ed\u30d5\u30a3\u30fc\u30eb\u306e\u591a\u8a00\u8a9e\u5316<\/li>\n<li>Instagram\u3084TikTok\u306e\u82f1\u8a9e\u30fb\u591a\u8a00\u8a9e\u767a\u4fe1\uff1a\u30d3\u30b8\u30e5\u30a2\u30eb\u91cd\u8996\u306e\u5916\u56fd\u4eba\u65c5\u884c\u8005\u3078\u306e\u8a8d\u77e5\u3092\u5e83\u3052\u308b<\/li>\n<li>\u30c8\u30ea\u30c3\u30d7\u30a2\u30c9\u30d0\u30a4\u30b6\u30fc\u3078\u306e\u767b\u9332\u3068\u53e3\u30b3\u30df\u5bfe\u5fdc\uff1a\u5916\u56fd\u4eba\u65c5\u884c\u8005\u304c\u7279\u306b\u91cd\u8996\u3059\u308b\u53e3\u30b3\u30df\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u3068\u3057\u3066\u62bc\u3055\u3048\u308b<\/li>\n<\/ul>\n\n\n\n<p class=\"is-style-icon_good wp-block-paragraph\">Google\u30d3\u30b8\u30cd\u30b9\u30d7\u30ed\u30d5\u30a3\u30fc\u30eb\u306f\u591a\u8a00\u8a9e\u8a2d\u5b9a\u304c\u7121\u6599\u3067\u3067\u304d\u307e\u3059\u3002\u82f1\u8a9e\u3067\u306e\u65bd\u8a2d\u8aac\u660e\u30fb\u5199\u771f\u30fbQ&amp;A\u3092\u6574\u3048\u308b\u3060\u3051\u3067\u3082\u3001\u5916\u56fd\u4eba\u65c5\u884c\u8005\u304b\u3089\u306e\u8a8d\u77e5\u5ea6\u306f\u5927\u304d\u304f\u5909\u308f\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u4e88\u7b97\u898f\u6a21\u5225\u306e\u96c6\u5ba2\u30c1\u30e3\u30cd\u30eb\u512a\u5148\u9806\u4f4d<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u3069\u306e\u4e88\u7b97\u5e2f\u306b\u304a\u3044\u3066\u3082\u3001<span class=\"swl-marker mark_yellow\"><strong>Google\u30d3\u30b8\u30cd\u30b9\u30d7\u30ed\u30d5\u30a3\u30fc\u30eb\u306e\u6574\u5099\u306f\u6700\u512a\u5148\u306e\u5171\u901a\u4e8b\u9805<\/strong><\/span>\u3067\u3059\u3002\u7121\u6599\u304b\u3064\u52b9\u679c\u304c\u9ad8\u3044\u57fa\u76e4\u3068\u3057\u3066\u3001\u3059\u3079\u3066\u306e\u65bd\u7b56\u306e\u571f\u53f0\u306b\u306a\u308a\u307e\u3059\u3002\u305d\u306e\u4e0a\u3067\u3001\u4e88\u7b97\u306b\u5fdc\u3058\u3066\u6b21\u306e\u65bd\u7b56\u3092\u7a4d\u307f\u4e0a\u3052\u3066\u3044\u304d\u307e\u3057\u3087\u3046\u3002<\/p>\n\n\n\n<figure class=\"wp-block-table is-thead-centered\"><table class=\"has-fixed-layout\">\n<thead><tr><th>\u4e88\u7b97\u5e2f<\/th><th>\u512a\u5148\u30c1\u30e3\u30cd\u30eb<\/th><\/tr><\/thead>\n<tbody>\n<tr><td>\u4f4e\u4e88\u7b97<br \/>\u67085\u4e07\u5186\u4ee5\u4e0b<\/td><td>Google\u30d3\u30b8\u30cd\u30b9\u30d7\u30ed\u30d5\u30a3\u30fc\u30eb\u6574\u5099\uff08\u7121\u6599\uff09\u2192OTA\u30d7\u30ed\u30d5\u30a3\u30fc\u30eb\u6700\u9069\u5316\uff08\u624b\u6570\u6599\u578b\uff09\u2192LINE\u516c\u5f0f\u30a2\u30ab\u30a6\u30f3\u30c8\u958b\u8a2d\uff08\u57fa\u672c\u7121\u6599\uff09\u2192SNS\u81ea\u793e\u904b\u7528<\/td><\/tr>\n<tr><td>\u4e2d\u4e88\u7b97<br \/>\u67085\u301c30\u4e07\u5186<\/td><td>\u4e0a\u8a18\u306b\u52a0\u3048\u3001Google\u30fbMeta\u5e83\u544a\uff08\u30ea\u30b9\u30c6\u30a3\u30f3\u30b0\u30fb\u30ea\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\uff09\u2192SEO\u8a18\u4e8b\u5236\u4f5c\u2192\u30d7\u30ec\u30b9\u30ea\u30ea\u30fc\u30b9\u914d\u4fe1<\/td><\/tr>\n<tr><td>\u9ad8\u4e88\u7b97<br \/>\u670830\u4e07\u5186\u4ee5\u4e0a<\/td><td>\u4e0a\u8a18\u306b\u52a0\u3048\u3001Google\u30db\u30c6\u30eb\u5e83\u544a\uff08\u30e1\u30bf\u30b5\u30fc\u30c1\uff09\u2192\u30a4\u30f3\u30d5\u30eb\u30a8\u30f3\u30b5\u30fc\u65bd\u7b56\u2192\u65c5\u884c\u30e1\u30c7\u30a3\u30a2\u6709\u6599\u63b2\u8f09\u2192\u30ec\u30d9\u30cb\u30e5\u30fc\u30de\u30cd\u30b8\u30e1\u30f3\u30c8\u30b7\u30b9\u30c6\u30e0\u5c0e\u5165<\/td><\/tr>\n<\/tbody>\n<\/table><\/figure>\n\n\n\n<p class=\"is-style-icon_announce wp-block-paragraph\">\u30ec\u30d9\u30cb\u30e5\u30fc\u30de\u30cd\u30b8\u30e1\u30f3\u30c8\u30b7\u30b9\u30c6\u30e0\u3068\u306f\u3001\u9700\u8981\u4e88\u6e2c\u3092\u3082\u3068\u306b\u5ba2\u5ba4\u5358\u4fa1\u3092\u81ea\u52d5\u6700\u9069\u5316\u3059\u308b\u30c4\u30fc\u30eb\u3067\u3059\u3002\u9ad8\u4e88\u7b97\u5e2f\u3067\u7a3c\u50cd\u7387\u3068\u53ce\u76ca\u3092\u540c\u6642\u306b\u6539\u5584\u3057\u305f\u3044\u5834\u5408\u306b\u6709\u52b9\u3067\u3059\u3002<\/p>\n\n\n\n<div class=\"swell-block-capbox cap_box is-style-inner\"><div class=\"cap_box_ttl\"><span>\u72b6\u6cc1\u5225\u30fb\u4e88\u7b97\u5225\u306e\u65bd\u7b56\u9078\u3073\u306e\u30dd\u30a4\u30f3\u30c8<\/span><\/div><div class=\"cap_box_content\"><ul class=\"wp-block-list is-style-check_list\"><li>\u307e\u305a\u300c\u81ea\u793e\u4e88\u7d04\u5f37\u5316\u300d\u300c\u7a7a\u5ba4\u5373\u6642\u88dc\u586b\u300d\u300c\u30a4\u30f3\u30d0\u30a6\u30f3\u30c9\u300d\u306e\u3069\u308c\u304c\u6700\u512a\u5148\u8ab2\u984c\u304b\u3092\u6c7a\u3081\u308b<\/li><li>\u4e88\u7b97\u5e2f\u306b\u95a2\u308f\u3089\u305a\u3001Google\u30d3\u30b8\u30cd\u30b9\u30d7\u30ed\u30d5\u30a3\u30fc\u30eb\u6574\u5099\u3092\u6700\u521d\u306e\u4e00\u624b\u306b\u3059\u308b<\/li><li>\u9591\u6563\u671f\u306e\u5373\u52b9\u5bfe\u7b56\u306fOTA\u30bf\u30a4\u30e0\u30bb\u30fc\u30eb\u3068LINE\u914d\u4fe1\u304c\u8cbb\u7528\u5bfe\u52b9\u679c\u304c\u9ad8\u3044<\/li><li>\u30a4\u30f3\u30d0\u30a6\u30f3\u30c9\u306f\u30b0\u30ed\u30fc\u30d0\u30ebOTA\u3068\u30c8\u30ea\u30c3\u30d7\u30a2\u30c9\u30d0\u30a4\u30b6\u30fc\u306e\u767b\u9332\u304b\u3089\u7740\u624b\u3059\u308b<\/li><li>\u65bd\u7b56\u306f\u7d5e\u3063\u3066\u5b9f\u884c\u3057\u3001\u52b9\u679c\u3092\u6e2c\u3063\u3066\u304b\u3089\u6b21\u306e\u65bd\u7b56\u306b\u9032\u3080<\/li><\/ul><\/div><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">\u30db\u30c6\u30eb\u96c6\u5ba2\u306b\u95a2\u3059\u308b\u3088\u304f\u3042\u308b\u8cea\u554f<\/h2>\n\n\n\n<p class=\"is-style-icon_announce wp-block-paragraph\">\u4ee5\u4e0b\u306eFAQ\u306f\u3001FAQ\u30b9\u30ad\u30fc\u30de\uff08\u69cb\u9020\u5316\u30c7\u30fc\u30bf\uff09\u306b\u5bfe\u5fdc\u3057\u305f\u5f62\u5f0f\u3067\u8a18\u8ff0\u3057\u3066\u3044\u307e\u3059\u3002\u9069\u5207\u306b\u30de\u30fc\u30af\u30a2\u30c3\u30d7\u3092\u5b9f\u88c5\u3059\u308b\u3053\u3068\u3067\u3001Google\u306e\u30ea\u30c3\u30c1\u30ea\u30b6\u30eb\u30c8\u306b\u8868\u793a\u3055\u308c\u308b\u53ef\u80fd\u6027\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<div class=\"swell-block-faq-custom\">\n<div class=\"swell-block-faq__item\">\n<h3 class=\"faq_q\" style=\"position:relative;margin:8px 0 16px;padding:2px 0 2px 46px;background:none;border:none;font-size:1.05em;line-height:1.6\"><span style=\"position:absolute;left:0;top:2px;width:32px;height:32px;border-radius:6px;background:#d55656;color:#fff;text-align:center;line-height:32px;font-weight:700;font-size:17px\">Q<\/span>\u30db\u30c6\u30eb\u96c6\u5ba2\u3067\u6700\u521d\u306b\u53d6\u308a\u7d44\u3080\u3079\u304d\u65bd\u7b56\u306f\u4f55\u3067\u3059\u304b\uff1f<\/h3>\n<div class=\"faq_a\">\n<p style=\"position:relative;padding:2px 0 2px 46px;margin:0 0 10px\"><span style=\"position:absolute;left:0;top:2px;width:32px;height:32px;border-radius:6px;background:#6599b7;color:#fff;text-align:center;line-height:32px;font-weight:700;font-size:17px\">A<\/span><strong>\u7121\u6599\u3067\u59cb\u3081\u3089\u308c\u308bGoogle\u30d3\u30b8\u30cd\u30b9\u30d7\u30ed\u30d5\u30a3\u30fc\u30eb\u306e\u6574\u5099\u304c\u6700\u512a\u5148\u3067\u3059\u3002<\/strong>\u5199\u771f\u30fb\u57fa\u672c\u60c5\u5831\u30fb\u53e3\u30b3\u30df\u3078\u306e\u8fd4\u4fe1\u3092\u6574\u3048\u308b\u3060\u3051\u3067\u3001MEO\uff08\u30de\u30c3\u30d7\u691c\u7d22\u30a8\u30f3\u30b8\u30f3\u6700\u9069\u5316\uff09\u306e\u52b9\u679c\u304c\u671f\u5f85\u3067\u304d\u307e\u3059\u3002<\/p>\n<p style=\"padding-left:46px;margin:0 0 10px\">\u6b21\u306b\u3001OTA\u306e\u5199\u771f\u30fb\u30d7\u30ed\u30d5\u30a3\u30fc\u30eb\u30fb\u30d7\u30e9\u30f3\u8aac\u660e\u306e\u6700\u9069\u5316\u3092\u884c\u3044\u307e\u3057\u3087\u3046\u3002\u65b0\u3057\u3044\u30c1\u30e3\u30cd\u30eb\u3092\u5897\u3084\u3059\u524d\u306b\u3001\u65e2\u5b58\u30c1\u30e3\u30cd\u30eb\u306e\u300c\u8cea\u300d\u3092\u9ad8\u3081\u308b\u9806\u5e8f\u304c\u3001\u8cbb\u7528\u5bfe\u52b9\u679c\u3092\u9ad8\u3081\u3084\u3059\u3044\u9032\u3081\u65b9\u3067\u3059\u3002<\/p>\n<\/div>\n<\/div>\n<div class=\"swell-block-faq__item\">\n<h3 class=\"faq_q\" style=\"position:relative;margin:44px 0 16px;padding:32px 0 2px 46px;border:none;border-top:1.5px solid #dce4f2;background:none;font-size:1.05em;line-height:1.6\"><span style=\"position:absolute;left:0;top:32px;width:32px;height:32px;border-radius:6px;background:#d55656;color:#fff;text-align:center;line-height:32px;font-weight:700;font-size:17px\">Q<\/span>\u30d3\u30b8\u30cd\u30b9\u30db\u30c6\u30eb\u3068\u89b3\u5149\u30db\u30c6\u30eb\u3067\u96c6\u5ba2\u65b9\u6cd5\u306f\u5909\u308f\u308a\u307e\u3059\u304b\uff1f<\/h3>\n<div class=\"faq_a\">\n<p style=\"position:relative;padding:2px 0 2px 46px;margin:0 0 10px\"><span style=\"position:absolute;left:0;top:2px;width:32px;height:32px;border-radius:6px;background:#6599b7;color:#fff;text-align:center;line-height:32px;font-weight:700;font-size:17px\">A<\/span><strong>\u8a34\u6c42\u8ef8\u304c\u7570\u306a\u308b\u305f\u3081\u3001\u6ce8\u529b\u3059\u308b\u65bd\u7b56\u3082\u5909\u308f\u308a\u307e\u3059\u3002<\/strong>\u30d3\u30b8\u30cd\u30b9\u30db\u30c6\u30eb\u306f\u300c\u99c5\u8fd1\u30fbWi-Fi\u30fb\u51fa\u5f35\u5bfe\u5fdc\u30d7\u30e9\u30f3\u300d\u306e\u8a34\u6c42\u304c\u4e2d\u5fc3\u3067\u3001\u6cd5\u4eba\u5951\u7d04\u30fb\u30d3\u30b8\u30cd\u30b9\u7279\u5316\u578bOTA\u30fb\u51fa\u5f35\u95a2\u9023\u306eGoogle\u5e83\u544a\u304c\u6709\u52b9\u3067\u3059\u3002<\/p>\n<p style=\"padding-left:46px;margin:0 0 10px\">\u89b3\u5149\u30db\u30c6\u30eb\u306f\u300c\u4f53\u9a13\u30fb\u5199\u771f\u6620\u3048\u30fb\u5b63\u7bc0\u611f\u30fb\u5730\u57df\u9023\u643a\u300d\u304c\u8ef8\u306b\u306a\u308a\u307e\u3059\u3002Instagram\u30fbTikTok\u30fb\u65c5\u884c\u30e1\u30c7\u30a3\u30a2\u3078\u306e\u63b2\u8f09\u30fb\u30a4\u30f3\u30d5\u30eb\u30a8\u30f3\u30b5\u30fc\u6d3b\u7528\u304c\u52b9\u679c\u3092\u767a\u63ee\u3057\u3084\u3059\u3044\u3067\u3059\u3002<\/p>\n<p style=\"padding-left:46px;margin:0 0 10px\">\u4e00\u65b9\u3001<strong>Google\u30d3\u30b8\u30cd\u30b9\u30d7\u30ed\u30d5\u30a3\u30fc\u30eb\u306e\u6574\u5099\u30fbOTA\u6700\u9069\u5316\u30fbLINE\u516c\u5f0f\u30a2\u30ab\u30a6\u30f3\u30c8\u6d3b\u7528<\/strong>\u306f\u3001\u3069\u3061\u3089\u306e\u696d\u614b\u306b\u3082\u5171\u901a\u3057\u3066\u6709\u52b9\u306a\u65bd\u7b56\u3067\u3059\u3002<\/p>\n<\/div>\n<\/div>\n<div class=\"swell-block-faq__item\">\n<h3 class=\"faq_q\" style=\"position:relative;margin:44px 0 16px;padding:32px 0 2px 46px;border:none;border-top:1.5px solid #dce4f2;background:none;font-size:1.05em;line-height:1.6\"><span style=\"position:absolute;left:0;top:32px;width:32px;height:32px;border-radius:6px;background:#d55656;color:#fff;text-align:center;line-height:32px;font-weight:700;font-size:17px\">Q<\/span>\u9591\u6563\u671f\u30fb\u5e73\u65e5\u306e\u96c6\u5ba2\u3092\u5897\u3084\u3059\u306b\u306f\u3069\u3046\u3059\u308c\u3070\u3088\u3044\u3067\u3059\u304b\uff1f<\/h3>\n<div class=\"faq_a\">\n<p style=\"position:relative;padding:2px 0 2px 46px;margin:0 0 10px\"><span style=\"position:absolute;left:0;top:2px;width:32px;height:32px;border-radius:6px;background:#6599b7;color:#fff;text-align:center;line-height:32px;font-weight:700;font-size:17px\">A<\/span>\u307e\u305aOTA\u306e\u30bf\u30a4\u30e0\u30bb\u30fc\u30eb\u30fb\u7279\u96c6\u6a5f\u80fd\u3092\u4f7f\u3063\u305f\u5373\u52b9\u578b\u30d7\u30ed\u30e2\u30fc\u30b7\u30e7\u30f3\u3092\u6d3b\u7528\u3057\u3001\u6b21\u306bLINE\u516c\u5f0f\u30a2\u30ab\u30a6\u30f3\u30c8\u3067\u65e2\u5b58\u306e\u53cb\u3060\u3061\u3078\u76f4\u63a5\u544a\u77e5\u3059\u308b\u6d41\u308c\u304c\u52b9\u679c\u7684\u3067\u3059\u3002\u30c7\u30a4\u30e6\u30fc\u30b9\u30d7\u30e9\u30f3\u3067\u7a7a\u304d\u6642\u9593\u5e2f\u3092\u57cb\u3081\u308b\u65bd\u7b56\u3082\u5408\u308f\u305b\u3066\u691c\u8a0e\u3057\u307e\u3057\u3087\u3046\u3002<\/p>\n<p style=\"padding-left:46px;margin:0 0 10px\">\u300c\u65e9\u527260\u65e5\u30fb90\u65e5\u524d\u5272\u5f15\u300d\u306a\u3069\u306e\u5148\u884c\u4e88\u7d04\u4fa1\u683c\u8a2d\u5b9a\u3082\u6709\u52b9\u3067\u3059\u3002<strong>\u30ec\u30d9\u30cb\u30e5\u30fc\u30de\u30cd\u30b8\u30e1\u30f3\u30c8\uff08\u9700\u8981\u4e88\u6e2c\u306b\u57fa\u3065\u304f\u4fa1\u683c\u6700\u9069\u5316\uff09<\/strong>\u306e\u8003\u3048\u65b9\u3067\u3001\u9591\u6563\u671f\u306e\u9700\u8981\u3092\u524d\u5012\u3057\u3067\u7372\u5f97\u3067\u304d\u307e\u3059\u3002<\/p>\n<p style=\"padding-left:46px;margin:0 0 10px\">\u307e\u305f\u3001\u5730\u57df\u306e\u82b1\u898b\u30fb\u82b1\u706b\u30fb\u5730\u5143\u796d\u308a\u306b\u5408\u308f\u305b\u305f\u9650\u5b9a\u30d7\u30e9\u30f3\u3067\u300c\u65c5\u306e\u76ee\u7684\u300d\u3092\u5275\u51fa\u3057\u3001\u65b0\u305f\u306a\u9700\u8981\u3092\u751f\u307f\u51fa\u3059\u30a2\u30d7\u30ed\u30fc\u30c1\u3082\u52b9\u679c\u7684\u3067\u3059\u3002<\/p>\n<\/div>\n<\/div>\n<div class=\"swell-block-faq__item\">\n<h3 class=\"faq_q\" style=\"position:relative;margin:44px 0 16px;padding:32px 0 2px 46px;border:none;border-top:1.5px solid #dce4f2;background:none;font-size:1.05em;line-height:1.6\"><span style=\"position:absolute;left:0;top:32px;width:32px;height:32px;border-radius:6px;background:#d55656;color:#fff;text-align:center;line-height:32px;font-weight:700;font-size:17px\">Q<\/span>OTA\u306b\u983c\u3089\u305a\u81ea\u793e\u96c6\u5ba2\u3092\u5897\u3084\u3059\u306b\u306f\u3069\u3046\u3059\u308c\u3070\u3044\u3044\u3067\u3059\u304b\uff1f<\/h3>\n<div class=\"faq_a\">\n<p style=\"position:relative;padding:2px 0 2px 46px;margin:0 0 10px\"><span style=\"position:absolute;left:0;top:2px;width:32px;height:32px;border-radius:6px;background:#6599b7;color:#fff;text-align:center;line-height:32px;font-weight:700;font-size:17px\">A<\/span><strong>\u76f4\u4e88\u7d04\u306e\u53d7\u3051\u76bf\u3068\u306a\u308b\u30d6\u30c3\u30ad\u30f3\u30b0\u30a8\u30f3\u30b8\u30f3\u3068\u6700\u4f4e\u4fa1\u683c\u4fdd\u8a3c\u3092\u6574\u5099\u3057\u3001<\/strong>Google\u30d3\u30b8\u30cd\u30b9\u30d7\u30ed\u30d5\u30a3\u30fc\u30eb\u30fbLINE\u30fbSEO\u3067\u81ea\u793e\u30b5\u30a4\u30c8\u3078\u306e\u8a98\u5c0e\u3092\u5f37\u5316\u3059\u308b\u306e\u304c\u57fa\u672c\u306e\u6d41\u308c\u3067\u3059\u3002<\/p>\n<p style=\"padding-left:46px;margin:0 0 10px\">\u305f\u3060\u3057\u3001OTA\u3092\u5b8c\u5168\u306b\u306a\u304f\u3059\u306e\u3067\u306f\u306a\u304f\u300cOTA\u6bd4\u7387\u3092\u4e0b\u3052\u3066\u76f4\u8ca9\u6bd4\u7387\u3092\u4e0a\u3052\u308b\u300d\u6bb5\u968e\u7684\u30a2\u30d7\u30ed\u30fc\u30c1\u304c\u73fe\u5b9f\u7684\u3067\u3059\u3002OTA\u3092\u65b0\u898f\u9867\u5ba2\u306e\u767a\u898b\u7a93\u53e3\u3068\u3057\u3066\u6d3b\u304b\u3057\u306a\u304c\u3089\u3001\u76f4\u8ca9\u3067\u30ea\u30d4\u30fc\u30bf\u30fc\u3092\u56f2\u3044\u8fbc\u3080\u30cf\u30a4\u30d6\u30ea\u30c3\u30c9\u6226\u7565\u304c\u63a8\u5968\u3055\u308c\u307e\u3059\u3002<\/p>\n<p style=\"padding-left:46px;margin:0 0 10px\">\u5bbf\u6cca\u8005\u3092LINE\u516c\u5f0f\u30a2\u30ab\u30a6\u30f3\u30c8\u306e\u53cb\u3060\u3061\u306b\u8a98\u5c0e\u3057\u3001\u6b21\u56de\u306f\u76f4\u4e88\u7d04\u3078\u6848\u5185\u3059\u308b\u30b5\u30a4\u30af\u30eb\u3092\u4f5c\u308b\u3053\u3068\u304c\u3001\u76f4\u8ca9\u6bd4\u7387\u3092\u9ad8\u3081\u308b\u5b9a\u756a\u624b\u6cd5\u3067\u3059\u3002<\/p>\n<\/div>\n<\/div>\n<div class=\"swell-block-faq__item\">\n<h3 class=\"faq_q\" style=\"position:relative;margin:44px 0 16px;padding:32px 0 2px 46px;border:none;border-top:1.5px solid #dce4f2;background:none;font-size:1.05em;line-height:1.6\"><span style=\"position:absolute;left:0;top:32px;width:32px;height:32px;border-radius:6px;background:#d55656;color:#fff;text-align:center;line-height:32px;font-weight:700;font-size:17px\">Q<\/span>\u65c5\u9928\u3068\u5171\u901a\u3057\u3066\u4f7f\u3048\u308b\u30db\u30c6\u30eb\u96c6\u5ba2\u306e\u30a2\u30a4\u30c7\u30a2\u306f\u3042\u308a\u307e\u3059\u304b\uff1f<\/h3>\n<div class=\"faq_a\">\n<p style=\"position:relative;padding:2px 0 2px 46px;margin:0 0 10px\"><span style=\"position:absolute;left:0;top:2px;width:32px;height:32px;border-radius:6px;background:#6599b7;color:#fff;text-align:center;line-height:32px;font-weight:700;font-size:17px\">A<\/span>Google\u30d3\u30b8\u30cd\u30b9\u30d7\u30ed\u30d5\u30a3\u30fc\u30eb\u306e\u6574\u5099\u30fbOTA\u63b2\u8f09\u306e\u6700\u9069\u5316\u30fbLINE\u516c\u5f0f\u30a2\u30ab\u30a6\u30f3\u30c8\u6d3b\u7528\u30fbInstagram\u3067\u306e\u60c5\u5831\u767a\u4fe1\u306f\u3001\u65c5\u9928\u30fb\u30db\u30c6\u30eb\u3092\u554f\u308f\u305a\u52b9\u679c\u304c\u898b\u8fbc\u3081\u308b\u96c6\u5ba2\u65bd\u7b56\u3067\u3059\u3002<\/p>\n<p style=\"padding-left:46px;margin:0 0 10px\">\u65c5\u9928\u56fa\u6709\u306e\u5f37\u307f\u3067\u3042\u308b\u6e29\u6cc9\u30fb\u65e5\u672c\u98df\u30fb\u548c\u5ba4\u4f53\u9a13\u306f\u3001<strong>\u30a4\u30f3\u30d0\u30a6\u30f3\u30c9\u8a34\u6c42\u3068\u306e\u76f8\u6027\u304c\u7279\u306b\u826f\u304f<\/strong>\u3001\u591a\u8a00\u8a9e\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u6574\u5099\u3084Booking.com\u306a\u3069\u30b0\u30ed\u30fc\u30d0\u30ebOTA\u3078\u306e\u63b2\u8f09\u304c\u6709\u52b9\u3067\u3059\u3002<\/p>\n<p style=\"padding-left:46px;margin:0 0 10px\">\u307e\u305f\u3001\u30c7\u30a4\u30e6\u30fc\u30b9\uff08\u65e5\u5e30\u308a\u6e29\u6cc9\u30fb\u30e9\u30f3\u30c1\u30d7\u30e9\u30f3\uff09\u306f\u65c5\u9928\u3067\u3082\u5bbf\u6cca\u5916\u306e\u9700\u8981\u3092\u958b\u62d3\u3057\u3084\u3059\u304f\u3001\u5e73\u65e5\u30fb\u9591\u6563\u671f\u306e\u53ce\u76ca\u88dc\u5b8c\u3068\u3057\u3066\u6d3b\u7528\u3057\u3084\u3059\u3044\u65bd\u7b56\u3067\u3059\u3002<\/p>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\">\u307e\u3068\u3081\uff1a\u30aa\u30f3\u30e9\u30a4\u30f3\u00d7\u30aa\u30d5\u30e9\u30a4\u30f3\u00d7\u76f4\u8ca9\u306e\u4e09\u8f2a\u3067\u30db\u30c6\u30eb\u96c6\u5ba2\u3092\u6700\u5927\u5316\u3059\u308b<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">2024\u5e74\u306e\u8a2a\u65e5\u5916\u56fd\u4eba\u6570\u306f\u7d043,687\u4e07\u4eba\u3068\u904e\u53bb\u6700\u9ad8\u3092\u66f4\u65b0\u3057\u3001\u5bbf\u6cca\u8cbb\u6d88\u8cbb\u3082\u6025\u62e1\u5927\u3057\u3066\u3044\u307e\u3059\u3002<span class=\"swl-marker mark_yellow\"><strong>\u4eca\u307e\u3055\u306b\u96c6\u5ba2\u5f37\u5316\u3078\u306e\u6295\u8cc7\u304c\u6700\u3082\u5831\u308f\u308c\u308b\u6642\u671f<\/strong><\/span>\u3067\u3059\u3002\u3053\u306e\u8ffd\u3044\u98a8\u3092\u81ea\u793e\u306e\u53ce\u76ca\u306b\u3064\u306a\u3052\u308b\u306b\u306f\u3001\u65bd\u7b56\u3092\u30d0\u30e9\u30d0\u30e9\u306b\u6253\u3064\u306e\u3067\u306f\u306a\u304f\u3001\u300c\u4e09\u8f2a\u306e\u69cb\u9020\u300d\u3068\u3057\u3066\u675f\u306d\u308b\u3053\u3068\u304c\u91cd\u8981\u3067\u3059\u3002\uff08\u51fa\u5178: <a href=\"https:\/\/www.jnto.go.jp\/statistics\/data\/visitors-statistics\/\" rel=\"noopener\" style=\"color:#1a0dab;text-decoration:underline\" target=\"_blank\">\u65e5\u672c\u653f\u5e9c\u89b3\u5149\u5c40\uff08JNTO\uff09\u8a2a\u65e5\u5916\u5ba2\u7d71\u8a08<\/a>\uff09<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">OTA\uff08Online Travel Agent\uff09\u7d4c\u7531\u306e\u4e88\u7d04\u306f\u5168\u4f53\u306e\u7d04\u534a\u6570\u3092\u5360\u3081\u308b\u4e00\u65b9\u3001\u624b\u6570\u6599\u306f15\u301c20%\u4ee5\u4e0a\u306b\u306a\u308b\u30b1\u30fc\u30b9\u3082\u73cd\u3057\u304f\u3042\u308a\u307e\u305b\u3093\u3002OTA\u306b\u983c\u308a\u304d\u3063\u305f\u96c6\u5ba2\u306f\u3001\u7a3c\u50cd\u7387\u304c\u4e0a\u304c\u3063\u3066\u3082\u5229\u76ca\u304c\u4f38\u3073\u306b\u304f\u3044\u69cb\u9020\u3092\u751f\u307f\u307e\u3059\u3002\u81ea\u793e\u3078\u306e\u76f4\u4e88\u7d04\u6bd4\u7387\u3092\u9ad8\u3081\u308b\u3053\u3068\u304c\u3001\u53ce\u76ca\u6539\u5584\u306e\u672c\u8cea\u7684\u306a\u9375\u3067\u3059\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u4e09\u8f2a\u306e\u5f79\u5272\u3092\u6574\u7406\u3059\u308b\u3068\u3001\u6b21\u306e\u3088\u3046\u306b\u306a\u308a\u307e\u3059\u3002\u30aa\u30f3\u30e9\u30a4\u30f3\u96c6\u5ba2\u3067\u307e\u305a\u300c\u898b\u3064\u3051\u3066\u3082\u3089\u3046\u6bcd\u6570\u300d\u3092\u5e83\u3052\u3001\u76f4\u8ca9\u5f37\u5316\u3067\u300c\u81ea\u793e\u30c1\u30e3\u30cd\u30eb\u3078\u306e\u8ee2\u63db\u300d\u3092\u4fc3\u3057\u3001\u30aa\u30d5\u30e9\u30a4\u30f3\u96c6\u5ba2\u3067\u300c\u5730\u57df\u30fb\u30ea\u30d4\u30fc\u30bf\u30fc\u63a5\u89e6\u300d\u3092\u591a\u5c64\u5316\u3059\u308b\u3002\u3053\u306e\u4e09\u3064\u304c\u565b\u307f\u5408\u3063\u305f\u3068\u304d\u3001\u7279\u5b9a\u30c1\u30e3\u30cd\u30eb\u3078\u306e\u4f9d\u5b58\u30ea\u30b9\u30af\u304c\u4e0b\u304c\u308a\u3001\u5b89\u5b9a\u3057\u305f\u53ce\u76ca\u69cb\u9020\u304c\u751f\u307e\u308c\u307e\u3059\u3002<\/p>\n\n\n\n<div class=\"swell-block-capbox cap_box is-style-inner\"><div class=\"cap_box_ttl\"><span>\u4e09\u8f2a\u305d\u308c\u305e\u308c\u306e\u4e3b\u306a\u65bd\u7b56<\/span><\/div><div class=\"cap_box_content\"><ul class=\"wp-block-list is-style-check_list\"><li>Google\u30fbOTA\u30fbSEO\u30fbSNS\u3067\u9732\u51fa\u3092\u6700\u5927\u5316<\/li><li>\u30d6\u30c3\u30ad\u30f3\u30b0\u30a8\u30f3\u30b8\u30f3\u30fbLINE\u6d3b\u7528\u3067\u81ea\u793e\u4e88\u7d04\u8ee2\u63db<\/li><li>\u89b3\u5149\u5354\u4f1a\u30fb\u4f01\u696d\u9023\u643a\u30fbDM\u3067\u5730\u57df\u63a5\u70b9\u78ba\u4fdd<\/li><\/ul><\/div><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">\u65bd\u7b56\u3092\u59cb\u3081\u308b\u524d\u306b\u3001\u307e\u305a\u624b\u3092\u3064\u3051\u308b\u3079\u304d\u3053\u3068\u306f\u4e00\u3064\u3067\u3059\u3002<strong>Google\u30d3\u30b8\u30cd\u30b9\u30d7\u30ed\u30d5\u30a3\u30fc\u30eb\u306e\u6574\u5099\u3068OTA\u30d7\u30ed\u30d5\u30a3\u30fc\u30eb\u306e\u5199\u771f\u30fb\u30d7\u30e9\u30f3\u6700\u9069\u5316<\/strong>\u306f\u3001\u30b3\u30b9\u30c8\u30bc\u30ed\u3067\u4eca\u65e5\u304b\u3089\u7740\u624b\u3067\u304d\u307e\u3059\u3002\u3053\u306e\u57fa\u76e4\u3092\u6574\u3048\u3066\u304b\u3089\u3001\u6709\u6599\u5e83\u544a\u30fb\u76f4\u8ca9\u5f37\u5316\u30fb\u30aa\u30d5\u30e9\u30a4\u30f3\u65bd\u7b56\u3078\u3068\u9806\u6b21\u62e1\u5f35\u3057\u3066\u3044\u304f\u306e\u304c\u3001\u8cbb\u7528\u5bfe\u52b9\u679c\u306e\u9ad8\u3044\u9032\u3081\u65b9\u3067\u3059\u3002\uff08\u53c2\u8003: <a href=\"https:\/\/business.google.com\/intl\/ja_jp\/\" rel=\"noopener\" style=\"color:#1a0dab;text-decoration:underline\" target=\"_blank\">Google\u30d3\u30b8\u30cd\u30b9\u30d7\u30ed\u30d5\u30a3\u30fc\u30eb \u516c\u5f0f<\/a>\uff09<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u65bd\u7b56\u3092\u5b9f\u65bd\u3057\u305f\u3042\u3068\u306f\u3001KPI\u306e\u5b9a\u70b9\u89b3\u6e2c\u304c\u6b20\u304b\u305b\u307e\u305b\u3093\u3002\u7a3c\u50cd\u7387\u30fb\u5ba2\u5ba4\u5358\u4fa1\u30fb\u30c1\u30e3\u30cd\u30eb\u5225\u4e88\u7d04\u6570\u30fb\u76f4\u4e88\u7d04\u6bd4\u7387\u3092\u7d99\u7d9a\u7684\u306b\u8ffd\u3044\u3001\u6570\u5b57\u306e\u5909\u5316\u3092\u898b\u306a\u304c\u3089\u6b21\u306e\u6253\u3061\u624b\u3092\u6c7a\u3081\u308bPDCA\u30b5\u30a4\u30af\u30eb\u304c\u3001\u9577\u671f\u7684\u306a\u53ce\u76ca\u5411\u4e0a\u3092\u652f\u3048\u307e\u3059\u3002\uff08\u53c2\u8003: <a href=\"https:\/\/www.mlit.go.jp\/kankocho\/siryou\/toukei\/shukuhakutoukei.html\" rel=\"noopener\" style=\"color:#1a0dab;text-decoration:underline\" target=\"_blank\">\u89b3\u5149\u5e81 \u5bbf\u6cca\u65c5\u884c\u7d71\u8a08\u8abf\u67fb<\/a>\uff09<\/p>\n\n\n\n<div class=\"swell-block-capbox cap_box is-style-inner\"><div class=\"cap_box_ttl\"><span>\u4eca\u65e5\u304b\u3089\u52d5\u304f\u305f\u3081\u306e\u6700\u521d\u306e\u4e00\u624b<\/span><\/div><div class=\"cap_box_content\"><ul class=\"wp-block-list is-style-num_circle\"><li>Google\u30d3\u30b8\u30cd\u30b9\u30d7\u30ed\u30d5\u30a3\u30fc\u30eb\u306b\u30ed\u30b0\u30a4\u30f3\u3057\u3001\u5199\u771f\u30fb\u55b6\u696d\u60c5\u5831\u30fb\u53e3\u30b3\u30df\u3078\u306e\u8fd4\u4fe1\u72b6\u6cc1\u3092\u78ba\u8a8d\u3059\u308b<\/li><li>\u4e3b\u8981OTA\u306e\u30d7\u30ed\u30d5\u30a3\u30fc\u30eb\u3092\u958b\u304d\u3001\u5199\u771f\u306e\u54c1\u8cea\u3068\u30d7\u30e9\u30f3\u8aac\u660e\u3092\u6700\u65b0\u72b6\u614b\u306b\u66f4\u65b0\u3059\u308b<\/li><li>\u7a3c\u50cd\u7387\u30fb\u76f4\u4e88\u7d04\u6bd4\u7387\u306a\u3069\u73fe\u72b6\u306eKPI\u3092\u8a18\u9332\u3057\u3001\u65bd\u7b56\u524d\u306e\u30d9\u30fc\u30b9\u30e9\u30a4\u30f3\u3092\u8a2d\u5b9a\u3059\u308b<\/li><\/ul><\/div><\/div>\n\n\n\n<p class=\"is-style-icon_good wp-block-paragraph\">\u4e09\u8f2a\u306e\u69cb\u9020\u306f\u3001\u3069\u308c\u304b\u4e00\u3064\u3092\u5b8c\u74a7\u306b\u4ed5\u4e0a\u3052\u3066\u304b\u3089\u6b21\u3078\u9032\u3080\u5fc5\u8981\u306f\u3042\u308a\u307e\u305b\u3093\u3002\u5c0f\u3055\u304f\u59cb\u3081\u3066\u6570\u5b57\u3092\u898b\u306a\u304c\u3089\u6539\u5584\u3092\u91cd\u306d\u308b\u3053\u3068\u304c\u3001\u30db\u30c6\u30eb\u96c6\u5ba2\u3092\u7740\u5b9f\u306b\u5f37\u5316\u3059\u308b\u6700\u77ed\u30eb\u30fc\u30c8\u3067\u3059\u3002<\/p>\n\n\n\n<!-- sakusaku-kiji-cta v2 pos:bottom -->\n<div style=\"margin:44px 0;border:1px solid #dde6f0;border-radius:12px;overflow:hidden;box-shadow:0 4px 16px rgba(20,40,75,.06);\">\n  <div style=\"background:#14284b;color:#fff;font-weight:700;text-align:center;padding:12px 16px;font-size:.98em;\">SEO\u8a18\u4e8b\u306e\u5236\u4f5c\u4ee3\u884c\u306f\u3001\u300cSakuSaku\u8a18\u4e8b\u5236\u4f5c\u300d\u304c\u6700\u3082\u304a\u3059\u3059\u3081<\/div>\n  <div style=\"padding:26px 24px 30px;background:#fff;\">\n    <a href=\"https:\/\/dream-up.co.jp\/sakusaku-kiji\/\" style=\"display:block;margin-bottom:24px;\"><img decoding=\"async\" src=\"https:\/\/dream-up.co.jp\/marketing\/media\/wp-content\/uploads\/2026\/07\/sakusaku-kiji-cta-banner.jpg\" alt=\"\u5bdd\u3066\u3066\u3082\u8a18\u4e8b\u304c\u30b5\u30af\u30b5\u30af\u4f5c\u308c\u308b SEO\u00d7LLMO\u5bfe\u5fdc \u8a18\u4e8b\u5236\u4f5c\u30b5\u30fc\u30d3\u30b9 SakuSaku\u8a18\u4e8b\u5236\u4f5c|1\u8a18\u4e8b2,980\u5186\u301c\u30fb\u6700\u77ed\u5373\u65e5\" style=\"width:100%;height:auto;border-radius:8px;border:1px solid #eef2f7;\" \/><\/a>\n\n    <p style=\"margin:0 0 6px;\"><span style=\"background:linear-gradient(transparent 55%, #ffe58a 55%);font-weight:700;\">\u305f\u3060\u91cf\u7523\u3059\u308b\u3060\u3051\u306e&#8220;\u5b89\u3044\u8a18\u4e8b\u5916\u6ce8&#8221;\u3067\u306f\u3001\u9806\u4f4d\u306f\u4e0a\u304c\u308a\u307e\u305b\u3093\u3002<\/span><\/p>\n    <p style=\"margin:0 0 20px;\">\u672c\u5f53\u306b\u6210\u679c\u3092\u51fa\u3057\u305f\u3044\u306a\u3089\u3001<strong>\u691c\u7d22\u3068AI\u306b\u300c\u9078\u3070\u308c\u308b\u8a18\u4e8b\u8a2d\u8a08\u300d<\/strong>\u304c\u5fc5\u8981\u3067\u3059\u3002<\/p>\n\n    <p style=\"margin:0 0 6px;\"><span style=\"background:linear-gradient(transparent 55%, #ffe58a 55%);font-weight:700;\">\u300cSakuSaku\u8a18\u4e8b\u5236\u4f5c\u300d\u306f\u3001SEO\u00d7LLMO\u5bfe\u5fdc\u306e\u300c\u8a2d\u8a08\u578b\u300d\u8a18\u4e8b\u5236\u4f5c\u30b5\u30fc\u30d3\u30b9\u3067\u3059\u3002<\/span><\/p>\n    <p style=\"margin:0 0 24px;\">\u30ad\u30fc\u30ef\u30fc\u30c9\u9078\u5b9a\u304b\u3089\u69cb\u6210\u30fb\u57f7\u7b46\u30fbWordPress\u5165\u7a3f\u3001\u516c\u958b\u5f8c\u306e\u5206\u6790\u307e\u3067\u2014\u2014<br>\u3059\u3079\u3066\u3092\u4e00\u6c17\u901a\u8cab\u3067\u30b5\u30dd\u30fc\u30c8\u3057\u307e\u3059\u3002<\/p>\n\n    <p style=\"margin:0 0 14px;font-weight:700;\">\u300c&#9989; 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